Optimising your Mobile SEO

If you want your mobile visitors to have the best mobile experience, then optimisation is the key.

So basically, what is mobile optimisation? Did you notice that more and more people are using their mobile devices to do an online search? The trend has steadily grown these past years and as good as this gets, many websites are still not designed to render properly to varying mobile devices sizes and load time.
Mobile optimisation is the process of taking account of site design, site structure, page speed, and more to make sure you’re not inadvertently turning mobile visitors away.

So How do you optimise for Mobile?

Best Practices to Consider

Make good your page load speed

It’s vital that you take all necessary consideration to upgrade your mobile load speed if it takes a long time for your site to load up completely. This means optimizing your images, minifying code, leveraging browser caching, and reducing redirects.

Don’t block CSS, JavaScript, or images

It’s no longer SEO savvy to block these items off as in the old days. The Googlebots want to categorise and see the same content that users actually see.

These elements are also critical to helping Google understand if you have a responsive site or a different mobile solution.

Mobile Friendly Site Design

It’s important that your site is mobile friendly. How would you determine this? You can use Google’s https://search.google.com/test/mobile-friendly to check.

If your site’s mobile version is not mobile friendly then you need to rectify this. How? You can ask your web developer to do this for you.Or you can read https://www.hostgator.com/blog/how-make-website-mobile-friendly/ to know how you can accomplish this.

Optimize titles and meta descriptions

With mobile, you’re actually working in a limited space, therefore careful consideration should be observed by the specialist.

It’s sensible to be precise and concise when crafting your url,title tags, meta descriptions etc so that they will show up nicely in the SERPs.

Optimise for Local SEO

With mobile, we can be sure that most if not all searchers are looking for local based queries. Standardizing your name, address and telephone number plus your city and state name will surely land your site in the top search results pages. Having a local element should always be considered in this aspect.

Separate mobile URL

Creating a second, parallel site for mobile users is another option you can use. This will give you the option to create completely custom content for mobile visitors. To avoid URL confusion, most parallel mobile sites use an “m” subdomain.

You’ll also want to make sure that your site redirects are all in place and as lean as possible to decrease page speed. And to avoid duplicate content issues, you’ll need to set up rel=”canonical”.

There you go, hope to see you again here next time!

mobile seo

What is Mobile SEO

Mobile is to SEO as fish is to water. You can’t have one besides the other. It is the backbone regarding Google’s index.

Sure, the mobile-first index simply rolled abroad within 2018, but Google has been losing not-so-little pointers because of the past few years.

In 2015, Google announced that cellular searches outdone desktop. Then within 2016, mobilegeddon 2.0 rocked the search engine world. And, among 2017, Google introduced us in conformity with the mobile-first index.

But the query still remains:

What ought my mobile approach be?

It isn’t adequate to hold a mobile-friendly site.

The empirical developments of both Google and Microsoft will mean big adjustments in accordance with whether you optimize because of mobile, voice, and visualsearch.

This post wishes to inform you what you need to know first-hand about mobile SEO.

Dealing with Mobile Search Google Style

Clearly, Google puts a premium on mobile search. It will be a bit complex trying to understand how Google deals with mobile search.

Some common FAQs you should know bout Mobile SEO

When you have a separate URL for both Mobile and Desktop, which one does Google Index?

For desktop devices, the desktop URL will be displayed by Google

And, the mobile searches will get the mobile URLs.

But, the indexed content will be from mobile.

Will Mobile first indexing make me lose my ranking?

The mobile-first index does not affect your ranking position.
Since UX is vital, you should always remember to make your site mobile-friendly.
Mobile-friendliness is reviewed page-by-page, which means you’ll want to update your money pages first.

2 Best Practices for Mobile SEO

Mobile Content

One key factor to always remember is that your mobile content should reflect your desktop content exactly.

All content formats (text, videos, images, etc.) should be crawl able and index able in mobile.

Mobile Site Performance

It’s all about how fast your mobile loading speed is. So compress all those images, CSS and other requisite to drive the speed higher.

This is also why Google introduced the Accelerated Mobile Pages Project to improve site speed and page load times for mobile content.

Mobile SEO is here to stay. In fact right now, millions and millions of mobile users are clicking on Google to make their searches right where they are, sitting on a park bench, waiting in line at the grocery store, inside the bathroom, bedroom, inside the car. Etc.

To be on the forefront or even to keep up with the rest, better observe the following tips and see the result in a month or so.

handful of dollars

Alternative Ways to Make Money during Covid-19

The Covid-19 pandemic has surely turned the world upside down. Gone are the days (for now) where you can freely roam the streets unabated.

A new norm is forming – self isolation, wearing a mask, avoiding crowds, staying home. With this scenario facing all of us, how can we survive? Let alone fend for ourselves as millions upon millions have lost their job just this April.

What can one do when his very survival depends on being able to make ends meet? Can we depend on the government until this pandemic is gone?

The situation is dire.

But when the going gets rough, the tough gets going so they say.

So how can one make money without violating protocols set by the government? Here are some suggestions.

Making Money to Survive

Be a Neighborhood Courier

If you own a bike, scooter, roller blades, long-board, or any wheeled vehicle, you can create a Facebook page advertising your services.

Since not everyone can go out, you can volunteer to be that person to do various liaison for your village or area. You can run errands like buy groceries, pay bills, or go after lost pets all for a fee of course and most importantly, wear a mask and disinfect with a carry-on alcohol always.

Participate in a Facebook Market Group in your Area

Participating in a localized market group can be a good source of much wanted funds. So what will you sell? Anything and everything that you think will be of value during these times. Used clothes, kitchenware, tools, toys, shoes etc. The list goes on and on. The key is uploading great clear images of your product plus a truthful product description.

Sell Home Cooked Meals

Who can’t resist home cooked meals especially when they’re served hot? You can send out your menu flyers complete with contact details around your neighborhood at a really affordable price.

You can also sell baked goodies like oatmeal cookies, brownies, apple pie etc,.

There are indeed a lot of ways to make a living amidst this pandemic. But make sure that you are protected at all times when you go out. Observe proper social distancing, wear a face mask at all times and bring your alcohol to wash your hands.

laptop,books, cat, working from home

Working From Home – The New Normal

The COVID-19 pandemic has put a damp on all known human outdoor activity for god-knows when. Like as of this moment, we are all stuck in the confines of our homes.

Now if you’re still one of the few who is fortunately working from home, expect to have a regular team meeting or even a daily huddle as a means of keeping in touch, being informed on the organization’s latest updates and lastly keeping your sanity intact via socialization albeit virtual.

With this prospect in mind, I’d like to offer some cool tips on what to do whenever a virtual company meeting is called for.

Virtual Group Meetings 101

Have Sufficient Lighting

Be sure to have ample and sufficient lighting to enable colleagues to see you and not just your silhouette. If possible, position yourself where the window is in front and not in the back. This is to ensure that your face is clearly seen.

Dress Appropriately

Sure working from home allows a lot of flexibility as far as dress code is concerned, you can wear your everyday clothes or even work in your jammies BUT please dress appropriately during video meetings as some companies require an actual visage and not just an avatar.

Pay Attention

If your organization requires that you turn on your webcam, then be sure to have your full attention on the meeting. Don’t multitask as this would probably be a distraction and would result in you missing some important details, announcement or the like.

It will also be disrespectful to the host when your focus is not 100% in the meeting but in some other tasks you are simultaneously doing or even checking on your social media accounts.

Avoid Distractions

Eliminate possible distractions that may occur during the meeting. These can range from noise from dogs barking, music playing too loud or even those adorable kids tugging at your headset or peaking every now and then.

It’s prudent to ascertain that you’re working from the comforts of your room or find a place where it is not easily accessible and prone to unnecessary distractions. Basement anyone?

While working from home allows certain comforts, it’s also important to still have the business-like air about it as to avoid making the familiar too familiar.

facebook advertising

An Easy Guide to Facebook Advertising

Almost 2.3 billion people are using Facebook every month. And 1.6 billion people use Facebook every day. That said, Facebook is one of the most extensive networks and marketing across the social media world and search engines.

There are many opportunities that can be used by marketers to get big sales in Ads Manager. It can also increase organic efforts. And as such, Facebook has a variety of paid ad options available. And the ads have three elements;

CAMPAIGN – Here, are all the projects or more popular in the campaign. In this Tab, you’ll see the air campaign set in your ads.

AD SETS – Here set the separate audience, demographics or different characteristics of an individual you want to target and set in your campaign.

and the final element is

ADS – here are all ad sets you’ll see live. In this element, you can set color, design, and check your live campaign on this area that you want to set on Facebook.

These three are the essential terminology and procedure for creating your ad.

Now, let’s go to ad creation with Ads Manager

Many different paid ads can be used on Facebook. The first thing to do is to log on the page. Logging in the page, when no ads created, the dashboard will be empty. And if there are campaigns, you’ll find the performance dashboard and you’ll see a list of the results of your campaigns, Ad sets, and ads.

Creating a new campaign, ad set, or ad through Facebook Ad Manager is as easy as clicking the “CREATE” button. It is located on the far left below the Campaigns Tab.

Like any other social media or marketing campaign, Ads Manager will set your goal in a campaign. And by doing so, the Ads Manager objective is prompted. You can choose 11 objectives. And this list will cover brand awareness until up to an app installed in your campaign. And this can and possibly also cause huge traffic to your website or social media. And be sure to use Tracking URL parameters to track your ad conversion.

Choosing the objective of your campaign is consistent with what you want to promote. You may use a marketing automation tool in specified URLs.

Then go to select an audience. At this point, your target audience is configured. And may narrow in location, age, gender, and etc, The more efficient and focused of your audience on Ads, the better to likely target your specified audience. You can also select Custom Audience. But this is effective for those with Facebook Pixel. And may even try using a Look-A-Like Audience in a campaign.

No matter what you have selected and created Audience with your ad. Remember, you may use this audience again. Because it’s already saved and to avoid setting up the same audience. Then you may set your budget.

The budget set may vary from Daily budget (a budget with a ceiling in a day) and a Lifetime budget (that is set to the specific amount of bid and time you want to run the ads).

After this is set the parameters of the ads in the schedule. You can also set the bid for objective, clicks, or impressions. But if you do not want to, you can set a bid based on the behavior you have aimed for. And then you can choose between two divisions. The Standard will show ads throughout the day and Accelerated quickly out of your ad time sensitive.

Then move on to Create your Ad. Going back to your campaign objective. Because Ads options have different formats, choose the best format to correspond to your objective. This includes links that you can either display as a single image ad. And the Carousel with a multi-image ad with three to five scrolling images and no additional cost.

After these, you may select the best Ad type. You can choose from the Desktop News Feed option, Mobile News Feed, and to Desktop Right Column.

And at last! You are all set.

Facebook Ads is one of the most extensive social media marketing tools. It has a Reporting tab to see the performance of every campaign you launch in. It is widely available for everyone and it is easy to use especially for those who are beginning to use Ads Manager.

blogging image

3 Good Reasons Why No One Is Reading Your Blog

There are many reasons why the blog is not immediately visible on the world wide web.

Reason #1

One of these reasons is that you just launched the blog. Because not all of your readers can easily see your writings.

Often it is necessary to build a blog audience by creating more blogs with credibility and a reputable source of information to widen the reach and make your readers feel confident in your writing.

Creating a blog is not necessarily easy, but, the beauty of blogging is that you build your credibility as a writer. Being a blogger is not easy nor if you think its a walk in the park. There will be many who will believe in your story, moved by quotes, or even bash it.

Yet whatever the reader you have, you will feel your blog’s reward as it may be sponsorship of whatever products, and this also is an indication that your followers’ network is expanding and you have more readers.

Reason #2

Your blog may also be optimized so it will not immediately appear in the SERP (Search Engine Result Page). Often your writing is for an inbound marketing tool that has a direct tie to search.

So it is better than a blog is tied up in your marketing plan. Because each of what you write is also a page on your website that can be indexed. And because of this, your blog may be easier to search. In fact, your blog may cause 45% or more traffic to your website.

And not just about everything will end. As long as your topic is written to help many readers or searchers, it will continue to drive traffic to your website. Especially if the content creation follows with SEO best practice.

Alright… You can also write but is not building audiences, and perhaps, no one knows that your blog exists?

Reason #3

Blogging is one of the activities of the major skill marketing people have. So if you want to see your blog on search engines, remember to think like marketers; that your blog is one of those who enrich the company and the only unique product you have.

So it is very necessary to be effective and promote blogs through social media sites. And do not forget, to always include a website link or introduce your website to every blog you write. And if you think that other links can help other than your website, please do not hesitate to put these links.

Here you gain something that makes your readers feel good about, which also they often affirm. So do not overlook using social buttons in your blogs. They are really helpful.

There are more reasons to be such as, you are not using an encouraging email subscription to your blogs? There may be RSS subscribers that may be available to your readers from email readers.

You may be only blogging about yourself? This is possible but more effective with influencer people. Avoid boring and no target audience content. All of this is unnecessary in your blog to be avoided and will start writing useful and helpful to your readers.

seo image

3 Important SEO Tips You Need to Know

This 2019, there has been a lot of new Search Engine Optimization updates. The ongoing release of Google Algorithm updates is evident. This time, you can not focus on keywords alone to increase your ranking. Nonetheless, keywords are still essential in optimization. And with so much of SEO techniques today, there is just so much to consider.

If you’d like to drive more organic traffic to your website and improve and search ranking without fear of any Google penalties, here are some things to do.

Tip #1

First, remove anything that slows down your website. Page speed is one of the Google Algos that has been causing divert conversion to your website. You need to be aware that page speed is fine to 3 seconds of website loads. The slow-to-use website indicates a user-friendly experience that can provide frustration and discouraging ways for customers to buy or use your product on your website.

Tip #2

Secondly, link to other websites with relevant content. According to Rand Fishkin, link building is one of the fundamental parts of smart search engine optimization. Link building is provided by trackable traffic with value and resource on your website.

Spammy linking is one of what Google monitors, so make sure that your linking site or your website is only relevant to avoid spam linking. It is also important that their content is of value to your service and products.

Keep in mind that a few authoritative links can help you build trust. Than having many poor quality links. Which may be the result of your website authority.

Tip #3

Next note is, write for humans first, search engines second. Not because you are a Search Engine Specialist, you will only write words that will cover your optimization.

Back then SEO technicians only focus on the singular keyword and website ranking. Let’s change that. Please note that the website traffic factor is the engagement to a particular brand, service or product and return of investment.

Focused on content and intent to generate the trust of customers that leads to more quality traffic. Remember that SEO priority is increasing your customer through your skills, and one of them is optimization in writing. Yes, Content is King.

And when it comes to generated trust and credibility with your customers, you can use a strategy to encourage other trustworthy sites to link to you. Here they are determining your content marketing, and you may find it happening to personal branding.

Moving forward after establishing trust and branding. Do not forget to properly set up a proper Google Analytics to check or lever your standing on content on your landing page. Write unique and relevant meta descriptions to every page.

And usage of readable and meaningful URLs is necessary to customer acquisition. A readable URL is easy to remember URL. This is so, it’s easy to remember the page of your customers that are shopping on your website.

Also use keywords in every image placed in the backend because as soon as a product page is up, there is a Google Images that you can also rank. Images are also optimized and are also in the Search Engine. By this, do not forget about social media sites. Here you will Build momentum with social signals.

There can be more factors of creating & publishing unique content will consistently improve your rankings and provide more organic traffic to your website.

remarketing flowchart

Is Your Remarketing Campaign not Working?

If you feel that your digital marketing strategy is getting stagnant then don’t forget that we can always do re-marketing. Remember that re-marketing is one of the most effective ways to bring back your site visitors.

Re-marketing provides an opportunity to reclaim the conversions that have been closed. Also, it can retrieve the website visitors that sometimes had indicated interest in your service or product.

As a marketer, you may also put your shoes on your customers’ shoes. Keep in mind that you are a customer too. What do you want on a website and why do you return?

And as a marketer, it is possible that the expected conversion rate is a bit higher. And keep in mind that, what is more important, is to improve the conversion rate and what the critical errors of re-marketing are that it reduces the number of results to your campaign.

Get the Re-marketing Process Right

It’s a dilemma that many marketers do not know how to do the re-marketing process properly. Especially many of the great conversions have come from this campaign. But do not worry because there is a lot of effective process to re-marketing.

Typically, the re-marketing campaign is a playbook that will target targeted visitors to go to the root domain (www.rootdomain.com) within 30 days. And instead of refining the audience for a larger CTR (click through rate) and conversion rate, Many marketers take the A / B test without doing the process right.

And this does not help because before solving the problem to re-marketing. Marketers end up to a result of thinking “maybe because I did not have A / B testing, that’s why the result is low” or maybe you think there’s not enough banners in different sizes. But these are not the real reasons why your website is not converting.

Conversion Rate

It is possible that the conversion rate does not increase because, one, your readers don’t know you or your brand. And two, its because re-marketing can’t be unspecific especially in URL. And you can not just focus on a root domain.

Targeting a specific URL is a big mistake. It is not just the setting up of Facebook Pixel and the checking of blogs within the websites.

But it’s more helpful to know where and what web pages the visitors have the most visited product or service on your website. This can be done with the right trackers such as Pixel and GA Scripts.

In this process, Use your trackers to find the visitors of your website that almost avail of your product or service. Then narrow down an audience that you can target to move through re-marketing leads. After going through the list, you may supply A / B testing.

Existing Customers

You may also be re-targeting your existing customers and re-use your services or products again. At this point, we target by visit frequency. They can offer you what’s new to your website, or discount your product or service patronage. Remember to avoid Factor up fatigue and your patrons.

This can be done using various tools like AdEspresso. With this tool, you can set how frequent a specific customer can see an ad that is set to. Always remember to always meet the required details when setting up a re-marketing campaign and have precise targets.

This way you make your re-marketing campaign can be more conversant.

digital marketing

Changes in Digital Marketing this 2019

Hi there!

Change is the most constant thing the world, and digital marketing won’t and definitely has been changing over the past few years.

This year alone, there has been a great deal of changes in digital marketing, especially in Google. This is because there are countless of websites being made that are focused on the new technological upgrade.

Here are the changes in digital marketing in 2019 you might need to deliberately consider

1. Blogging Won’t Cultivate Optimization Alone

Since Google started they have been nut picking content. Google is pickier on the substance of content on pages on every website. It would be more difficult to extract more content since there are billion of the website indexed on Search Engines. So the key would be, give more time revising old content and be crispier in new content.

2. Algorithm updates are more intricate than ever

The best thing about algorithm intricacy is that Google is more conscious of spammy links. Given that said, Google is too a great extent mindful of user hits, bounce rate, click through rate and appealing content. To top it off, Google algorithm is more about understanding the users’ experience.

3. One Channel is enough

One could be a handful, but these days, one channel can provide a massive way to acquire users or customers. Consequently, due to growth in digital marketing more platforms are inclined to growth hacking.

This means a digital marketing tool that stands as one platform can provide you with more than 3 channels (your email, preferred social media and more), and this can give monumental growth in digital marketing.

4. Focus on original content type and different Search Engine

Ranking in Google may take forever especially if you are conventionally based on technical SEO.

An example of this is your blog pages. And if you focus on blogs to get more traffic, try to convert your text type blog to audio which is a podcast or a less intense search engine. Don’t concentrate all efforts on Google alone. Though it provides more tools to use for your optimization don’t draw a line to a less saturated search engine and make use of them to your advantage in optimization.

Giving a much clearer picture of using a less intense search engine is using new channels potentially get new customers, a new engagement, new hits, new audience and more!

5. Search Engine is diversely changed

Voice Search! Yes. Google is more into voice search. The little microphone on the sidebar is too powerful whereas due to headsets, people are more likely searches through voice search in Google. Not only that, there are more and more users searching through devices like Google Home, Echo from Amazon and smartphones.

Most SEO doesn’t like voice search. One of the reasons is it doesn’t matter to voice search if a page is in number one rank in Google or search engines. Therefore, search appearance doesn’t matter on this part as long as voice search provides and read out loud your content. Thus, it can bring down the conversion rate of a page.

To sum it all up, digital marketing optimization efforts from the previous years may not work this year. Digital Marketing in 2019 is a year to start anticipating a refined technology to engage in a broader channel and fresher content.

private blog network

Are Private Blog Networks (PBNs) Worth It In 2019

Hi there!

Due to extensive change in Search Engine Algorithm updates this 2019, would Private Blog Networks (PNBs) still works as a tactic for digital marketers?

Why PBN?

Private blog networking is a strategy of a digital marketer to develop and acquire links. But don’t get deluded by how many links it acquires, because Private Blog Networking is mostly used by gray hatters in digital marketing.

A bigger characterization of establishing and ensuring a network through PBNs may potentially involve expenses. Roughly it may cost from $50 to $500 altogether with hosting and content.

Meanwhile proceeding to construct PBN could be dilatory. Yes, PBNs faithfully can increase backlinks from websites.

Suppose you’re managing to assemble a network of 10 sites which may take half of the day to discover the ten qualified spaces. Conjunctive to the qualified area must have a Trust Flow of 15 which establishes a Domain Authority of 15. Spontaneously this will correspond to the more sites to assemble the bigger portion of the domain authority disposed of.

Since you’ve verified 10 sites, you presently need to set them up. It will take you 2-4 hours to discover web has and prepare the destinations for advancement. Lower metric space is worthy in the event that it has applicable Topical Trust Flow Topics.

You at that point need to build up the site by making all the important pages, discovering subjects, composing/redistributing content, introducing modules, and making the site’s look ordinary.

In the event that you need to be additionally protected, you may likewise need to make social records for each site. Comparing to assembling 10 sites which may take 36 hours and more, this procedure may only take 3-4 hours in total.

This additionally doesn’t consider any sort of facilitating or hacking issues you may experience. The modest web has frequently left businesses with no notice and have shocking uptime. Managing these issues can be a genuine time executioner.

Subsequently, you may outsource the major proportion of the steps. But then again, it undoubtedly requires expenses and will take time to get an ROI.

And since it involves money, base on the niche of the business, 30% of the click-through rate increases, prospecting lead is equaled to 5% and inbound link to a new customer to 21%. Yet all this would take half a year or more over a year to reach first-page ranking. This type of private blog network could be prudent in time, effort and money.

But don’t be rattled since there is a white hat public blogging networking, rather than investing to PBN which a distinct mode is investing in organic SEO.

A complete and great deal of organic or white hat SEO is a recall to accomplish a great deal with $500, however, this is additionally contributed a ton of perspiration value. There are two different ways to put resources into SEO outside of PBNs:

Genuine Backlinks which absolutely uncommon for an SEO crusade to prevail without backlinks. Yet, since you aren’t utilizing PBNs, you should concentrate on procuring genuine backlinks. “Genuine” backlinks originate from sites that have traffic and that you don’t have publication caution on. There are three different ways to get genuine backlinks:

  • Through advancing your substance by means of effort
  • Through distributing visitor posts
  • Through purchasing situation or Search Engine Marketing (SEM)

Content-driven SEO techniques will stand the test of time. In addition to the fact that content are driven systems the most secure, yet they are really the most adaptable connection obtaining model.

On the off chance that you had $28k to spend, you ought to put 80% of it into making join commendable content resources. To put it plainly, that implies making significant SEO content that is superior to industry guidelines.

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