Tag Archives: blogging

4 Easy Tips on How to Drive Traffic to Your Website

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Hi everyone!

traffic image 1One of the most important agenda on every online marketer’s list is how to drive traffic to his site.

The internet is loaded with a lot of fun and creative tips and ideas on how to effectively drive traffic to your site.

But one factor that remains constant is to always provide good and fresh content.

This will gradually but surely increase the amount of traffic to your site.

Aside from this, I’ve come up with a simple list that will help you increase web traffic to your site. Read on!

4 Tips for Driving Traffic to Your site

Write content rich articles

internet trafficTo rank better in every major search engines, it’s very important that you write articles that are rich in content.

When your articles rank high, it will certainly get noticed by searchers.

Of course offering contents that your readers are looking for will always drive traffic to your site.

Address a Problem

Searchers are always looking for solutions to their problem. Take advantage of this. When you offer a solution to a popular problem, chances are, these searchers will definitely go to your site, thereby increasing traffic in the process.

Make your Contents Shareable

traffic sharingSharing content is an action that always gets the thumbs up in the world of social media.

Always create content that can be easily shared.

When your contents get shared a lot, you gain recognition. This action always lead to increase website traffic.

Link to Old post in your Site

linkLinking your new article to a related old post in your website is a technique that will keep your audience, both old and new glued to your site longer by discovering your back catalog.

Although this may not seem like it has no direct bearing in driving traffic to your site, the more time people spend in your site, the higher your page ranking is.

The higher your ranking is, the more visible you become online.  Ultimately, increased traffic.

Driving traffic to your site is an organic activity that is bound to happen over a course of time if you will apply these 4 easy tips.

Try it now and tell me how it went!

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Digital Marketing 101

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Hi everyone!

As the world market gradually becomes smaller everyday – thanks to the internet and the growing globalization, one can’t help but notice the technological breakthroughs that take place on a regular basis.

digital marketing imageTake the case with online marketing. Now there’s even a new form – digital marketing. Digital marketing involves the use of non-traditional form of marketing to get the message out.

Digital marketing involves tapping the internet as the main platform for bringing the marketing message to consumers in a faster format complete with metrics that will enable you to vary your approach in real time.

What does this means?

Simply put, digital marketing is the promotion of your brand or product using one or more forms of e-media.

Now with the definition out of the way, we can focus on how to effectively use digital marketing in your brand campaign.

Watch this short video to learn more

4 Digital Marketing Tips

Always Target the Right Audience

digital marketing image 2Knowing how to answer the “who” and “where” questions are important for a successful digital marketing campaign.

This entails knowing where your audience usually spend their time when they are online. If it’s Twitter or Facebook, then you can work on building your online presence within those social media platform.

Be Always Accessible

digital marketing image 2With more and more people going online via their mobile device, going mobile-friendly is not an option anymore – it’s a MUST.

Don’t let the competition beat you to the punch, be easily shareable and accessible by being mobile-friendly.

Build your Connection then Collaborate

digital marketing image3What you can accomplish, even to the maximum of your ability is limited.

You need to maximize output even with a limited input by asking your connections to do the work for you.

Like the case with Instagram where users are encourage to post their pictures, you can adapt this technique any which way you want to drive home your brand. You can always start somewhere but with the end result in mind.

Watch those Numbers

digital marketing image4Sure we tend to take pride in having a lot of likes or following or even connection on our social networking accounts, but if those numbers are not being converted into sales, then take heed.

You must pay attention on how many conversions you are actually making on, let’s say a daily basis.

You can then use the metrics to plot out what your next move should be. What is more important are the numbers that generate the sale. Keep that in mind.

Digital marketing, if done properly, is an effective medium to add to your online marketing strategy. We’ll focus more on this next time!

If you feel this topic has helped you in any way, please don’t forget to hit the like button.

If you have any questions, suggestions or comments, you can write them below.

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5 Elements of a Winning Landing Page

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Hi everyone!

landing page imageContinuing on where we left off last time, I jotted down some important features of a landing page to help you create one that is cool and a sure winner – that is if you still haven’t designed
one.

As usual, this is still in my ongoing desire to help you become a better online marketer.

Here it goes:

5 Elements of a Landing Page

USP (Unique Selling Point)

landing page image 2This segment of your landing page contains your main headline, supporting headline, the reinforcement statement and the closing statement.

The Hero Shot

This is the visual representation of your solution. It may come in the form of an image or photo, or much better yet, if you can prepare a short video clip, the better. This is where the synopsis or the gist of your solution is stated in an entertaining fashion.

The Benefits of your Solution

landing pageEnumerating the benefits of your solution is always vital in the creation of your landing page. Of course you want to seal the deal and have your prospects opt in or buy from you.

Presenting them in a bullet form is always a good practice. It’s also an accepted practice to include the details of your solution as well.

Social Proof

If there’s a powerful persuasive concept in your landing page, then it’s this one. Adding testimonials or social proof is another key element that adds a powerful hook to your claim. Adding at least 5 short testimonies from satisfied customers will further add weight on your landing page. It’s also cool if customer’s photos are included in their testimonies.

Call-to-Action (CTA)

 call to action imageAlways aim for a single conversion goal. Focus all your efforts in creating a winning CTA form.

This is where the rubber meets the road.  How you position, design and what it says all plays an important part.

It’s important to articulate what your prospects will be getting once the click. Try to refrain from using “CLICK HERE or SUBMIT.”

Be more specific, try something like “Get your 7-days free trial”.

Creating or designing your landing page is an art in itself, be creative but most importantly, be informative. Don’t forget to lay it out in an easy-to-read manner. It might just be the seal dealer you are hoping for.

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Landing Page 101

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Hi everyone!

A landing page forms an integral part of your online marketing site as it is “lands” your visitor
example of landing pagesto where you want them to go next.

Usually this happens when a reader clicks to your online marketing’s call-to-action. The landing page is a standalone page with a single focused objective.

There are two classifications of landing page – the Lead generation and the Click through.

Watch this short video to learn more
https://www.youtube.com/watch?v=OeuS3PnjTH8

Classifications of a Landing Page

Lead Generation Landing Page

The lead generation landing page is used to capture vital information about your visitor like his lead gen page imagename, contact details and email address.

This piece of information is needed to further continue the communication through emails.

Oftentimes, once the permission (via filling out the lead generation form) is given to proceed, the “lead” or prospect is convinced to convert into a customer by offering him “x-deals” and freebies. These are addition hooks that the online marketer can employ to seal the deal.

Some of these freebies include:

  • Webinar registration
  • Discount coupon/voucher
  • Free trial
  • A physical gift (via direct mail)
  • Notification of a future product launch
  • Consultation for professional services
  • Contest entry

The Click Through

click through image The conduit between your marketing ad and it’s final destination.

The click through landing page’s main objective is to successfully convince potential customers to click through another page, which usually is the CTA or call-to-action.

Typically, the click through page should land on the shopping cart or registration page. This is ideal as it forms an essential part of your sales funnel.

Finally

Structuring these two important pages is crucial, the message should be cut out in an obvious fashion. The page should also be laid out in a way that will maximum readability.

There are elements that make up a good landing page, may it be the Lead gen or Click through, but always remember this valuable saying ” NEVER START A  MARKETING CAMPAIGN WITHOUT A DEDICATED LANDING PAGE”. 

If your marketing website does not have a landing page, then you are missing a lot of possible conversion. Create one now.

If you find this post helpful, please don’t forget to click the like button. You can also share this. If you have any question, suggestion or comment, you can write them down in the comment box provided in this post.

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5 Best Twitter Practices

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Hi everyone!

Let’s face it, with the emergence and increased popularity of social networking sites, people have more options and available channels to choose how to better reach their connections.

TwitterLet’s take the case with Twitter. You send tweets, yeah, sounds a bit funny but what can we do, we have to go with the flow.

Indulge me in this but can you use Twitter in your online marketing campaign?

Can you use Twitter to build your brand?

Can you build Twitter to increase your conversion rate?

The answer is an obvious yes!

Twitter is geared towards the “in the now” happenings. So it’s definitely an effective medium to help you leverage your online marketing campaign.

Watch the short illustrate history of Twitter here:

For those uninitiated, let me offer up these 5 best Twitter practices.

Read on:

5 Best Twitter Practices

Update your Status at least once a day

twitter statusUnlike other social media, Twitter is a lot quicker in terms of the turnover or window time of opportunity for your tweets to be noticed.

Use this fast turnover to your advantage, post more than one tweet, or better yet retweet as well. This is a generally accepted practice as Twitter can be location based as well.

Did I lost you there?

Location based meaning for countries having multiple time zone (much like the USA or Australia), it’s best to retweet your status with the intent of reaching a certain time zone or area.

Keep your Tweets longer than one word

For the obvious reason that your followers can understand you better. It’s understandable that you want your tweets to be short and simple, but for Pete’ sake, please no one word tweets from now on.

Listen to what your Twitter network is saying

social mediaWith social media, the focus is not just only you – interaction is a key point.

So interact. It’s all about building your network and connection anyway. If you can contribute something to the topic that is trending, then contribute.

Use Hashtag

A hashtag (#) is a way of tracking topics in some social networking sites such as Facebook, Pinterest or Twitter. It is a way of helping people who are interested in your subject matter find your Tweets.

Be polite

There is a right way and a wrong way of using social media. It pays to be polite. Remember you are representing your brand.

Twitter is an effective platform to launch your online marketing campaign. Use it to the max by employing the simple tips mentioned above.

If you think this post is helpful, click the like icon. You can also add a comment if you have anthing to add. See you!

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3 Geo-Targeting Tips for the newbie

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Hi everyone!

One effective tool that you can employ to maximize your conversion rate is by using geo-targeting. Now for the uninformed, geo-targeting is defined as a marketing strategy wherein geo-targetingcontents are delivered to specific group of website visitors by using their locations such as country, state, region, zip code, IP address, organization or even other categories.

It can be considered as a more refined and defined marketing approach because you already know who your focus target is.

This is much better because you can then decide what content to share and how you can reach out to them to get the best results.

So how do you go about using geo-targeting?

Here’s a timely tip:

Geo-marketing Tips just for you

Research

considerBefore embarking on your geo-targeting campaign, it is prudent to do a quick mind check.

Ask yourself this question – where did most of your sales orders came from?

This will allow you to pinpoint which location is going to be viable and ideal for the marketing campaign that you want to launch via geo-targeting.

Be Location Relevant

geo-relevantTuning into the native vernacular of a certain location will make your ads and landing pages hit the bull’s eye every time.

Get in tuned with the “street lingo”. Like for example, they don’t call “hero” sandwiches in Philadelphia but rather “grinders.”

Furthermore, if you want your ads to really stand out, use a word that would really mark it as a geo-targeted ad. For example  “Swiss Cheese in Switzerland” would do better than just “Swiss cheese for sale”.

Start small then expand

residual income 2It’s wise to smart a small campaign with geo-targeting. What would generally be acceptable is to do a 5 to 10 run.

You can then reiterate, refine, and once effective repeat the campaign. In this way you can avoid being overwhelmed and spreading your efforts too thin.

Again, let me reiterate, with any marketing campaign, start small, test the waters then once you get a favorable result, that’s the only time you go all out.

Geo-targeting offers a lot of advantages. It is also an effective campaign that is being used by a lot of internet marketers.  You can start integrating this to your strategy as well. Don’t be afraid to experiment and mix things around.

Remember those who never failed have never tried. See you next time!

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What About the About Us Page?

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Hi everyone!

One of the most neglected and probably unnoticed but a great show window to your site is the about us page.

about us logoOkay before you go off and start editing what you have scribbled down there, let me give you some excellent pointers on how to structure your about us page.

So without further ado, let’s start the ball rolling.

Here it is:

The about us page

State the Facts

just the facts imageTo avoid sounding like you actually are bragging, offer a straightforward description of your achievements, skills and probably even endorsements. Don’t forget to add awards and past successes.

What usually happens is that some people tend to overdo or hype up their about us page. This might actually put off readers especially those discerning and tenured ones.

Ease off on the “gas” and just state the facts as they are. Avoid too much sugarcoating or window dressing.

Who is Your Target Audience?

target market imageIt’s smart to actually visualize who your readers are going to be. Target your prospective customers. Try to construct an about us page that is geared towards this focus market. Give them the “impression” that they “accidentally” found you.

Just as any other form of media is designed with the viewers in mind, your about us page should speak the language of your visitors.

Get Personal

personal imageGetting someone to write the about us page for you may not actually work in your favor because it might come off as sounding stiff and insincere.

Why? Because most probably he will be using the second person’s point of view.

Besides, no one knows what you do or your business better than YOU. So, sit down and start constructing what you want your visitors to know.

Use a conversational and friendly tone, this will attract readers better than by using a corporate type tone. Speak with passion about what your mission is. Always be sincere and imagine addressing just a single reader – in short be personal.

Describe your Values

values imageYour values will immediately inform readers if you are worth doing business with – not just your skills and experiences.

Explain your values. Moreover, if you have a charitable fund drive in your business, mentioned it here as well.

Mentioning it here means this is NOT just all about making yourself filthy rich but that you actually have a program for your corporate social responsibility.

An about us page is your readers’ peek into THE REAL you,  so make it count. There it is, when constructing your about us page, it pays to consider all these factors.

If you find this article helpful, you can click the like icon, reblog, share or better still, leave a comment below. Thanks!

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7 Social Media Marketing Mistakes

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Hi everyone!

In the early stages of my social media marketing campaign I often struggle to find the most applicable and most effective strategy or strategies that I can use.

marketing planThis would always result to falling into a pitfall and you know what’s even worse? I’d fall over and over into the same ditch time and again.

It’s definitely easy to mess up and get lost into messing up again and again.

Thankfully I was able to rectify my mistakes and was able launched a more streamlined and effective social media marketing campaign.

Now I’ll be sharing the mistakes I did before in the hope that you’ll steer clear of them.

Here it goes.

Social Media Marketing Mistakes

Focusing on Number of Followers

followersTry to target connections that will be beneficial to your business. It’s them you want to focus on anyway.

Don’t just click and connect.

Be forward-looking. Connect with those that you can do business with in the future.

Irregular Posting of Unrelated Content

More than 170million people buy product online every year. Posting unrelated content without irregularity will only leave you in the dust and in the dark. Moreover you can actually even lose your followers this way.

Forgetting to Convert Followers into Paying Customers

conversionDid you know that roughly around 12 percent of total social media viewers that encounter your ads are likely to buy?

A highly shared post means nothing if it’s not asking viewers to make the sale.

 No Strategy

Operating an online business without any social media strategy is like fighting a battle with one hand tied behind your back. I can’t overemphasize the importance of having an active social media marketing campaign.

Spamming

Self-explanatory I suppose? Spamming is really not a strategy anyway. It’s more akin to being a nuisance.

Announcing the Same Message on Multiple Channels

multiple channelsMuch like having your own branding concepts, different platforms have their own distinct way of getting the message across their respective community.

If you want to be effective on this, then learn how each platform execute theirs.

You might piss off your most loyal followers having multiple channels if they see the same exact message promoted across multiple channels don’t you think?

Brand Has no Personality 

brand personalityWhether you have a smiling clown, or an old man with a mustache that defines your brand, still your brand has to have its personality.

This will separate you from the “faceless, lifeless and bland crowd”. A logo or a symbol will instantly inform your viewers who you are and what your business is all about.

There you go folks!

Have fun with your social media campaign!

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Press Release 101

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Hi there!

prLet’s say you have a brand that has started to advertise on amazon and you want to get the word out as fast as you can to as many individuals as possible, what do you do?

Issue an online press release of course.

Top Reasons to Issue a Press Release

  • Press release works because it helps you garner that much needed publicity that goes with the launching of a new or not so new product to a targeted niche or focused audience.
  • amazonA press release also offers fast publication, usually a day after the initial issuance. A press release also holds a high ranking in Google News, Yahoo News, MSN News, and other major search engine for targeted related search items.
  • The coverage is also far and wide with hundreds of relevant sites with distribution through Rich Site Summary (RSS) services.
  • High visibility when published on your site.
  • Wide distribution to dedicated people like journalists, researches and most importantly, consumers.
  • Your brand increases its awareness to both existing and new clients.
  • Online Press release tools also offer tracking capabilities.

msnA keyword rich and SEO approved press release effectively launches your brand online through various channels.

You can also track the result quite quickly and see how many individuals or organizations were able to receive your press release.

A press release also contains link/s and images of your product, so contrary to what you may have in mind, it’s not all text that’s in there.

There are a lot of press release tools online that can cater to your specific needs. These press release tools also have their own listings and dedicated channels where to launch your press release.

So if you’re still a bit unsure on what marketing strategy to use while you have a listing in Amazon, issue a press release now. It works!

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How to Get the Most out of LinkedIn

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Hi everyone!

Okay, I know right away that not ALL of you have their LinkedIn account – BUT if you want to truly maximize your online presence –then STOP, create one first.

Granting you have one right now, did you know that LinkedIn is a great platform to build connections and promote your brand?

Bet you didn’t know that!

But if you do and still want to get the most out of it, here is a rundown of how to go about it.

Watch this short video to learn more

LinkedIn Cheat Sheet

Set up a Professional Looking Picture

Adding a face to the profile is a 99% guarantee that you are most likely a real person and that your account is legit and not bogus.

Create an Awesome Summary

summaryThis section should be about YOU, not about your brand.

This should highlight everything about you that would make people want to connect with you.

Create an Accurate Advert via Your Headline

You can take advantage of this heading by letting your connection know what you can offer and what you can do.  Keep it simple and brief but loaded with a lot of punch.

Be Single-mindedly clear

Unlike other social media networking site, LinkedIn is all about building your PROFESSIONAL connection. So it’s really important that you make this clear right away with what you load into your profile.

Skill Set

skillIt is also imperative that you list your skill. A LinkedIn profile without a skill set is like a car without fuel.

It wouldn’t go anywhere.

Besides, I’ll ask you this simple question, will you connect with someone that you don’t have a clue about what they actually do?

Post Statuses

You need to be visible to be relevant. Posting statuses on a regular basis keeps your connection well aware of your online presence. This is of paramount importance. YOU need to be relevant. Don’t forget to hashtag part of the update in to your Twitter account for that extra wallop and sauce.

Get Endorsed

endorseGet people in your network to endorse your skills. This way, viewers will see what you are really about.

Although not 100% fool proof, still, I’d get an endorsement anytime. It beats self-promotion by a mile.

Add Media

You can make your profile more interesting by adding different types of media. Include videos, photos and links every now and then to make it more visible as well.

There you have it, give it a try then tell leave a comment.

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