Article Summary:

Top 5 digital marketing trends to look out for:

1. Interactive content
2. AR and VR
3. New-Breed SEO
4. Social commerce
5. Smart Bidding in Google Ads

Major negative economic impacts around the world were experienced due to the Covid 19 pandemic,luckily for us, having modern technology enabled us to continue our businesses transactions online and digitally, negating the total collapse or worse closure of SME enterprises.

So how does the future of the digital marketing landscape look like? We based this on research of various marketing trends that made waves last year and continue to rise.

Here’s our 5 picks.

Interactive Content – Interactive content is content that requires active engagement from its consumers. More than just a passive viewer, the individual becomes an integral part of a dynamic, two-way experience. – Ceros

Where is the interaction? When a user is able to interact with a piece of content, like being able to vary or manipulate the angle of let say a shoe product, that is – interactive. Although not entirely a new concept, interactive content has slowly become a staple of the digital marketing world ever since it started – more than 10 years ago.

There is nothing better than being able to give your users the opportunity to connect with your brand via 360 degrees videos, AR/VR, shareable posts, quizzes and polls.

AR and VR – Augmented reality (AR) and Virtual Reality (VR) bridge the digital and physical worlds. They allow you to take in information and content visually, in the same way you take in the world. AR dramatically expands the ways our devices can help with everyday activities like searching for information, shopping, and expressing yourself. VR lets you experience what it’s like to go anywhere — from the front row of a concert to distant planets in outer space. – Google

Augmented Reality or AR – Augmented reality overlays digital content and information onto the physical world — as if they’re actually there with you, in your own space. AR opens up new ways for your devices to be helpful throughout your day by letting you experience digital content in the same way you experience the world. It lets you search things visually, simply by pointing your camera at them. It can put answers right where your questions are by overlaying visual, immersive content on top of your real world. – Google arvr.
Virtual Reality or VR – This technology enables the user to be anywhere, helping him learn more about that specific location or event without actually being physically there.

Brands are using these technologies to actually increase sales and enhance their customer experience (CX).

New-Breed SEO – A general reliance on an old and outdated SEO process may be causing hotel brands to overlook several crucial strategies which are fundamental not just to the success of any SEO campaign, but to the whole marketing mix. While travel brands continue to favour standard SEO techniques such as link building and keyword insertion over market research and genuine customer engagement, they could be falling behind.

A new multi-layered approach to SEO is emerging that is less about search ranking, and more about creating digital content that truly resonates with your customers. Increasingly, “it’s not about the keywords it’s about the people searching for them. – eTourism

New breed SEO is a flexible approach to deliver content where it matters – right before your target audience. This means content that is tailor fitted and relevant.

Social Commerce – is the ability to make a product purchase from a third-party company within the native social media experience. For example, you can browse and compare products on Facebook and then make the purchase on Facebook itself instead of going to the company’s site to make the purchase. – CXL

Savvy online marketers have managed to fuse to famous avenues – eCommerce and social media to make social commerce the norm. This means directly selling your product using social media instead of going through the beaten path.

Smart bidding in Google Ads – also known as auction-time bidding, this refers to the use of machine learning by Google Ads to optimise bids for conversion. This means PPC account managers can now choose conversion ctions at campaign level and according to specific time periods.

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