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Using Augmented Reality in Marketing

Article Summary:

  • Marketing can benefit from Augmented Reality
  • AR apps are now readily available
  • AR and content marketing
  • Smart phones and devices that are AR friendly and capable

Augmented Reality is a fresh, interactive and virtual solution that is employed in marketing that provides a never before seen approach that enables searchers/users to actually engage with a solution or product.

How augmented reality can benefit marketing

Some creative brands are already using this technology to come up with cutting-edge, highly engaging content that entertains their audiences.

By offering solutions to a wide range of enterprises across different industry niches and platforms, AR is slowly revolutionizing the general landscape of marketing – in a good way.

Augmented Reality available apps for digital marketing

The growth in AR-capable devices has played a large part in making augmented reality more commonplace for marketing, advertising and sales purposes.

Many times online purchasers face the inconvenience of not having the ability to try their clothes or shoes before buying them, eventually ending up disappointed when trying out their new products. Augmented reality apps for marketing solve this issue, because it is now possible to virtually try on a product before purchasing, which can ultimately increase customer satisfaction.

“Furniture and interior design companies, like Ikea, also are increasingly using AR solutions for his or her businesses. They now offer users the chance to virtually display new pieces of furniture in their living rooms and kitchens by simply employing a mobile app.”

AR and Content Marketing

Campaigns like Burger King’s ‘Burn that Ad’ – where users were rewarded with a free meal at BK by pointing their smartphones at a McDonald’s outdoor ad and see them “burn” on their phone – are revolutionising the way brands can advertise and promote their products. However, augmented reality in content marketing is additionally changing the way users can consume some products.

Magazines and books, for instance , are now using their printed versions as platforms to explore virtual opportunities. Openbook Howden has done this with its interactive print, also as many other children’s book publishers, as they permit kids to use smartphones to bring their favourite characters ‘alive’ and convert reading into a multimedia animated experience.

Smart phones and devices that are AR friendly and capable

Mobile applications on phones and tablets are centered around AR overlays that influence a blend of the gadget’s preparing power, camera focal points and web availability to give an increased encounter.

Headsets are worked to convey exceptionally vivid encounters that blend enlarged and computer generated reality conditions, and Microsoft HoloLens and Magic Leap are the business chiefs in Augmented Reality development.

Brilliant glasses are light-weight and low-power wearables that give first-individual perspectives, and these incorporate items like Google Glass Enterprise Edition and Vuzix Blade.

The program based experience uses new innovations to give a comparable encounter to what portable AR offers yet without application downloading.

If you find today’s topic insightful, or if you have any questions or comments, do leave one at the space provided for.

Should Large Consumer Brands Need to Invest in Content Marketing?

Consumer products referred to as final goods are products that are bought by individuals or households for personal use. In other words, consumer products are goods that are bought for consumption by the average consumer.

As a large consumer brand, you may be unsure if content creation should be included in your marketing strategy. However, many of the most successful brands in the nation continue to utilize content marketing strategy. 

Difference between content marketing and placing ads online or commonly referred to as blog posts, social media posts, or articles that are distributed online as a part of your brand marketing strategy.

Content marketing can and should include relevant videos, image, graphs, charts, and graphic design. It differs from online ads in that they are designed to engage your target audience instead of just advertising your brand or product.

Why is content marketing important for businesses though content marketing used to just be a way to set yourself apart from your competitors, it has now become a necessity for any modern brand.

Content marketing is at the guts of most successful digital marketing campaigns. to assist better understand the importance of content marketing; we’ve put together an inventory of the highest advantages that it can provide your small business.

Improving brand reputation by building trust through content marketing one of the greatest benefits that really shows the importance of content marketing is the reputation- building qualities of great content, great content helps influence conversations.

If you’re really wondering why is content marketing important, then look on further than the conversion statistics. Content marketing helps to enhance conversions because it allows you to attach with and educate your leads and customers. Optimize content helps improve your SEO efforts. The importance of content marketing becomes more clear once we check out how its helps your business build and improve program optimization SEO.

Successful content marketing must be designed in a manner aimed to connect and engage with your target audience. Articles should be written to create trust, offer valuable insight, and educate the buyer on relevant information. In other words successful articles are not written only with the latest search engine algorithms in mind but with your target audience in mind

The great thing about content content marketing is that it’ll not only generate returns for your company, but it’ll also push your other marketing strategies to perform better. so as to be effective, you want to establish a mindset that considers content marketing because the core of all of your strategies. Perhaps the simplest benefits with a superb content marketing strategy are for social media campaigns.

We can talk for days discussing all the advantages you’ll reap for your business through content marketing. However, among all the explanations we’ve discussed thus far , there’s no that stands because the ultimate truth content marketing is today’s best way of getting things done.

Why is Local Marketing Good for Your Small Business

Article Summary

Why is local marketing important?

  1. Local online marketing can provide a huge advantage for small businesses optimizing for local online search.
  2. Local internet marketing is an excellent  way of building a brand’s reputation
  3. Improve lead generation
  4. Helps acquire new customers

Local online marketing can provide a huge advantage for small businesses optimizing for local online search. It is a fantastic way to reach new potential customers and drive quality traffic to your site.

Helps build your brand

Local internet marketing is an excellent way of building a brand’s reputation, forming a relationship with a large customer base, improving lead generation, and acquiring new customers. 

Online local rankings and mobile accessibility, along with reliable local search engine marketing can make or break your business growth. Your future customers are searching the web and using mobile devices to find products and services in their community.  

Improves Lead Generation

Local marketing has quickly become popular, especially with bricks and mortar stores needing to move online due to the pandemic. 

But even before COVID-19 struck, almost half of Google searches showed local internet marketing  with a third of consumers checking local business online every day. 

Local marketing is vital for small businesses that rely on people who actually visit their stores to purchase goods or access a service, including shops, dentists, physiotherapists, bars, restaurants, and car dealerships.

There’s a danger lurking with local marketing though, and it has to do with setting your budget too big and waste money on the wrong location and audience. 

Helps get new customers

A lot of businesses base their marketing efforts on local referrals to bridge the gap and target a wider audience, let’s say regional or statewide.

A business or company that is local to a specific area is not able to compete directly with a larger competitor in another geographic location. A local company needs a targeted marketing strategy to attract the newest number of customers who may not realize that there is a local specialty business in the area. 

Local marketing is a technique that is done both in person and online. You can determine the local marketing strategies that will be the most beneficial for your business. 

In ending, its essential to focus your local marketing strategies on your target audiences as this will ensure a successful campaign.

If you like this article, pls do leave a comment below. Questions are also welcome.

How to monetize your YouTube Channel

You tube’s popularity keeps growing and as of this writing, there’s approximately 2 billion monthly active users30 million daily active users. (That includes me). 40 minutes average viewing session.
With this statistics, isn’t about time you monetize your YouTube channel as well?

Article Summary

4 steps to monetizing your YouTube Account

  • You need to have 1,000 subscribers on your YouTube channel
  • Your videos have generated 4,000 Watch Time hours over the last 12 months
  • You comply with all YouTube’s policies and guidelines
  • You have an AdSense account set up
  • As mentioned above, there are four critical steps to making money using your YT account.

Let’s go through them one by one and as quickly as possible.


Get 1,000 people to subscribe

Let’s start with the 1,000 subscribers. This one is pretty straightforward, it doesn’t matter how long it takes you to get to 1,000 subscribers, once you hit that milestone, you’ve reached that requirement.
You can ask anyone to sign up, but I guest the best way to achieve this is by posting you YT on Facebook and encouraging your connections – Family, friends, friends of friends, acquaintances and just above anyone else who can see your Facebook post to subscribe to your YouTube channel.


4,000 hours watch time in a year

This refers to how much time your video content has been seen or watched over and over. It’s not about having 4,000 active videos but rather having accumulated 4,000 total watched time in a span of 12 months. So it’s a bit tricky. One proven methodology is to upload content that is generally likeable to all ages so that your channel also adheres to YT community policy.

Adherence to YT Community Policies and Guidelines

This is the rule book. If you want to make money off your YouTube channel, strict compliance should be observed.
If you’re a bit unsure as to what these are, you can check them out by visiting You tube’s guidelines.
YT will regularly check your channel to see if you are meeting their standards, policies and guidelines. The list is comprehensive and might take you some time to read but it’s safe to say that once you have exhausted the list, you’re off to a good start.

Set up your AdSense Account

If you want to earn money off your YT channel, then having an AdSense account is vital. Now, if you don’t know how to set it up, you might want to browse this Google FYI – creating an AdSense Account

Personalize your content

Content is king so does the famous marketing quote states. This is still very true. Always ascertain that you’re churning out unique and engaging content for your viewers. As to the topic? that’s totally up to you. It pays to know that whatever strikes you as entertaining, informative, relevant or just plain hilarious can be viewed as your choice.
So what are you waiting for? Start now.

Why Using a Heatmap is A Wise Decision

Article Summary


What is a Heatmap?

  • Data analysis software
  • Uses colours as a data visualization tool
  • Visual way to make decisions from
  • Helps tweak your web page for efficiency

If you haven’t tried using any visual data analysis software, well, you’re missing quite a lot in trying to measure your online data.

What is so unique about this application is that you can pinpoint exactly which area of your page is being frequented by your visitors.

If you run a business or manage a sales and marketing team, you know how important efficiency is. There are countless ways to optimize operating costs or a combination of both. 

But one of the most effective ways to improve sales and marketing results is to understand geographical and customer data and use it to your advantage. This is where heat maps come in. 

It takes numeric data and plots it on an accurate geographical map, displaying different values by color intensity. The point of a heat map is to give visually inclined teams a precise idea of their current results and where they can improve based on what the map describes.

How does it work?

Let’s take for example that you are looking at a particular webpage, a heatmap will show you which areas of that page are getting the most attention.

Seeing this will help you streamline your page so that the most important part gets the most notices.

A heat map can display the following data:

  • Your most clickable headline
  • Most attractive image and if people are clicking on it
  • What distracts visitors from your web page
  • Do people see your call to action or opt-in box?

Colours as Visualization tool

The way the Heatmap works is that certain colours are associated with actual cursor “clicks”. The intensity ranges from darkest (fewest to no clicks or browse) to lightest indicating the most clicks or browse.

The cool thing about using this tool is that you can continue to tweak your page to update them until you are satisfied with the result.

Once you have implemented this tool, you can easily integrate it to your business workflow, making it an integral part of your analytics.

The good thing about using heatmap is that organizations can use it in different ways depending on their goals and they can also pinpoint productivity, marketing efforts and any other considerations that need numerical tracking.

Do you think this tool is for your business? Absolutely, especially if you’re keen on tweaking your web page to deliver the best version that could make people interact with it in a superb way.

Why are Podcasts so Popular?

Article Summary

Reasons why people love podcasts

  • Portable
  • Packed ball of Energy
  • Educational Value
  • Pool of usable Ideas
  • FREE

There’s a steady increase of podcast usage, not only for personal use but even to drive value into the marketing strategy. If you haven’t explore this entertaining niche, then it’s never too late to get your hands on one now and who knows you might just be a successful podcaster in the making.

So what is a podcast?

What is a podcast? Simply put: a podcast is an audio programme, just like Talk Radio, but you subscribe to it on your smartphone and listen to it whenever you like. – https://www.thepodcasthost.com/listening/what-is-a-podcast/

5 reasons to consider the use of Podcast

Portability

With podcast, you can literally carry them in your pocket via your mobile device. Sure, traditionally, you listen to podcasts using your desktop, live or downloaded. Now, you can subscribe to the ones prefer listening in increment or by episodes. You can have them synched to your daily walking or even driving routine depending on the time-frame you have allotted.

Ball of Energy

Oftentimes, best podcasts don’t talk down to their audience. Listening on how highly strung or energetic the podcaster always somehow rubs on me. I mean the whole vibes is contagious! I mostly listen to podcasts in the marketing/business/entrepreneurial space. Usually many podcast features people/influencers who have learned to overcome obstacles in their lives and this inspires me to persevere as well.

Educational

If you’re the auditory-type person, meaning you receive information better when listening to it, then a podcast is the perfect vehicle for you. Sometimes a 10-minute audio overview can explain the concepts better than a whole book.

Pool of Ideas

I realized that while listening to podcasts, my mind tends to get triggered and ideas starts pouring in. The thing that catches me off is I need to write down these ideas right away or they’re be gone as quickly as they come in.

FREE

Well surely, most podcasts would require you to subscribe and comes with a fee, but if you’re resourceful enough there exist in the online universe a whole plethora of FREE podcasts on just about any imaginable subject matter in the whole wide world.

So how does this all translate to your marketing efforts?

How about instead of just writing your content, you can also use podcast to deliver your campaign?

How to Integrate Gamification with Your Content Marketing Strategy

Article summary

Why Gamification?

  • According to the International Journal of Education Technology in Higher Education, gamification increased retention by 12.23% and increased overall performance 7.03%.
  • This is the one of the most effective ways to increase learner engagement, retention, and recall by reducing barriers to learning.
  • Scientists studied the effectiveness of using gamificatiin in the form of video games to teach students diagnosed with autism.
  • Results of this study showed that this training package is effective in teaching age-appropriate content through gamification.

The Art of the Game

The gamification of learning is an educational approach to motivate students to learn by using video games design and game elements in learning environment. In other words gamification is the introduction of game elements in a non-game situation. Aims to engage users to change their behavior in order to acquire and to adhere to a healthy behavior.

Brief History

The idea of embedding game techniques and mechanics in the business system to enhance customer engagement and experience is very recent in the business world.

This is called as gamification. Some experts view that gamification is the future of digital marketing. Hoping to outlast just a passing fancy or novelty, its influence is predicted to be widespread, sort of like this is the real game changer.

 The main goal of this marketing technique is to give more excitement and trill for your site visitors as they engage the game. This is to increase page visit duration and avoid high bounce rate or click outs

There are different gamification strategies, you must know what your users find interesting or engaging by giving more challenges at the same time offer more rewards as they put in more time playing.

Many companies so far have succeeded by using gamification in marketing like MapMyRun also known as MapMyFitness – a fitness website and also app of a kind  as one of the many examples of a business organization that has successfully employed a strategy of gamification in marketing. 

Gamification is considered as a way to influence online and offline behavior. The reason for this is because applications eventually lead people to do things like playing games or responding to certain situations.

There are many ways on how gamification is explained

Gamification is the process of game-thinking and the game mechanics to engage users to solve problems. Similarly, gamification is said to be a service design that has the objective to provide game-like experience to users as well as affecting their behavior.

More often than not, our efforts to engage with users usually fail. What we as marketers consider fun and engaging, our users often dismiss as dull, tedious and irrelevant. The world around us is changing as we are now fighting for hearts and minds, not just wallets.

We don’t want people to just consume our product or patronize our service, but to authentically fall in love with our brand. That is what gamification is rapidly gaining popularity.

Gamification is also an application of game mechanics and game design techniques of traditional gaming environment. It is an excellent way to engage and motivate people to complete tasks and achieve goals by tapping into our basic desires, need and impulses. Can be addictive, enhancing the customer experience, encouraging return visits and building long-term loyalty.

Are you ready to use this technique in your marketing campaigns?

If you happen to like this topic, pls do leave a comment below, and share the word!

Digital Marketing Future amidst Covid-19

Article Summary:

Top 5 digital marketing trends to look out for:

  1. Interactive content
  2. AR and VR
  3. New-Breed SEO
  4. Social commerce
  5. Smart Bidding in Google Ads

Major negative economic impacts around the world were experienced due to the Covid 19 pandemic,luckily for us, having modern technology enabled us to continue our businesses transactions online and digitally, negating the total collapse or worse closure of SME enterprises.

So how does the future of the digital marketing landscape look like? We based this on research of various marketing trends that made waves last year and continue to rise.

Here’s our 5 picks.

Interactive Content Interactive content is content that requires active engagement from its consumers. More than just a passive viewer, the individual becomes an integral part of a dynamic, two-way experience. – Ceros

Where is the interaction? When a user is able to interact with a piece of content, like being able to vary or manipulate the angle of let say a shoe product, that is – interactive. Although not entirely a new concept, interactive content has slowly become a staple of the digital marketing world ever since it started – more than 10 years ago.

There is nothing better than being able to give your users the opportunity to connect with your brand via 360 degrees videos, AR/VR, shareable posts, quizzes and polls.

AR and VR Augmented reality (AR) and Virtual Reality (VR) bridge the digital and physical worlds. They allow you to take in information and content visually, in the same way you take in the world. AR dramatically expands the ways our devices can help with everyday activities like searching for information, shopping, and expressing yourself. VR lets you experience what it’s like to go anywhere — from the front row of a concert to distant planets in outer space. – Google

Augmented Reality or AR – Augmented reality overlays digital content and information onto the physical world — as if they’re actually there with you, in your own space. AR opens up new ways for your devices to be helpful throughout your day by letting you experience digital content in the same way you experience the world. It lets you search things visually, simply by pointing your camera at them. It can put answers right where your questions are by overlaying visual, immersive content on top of your real world. – Google arvr.
Virtual Reality or VR – This technology enables the user to be anywhere, helping him learn more about that specific location or event without actually being physically there.

Brands are using these technologies to actually increase sales and enhance their customer experience (CX).

New-Breed SEOA general reliance on an old and outdated SEO process may be causing hotel brands to overlook several crucial strategies which are fundamental not just to the success of any SEO campaign, but to the whole marketing mix. While travel brands continue to favour standard SEO techniques such as link building and keyword insertion over market research and genuine customer engagement, they could be falling behind.

A new multi-layered approach to SEO is emerging that is less about search ranking, and more about creating digital content that truly resonates with your customers. Increasingly, “it’s not about the keywords it’s about the people searching for them.eTourism

New breed SEO is a flexible approach to deliver content where it matters – right before your target audience. This means content that is tailor fitted and relevant.

Social Commerceis the ability to make a product purchase from a third-party company within the native social media experience. For example, you can browse and compare products on Facebook and then make the purchase on Facebook itself instead of going to the company’s site to make the purchase.CXL

Savvy online marketers have managed to fuse to famous avenues – eCommerce and social media to make social commerce the norm. This means directly selling your product using social media instead of going through the beaten path.

Smart bidding in Google Ads – also known as auction-time bidding, this refers to the use of machine learning by Google Ads to optimise bids for conversion. This means PPC account managers can now choose conversion ctions at campaign level and according to specific time periods.

If you have any questions on today’s article , pls don’t hesitate to write it down using the message box below.

Optimising your Mobile SEO

If you want your mobile visitors to have the best mobile experience, then optimization is the key.

So basically, what is mobile optimization? Did you notice that more and more people are using their mobile devices to do an online search? The trend has steadily grown these past years and as good as this gets, many websites are still not designed to render properly to varying mobile devices sizes and load time.
Mobile optimization is the process of taking account of site design, site structure, page speed, and more to make sure you’re not inadvertently turning mobile visitors away.

So How do you optimize for Mobile?

Best Practices to Consider

Make good your page load speed

It’s vital that you take all necessary consideration to upgrade your mobile load speed if it takes a long time for your site to load up completely. This means optimizing your images, minifying code, leveraging browser caching, and reducing redirects.

Don’t block CSS, JavaScript, or images

It’s no longer SEO savvy to block these items off as in the old days. The Googlebot want to categorize and see the same content that users actually see.

These elements are also critical to helping Google understand if you have a responsive site or a different mobile solution.

Mobile Friendly Site Design

It’s important that your site is mobile friendly. How would you determine this? You can use Google’s https://search.google.com/test/mobile-friendly to check.

If your site’s mobile version is not mobile friendly then you need to rectify this. How? You can ask your web developer to do this for you. Or you can read https://www.hostgator.com/blog/how-make-website-mobile-friendly/ to know how you can accomplish this.

Optimize titles and meta descriptions

With mobile, you’re actually working in a limited space, therefore careful consideration should be observed by the specialist.

It’s sensible to be precise and concise when crafting your url, title tags, meta descriptions etc so that they will show up nicely in the SERPs.

Optimize for Local SEO

With mobile, we can be sure that most if not all searchers are looking for local based queries. Standardizing your name, address and telephone number plus your city and state name will surely land your site in the top search results pages. Having a local element should always be considered in this aspect.

Separate mobile URL

Creating a second, parallel site for mobile users is another option you can use. This will give you the option to create completely custom content for mobile visitors. To avoid URL confusion, most parallel mobile sites use an “m” subdomain.

You’ll also want to make sure that your site redirects are all in place and as lean as possible to increase page speed. And to avoid duplicate content issues, you’ll need to set up rel=”canonical”.

There you go, hope to see you again here next time!

mobile seo

What is Mobile SEO

Mobile is to SEO as fish is to water. You can’t have one besides the other. It is the backbone regarding Google’s index.

Sure, the mobile-first index simply rolled abroad within 2018, but Google has been losing not-so-little pointers because of the past few years.

In 2015, Google announced that cellular searches outdone desktop. Then within 2016, mobilegeddon 2.0 rocked the search engine world. And, among 2017, Google introduced us in conformity with the mobile-first index.

But the query still remains:

What ought my mobile approach be?

It isn’t adequate to hold a mobile-friendly site.

The empirical developments of both Google and Microsoft will mean big adjustments in accordance with whether you optimize because of mobile, voice, and visualsearch.

This post wishes to inform you what you need to know first-hand about mobile SEO.

Dealing with Mobile Search Google Style

Clearly, Google puts a premium on mobile search. It will be a bit complex trying to understand how Google deals with mobile search.

Some common FAQs you should know bout Mobile SEO

When you have a separate URL for both Mobile and Desktop, which one does Google Index?

For desktop devices, the desktop URL will be displayed by Google

And, the mobile searches will get the mobile URLs.

But, the indexed content will be from mobile.

Will Mobile first indexing make me lose my ranking?

The mobile-first index does not affect your ranking position.
Since UX is vital, you should always remember to make your site mobile-friendly.
Mobile-friendliness is reviewed page-by-page, which means you’ll want to update your money pages first.

2 Best Practices for Mobile SEO

Mobile Content

One key factor to always remember is that your mobile content should reflect your desktop content exactly.

All content formats (text, videos, images, etc.) should be crawl able and index able in mobile.

Mobile Site Performance

It’s all about how fast your mobile loading speed is. So compress all those images, CSS and other requisite to drive the speed higher.

This is also why Google introduced the Accelerated Mobile Pages Project to improve site speed and page load times for mobile content.

Mobile SEO is here to stay. In fact right now, millions and millions of mobile users are clicking on Google to make their searches right where they are, sitting on a park bench, waiting in line at the grocery store, inside the bathroom, bedroom, inside the car. Etc.

To be on the forefront or even to keep up with the rest, better observe the following tips and see the result in a month or so.