In the early stages of my social media marketing campaign I often struggle to find the most applicable and most effective strategy or strategies that I can use.
This would always result to falling into a pitfall and you know what’s even worse? I’d fall over and over into the same ditch time and again.
It’s definitely easy to mess up and get lost into messing up again and again.
Thankfully I was able to rectify my mistakes and was able launched a more streamlined and effective social media marketing campaign.
Now I’ll be sharing the mistakes I did before in the hope that you’ll steer clear of them.
Here it goes.
Social Media Marketing Mistakes
Focusing on Number of Followers
Try to target connections that will be beneficial to your business. It’s them you want to focus on anyway.
Don’t just click and connect.
Be forward-looking. Connect with those that you can do business with in the future.
Irregular Posting of Unrelated Content
More than 170million people buy product online every year. Posting unrelated content without irregularity will only leave you in the dust and in the dark. Moreover you can actually even lose your followers this way.
Forgetting to Convert Followers into Paying Customers
Did you know that roughly around 12 percent of total social media viewers that encounter your ads are likely to buy?
A highly shared post means nothing if it’s not asking viewers to make the sale.
Operating an online business without any social media strategy is like fighting a battle with one hand tied behind your back. I can’t overemphasize the importance of having an active social media marketing campaign.
Self-explanatory I suppose? Spamming is really not a strategy anyway. It’s more akin to being a nuisance.
Announcing the Same Message on Multiple Channels
Much like having your own branding concepts, different platforms have their own distinct way of getting the message across their respective community.
If you want to be effective on this, then learn how each platform execute theirs.
You might piss off your most loyal followers having multiple channels if they see the same exact message promoted across multiple channels don’t you think?
Brand Has no Personality
Whether you have a smiling clown, or an old man with a mustache that defines your brand, still your brand has to have its personality.
This will separate you from the “faceless, lifeless and bland crowd”. A logo or a symbol will instantly inform your viewers who you are and what your business is all about.
There you go folks!
Have fun with your social media campaign!
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