Continuing on where we left off last time, I jotted down some important features of a landing page to help you create one that is cool and a sure winner – that is if you still haven’t designed
As usual, this is still in my ongoing desire to help you become a better online marketer.
Here it goes:
5 Elements of a Landing Page
USP (Unique Selling Point)
This segment of your landing page contains your main headline, supporting headline, the reinforcement statement and the closing statement.
The Hero Shot
This is the visual representation of your solution. It may come in the form of an image or photo, or much better yet, if you can prepare a short video clip, the better. This is where the synopsis or the gist of your solution is stated in an entertaining fashion.
The Benefits of your Solution
Enumerating the benefits of your solution is always vital in the creation of your landing page. Of course you want to seal the deal and have your prospects opt in or buy from you.
Presenting them in a bullet form is always a good practice. It’s also an accepted practice to include the details of your solution as well.
If there’s a powerful persuasive concept in your landing page, then it’s this one. Adding testimonials or social proof is another key element that adds a powerful hook to your claim. Adding at least 5 short testimonies from satisfied customers will further add weight on your landing page. It’s also cool if customer’s photos are included in their testimonies.
Always aim for a single conversion goal. Focus all your efforts in creating a winning CTA form.
This is where the rubber meets the road. How you position, design and what it says all plays an important part.
It’s important to articulate what your prospects will be getting once the click. Try to refrain from using “CLICK HERE or SUBMIT.”
Be more specific, try something like “Get your 7-days free trial”.
Creating or designing your landing page is an art in itself, be creative but most importantly, be informative. Don’t forget to lay it out in an easy-to-read manner. It might just be the seal dealer you are hoping for.
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