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Using Augmented Reality in Marketing

Article Summary:

  • Marketing can benefit from Augmented Reality
  • AR apps are now readily available
  • AR and content marketing
  • Smart phones and devices that are AR friendly and capable

Augmented Reality is a fresh, interactive and virtual solution that is employed in marketing that provides a never before seen approach that enables searchers/users to actually engage with a solution or product.

How augmented reality can benefit marketing

Some creative brands are already using this technology to come up with cutting-edge, highly engaging content that entertains their audiences.

By offering solutions to a wide range of enterprises across different industry niches and platforms, AR is slowly revolutionizing the general landscape of marketing – in a good way.

Augmented Reality available apps for digital marketing

The growth in AR-capable devices has played a large part in making augmented reality more commonplace for marketing, advertising and sales purposes.

Many times online purchasers face the inconvenience of not having the ability to try their clothes or shoes before buying them, eventually ending up disappointed when trying out their new products. Augmented reality apps for marketing solve this issue, because it is now possible to virtually try on a product before purchasing, which can ultimately increase customer satisfaction.

“Furniture and interior design companies, like Ikea, also are increasingly using AR solutions for his or her businesses. They now offer users the chance to virtually display new pieces of furniture in their living rooms and kitchens by simply employing a mobile app.”

AR and Content Marketing

Campaigns like Burger King’s ‘Burn that Ad’ – where users were rewarded with a free meal at BK by pointing their smartphones at a McDonald’s outdoor ad and see them “burn” on their phone – are revolutionising the way brands can advertise and promote their products. However, augmented reality in content marketing is additionally changing the way users can consume some products.

Magazines and books, for instance , are now using their printed versions as platforms to explore virtual opportunities. Openbook Howden has done this with its interactive print, also as many other children’s book publishers, as they permit kids to use smartphones to bring their favourite characters ‘alive’ and convert reading into a multimedia animated experience.

Smart phones and devices that are AR friendly and capable

Mobile applications on phones and tablets are centered around AR overlays that influence a blend of the gadget’s preparing power, camera focal points and web availability to give an increased encounter.

Headsets are worked to convey exceptionally vivid encounters that blend enlarged and computer generated reality conditions, and Microsoft HoloLens and Magic Leap are the business chiefs in Augmented Reality development.

Brilliant glasses are light-weight and low-power wearables that give first-individual perspectives, and these incorporate items like Google Glass Enterprise Edition and Vuzix Blade.

The program based experience uses new innovations to give a comparable encounter to what portable AR offers yet without application downloading.

If you find today’s topic insightful, or if you have any questions or comments, do leave one at the space provided for.

How to Integrate Gamification with Your Content Marketing Strategy

Article summary

Why Gamification?

  • According to the International Journal of Education Technology in Higher Education, gamification increased retention by 12.23% and increased overall performance 7.03%.
  • This is the one of the most effective ways to increase learner engagement, retention, and recall by reducing barriers to learning.
  • Scientists studied the effectiveness of using gamificatiin in the form of video games to teach students diagnosed with autism.
  • Results of this study showed that this training package is effective in teaching age-appropriate content through gamification.

The Art of the Game

The gamification of learning is an educational approach to motivate students to learn by using video games design and game elements in learning environment. In other words gamification is the introduction of game elements in a non-game situation. Aims to engage users to change their behavior in order to acquire and to adhere to a healthy behavior.

Brief History

The idea of embedding game techniques and mechanics in the business system to enhance customer engagement and experience is very recent in the business world.

This is called as gamification. Some experts view that gamification is the future of digital marketing. Hoping to outlast just a passing fancy or novelty, its influence is predicted to be widespread, sort of like this is the real game changer.

 The main goal of this marketing technique is to give more excitement and trill for your site visitors as they engage the game. This is to increase page visit duration and avoid high bounce rate or click outs

There are different gamification strategies, you must know what your users find interesting or engaging by giving more challenges at the same time offer more rewards as they put in more time playing.

Many companies so far have succeeded by using gamification in marketing like MapMyRun also known as MapMyFitness – a fitness website and also app of a kind  as one of the many examples of a business organization that has successfully employed a strategy of gamification in marketing. 

Gamification is considered as a way to influence online and offline behavior. The reason for this is because applications eventually lead people to do things like playing games or responding to certain situations.

There are many ways on how gamification is explained

Gamification is the process of game-thinking and the game mechanics to engage users to solve problems. Similarly, gamification is said to be a service design that has the objective to provide game-like experience to users as well as affecting their behavior.

More often than not, our efforts to engage with users usually fail. What we as marketers consider fun and engaging, our users often dismiss as dull, tedious and irrelevant. The world around us is changing as we are now fighting for hearts and minds, not just wallets.

We don’t want people to just consume our product or patronize our service, but to authentically fall in love with our brand. That is what gamification is rapidly gaining popularity.

Gamification is also an application of game mechanics and game design techniques of traditional gaming environment. It is an excellent way to engage and motivate people to complete tasks and achieve goals by tapping into our basic desires, need and impulses. Can be addictive, enhancing the customer experience, encouraging return visits and building long-term loyalty.

Are you ready to use this technique in your marketing campaigns?

If you happen to like this topic, pls do leave a comment below, and share the word!

Digital Marketing Future amidst Covid-19

Article Summary:

Top 5 digital marketing trends to look out for:

  1. Interactive content
  2. AR and VR
  3. New-Breed SEO
  4. Social commerce
  5. Smart Bidding in Google Ads

Major negative economic impacts around the world were experienced due to the Covid 19 pandemic,luckily for us, having modern technology enabled us to continue our businesses transactions online and digitally, negating the total collapse or worse closure of SME enterprises.

So how does the future of the digital marketing landscape look like? We based this on research of various marketing trends that made waves last year and continue to rise.

Here’s our 5 picks.

Interactive Content Interactive content is content that requires active engagement from its consumers. More than just a passive viewer, the individual becomes an integral part of a dynamic, two-way experience. – Ceros

Where is the interaction? When a user is able to interact with a piece of content, like being able to vary or manipulate the angle of let say a shoe product, that is – interactive. Although not entirely a new concept, interactive content has slowly become a staple of the digital marketing world ever since it started – more than 10 years ago.

There is nothing better than being able to give your users the opportunity to connect with your brand via 360 degrees videos, AR/VR, shareable posts, quizzes and polls.

AR and VR Augmented reality (AR) and Virtual Reality (VR) bridge the digital and physical worlds. They allow you to take in information and content visually, in the same way you take in the world. AR dramatically expands the ways our devices can help with everyday activities like searching for information, shopping, and expressing yourself. VR lets you experience what it’s like to go anywhere — from the front row of a concert to distant planets in outer space. – Google

Augmented Reality or AR – Augmented reality overlays digital content and information onto the physical world — as if they’re actually there with you, in your own space. AR opens up new ways for your devices to be helpful throughout your day by letting you experience digital content in the same way you experience the world. It lets you search things visually, simply by pointing your camera at them. It can put answers right where your questions are by overlaying visual, immersive content on top of your real world. – Google arvr.
Virtual Reality or VR – This technology enables the user to be anywhere, helping him learn more about that specific location or event without actually being physically there.

Brands are using these technologies to actually increase sales and enhance their customer experience (CX).

New-Breed SEOA general reliance on an old and outdated SEO process may be causing hotel brands to overlook several crucial strategies which are fundamental not just to the success of any SEO campaign, but to the whole marketing mix. While travel brands continue to favour standard SEO techniques such as link building and keyword insertion over market research and genuine customer engagement, they could be falling behind.

A new multi-layered approach to SEO is emerging that is less about search ranking, and more about creating digital content that truly resonates with your customers. Increasingly, “it’s not about the keywords it’s about the people searching for them.eTourism

New breed SEO is a flexible approach to deliver content where it matters – right before your target audience. This means content that is tailor fitted and relevant.

Social Commerceis the ability to make a product purchase from a third-party company within the native social media experience. For example, you can browse and compare products on Facebook and then make the purchase on Facebook itself instead of going to the company’s site to make the purchase.CXL

Savvy online marketers have managed to fuse to famous avenues – eCommerce and social media to make social commerce the norm. This means directly selling your product using social media instead of going through the beaten path.

Smart bidding in Google Ads – also known as auction-time bidding, this refers to the use of machine learning by Google Ads to optimise bids for conversion. This means PPC account managers can now choose conversion ctions at campaign level and according to specific time periods.

If you have any questions on today’s article , pls don’t hesitate to write it down using the message box below.

Optimising your Mobile SEO

If you want your mobile visitors to have the best mobile experience, then optimization is the key.

So basically, what is mobile optimization? Did you notice that more and more people are using their mobile devices to do an online search? The trend has steadily grown these past years and as good as this gets, many websites are still not designed to render properly to varying mobile devices sizes and load time.
Mobile optimization is the process of taking account of site design, site structure, page speed, and more to make sure you’re not inadvertently turning mobile visitors away.

So How do you optimize for Mobile?

Best Practices to Consider

Make good your page load speed

It’s vital that you take all necessary consideration to upgrade your mobile load speed if it takes a long time for your site to load up completely. This means optimizing your images, minifying code, leveraging browser caching, and reducing redirects.

Don’t block CSS, JavaScript, or images

It’s no longer SEO savvy to block these items off as in the old days. The Googlebot want to categorize and see the same content that users actually see.

These elements are also critical to helping Google understand if you have a responsive site or a different mobile solution.

Mobile Friendly Site Design

It’s important that your site is mobile friendly. How would you determine this? You can use Google’s https://search.google.com/test/mobile-friendly to check.

If your site’s mobile version is not mobile friendly then you need to rectify this. How? You can ask your web developer to do this for you. Or you can read https://www.hostgator.com/blog/how-make-website-mobile-friendly/ to know how you can accomplish this.

Optimize titles and meta descriptions

With mobile, you’re actually working in a limited space, therefore careful consideration should be observed by the specialist.

It’s sensible to be precise and concise when crafting your url, title tags, meta descriptions etc so that they will show up nicely in the SERPs.

Optimize for Local SEO

With mobile, we can be sure that most if not all searchers are looking for local based queries. Standardizing your name, address and telephone number plus your city and state name will surely land your site in the top search results pages. Having a local element should always be considered in this aspect.

Separate mobile URL

Creating a second, parallel site for mobile users is another option you can use. This will give you the option to create completely custom content for mobile visitors. To avoid URL confusion, most parallel mobile sites use an “m” subdomain.

You’ll also want to make sure that your site redirects are all in place and as lean as possible to increase page speed. And to avoid duplicate content issues, you’ll need to set up rel=”canonical”.

There you go, hope to see you again here next time!

mobile seo

What is Mobile SEO

Mobile is to SEO as fish is to water. You can’t have one besides the other. It is the backbone regarding Google’s index.

Sure, the mobile-first index simply rolled abroad within 2018, but Google has been losing not-so-little pointers because of the past few years.

In 2015, Google announced that cellular searches outdone desktop. Then within 2016, mobilegeddon 2.0 rocked the search engine world. And, among 2017, Google introduced us in conformity with the mobile-first index.

But the query still remains:

What ought my mobile approach be?

It isn’t adequate to hold a mobile-friendly site.

The empirical developments of both Google and Microsoft will mean big adjustments in accordance with whether you optimize because of mobile, voice, and visualsearch.

This post wishes to inform you what you need to know first-hand about mobile SEO.

Dealing with Mobile Search Google Style

Clearly, Google puts a premium on mobile search. It will be a bit complex trying to understand how Google deals with mobile search.

Some common FAQs you should know bout Mobile SEO

When you have a separate URL for both Mobile and Desktop, which one does Google Index?

For desktop devices, the desktop URL will be displayed by Google

And, the mobile searches will get the mobile URLs.

But, the indexed content will be from mobile.

Will Mobile first indexing make me lose my ranking?

The mobile-first index does not affect your ranking position.
Since UX is vital, you should always remember to make your site mobile-friendly.
Mobile-friendliness is reviewed page-by-page, which means you’ll want to update your money pages first.

2 Best Practices for Mobile SEO

Mobile Content

One key factor to always remember is that your mobile content should reflect your desktop content exactly.

All content formats (text, videos, images, etc.) should be crawl able and index able in mobile.

Mobile Site Performance

It’s all about how fast your mobile loading speed is. So compress all those images, CSS and other requisite to drive the speed higher.

This is also why Google introduced the Accelerated Mobile Pages Project to improve site speed and page load times for mobile content.

Mobile SEO is here to stay. In fact right now, millions and millions of mobile users are clicking on Google to make their searches right where they are, sitting on a park bench, waiting in line at the grocery store, inside the bathroom, bedroom, inside the car. Etc.

To be on the forefront or even to keep up with the rest, better observe the following tips and see the result in a month or so.

handful of dollars

Alternative Ways to Make Money during Covid-19

The Covid-19 pandemic has surely turned the world upside down. Gone are the days (for now) where you can freely roam the streets unabated.

A new norm is forming – self isolation, wearing a mask, avoiding crowds, staying home. With this scenario facing all of us, how can we survive? Let alone fend for ourselves as millions upon millions have lost their job just this April.

What can one do when his very survival depends on being able to make ends meet? Can we depend on the government until this pandemic is gone?

The situation is dire.

But when the going gets rough, the tough gets going so they say.

So how can one make money without violating protocols set by the government? Here are some suggestions.

Making Money to Survive

Be a Neighborhood Courier

If you own a bike, scooter, roller blades, long-board, or any wheeled vehicle, you can create a Facebook page advertising your services.

Since not everyone can go out, you can volunteer to be that person to do various liaison for your village or area. You can run errands like buy groceries, pay bills, or go after lost pets all for a fee of course and most importantly, wear a mask and disinfect with a carry-on alcohol always.

Participate in a Facebook Market Group in your Area

Participating in a localized market group can be a good source of much wanted funds. So what will you sell? Anything and everything that you think will be of value during these times. Used clothes, kitchenware, tools, toys, shoes etc. The list goes on and on. The key is uploading great clear images of your product plus a truthful product description.

Sell Home Cooked Meals

Who can’t resist home cooked meals especially when they’re served hot? You can send out your menu flyers complete with contact details around your neighborhood at a really affordable price.

You can also sell baked goodies like oatmeal cookies, brownies, apple pie etc,.

There are indeed a lot of ways to make a living amidst this pandemic. But make sure that you are protected at all times when you go out. Observe proper social distancing, wear a face mask at all times and bring your alcohol to wash your hands.

laptop,books, cat, working from home

Working From Home – The New Normal

The COVID-19 pandemic has put a damp on all known human outdoor activity for god-knows when. Like as of this moment, we are all stuck in the confines of our homes.

Now if you’re still one of the few who is fortunately working from home, expect to have a regular team meeting or even a daily huddle as a means of keeping in touch, being informed on the organization’s latest updates and lastly keeping your sanity intact via socialization albeit virtual.

With this prospect in mind, I’d like to offer some cool tips on what to do whenever a virtual company meeting is called for.

Virtual Group Meetings 101

Have Sufficient Lighting

Be sure to have ample and sufficient lighting to enable colleagues to see you and not just your silhouette. If possible, position yourself where the window is in front and not in the back. This is to ensure that your face is clearly seen.

Dress Appropriately

Sure working from home allows a lot of flexibility as far as dress code is concerned, you can wear your everyday clothes or even work in your jammies BUT please dress appropriately during video meetings as some companies require an actual visage and not just an avatar.

Pay Attention

If your organization requires that you turn on your webcam, then be sure to have your full attention on the meeting. Don’t multitask as this would probably be a distraction and would result in you missing some important details, announcement or the like.

It will also be disrespectful to the host when your focus is not 100% in the meeting but in some other tasks you are simultaneously doing or even checking on your social media accounts.

Avoid Distractions

Eliminate possible distractions that may occur during the meeting. These can range from noise from dogs barking, music playing too loud or even those adorable kids tugging at your headset or peaking every now and then.

It’s prudent to ascertain that you’re working from the comforts of your room or find a place where it is not easily accessible and prone to unnecessary distractions. Basement anyone?

While working from home allows certain comforts, it’s also important to still have the business-like air about it as to avoid making the familiar too familiar.

facebook advertising

An Easy Guide to Facebook Advertising

Almost 2.3 billion people are using Facebook every month. And 1.6 billion people use Facebook every day. That said, Facebook is one of the most extensive networks and marketing across the social media world and search engines.

There are many opportunities that can be used by marketers to get big sales in Ads Manager. It can also increase organic efforts. And as such, Facebook has a variety of paid ad options available. And the ads have three elements;

CAMPAIGN – Here, are all the projects or more popular in the campaign. In this Tab, you’ll see the air campaign set in your ads.

AD SETS – Here set the separate audience, demographics or different characteristics of an individual you want to target and set in your campaign.

and the final element is

ADS – here are all ad sets you’ll see live. In this element, you can set color, design, and check your live campaign on this area that you want to set on Facebook.

These three are the essential terminology and procedure for creating your ad.

Now, let’s go to ad creation with Ads Manager

Many different paid ads can be used on Facebook. The first thing to do is to log on the page. Logging in the page, when no ads created, the dashboard will be empty. And if there are campaigns, you’ll find the performance dashboard and you’ll see a list of the results of your campaigns, Ad sets, and ads.

Creating a new campaign, ad set, or ad through Facebook Ad Manager is as easy as clicking the “CREATE” button. It is located on the far left below the Campaigns Tab.

Like any other social media or marketing campaign, Ads Manager will set your goal in a campaign. And by doing so, the Ads Manager objective is prompted. You can choose 11 objectives. And this list will cover brand awareness until up to an app installed in your campaign. And this can and possibly also cause huge traffic to your website or social media. And be sure to use Tracking URL parameters to track your ad conversion.

Choosing the objective of your campaign is consistent with what you want to promote. You may use a marketing automation tool in specified URLs.

Then go to select an audience. At this point, your target audience is configured. And may narrow in location, age, gender, and etc, The more efficient and focused of your audience on Ads, the better to likely target your specified audience. You can also select Custom Audience. But this is effective for those with Facebook Pixel. And may even try using a Look-A-Like Audience in a campaign.

No matter what you have selected and created Audience with your ad. Remember, you may use this audience again. Because it’s already saved and to avoid setting up the same audience. Then you may set your budget.

The budget set may vary from Daily budget (a budget with a ceiling in a day) and a Lifetime budget (that is set to the specific amount of bid and time you want to run the ads).

After this is set the parameters of the ads in the schedule. You can also set the bid for objective, clicks, or impressions. But if you do not want to, you can set a bid based on the behavior you have aimed for. And then you can choose between two divisions. The Standard will show ads throughout the day and Accelerated quickly out of your ad time sensitive.

Then move on to Create your Ad. Going back to your campaign objective. Because Ads options have different formats, choose the best format to correspond to your objective. This includes links that you can either display as a single image ad. And the Carousel with a multi-image ad with three to five scrolling images and no additional cost.

After these, you may select the best Ad type. You can choose from the Desktop News Feed option, Mobile News Feed, and to Desktop Right Column.

And at last! You are all set.

Facebook Ads is one of the most extensive social media marketing tools. It has a Reporting tab to see the performance of every campaign you launch in. It is widely available for everyone and it is easy to use especially for those who are beginning to use Ads Manager.

blogging image

3 Good Reasons Why No One Is Reading Your Blog

There are many reasons why the blog is not immediately visible on the world wide web.

Reason #1

One of these reasons is that you just launched the blog. Because not all of your readers can easily see your writings.

Often it is necessary to build a blog audience by creating more blogs with credibility and a reputable source of information to widen the reach and make your readers feel confident in your writing.

Creating a blog is not necessarily easy, but, the beauty of blogging is that you build your credibility as a writer. Being a blogger is not easy nor if you think its a walk in the park. There will be many who will believe in your story, moved by quotes, or even bash it.

Yet whatever the reader you have, you will feel your blog’s reward as it may be sponsorship of whatever products, and this also is an indication that your followers’ network is expanding and you have more readers.

Reason #2

Your blog may also be optimized so it will not immediately appear in the SERP (Search Engine Result Page). Often your writing is for an inbound marketing tool that has a direct tie to search.

So it is better than a blog is tied up in your marketing plan. Because each of what you write is also a page on your website that can be indexed. And because of this, your blog may be easier to search. In fact, your blog may cause 45% or more traffic to your website.

And not just about everything will end. As long as your topic is written to help many readers or searchers, it will continue to drive traffic to your website. Especially if the content creation follows with SEO best practice.

Alright… You can also write but is not building audiences, and perhaps, no one knows that your blog exists?

Reason #3

Blogging is one of the activities of the major skill marketing people have. So if you want to see your blog on search engines, remember to think like marketers; that your blog is one of those who enrich the company and the only unique product you have.

So it is very necessary to be effective and promote blogs through social media sites. And do not forget, to always include a website link or introduce your website to every blog you write. And if you think that other links can help other than your website, please do not hesitate to put these links.

Here you gain something that makes your readers feel good about, which also they often affirm. So do not overlook using social buttons in your blogs. They are really helpful.

There are more reasons to be such as, you are not using an encouraging email subscription to your blogs? There may be RSS subscribers that may be available to your readers from email readers.

You may be only blogging about yourself? This is possible but more effective with influencer people. Avoid boring and no target audience content. All of this is unnecessary in your blog to be avoided and will start writing useful and helpful to your readers.

seo image

3 Important SEO Tips You Need to Know

This 2019, there has been a lot of new Search Engine Optimization updates. The ongoing release of Google Algorithm updates is evident. This time, you can not focus on keywords alone to increase your ranking. Nonetheless, keywords are still essential in optimization. And with so much of SEO techniques today, there is just so much to consider.

If you’d like to drive more organic traffic to your website and improve and search ranking without fear of any Google penalties, here are some things to do.

Tip #1

First, remove anything that slows down your website. Page speed is one of the Google Algos that has been causing divert conversion to your website. You need to be aware that page speed is fine to 3 seconds of website loads. The slow-to-use website indicates a user-friendly experience that can provide frustration and discouraging ways for customers to buy or use your product on your website.

Tip #2

Secondly, link to other websites with relevant content. According to Rand Fishkin, link building is one of the fundamental parts of smart search engine optimization. Link building is provided by trackable traffic with value and resource on your website.

Spammy linking is one of what Google monitors, so make sure that your linking site or your website is only relevant to avoid spam linking. It is also important that their content is of value to your service and products.

Keep in mind that a few authoritative links can help you build trust. Than having many poor quality links. Which may be the result of your website authority.

Tip #3

Next note is, write for humans first, search engines second. Not because you are a Search Engine Specialist, you will only write words that will cover your optimization.

Back then SEO technicians only focus on the singular keyword and website ranking. Let’s change that. Please note that the website traffic factor is the engagement to a particular brand, service or product and return of investment.

Focused on content and intent to generate the trust of customers that leads to more quality traffic. Remember that SEO priority is increasing your customer through your skills, and one of them is optimization in writing. Yes, Content is King.

And when it comes to generated trust and credibility with your customers, you can use a strategy to encourage other trustworthy sites to link to you. Here they are determining your content marketing, and you may find it happening to personal branding.

Moving forward after establishing trust and branding. Do not forget to properly set up a proper Google Analytics to check or lever your standing on content on your landing page. Write unique and relevant meta descriptions to every page.

And usage of readable and meaningful URLs is necessary to customer acquisition. A readable URL is easy to remember URL. This is so, it’s easy to remember the page of your customers that are shopping on your website.

Also use keywords in every image placed in the backend because as soon as a product page is up, there is a Google Images that you can also rank. Images are also optimized and are also in the Search Engine. By this, do not forget about social media sites. Here you will Build momentum with social signals.

There can be more factors of creating & publishing unique content will consistently improve your rankings and provide more organic traffic to your website.