Tag Archives: website

Basic Protection against Website Hacking

As a site owner, is there something more horrible than the thought of seeing all of your web-developed work being altered or deleted by a hacker?

You’ve worked exhausting on your website – thus take the time to safeguard it by implementing basic hacking protections!

In addition to frequently backing up your files (which you must already be doing, for numerous reasons), taking the subsequent 3 straightforward steps that can facilitate to make your website safe:

Website Protection

Keep platforms and scripts up-to-date

One of the simplest stuff you will do to safeguard your website is to update any platforms or scripts you’ve installed.

As a result, several of those are created as ASCII text file open source programs, their code is definitely on the market – each to good-intention developers and malicious hackers.

Hackers will pour over this code, probing for security loopholes that permit them to take control of your website by exploiting any platform or script weaknesses.

As an example, if you’re running a website under WordPress, each your base WordPress installation and any third-party plugins you’ve put in be prone to these varieties of attacks.

Ensuring you mostly have the most recent versions of your platform and scripts installed minimizes the chance that you’ll be hacked using this manner– although this isn’t a “fail safe” way to protect your website.

Install security plugins

To enhance the safety of your website once your platform and scripts up-to-date, chose security plugins that actively act against hacking.

Again using WordPress as an example, you’ll need to look into free plugins choose WP Security and Bulletproof Security (or similar tools on the market). These merchandise address the weaknesses that are inherent in every platform, thwarting extra varieties of hacking attempt that might threaten your web site.

Lock down your directory and file permissions

Now, for this final technique, we’re aiming to get slightly technical – however keep up with ME for a moment…

All websites will be cooked right down to a series of files and folders that are stored in your web hosting account.

Besides containing all of the scripts and knowledge required to create your website work, all of those files and folders is allotted a collection of permissions that controls who will read, write, and execute any given file or folder, relative to the user they’re or the cluster to that they belong.

As an example, take the permission code “644.” during this case, a “6” (or “4+2”) within the initial position provides the file’s owner the power to scan and write the file.

The “4” within the second and third positions implies that each cluster users and web users at giant will scan the file solely – protective the file from sudden manipulations.

So, a file with “777” (or 4+2+1 / 4+2+1 / 4+2+1) permissions would then legible, write-able, and feasible by the user, the cluster and everybody else within the world.

As you may expect, a file that’s allotted a permission code that offers anyone online the power to write down and execute it’s a lot of less secure than one that has been latched down so as to order all rights for the owner alone.

Of course, there are valid reasons to open up access to alternative teams of users (anonymous FTP transfer, united example), however these instances should be fastidiously thought-about so as to avoid making a security risk.

For this reason, an honest rule of thumb is to line your permissions as follows:

Folders and directories = 755

Individual files = 644

To set your file permissions, log in to your cPanel’s File Manager or connect with your server via FTP. Once within, you’ll see a listing of your existing file permissions and make the necessary changes.

In closing, applying these simple website protection steps will result in a better security system for your website!

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6 Tips for Using StumbleUpon

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Once you’re genuinely OK with all facets of the StumbleUpon experience, you can start to enhance your use of this social networking platform.

Watch this short video to learn more

StumbleUpon Tips

Develop your Network

To get the full advantage of the StumbleUpon community, you need a multitude of supporters.

It’s fundamentally the same to developing your connection, all things considered.

Nobody needs to converse with themselves, so they go and discover individuals that have the same interests.

The same is valid for StumbleUpon. Your number-one objective at the outset is to effectively develop your connection. How does one develop this?

Simply, you need to effectively impart content specifically to different Stumblers. This is the most obvious approach to get on other clients’ radars.

What works when sharing?

At whatever time you discover a write up that is really striking, you’re going to need to impart it to your network.

Here are some do’s and don’ts with regards to sharing:

Do offer content that others will discover important or captivating.
Try not to share content that isn’t valuable.
Try not to share content that is offensive.
Do offer content with email contacts if they are not yet on StumbleUpon.
Don’t just share content that is intended to promote your site. Blend it up with other sources.

Share Content

Sharing content is the most vital strategy you have in your stack with regards to expanding your reach on StumbleUpon.

Here is an orderly way to deal with sharing great content and assessing your success:

Offer substance that you find on the web.
Monitor every share in an Excel spreadsheet.
Every month, do a reversal and verify what the Like and Share number is for every specific bit of content.
Additionally check whether there are any remarks specifically identified with your commitment.
Identify content subjects that perform well in the StumbleUpon group
Flush and rehash each month.

Share with Other StumbleUpon Users

To get your content seen and shared by different Stumblers you have to contact and impart it to different Stumblers. Here is a regulated way to deal with offering content to different Stumblers:

Share and like Stumblers’ content.
Connect with the Stumbler on other social networking platform like Twitter and Facebook.
Ask your connection if they like the content and would want you to continue
Request that they do likewise if they’re willing.

Socialize

The most ideal approach to make social links on StumbleUpon is to comment on what others have commented on.

This is an extraordinary approach to become acquainted with the group.

Here are some best practices when connecting on StumbleUpon:

Do leave remarks on intriguing bits of content.
Do collaborate with different analysts on a bit of substance.
Try not to be impolite or put anybody down for his/her remarks.

Using StumbleUpon is a guaranteed way to establish new connections and advance your online reputation.

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5 Reddit Tips

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Individuals use Reddit to share and find data, so Reddit users need to find out about new things that are significant to their interests, ads included.

The best-performing advertisements have an easy going and inviting tone. A decent dependable guideline is: How might you depict your image or item to a friend?

Look at this Infographics

Friendly Reddit Tips

Selecting your ad type: link or content

Supported features come in two formats: link advertisement or content promotion. Your advertisement copy will rely on what kind of promotion you’ll be utilizing.

Link ads are awesome when you want to direct people to your site. Content advertisements are ideal for driving discussion.

What is the objective for your promotion?

If you need discussion and input straightforwardly from Reddit users, run with a content advertisement.

Content ads get 3x the same number of remarks by and large than link advertisements. Content advertisements additionally permit you to share a longer promotion, though link ads are constrained to a 300 character feature title.

Link ads drive to one single click-through URL. Content advertisements navigate to the content post with a comments thread on Reddit, and you might have the same number of links as you’d like inside of your content ads copy.

Customize the copy

In case you’re focusing on a specific Reddit group, get their attention by calling out their group straightforwardly in the feature title.

For instance: “Hey MaleCarEnthusiasts, We are….” in case you’re targeting on/r/MaleCarEnthusiasts. If your promotion is more general, you can in any case customize the promotion by talking straightforwardly to Reddit: “Hello there Reddit! We are… “

Address your audience’s burning pains. Explain how you solve them

Relate your advertisement copy to your objective business sector’s blazing agonies keeping in mind the end goal to make a solid association.

Haworth Inc’s feature title “If you think about gaming, you should care about your chair” attracted the gamers of Reddit with a compact and convincing feature title that spoke specifically to the personality of gamers on the site.

You need to ask this simple question – why would Reddit users care about your product? By what means will your item take care of an issue they have? Make the copy about your client.

Grab attention by speaking to your client’s character, feelings, and longings.

Make it intuitive — Invite discussion!

Reddit clients love sharing their own particular stories and feelings. The AskReddit group gets X million online visits a month!

Content based discussion is colossally well known around the site, and drives the feeling of connection and having a place that transforms even the most easy-going of lurkers into bad-to-the-bone Redditors.

Reddit is fun and enlivening for some clients. Your promotion can be an extension of that. So on the off chance that you need to begin an examination or hear specifically from Reddit clients, consider what sort of discussion you need to support and put an invitation to take action in your advertisement copy.

Be straightforward

Reddit clients can be wary of advertisements that claim to have “the #1” or “BEST” feature. Maintain a strategic distance from cases that would welcome clients to call you out.

“Doors that will change houses forever” is not a feature title for your wallet image that will chip away at Reddit. If your feature title welcomes snarky reactions, it won’t not make for the best feature title.

Speaking the truth about what you offer will help you win the trust of the Reddit group. Reddit clients are shrewd and technically knowledgeable, so out-dated showcasing strategies are not as viable as legit, straightforward, and true associations with the group. Try not to attempt to be tricky — Reddit users will see directly through it.

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5 Tips on How to Leverage Google Plus

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Hey everyone!

To get the most out of Google’s social network, you really need to put in some work.

Try not to stress.

The work is not that challenging and will definitely pay off.

Let us examine some easy ways on how you can get more from Google+.

5 Tips for Google plus Users

Create smart groups

Google+ permits you to make circles and after that add different people to them. Don’t overlook this available tool.

By making smart circles, you will make it much less demanding to post specific contents to focus groups and to pinpoint various interests.

This can be particularly useful to your business, where you need to create circles specifically for your organization.

Inside of these circles you can present related contents that points to a certain aspect of your business (say, Sales or Support).

Join related groups

There are endless groups on Google+, a hefty portion of which will be of interest to you and/or your organization.

Seek these out and join the ones you feel best suit your requirements.

Be that as it may, once you’ve joined those groups, don’t hop in and instantly begin posting about your organization or item.

You should first let individuals know you’re there. The most ideal approach to do that is to connect with the clients inside of the group.

Manufacture an affinity with the gathering and once you (and they) feel great, begin talking up about your organization or item. Ideally, you won’t need to try posting about your organization/item, as the clients will get to be intrigued and look up your profile.

Link your Content

Rather than just arbitrarily jumping into Google+, you ought to be connecting your important content from your blogsite, announcements, and so forth to your Google+ account.

Google+ isn’t the same as Facebook, where a drive-by posting will get you some place.

The crowds of Google+ lean toward genuine info laden articles to minute to-minute updates. Considering that, you ought to have your essential contents connected to your Google+ account.

Familiarize Hangouts

Google+ hangouts are an incredible approach to connect.

Hangouts can be a compelling approach to offer imminent customers some assistance with getting to know you and your organization and even do unconstrained (or arranged) online classes or webinars.

You can do the standard chat plus the built-in video talk. In the event that you have the gear accessible, you can empower high-res video chat.

You can likewise change a link from content to video. This is a Google+ highlight that is an absolute know-how for your organization.

Develop and sustain connections

This is vital. You would prefer not to simply impact a bundle of circles with spam.

You have to become acquainted with those planned devotees/customers/clients and forge a lasting relationship — not just connections.

The more time you spend nurturing those connections, the better Google+ will work for you. The more I figured out how to get individuals keen on me, the more probable they would get to be occupied with my work. Same remains constant for connections on Google+.

This additionally implies clicking +1 on followers’ posts, as well as remarking on posts and notwithstanding joining hangouts started by those communities/followers.

There you go, try these easy tips and tell me the result!

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3 Tips for Effective Affiliate Marketing Practice

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Hey everyone!

Affiliate marketing

Did you know that you can make money via online affiliate marketing programs?

YES you can.

These different programs can all be lucrative sources of earnings in one way or another.

But you must first understand that audience engagement is the key that jump-start the offers.

With affiliate marketing you get paid depending on the program that you wish to join. Usually what happens is that your readers click an affiliate link in your blog or website and if they buy an item or solution, you get paid! It’s that simple!

The action can range anywhere from simply buying an item or signing in for a newsletter, but regardless, you are not paid until you’ve convinced your readers to act, click the link or join the offer.

With that being said, here are some important affiliate marketing tips to consider.

Affiliate Marketing Tips

Be Relevant

Are you relevant?

Be relevant by knowing the latest offerings, services and solutions that is available from your affiliate program.

New ads and online solutions are usually being added for usability and visual appeal.

Changes, no matter how small, encourages action by your audience.

You don’t want to be left in the dark regarding the new affiliate offings right?

You need to always keep your eyes out for new fads and new possibilities within your program and your organization.

Content is ALWAYS number one

Content is TOP priority!

Your website’s content is still your greatest priority. Content is everything, it forms the very core of your online marketing existence.

Make no mistake about it, without useful, timely and relevant content, you will have no audience and you will cease to “exist”.

You need to put your efforts into providing superb content if you want to attract site traffic.

Never ever try to write affiliate marketing content solefy for the purpose of promoting your affiliate programs. This will alienate some of your core fanbase and you will lose some precious traffic this way.

The best way to use any affiliate marketing program blog-wise is to always anticipate what you’re readers are thinking and looking for.

Think of it this way, what makes visitors come to your site in the first place? Is it because of your contents? Or the affiliate marketing links? What are you giving out that they find attractive?

Be sure that the affiliate products you are promoting is the stuff that they are looking for. If your affiliate programs are relevant and helpful then you have just bridge the gap between visitors to clients.

Be Extra Helpful

Offer help!

Some additional sources of valuable information are thru affiliate ads that help harmonize your content.

Give that extra weight to your post by making it useful, relevant, and helpful as much as you can.

It is prudent to talk about a specific product, and use affiliate advertisements to direct them in the right direction if they choose to act upon the information that you have provided. That’s what affiliate marketing advertisements are for.

I hope you can use these simple tips in your quest to make money via affiliate marketing programs.

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3 Reasons Why Quizzes are Good Marketing Strategy

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Hey everyone!

Take the quiz!

One effective way to take advantage of people’s interest and their penchant for defining themselves is by using quizzes.

This is the reason why you see a lot of quizzes posted on your social media networks.

The result may not be 100% scientific, but they offer a lot of entertainment value for the taker plus more importantly, you’d get an insight into his personality.

This undeniable popularity of quizzes should be taken into serious consideration when formulating your marketing strategy.

Let’s face it, people love taking and sharing these entertaining quizzes with their friends, so the wise marketer can also use them as lead generation tool.

Quizzes are Good Marketing Strategy

They are irresistible

According to Buzzsumo, “the top shared quiz over the last 12 months was ‘What colour is your aura’, with nearly 4 million shares.

” “The top 5 quizzes in the last 12 months all had well above 1.5 million shares.”

By employing quizzes, you are in fact giving your audience a chance to learn something interesting about themselves.

This can in turn generate sharing by having them grab that opportunity to start a conversation with their friends. This quality is unique to quizzes.

They are Shareable

hit like and share!

One good way to start a conversation with your friends is by sharing quizzes results to them.

Christine Whelan, a sociologist at the University of Wisconsin, echoed this sentiment to NBC News.

“These personality quizzes, at their best, are conversation starters, and give you a shared language to discuss things that are meaningful for you,” Whelan said.

Results get shared because people are eager to let their friends take the same quiz and they could in turn compare notes.

They are always going viral

viral!

One particular quiz that comes to mind regarding this ability of quizzes to go viral is the “what colour is this dress” that became insanely popular some months back.

It was shared so many times it even got extra mileage on the evening news!

Watch this short video

“A quiz is a really quick way to newsjack a topic, such as a breaking meme or a show that’s returning, or a celebrity having a moment.” – Buzzsumo

So there you go, another strategy that you can definitely use in promoting your brand!

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3 Reasons to Include Numbers in your Article

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“There are lies, damned lies, and statistics.”—Mark Twain

Hey everyone!

numbers are powerful

Numbers are powerful. When talk is cheap, numbers provide the value.

Numbers will close any arguments faster than the wittiest mind out there.

So when crafting any write up, it is of great importance to back your claims with figures and numbers.

I’ve come up with 3 great reasons why to include numbers or numerical data or statistics in your articles.

Read on:

Always Include Numbers

Provides concrete and solid figures to back up your claim

concrete data

77% of market survey conducted reports that readers are more likely to agree and believe in a “general fact” if it is supported by numerical figures.

Let’s face it, numbers have the power to add that necessary “fact” to back up the words you use.

Numbers are magical. Sure you can argue with the stated numbers but only in relation to the “quantity” not the actual established data.

Shows clear data

Provides valuable insights

Data reporting is always a crucial piece of information that every bloggers should incorporate into their blogs to give weight and credence.

55% of bloggers believe that including figures and numbers in their blogs increases their chance of being viewed and bookmarked.

This fact is according to a recent Hub spot article published in 2009.

Words alone can be subjected to a lot of scrutiny and debates, but when you add numbers to those words they become powerful.

Take this statement for example : There are a lot of coffee drinkers in the USA.

The statement can be truth but it lacks that added punch to make it a powerful statement. But when you add numbers, it instantly takes a life of its own. Just like with this –

54% of American over the age of 18 drinks coffee everyday.

The second statement is better crafted and has more weight in its information because of the numbers.

Numerical data instantly eradicates uncertainty

removes uncertainty

Another clear advantage to having numerical data in your article is that it instantly removes any shadow of doubt in a piece of informative article.

An article loaded with statistics will always appear “substantial.”

The correlation between numbers and facts is a strong indication of a reliable and information-rich write up.

Numbers means statistics, parameters, charts, graphs and all that mathematics related data gathering system.

This data is always an invitation to those smart readers who are looking for figures to back their info gathering as well or even better – market research.

So the next time you want to craft your write up, do your homework and then support all your findings with the the necessary numerical data!

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3 Reasons Why Use the Hello Bar

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Hey everyone!

As promised in my last write up, I present you – the hello bar! So the basic question to ask is what is the Hello bar anyway?

According to their official site, the hello bar is an unobstructed little banner advertising on your website on just about whatever you want.

Its easy to insert, definitely not annoying and best of all, it’s not a POP UP.

So how do you squeeze this little snippet of codes into your write ups without pissing off your readers in the process?

Here are the 3 main reasons:

The Hello Bar

Build Your Subscribers Faster

For websites that sell their wares on line, getting visitors to subscribe to listings like email or even newsletter is where the real cash is.

By getting more members to your emailing list or newsletter, you are able to advertise special offers, activities, and new services to them.

This is where the Hello bar comes very handy, with it, you can remind your readers the benefits of being on your list almost anywhere within your article without the hassle associated with those pop-ups.

You can focus attention on your best articles

Adding the Hello Bar (which is not a widget by the way) in any part of your article will immediately inform your readers on which are your best articles without them having to navigate your site or use the search box.

“With the Hello Bar’s ability to adjust the colour, you can make it a near permanent portion of your website with matching colours or you could use a contrasting colour to really call attention to the content.” – Inbound Authority blog site

You can even make use of this nifty little gadget to drive your internal advertising campaign! This way, you are effectively driving more traffic to the interior portions of your site, especially those parts where there’s a bad site structure where the content isn’t linked to from your homepage or even other pages for that matter.

Promote Your Branding & Social Media Accounts

Most if not all websites place their social media accounts links at the bottom of the page.
“Scroll data suggests that 22% of visitors to a website actually make it all the way to the bottom.” – clic<tale blog site.

Well you can say goodbye to this format, with the Hello Bar, you can customise your social media icons to be located on top of your home page every time.

This will drastically improve your social media accounts’ click through and follow rate!

There is still a lot of great reasons on why you should start using the hello bar, but I’ll leave the rest of the research back to you.

Let’s make money now! Use the internet to generate easy money!

5 Tips on How to Stay Ahead of the Pack

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Hi everyone!

How can you defend your position in the market whenever consumer spending slows down? How will you be able to stay competitive during those trying times?

Being able to effectively address these important questions will determine how you will survive a down trend or even an economic recession.

In a bid to answer this, I’ve compiled this killer list just for you.

Read on!

Stay Ahead of the Competition with this 5 Tips

Recognize the Competition

Being able to know your competitors’ unique selling point (USP) will give you insights on what you need to improve and/or how you can leverage your product as against theirs.

Do a market research or survey to achieve this or if you can just simply compare what you offer as against them, this will give you a first hand information on what you should consider.

Know your Customers

Economic conditions such as recession or inflation can drastically affect customers’ market behaviour.

It’s important that you are able to recognize these determinants.

Are your customers after cheaper products? latest products? Flexible service? Extra service?

This entails a bit of market research to be able to come up with an effective solution.

Once you have an idea what these factors are, you can then adjust or revise your marketing strategy to address these.

Leverage your Uniqueness

Give your customers good reasons on why they should come to you and not your rivals.

Make sure that your USP is evident and obvious so that they can tell right away what makes you stand out.

Do you offer extra service like free delivery? Does your product comes with something extra? Customers are always after on where they can get the most out of their hard earned cash.

Double your Efforts

Spruce up your marketing campaign so that you can reach more people to tell who you are, what you sell and why they should come to you.

This campaign need not be expensive. You just have to reach more people.

You can distribute flyers and leaflets to execute this. You can also use your local community billboard to post your marketing ad.

Tidy up your Image

You can also try to move things around if you have a physical store.

You know move a shelf here, there. The rationale behind this is that customers associate “new look” with freshness, invigorating their desire to patronize you all over again.

If you have a website, you can also experiment with different themes and colours.

If you’re handling out business card, take a second look to see what you can improve on. Even a simple colour change can drastically alter customers market behaviour.

There you go, if you have something to add, please free to leave your comment below.

Make money on line now!

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Are you sending a positive vibe?

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Hi everyone!

Did you know that it is very important that we send a positive vibe to our readers?

We might not be really aware of it, but our readers can read between the lines most of the time.

They are ever discerning and wise enough to “feel” the vibes through the “unwritten codes” in our articles. These signals can either turn them on to us or ward them off.

It’s as simple as that.

As a sensible online marketer, I found it effective to have a positive mindset as I compose the articles that you read here.

I don’t know how much you believe or if you even believe in the so-called law of attraction, but for me, interestingly enough, if I start my day feeling positive and thinking positive, things are going to fall where they should be – on the positive side.

Yeah, I know what you’re thinking that this is some mambo-jumbo voodoo type thingy, no! believe you me it transcends beyond the material world.

I’m not going to discuss the law of attraction, not in this article anyway. I just want to offer what I experienced to be effective, real and true.

So, how do you send a positive vibe?

Here’s my take, hope you learn a thing or two.

Sending Positive vibe the easy way

Start your week right

I know what you’re going to say “yeah that’s easy for you to say”. I can already hear the boom-town Rats singing “I don’t like Monday” or Jane Weidlin’s “Manic Monday” playing in the background – BUT it doesn’t have to be that way.

You have a CHOICE to either start it right or otherwise. One effective thing I do every Monday, especially in the office is I try to do those MOST important tasks first.

Whether these are bills or answering emails or writing an article, I make it a point to not overwhelm myself during Mondays.

Avoid the Busy Bee Syndrome

Just getting through every day routines can make anyone appear active. But that’s not progress. Set goals and keep yourself accountable for the results.

Make it a point that the results matter and that they can be seen and experienced by others and useful to you.

Get your act together

Be organized. Being a scatterbrain will not get things done. Being disorganized is a malady that won’t sit well with any business organization. Get your act together. Be steadfast in all your tasks. Don’t procrastinate.

Recognize Real-Time Success

Don’t get caught up in the future that you fail to recognize what’s happening now.

Employees don’t need applause at every turn, but they do need to know that you can be pleased, and that they aren’t just pawns that are easily dispensable.

Sending a positive vibes is not difficult BUT it is important. It can make or break your day. It can determine whether you are going to increase your connections or turn off a-many.

If you can follow these simple steps, then I assure you that you are going to send a positive vibe!

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