Tag Archives: marketing campaign

Where’s the Video Blog?

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Hi everyone!

video blog imageA video blog creates a lot of advantages for the user and his blog site.

The entertainment factor is highly rated plus there are a lot of creative ways that you can use to get your message across.

Now for those who haven’t used one, you are missing a great deal on your marketing campaign.

If you need further proof and convincing, let me offer these awesome benefits of a video blog.

Benefits of Using Video Blog

Provides Concise and Quick Information

video blog image 2A 2-minute video blog does a lot of wonder for the blogger’s marketing campaign.

This is because people are more likely to watch a video blog as opposed to reading a written one. The reason?

Watching is definitely easier to comprehend than reading.

Being able to keep it under 2 minutes is best because you will not lose the attention of the audience also.

Video blogs generate more shares

video blog sharingAt the moment, the trend for the most shared and most liked content on social networking sites like Facebook is topped by a video followed by an image then content.

Needless to say, a video blog is likely to get shared most of the time compared to an article of the same topic. Just take it from Facebook. A video blog goes viral faster too!

Excellent for Tutorials

video blog teachingMany individuals are visual – meaning they learn faster when they can see what is happening.

This being the case, videos are always a great device to use when teaching or doing a how-to. Moreover,

the viewer has the ability to rewind or pause the video when needed.

You can Generate Income

video blog cashYou can monetize your videos when you post them in YouTube. This happens when ads are placed in the video.

Of course, your video should generate a specified number of views first.

You can make from as little as $0.01 to $2.00 per 1000 hits or views!

If you haven’t utilized the power of a video blog, I urge you to make one now and experience the big difference!

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3 Geo-Targeting Tips for the newbie

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Hi everyone!

One effective tool that you can employ to maximize your conversion rate is by using geo-targeting. Now for the uninformed, geo-targeting is defined as a marketing strategy wherein geo-targetingcontents are delivered to specific group of website visitors by using their locations such as country, state, region, zip code, IP address, organization or even other categories.

It can be considered as a more refined and defined marketing approach because you already know who your focus target is.

This is much better because you can then decide what content to share and how you can reach out to them to get the best results.

So how do you go about using geo-targeting?

Here’s a timely tip:

Geo-marketing Tips just for you

Research

considerBefore embarking on your geo-targeting campaign, it is prudent to do a quick mind check.

Ask yourself this question – where did most of your sales orders came from?

This will allow you to pinpoint which location is going to be viable and ideal for the marketing campaign that you want to launch via geo-targeting.

Be Location Relevant

geo-relevantTuning into the native vernacular of a certain location will make your ads and landing pages hit the bull’s eye every time.

Get in tuned with the “street lingo”. Like for example, they don’t call “hero” sandwiches in Philadelphia but rather “grinders.”

Furthermore, if you want your ads to really stand out, use a word that would really mark it as a geo-targeted ad. For example  “Swiss Cheese in Switzerland” would do better than just “Swiss cheese for sale”.

Start small then expand

residual income 2It’s wise to smart a small campaign with geo-targeting. What would generally be acceptable is to do a 5 to 10 run.

You can then reiterate, refine, and once effective repeat the campaign. In this way you can avoid being overwhelmed and spreading your efforts too thin.

Again, let me reiterate, with any marketing campaign, start small, test the waters then once you get a favorable result, that’s the only time you go all out.

Geo-targeting offers a lot of advantages. It is also an effective campaign that is being used by a lot of internet marketers.  You can start integrating this to your strategy as well. Don’t be afraid to experiment and mix things around.

Remember those who never failed have never tried. See you next time!

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Taking Advantage of Web Analytics

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Hey everyone!

When it comes to sites, many business owners take the perspective that ‘if you build it, they will come’. But to figure out results, you must discover a way to evaluate response.

Using web analytics is exactly that. It tells who, how many and how your visitors use your site (visitor behavior). This information is vital for your marketing campaign or even ecommerce.

optimiseThe data offered by web statistics is not just limited to the quality of guests but also it informs specific search phrases through which guests arrived to your website.

A clear interpretation of this information allows online marketers to make your web pages more useful, eventually helping customers to achieve their objectives more quickly.

The study help companies as well in enhancing marketing techniques by knowing things like;

  • Forecasting the mind-set of the guest by examining the keyword and key phrase that introduced traffic to your website.stats
  • The paths followed by the visitors
  • Knowing the preferences of the guests by monitoring their page views
  • The way marketers can adjust to change and hence improve their marketing techniques to reach the customer more successfully.

Being acquainted with these valuable info aids you in implementing effective marketing programs. Marketing via e-mail is one of the promotion resources used to capture customers’ interest (survey).

This analytics also informs you that guests at times are assured more by sensible justifications and sometimes representational or even psychological stimuli.

This means that there are many routes and possible techniques that you can use to interact with your visitor and most especially to know them better.

web analyticsThis eliminate guess works and you will be able to come up with a more advised choice about what marketing strategies to apply.

 So do you want to get started and begin to recognize the aggressive benefits of web analytic? You can use any available and free online analytics. Some platform even come with their own analytics for you to use.

All in all, if you have not paid any attention to using analytics in the past, take notice, use it and improve your marketing technique!

The Importance of Using Analytics

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Hey everyone!

One vital tool to keep track of how your marketing campaign is doing is by using analytics. Analytics provides a concrete and clear cut data on a lot of points. You can use these data to pinpoint which area of your marketing strategy needs to be adjusted, refined or even scrapped.

analyticsThe web offers a lot of free analytics software to use with each having its area of own specific area to highlight. Everyone has observed of these, and many – such as Google Analytics, YouTube Analytics and Facebook or mySpace – are some of these free tools.

However, not all businesses will know of just how useful they can be. Think of them as your very own “crystal ball”; a way of getting expert information about your viewers and your brand’s marketing strategies.

Information arriving from analytics is a genuine way of veering into the minds of your customers, and is therefore something no organization can manage to neglect. Many say that verifying their statistics throughout the day could be the most essential 15 minutes they invest.

For this segment, we will be focusing on marketing analytics and its usefulness.

Marketing Analytics

Using Analytics

market analyticsMarketing analytics are the source for gauging and optimization of your marketing activities. Understanding this allows your business to be more effective and organized as well as it lessens marketing cost due to losses.

Analytics allow you to search strong into how your marketing actions are performing.

You can find out the ROI of every particular marketing route you use, evaluate how many likes, shares and opinions your Facebook material are getting by article type, evaluate how many signups and alterations an e-mail gets and much more.

Analyzing Output

marketing analyticsMarketing analytics allow you to find out how your viewers decided to actually visit your website.

Analytics go beyond on-site data and lean on other resources, off-site analytics, and even off-line initiatives.

They take a “whole-picture” strategy to the statistic of your marketing, even enabling you to use the information obtained from them to generate more website visitors and increase income.

Using marketing analytics is an indispensable tool that every marketer should have and know how to use.

If you haven’t had the chance to use one, it’s never too late to start now.

More next time!