If you want your mobile visitors to have the best mobile experience, then optimisation is the key.
So basically, what is mobile optimisation? Did you notice that more and more people are using their mobile devices to do an online search? The trend has steadily grown these past years and as good as this gets, many websites are still not designed to render properly to varying mobile devices sizes and load time.
Mobile optimisation is the process of taking account of site design, site structure, page speed, and more to make sure you’re not inadvertently turning mobile visitors away.
So How do you optimise for Mobile?
Best Practices to Consider
Make good your page load speed
It’s vital that you take all necessary consideration to upgrade your mobile load speed if it takes a long time for your site to load up completely. This means optimizing your images, minifying code, leveraging browser caching, and reducing redirects.
It’s no longer SEO savvy to block these items off as in the old days. The Googlebots want to categorise and see the same content that users actually see.
These elements are also critical to helping Google understand if you have a responsive site or a different mobile solution.
Mobile Friendly Site Design
It’s important that your site is mobile friendly. How would you determine this? You can use Google’s https://search.google.com/test/mobile-friendly to check.
If your site’s mobile version is not mobile friendly then you need to rectify this. How? You can ask your web developer to do this for you.Or you can read https://www.hostgator.com/blog/how-make-website-mobile-friendly/ to know how you can accomplish this.
Optimize titles and meta descriptions
With mobile, you’re actually working in a limited space, therefore careful consideration should be observed by the specialist.
It’s sensible to be precise and concise when crafting your url,title tags, meta descriptions etc so that they will show up nicely in the SERPs.
Optimise for Local SEO
With mobile, we can be sure that most if not all searchers are looking for local based queries. Standardizing your name, address and telephone number plus your city and state name will surely land your site in the top search results pages. Having a local element should always be considered in this aspect.
Separate mobile URL
Creating a second, parallel site for mobile users is another option you can use. This will give you the option to create completely custom content for mobile visitors. To avoid URL confusion, most parallel mobile sites use an “m” subdomain.
You’ll also want to make sure that your site redirects are all in place and as lean as possible to decrease page speed. And to avoid duplicate content issues, you’ll need to set up rel=”canonical”.
There you go, hope to see you again here next time!