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Social Media Posting Cheat

This is the most widely recognized question that organizations have when chipping away at Social Media.

How regularly to post on Instagram and different channels is 100% dictated by your social connection, yet we need to reveal some insight into the best practices to remember.

I’ve assembled a few outlines to clarify and represent recurrence and best times the best times to post. Keep in mind, these are simply broad, best practices!

These principles doesn’t have any significant bearing in the event that you have helpful, fascinating or time-delicate substance for your organization.

Social media hacks to remember!

Instagram

Instagram is taking over the universe of Social Media. With an expanding (and irritating) measure of publicizing and overpowering measure of contact in Facebook, clients are flocking to Instagram hunting down more personal connections with those they know.

Brands have additionally found a more profound association with their clients through Instagram.

There’s next to zero drop-off in engagement for posting more than 1.5 times each day on Instagram (not at all like Facebook, for instance); established brands post 1 to 2 times each day on Instagram, yet many have also found that sharing up to 10 images a day can at present keep up an important mid-post engagement.

At the point when are posts more powerful?

Off work hours

Facebook

2 POSTS PER DAY (MAX)

Your followers are regularly being bombarded with huge amounts of substance from several brands they take after. This is a distinct advantage for each organization that needs to have a presence on the platform. Presently, keeping in mind the end goal to be in control, you have to choose astutely what content performs best and how frequently you ought to advance it.

The sweet spot of posting recurrence on Facebook ranges from 1-2 posts for each day, however it generally depends on your crowd and the organization’s objectives. All things considered, your devotees’ age, propensities, interests… all these have a major impact when choosing what number of posts you ought to share each day.

HERE’S SOME takeaways WHEN POSTING ON FACEBOOK…

Try not to overpower your clients – Be specific on what you post to avoid spamming your customers.

Toning it down would be best – Focus on making preferable Facebook posts rather than making a lot of posts for Facebook.

Focus on a particular group of followers – People are more inclined to like or share posts that suit their interests or needs.

Try different things with various kind of posts – Some clients have a tendency to incline toward videos, while others favor images or content posts; investigation and track engagement from clients with these sort of posts.

When are posts more successful?

1pm to get the most shares

3pm to get the most snaps

9am-7pm

Twitter

3 TIMES PER DAY OR MORE

A few brands have a tendency to overwhelm their followers by posting more than 20 tweets every day, while others simply post a couple tweets now and then.

What you have to discover is a middle ground between these two methodologies. In the event that you tweet a lot there is a higher chance that the engagement with your supporters will diminish, while the same thing happens when you don’t tweet consistently.

When are posts more compelling?

5pm for highest retweets

12pm and 6pm for highest CTR

LinkedIn

ONCE A DAY

This network was particularly intended for the business group. As such, the crowd of LinkedIn is brimming with experts who are utilizing this site to set up business connections.

It is prescribed to post just once per day keeping in mind the end goal to contact a particular group of onlookers without losing their advantage.

As per the LinkedIn Small Business Guide, organizations that post 20 times each month reach no less than 60 percent of audience. Likewise, on weekdays, amid business hours is the best time to post.

At the point when are posts more powerful?

Best time to post are 7am-8am and 5pm-6pm

Monday and Friday are considered worst time

To get the most snaps and shares: Tuesdays, 10 am-11am

Google+

3 TIMES PER DAY

Always posting on this platform can get you a considerable measure of movement. Along these lines, don’t keep down when posting in this community since it has colossal advantages to be always imparting fantastic substance to your audience.

Likewise, attempt to dependably share something since you can encounter drops in activity by up to half when posting not as much as should be expected.

At the point when post are more compelling?

9am – 11am

Summary

Knowing when is the right time and what to post on these various social media platform will enable you to fine tune your approach!

You can vary the approach and don’t be afraid to experiment on what will work best for your organization!

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Basic Protection against Website Hacking

As a site owner, is there something more horrible than the thought of seeing all of your web-developed work being altered or deleted by a hacker?

You’ve worked exhausting on your website – thus take the time to safeguard it by implementing basic hacking protections!

In addition to frequently backing up your files (which you must already be doing, for numerous reasons), taking the subsequent 3 straightforward steps that can facilitate to make your website safe:

Website Protection

Keep platforms and scripts up-to-date

One of the simplest stuff you will do to safeguard your website is to update any platforms or scripts you’ve installed.

As a result, several of those are created as ASCII text file open source programs, their code is definitely on the market – each to good-intention developers and malicious hackers.

Hackers will pour over this code, probing for security loopholes that permit them to take control of your website by exploiting any platform or script weaknesses.

As an example, if you’re running a website under WordPress, each your base WordPress installation and any third-party plugins you’ve put in be prone to these varieties of attacks.

Ensuring you mostly have the most recent versions of your platform and scripts installed minimizes the chance that you’ll be hacked using this manner– although this isn’t a “fail safe” way to protect your website.

Install security plugins

To enhance the safety of your website once your platform and scripts up-to-date, chose security plugins that actively act against hacking.

Again using WordPress as an example, you’ll need to look into free plugins choose WP Security and Bulletproof Security (or similar tools on the market).  These merchandise address the weaknesses that are inherent in every platform, thwarting extra varieties of hacking attempt that might threaten your web site.

Lock down your directory and file permissions

Now, for this final technique, we’re aiming to get slightly technical – however keep up with ME for a moment…

All websites will be cooked right down to a series of files and folders that are stored in your web hosting account.

Besides containing all of the scripts and knowledge required to create your website work, all of those files and folders is allotted a collection of permissions that controls who will read, write, and execute any given file or folder, relative to the user they’re or the cluster to that they belong.

As an example, take the permission code “644.” during this case, a “6” (or “4+2”) within the initial position provides the file’s owner the power to scan and write the file.

The “4” within the second and third positions implies that each cluster users and web users at giant will scan the file solely – protective the file from sudden manipulations.

So, a file with “777” (or 4+2+1 / 4+2+1 / 4+2+1) permissions would then legible, write-able, and feasible by the user, the cluster and everybody else within the world.

As you may expect, a file that’s allotted a permission code that offers anyone online the power to write down and execute it’s a lot of less secure than one that has been latched down so as to order all rights for the owner alone.

Of course, there are valid reasons to open up access to alternative teams of users (anonymous FTP transfer, united example), however these instances should be fastidiously thought-about so as to avoid making a security risk.

For this reason, an honest rule of thumb is to line your permissions as follows:

Folders and directories = 755

Individual files = 644

To set your file permissions, log in to your cPanel’s File Manager or connect with your server via FTP.  Once within, you’ll see a listing of your existing file permissions and make the necessary changes.

In closing, applying these simple website protection steps will result in a better security system for your website!

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webinars

Why join Webinars?

Before I go off listing all the important reasons as to why you should subscribe to webinars, let me define the term webinar first. (Just for those who are new to the platform and the blog section.)

A webinar as defined by WEBOPEDIA.COM “is a presentation, lecture, workshop or seminar that is transmitted over the Web using video conferencing software. A key feature of a Webinar is its interactive elements: the ability to give, receive and discuss information in real-time.”

Now that the term webinar or web-based seminar is out of the way, let me enumerate the factors that makes webinars a necessary tool for you to succeed in this business.

4 Reasons to Join Webinars

Save on Cost

Webinars are cost-saving platform for marketers and content consumers to get a lot of vital insider’s education on specific topics.  They cost-less than producing or attending a live seminar and offer a wider reach due to their virtual nature.

Also the recorded content will continue to exist for further viewership after the actual event has ended further increasing its cost-effectiveness.

Convenience

What can be more convenient than participating in a live seminar over the net at the comfort of your home or office?

You don’t need to rush up to a venue and navigate the daily traffic. Webinars offers the best way to view the resource materials and replay it as many times as you want, which is not accorded on any live seminars.

Real-time delivery of content

Related resources like files or even links are easily passed on to participants during webinars or are prepared and delivered in advance.

This gives attendees the added benefit of having the planned content in real time plus if additional contents are furthered offered during the telecast, participants also have the option to get those as well. These resource materials will remain accessible even during the recording, which offers consequent viewers the same contents as is with the live attendees.

Immersion

Did you know that webinars are the most immersive content experience available? In fact, no other marketing medium offers attendees the actual chance to interact with the content so thoroughly for roughly up to an hour.

Aside from the variety of interactivity options, attendees can ask the speaker questions right there and then and to interact with their co-attendees via the web connectivity– even more easily than in an in-person environment. The interactive nature of this content consumption makes it very memorable and impactful.

A webinar is an effective way to get fresh material, acquire new learning that can tremendously impact the way you do your business.

Webinars are packed full of highly beneficial yet easily do able insights that hopefully would sit well with how you plan and execute your day-to-day business strategies and activities.

Isn’t it about time you join one?

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Using Infographics is a Great Marketing Tool!

Hey everyone!

There is no much better method to explain how infographics are a reliable marketing device than in the form of an easy to follow infographic. We describe exactly what an infographic is and how the visualization of information takes precedent over text heavy stimuli.

The eyes are an extension of the brain and well over half of the population are visual students. With this in mind, publishers and companies can benefit from the modification. There is a need for information that is quickly transferable, meaningful and aesthetically intriguing.

As almost all sensory details will be filtered out the brain, it is essential to produce a long lasting visual impression and often through sourcing uncommon details.

Take this infographics for example:

infographics

Hope this helps a lot especially in formulating your marketing campaign in the coming days or even year!

If you have any questions, comments or suggestions, please feel free to leave one in the box provided for below.

You can also hit the like button and share this article!

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5 Tips on How to Stay Ahead of the Pack

Hi everyone!

competition image 1How can you defend your position in the market whenever consumer spending slows down? How will you be able to stay competitive during those trying times?

Being able to effectively address these important questions will determine how you will survive a down trend or even an economic recession.

In a bid to answer this, I’ve compiled this killer list just for you.

Read on!

Stay Ahead of the Competition with this 5 Tips

Recognize the Competition

competition image 2Being able to know your competitors’ unique selling point (USP) will give you insights on what you need to improve and/or how you can leverage your product as against theirs.

Do a market research or survey to achieve this or if you can just simply compare what you offer as against them, this will give you a first hand information on what you should consider.

Know your Customers

competition image 3Economic conditions such as recession or inflation can drastically affect customers’ market behaviour.

It’s important that you are able to recognize these determinants.

Are your customers after cheaper products? latest products? Flexible service? Extra service?

This entails a bit of market research to be able to come up with an effective solution.

Once you have an idea what these factors are, you can then adjust or revise your marketing strategy to address these.

Leverage your Uniqueness

competition image 4Give your customers good reasons on why they should come to you and not your rivals.

Make sure that your USP is evident and obvious so that they can tell right away what makes you stand out.

Do you offer extra service like free delivery? Does your product comes with something extra? Customers are always after on where they can get the most out of their hard earned cash.

Double your Efforts

competition image 5Spruce up your marketing campaign so that you can reach more people to tell who you are, what you sell and why they should come to you.

This campaign need not be expensive. You just have to reach more people.

You can distribute flyers and leaflets to execute this. You can also use your local community billboard to post your marketing ad.

Tidy up your Image

competition image 6You can also try to move things around if you have a physical store.

You know move a shelf here, there. The rationale behind this is that customers associate “new look” with freshness, invigorating their desire to patronize you all over again.

If you have a website, you can also experiment with different themes and colours.

If you’re handling out business card, take a second look to see what you can improve on. Even a simple colour change can drastically alter customers market behaviour.

There you go, if you have something to add, please free to leave your comment below.

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4 Effectively Tips on How to Engage your Readers

Hi everyone!

Effective reader engagement is an art form that few marketers exploit. Knowing how to address one successfully will mean the difference between gaining a lead and losing one.

reader engagement imageGoing the extra mile is always a proven practice for keeping the existing ones and gaining new connections.

While this may sound easy enough in theory, in actual market practice you might find yourself grasping for breath every time.

So how do a newbie online marketer accomplish this?

4 Effective Tips for reader engagement

Always Respond

engaging your reader imageIt’s one thing to have your article read, it’s another to have your readers comment on it. Those two are in itself a cosmic journey.

But granting they do read your post and find it worth commenting on, the next crucial step is YOU responding to those comments.

Responding to each and every comment is an effective way of engaging your readers. It’s also your way of saying that what they say matters – that you are valuing their insights.

Follow up

Whether you are well aware or not, most online traffic is being defined by social media and an engaged reader is your best online promoter for your next post or even solution. You can do this if you have their email address among other things, if not, you can always follow up using the comment section.

Examine your Stats

statisticsHidden in you stats column are valuable information about your readers’ browsing pattern when in your site.

Mine this. Use this to determine which part of your site your readers’ keep coming back to.

It’s not enough to just leave things as they are, most especially your ABOUT US section.

It pays to update it every so often when needed. Don’t forget your homepage too, this is where the first contact with your readers usually happens, make it eye catching and easy to read as well.

Admit your Mistakes

Let’s face it, we all make mistakes, the only difference is others usually don’t admit theirs. But admitting you made a guffaw in one of your previous post by writing about it subsequently usually elicits multiple comments from your readers.

This signals that you are not a robot that churns out post upon post – more than anything else. Admitting your mistakes also equates to being honest and that you have integrity.  This is important for building your brand.make money online

A successful reader engagement is a product of many factors. Knowing these factors will hasten your effectiveness as an online marketer.

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How to Get the Most out of LinkedIn

Hi everyone!

Okay, I know right away that not ALL of you have their LinkedIn account – BUT if you want to truly maximize your online presence –then STOP, create one first.

Granting you have one right now, did you know that LinkedIn is a great platform to build connections and promote your brand?

Bet you didn’t know that!

But if you do and still want to get the most out of it, here is a rundown of how to go about it.

Watch this short video to learn more

LinkedIn Cheat Sheet

Set up a Professional Looking Picture

Adding a face to the profile is a 99% guarantee that you are most likely a real person and that your account is legit and not bogus.

Create an Awesome Summary

summaryThis section should be about YOU, not about your brand.

This should highlight everything about you that would make people want to connect with you.

Create an Accurate Advert via Your Headline

You can take advantage of this heading by letting your connection know what you can offer and what you can do.  Keep it simple and brief but loaded with a lot of punch.

Be Single-mindedly clear

Unlike other social media networking site, LinkedIn is all about building your PROFESSIONAL connection. So it’s really important that you make this clear right away with what you load into your profile.

Skill Set

skillIt is also imperative that you list your skill. A LinkedIn profile without a skill set is like a car without fuel.

It wouldn’t go anywhere.

Besides, I’ll ask you this simple question, will you connect with someone that you don’t have a clue about what they actually do?

Post Statuses

You need to be visible to be relevant. Posting statuses on a regular basis keeps your connection well aware of your online presence. This is of paramount importance. YOU need to be relevant. Don’t forget to hashtag part of the update in to your Twitter account for that extra wallop and sauce.

Get Endorsed

endorseGet people in your network to endorse your skills. This way, viewers will see what you are really about.

Although not 100% fool proof, still, I’d get an endorsement anytime. It beats self-promotion by a mile.

Add Media

You can make your profile more interesting by adding different types of media. Include videos, photos and links every now and then to make it more visible as well.

There you have it, give it a try then tell leave a comment.

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