Tag Archives: marketing tips

Social Media Posting Cheat

This is the most widely recognized question that organizations have when chipping away at Social Media.

How regularly to post on Instagram and different channels is 100% dictated by your social connection, yet we need to reveal some insight into the best practices to remember.

I’ve assembled a few outlines to clarify and represent recurrence and best times the best times to post. Keep in mind, these are simply broad, best practices!

These principles doesn’t have any significant bearing in the event that you have helpful, fascinating or time-delicate substance for your organization.

Social media hacks to remember!

Instagram

Instagram is taking over the universe of Social Media. With an expanding (and irritating) measure of publicizing and overpowering measure of contact in Facebook, clients are flocking to Instagram hunting down more personal connections with those they know.

Brands have additionally found a more profound association with their clients through Instagram.

There’s next to zero drop-off in engagement for posting more than 1.5 times each day on Instagram (not at all like Facebook, for instance); established brands post 1 to 2 times each day on Instagram, yet many have also found that sharing up to 10 images a day can at present keep up an important mid-post engagement.

At the point when are posts more powerful?

Off work hours

Facebook

2 POSTS PER DAY (MAX)

Your followers are regularly being bombarded with huge amounts of substance from several brands they take after. This is a distinct advantage for each organization that needs to have a presence on the platform. Presently, keeping in mind the end goal to be in control, you have to choose astutely what content performs best and how frequently you ought to advance it.

The sweet spot of posting recurrence on Facebook ranges from 1-2 posts for each day, however it generally depends on your crowd and the organization’s objectives. All things considered, your devotees’ age, propensities, interests… all these have a major impact when choosing what number of posts you ought to share each day.

HERE’S SOME takeaways WHEN POSTING ON FACEBOOK…

Try not to overpower your clients – Be specific on what you post to avoid spamming your customers.

Toning it down would be best – Focus on making preferable Facebook posts rather than making a lot of posts for Facebook.

Focus on a particular group of followers – People are more inclined to like or share posts that suit their interests or needs.

Try different things with various kind of posts – Some clients have a tendency to incline toward videos, while others favor images or content posts; investigation and track engagement from clients with these sort of posts.

When are posts more successful?

1pm to get the most shares

3pm to get the most snaps

9am-7pm

Twitter

3 TIMES PER DAY OR MORE

A few brands have a tendency to overwhelm their followers by posting more than 20 tweets every day, while others simply post a couple tweets now and then.

What you have to discover is a middle ground between these two methodologies. In the event that you tweet a lot there is a higher chance that the engagement with your supporters will diminish, while the same thing happens when you don’t tweet consistently.

When are posts more compelling?

5pm for highest retweets

12pm and 6pm for highest CTR

ONCE A DAY

This network was particularly intended for the business group. As such, the crowd of LinkedIn is brimming with experts who are utilizing this site to set up business connections.

It is prescribed to post just once per day keeping in mind the end goal to contact a particular group of onlookers without losing their advantage.

As per the LinkedIn Small Business Guide, organizations that post 20 times each month reach no less than 60 percent of audience. Likewise, on weekdays, amid business hours is the best time to post.

At the point when are posts more powerful?

Best time to post are 7am-8am and 5pm-6pm

Monday and Friday are considered worst time

To get the most snaps and shares: Tuesdays, 10 am-11am

Google+

3 TIMES PER DAY

Always posting on this platform can get you a considerable measure of movement. Along these lines, don’t keep down when posting in this community since it has colossal advantages to be always imparting fantastic substance to your audience.

Likewise, attempt to dependably share something since you can encounter drops in activity by up to half when posting not as much as should be expected.

At the point when post are more compelling?

9am – 11am

Summary

Knowing when is the right time and what to post on these various social media platform will enable you to fine tune your approach!

You can vary the approach and don’t be afraid to experiment on what will work best for your organization!

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Basic Protection against Website Hacking

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As a site owner, is there something more horrible than the thought of seeing all of your web-developed work being altered or deleted by a hacker?

You’ve worked exhausting on your website – thus take the time to safeguard it by implementing basic hacking protections!

In addition to frequently backing up your files (which you must already be doing, for numerous reasons), taking the subsequent 3 straightforward steps that can facilitate to make your website safe:

Website Protection

Keep platforms and scripts up-to-date

One of the simplest stuff you will do to safeguard your website is to update any platforms or scripts you’ve installed.

As a result, several of those are created as ASCII text file open source programs, their code is definitely on the market – each to good-intention developers and malicious hackers.

Hackers will pour over this code, probing for security loopholes that permit them to take control of your website by exploiting any platform or script weaknesses.

As an example, if you’re running a website under WordPress, each your base WordPress installation and any third-party plugins you’ve put in be prone to these varieties of attacks.

Ensuring you mostly have the most recent versions of your platform and scripts installed minimizes the chance that you’ll be hacked using this manner– although this isn’t a “fail safe” way to protect your website.

Install security plugins

To enhance the safety of your website once your platform and scripts up-to-date, chose security plugins that actively act against hacking.

Again using WordPress as an example, you’ll need to look into free plugins choose WP Security and Bulletproof Security (or similar tools on the market). These merchandise address the weaknesses that are inherent in every platform, thwarting extra varieties of hacking attempt that might threaten your web site.

Lock down your directory and file permissions

Now, for this final technique, we’re aiming to get slightly technical – however keep up with ME for a moment…

All websites will be cooked right down to a series of files and folders that are stored in your web hosting account.

Besides containing all of the scripts and knowledge required to create your website work, all of those files and folders is allotted a collection of permissions that controls who will read, write, and execute any given file or folder, relative to the user they’re or the cluster to that they belong.

As an example, take the permission code “644.” during this case, a “6” (or “4+2”) within the initial position provides the file’s owner the power to scan and write the file.

The “4” within the second and third positions implies that each cluster users and web users at giant will scan the file solely – protective the file from sudden manipulations.

So, a file with “777” (or 4+2+1 / 4+2+1 / 4+2+1) permissions would then legible, write-able, and feasible by the user, the cluster and everybody else within the world.

As you may expect, a file that’s allotted a permission code that offers anyone online the power to write down and execute it’s a lot of less secure than one that has been latched down so as to order all rights for the owner alone.

Of course, there are valid reasons to open up access to alternative teams of users (anonymous FTP transfer, united example), however these instances should be fastidiously thought-about so as to avoid making a security risk.

For this reason, an honest rule of thumb is to line your permissions as follows:

Folders and directories = 755

Individual files = 644

To set your file permissions, log in to your cPanel’s File Manager or connect with your server via FTP. Once within, you’ll see a listing of your existing file permissions and make the necessary changes.

In closing, applying these simple website protection steps will result in a better security system for your website!

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Why join Webinars?

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Before I go off listing all the important reasons as to why you should subscribe to webinars, let me define the term webinar first. (Just for those who are new to the platform and the blog section.)

A webinar as defined by WEBOPEDIA.COM “is a presentation, lecture, workshop or seminar that is transmitted over the Web using video conferencing software. A key feature of a Webinar is its interactive elements: the ability to give, receive and discuss information in real-time.”

Now that the term webinar or web-based seminar is out of the way, let me enumerate the factors that makes webinars a necessary tool for you to succeed in this business.

4 Reasons to Join Webinars

Save on Cost

Webinars are cost-saving platform for marketers and content consumers to get a lot of vital insider’s education on specific topics. They cost-less than producing or attending a live seminar and offer a wider reach due to their virtual nature.

Also the recorded content will continue to exist for further viewership after the actual event has ended further increasing its cost-effectiveness.

Convenience

What can be more convenient than participating in a live seminar over the net at the comfort of your home or office?

You don’t need to rush up to a venue and navigate the daily traffic. Webinars offers the best way to view the resource materials and replay it as many times as you want, which is not accorded on any live seminars.

Real-time delivery of content

Related resources like files or even links are easily passed on to participants during webinars or are prepared and delivered in advance.

This gives attendees the added benefit of having the planned content in real time plus if additional contents are furthered offered during the telecast, participants also have the option to get those as well. These resource materials will remain accessible even during the recording, which offers consequent viewers the same contents as is with the live attendees.

Immersion

Did you know that webinars are the most immersive content experience available? In fact, no other marketing medium offers attendees the actual chance to interact with the content so thoroughly for roughly up to an hour.

Aside from the variety of interactivity options, attendees can ask the speaker questions right there and then and to interact with their co-attendees via the web connectivity– even more easily than in an in-person environment. The interactive nature of this content consumption makes it very memorable and impactful.

A webinar is an effective way to get fresh material, acquire new learning that can tremendously impact the way you do your business.

Webinars are packed full of highly beneficial yet easily do able insights that hopefully would sit well with how you plan and execute your day-to-day business strategies and activities.

Isn’t it about time you join one?

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Using Infographics is a Great Marketing Tool!

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Hey everyone!

There is no much better method to explain how infographics are a reliable marketing device than in the form of an easy to follow infographic. We describe exactly what an infographic is and how the visualization of information takes precedent over text heavy stimuli.

The eyes are an extension of the brain and well over half of the population are visual students. With this in mind, publishers and companies can benefit from the modification. There is a need for information that is quickly transferable, meaningful and aesthetically intriguing.

As almost all sensory details will be filtered out the brain, it is essential to produce a long lasting visual impression and often through sourcing uncommon details.

Take this infographics for example:

Hope this helps a lot especially in formulating your marketing campaign in the coming days or even year!

If you have any questions, comments or suggestions, please feel free to leave one in the box provided for below.

You can also hit the like button and share this article!

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5 Tips on How to Stay Ahead of the Pack

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Hi everyone!

How can you defend your position in the market whenever consumer spending slows down? How will you be able to stay competitive during those trying times?

Being able to effectively address these important questions will determine how you will survive a down trend or even an economic recession.

In a bid to answer this, I’ve compiled this killer list just for you.

Read on!

Stay Ahead of the Competition with this 5 Tips

Recognize the Competition

Being able to know your competitors’ unique selling point (USP) will give you insights on what you need to improve and/or how you can leverage your product as against theirs.

Do a market research or survey to achieve this or if you can just simply compare what you offer as against them, this will give you a first hand information on what you should consider.

Know your Customers

Economic conditions such as recession or inflation can drastically affect customers’ market behaviour.

It’s important that you are able to recognize these determinants.

Are your customers after cheaper products? latest products? Flexible service? Extra service?

This entails a bit of market research to be able to come up with an effective solution.

Once you have an idea what these factors are, you can then adjust or revise your marketing strategy to address these.

Leverage your Uniqueness

Give your customers good reasons on why they should come to you and not your rivals.

Make sure that your USP is evident and obvious so that they can tell right away what makes you stand out.

Do you offer extra service like free delivery? Does your product comes with something extra? Customers are always after on where they can get the most out of their hard earned cash.

Double your Efforts

Spruce up your marketing campaign so that you can reach more people to tell who you are, what you sell and why they should come to you.

This campaign need not be expensive. You just have to reach more people.

You can distribute flyers and leaflets to execute this. You can also use your local community billboard to post your marketing ad.

Tidy up your Image

You can also try to move things around if you have a physical store.

You know move a shelf here, there. The rationale behind this is that customers associate “new look” with freshness, invigorating their desire to patronize you all over again.

If you have a website, you can also experiment with different themes and colours.

If you’re handling out business card, take a second look to see what you can improve on. Even a simple colour change can drastically alter customers market behaviour.

There you go, if you have something to add, please free to leave your comment below.

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4 Effectively Tips on How to Engage your Readers

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Hi everyone!

Effective reader engagement is an art form that few marketers exploit. Knowing how to address one successfully will mean the difference between gaining a lead and losing one.

Going the extra mile is always a proven practice for keeping the existing ones and gaining new connections.

While this may sound easy enough in theory, in actual market practice you might find yourself grasping for breath every time.

So how do a newbie online marketer accomplish this?

4 Effective Tips for reader engagement

Always Respond

It’s one thing to have your article read, it’s another to have your readers comment on it. Those two are in itself a cosmic journey.

But granting they do read your post and find it worth commenting on, the next crucial step is YOU responding to those comments.

Responding to each and every comment is an effective way of engaging your readers. It’s also your way of saying that what they say matters – that you are valuing their insights.

Follow up

Whether you are well aware or not, most online traffic is being defined by social media and an engaged reader is your best online promoter for your next post or even solution. You can do this if you have their email address among other things, if not, you can always follow up using the comment section.

Examine your Stats

Hidden in you stats column are valuable information about your readers’ browsing pattern when in your site.

Mine this. Use this to determine which part of your site your readers’ keep coming back to.

It’s not enough to just leave things as they are, most especially your ABOUT US section.

It pays to update it every so often when needed. Don’t forget your homepage too, this is where the first contact with your readers usually happens, make it eye catching and easy to read as well.

Admit your Mistakes

Let’s face it, we all make mistakes, the only difference is others usually don’t admit theirs. But admitting you made a guffaw in one of your previous post by writing about it subsequently usually elicits multiple comments from your readers.

This signals that you are not a robot that churns out post upon post – more than anything else. Admitting your mistakes also equates to being honest and that you have integrity. This is important for building your brand.

A successful reader engagement is a product of many factors. Knowing these factors will hasten your effectiveness as an online marketer.

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If you find this post helpful in any way, do leave a comment, share it or click the like icon. Thanks!

How to Get the Most out of LinkedIn

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Hi everyone!

Okay, I know right away that not ALL of you have their LinkedIn account – BUT if you want to truly maximize your online presence –then STOP, create one first.

Granting you have one right now, did you know that LinkedIn is a great platform to build connections and promote your brand?

Bet you didn’t know that!

But if you do and still want to get the most out of it, here is a rundown of how to go about it.

Watch this short video to learn more

LinkedIn Cheat Sheet

Set up a Professional Looking Picture

Adding a face to the profile is a 99% guarantee that you are most likely a real person and that your account is legit and not bogus.

Create an Awesome Summary

This section should be about YOU, not about your brand.

This should highlight everything about you that would make people want to connect with you.

Create an Accurate Advert via Your Headline

You can take advantage of this heading by letting your connection know what you can offer and what you can do. Keep it simple and brief but loaded with a lot of punch.

Be Single-mindedly clear

Unlike other social media networking site, LinkedIn is all about building your PROFESSIONAL connection. So it’s really important that you make this clear right away with what you load into your profile.

Skill Set

It is also imperative that you list your skill. A LinkedIn profile without a skill set is like a car without fuel.

It wouldn’t go anywhere.

Besides, I’ll ask you this simple question, will you connect with someone that you don’t have a clue about what they actually do?

Post Statuses

You need to be visible to be relevant. Posting statuses on a regular basis keeps your connection well aware of your online presence. This is of paramount importance. YOU need to be relevant. Don’t forget to hashtag part of the update in to your Twitter account for that extra wallop and sauce.

Get Endorsed

Get people in your network to endorse your skills. This way, viewers will see what you are really about.

Although not 100% fool proof, still, I’d get an endorsement anytime. It beats self-promotion by a mile.

Add Media

You can make your profile more interesting by adding different types of media. Include videos, photos and links every now and then to make it more visible as well.

There you have it, give it a try then tell leave a comment.

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7 Common SEO Mistakes Every Web Marketer Should Never Do

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Hi everyone!

Let’s face it, Search Engine Optimization (SEO) technique is not EASY for everyone. While some guys may be good at it, most of us newbie marketers are left groping in the dark and biting our nails.

Still in keeping with my ongoing objective of helping you out, I’ve recently updated my list of the MOST common SEO mistakes that newbie marketers often do and how to avoid them.

7 Common SEO Mistakes

Keyword Stuffing

This refers to unnaturally padding your blogpost with keywords that may or may not be relevant to the subject at hand.

This is unethical and can often lead to your site’s being flagged down and worse –penalized by major search engines!

Being Spammy

Again, loading your blogpost with keywords but with little content to back it up is like shooting an arrow to the moon.

It’s unrealistic and will get you nowhere.You need to be smart with the use of keywords even if they’re on-topic.

There should be enough word count to make it really count. One word of advice though, be sure that it reads smart and loaded with real info. Word count alone will not cut it as well.

Focusing on Keyword Density

If you’ll notice, there’s already a recurring theme here – the use of keywords. While keywords are really essential it’s not smart to overuse them.

Keyword density refers to the number of times a specific keyword is repeated or appears in a blog post. Don’t aim for a certain number density anymore like what was acceptable a couple of years back.

The search engines are evolving in an effort to weed out the phonies. It is outdated and doesn’t work anymore.

Spamdexing

Spamdexing involves repeating an unrelated phrase or phrases in an effort to trick the search engines.

Well guess what, search engines nowadays have a better way of detecting whether or not the content of a blogpost is relevant to the search term or not.

Beware, the moderators will be inclined to remove you from the search engines when they discover that you are actually spamdexing.

Link-bait-and-switching

Link-bait-and-switching is a technique whereby a link is added to a word and that link leads your reader to something totally unrelated. This is also unethical and will cause your readers to mistrust you.

Not being Patient

“Patience is a virtue” so goes the saying. It’s true. Even with this technological advancement, patience still has its rewards. Proper SEO can’t be established overnight. You need to give time to those web CRAWLERS to find your content and establish your online reputation.

Shallow Content

Always write content with value. Search engines have a way of telling whether what you are actually putting out is all fluff and no real value. Your content must have value to back up the keywords you use.

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5 Tips on How to Write a Killer Headline

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Headline titles are more important than most writers would care to assume. In fact, the viability of having your article read lies on how catchy your headline reads. The catchier the better.

So how do you do it?

One important factor to remember is to always ask yourself “why would I want to read this article?”

If you can answer that convincingly with your headline, go on. If not, write another one and another until you have in your hands the best possible version.

I’ve compiled 5 do-able and practical tips to help you write a catchy and killer marketing headline. This is in accordance with my ongoing effort to help you become a better online marketer.

5 Headline Tips and Tricks

Use Numbers

The mind can easily “see and recognize” figures. This spatial recognition is so effective that wherever you go, numbers will almost always jump out instantly. Look around you and you will notice that numbers are everywhere.

For best practice, use somewhere between 1 to 5 to enumerate your headline with tips or what-have-yous, it works.

Use Picturesque or Interesting Adjectives

A headline without any adjective is doom to fail. Use adjectives that are easy to understand and must be catchy. Some of these are the following:

Essential
Incredible
Free
Easy
Important
Fun

Use Rationale

This is effective if you are going to do a list post. You can use the following words.

Facts
Ideas
Lessons
Principles
Reasons
Secrets
Tricks
Ways

One cautious word of advice – please don’t ever use the word things. I know you can do a lot better than that.

Use Trigger Words

What, why, who, when, and how are considered as trigger words. They define your headline and immediately “cast the net” on the target audience. Trigger words are effective when you are trying to persuade or you want to enable your readers.

Make a bold Promise

Always remember your initial and most important goal – have readers read your article. Readers will always ask “what’s in it for me?” If you can successfully address that query, you have reached your goal.

Making a promise is a sure way to catch their attention. Make it bold or audacious but not to the point that you are fooling them. That’s a major no-no.

Likewise you can promise your readers about something valuable. It can be learning a new skill, trying out a new brand of soap or asking him to do something for the first time and what they will get out from it.

They key point to remember is that you are asking your readers to read your article.

Finally

Now, let’s put our headline writing formula to the test, try this:

50 Ways to Leave your Lover – yeah it’s a song I know, but it’ll real catchy. How about “How to lose 2 kilos in 2 weeks”.

All in all, you can’t force your readers to read something that is really boring. They want to be informed and entertained. Make it worth their time. Start with the headline.

Taking Advantage of Web Analytics

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Hey everyone!

When it comes to sites, many business owners take the perspective that ‘if you build it, they will come’. But to figure out results, you must discover a way to evaluate response.

Using web analytics is exactly that. It tells who, how many and how your visitors use your site (visitor behavior). This information is vital for your marketing campaign or even ecommerce.

The data offered by web statistics is not just limited to the quality of guests but also it informs specific search phrases through which guests arrived to your website.

A clear interpretation of this information allows online marketers to make your web pages more useful, eventually helping customers to achieve their objectives more quickly.

The study help companies as well in enhancing marketing techniques by knowing things like;

Forecasting the mind-set of the guest by examining the keyword and key phrase that introduced traffic to your website.
The paths followed by the visitors
Knowing the preferences of the guests by monitoring their page views
The way marketers can adjust to change and hence improve their marketing techniques to reach the customer more successfully.

Being acquainted with these valuable info aids you in implementing effective marketing programs. Marketing via e-mail is one of the promotion resources used to capture customers’ interest (survey).

This analytics also informs you that guests at times are assured more by sensible justifications and sometimes representational or even psychological stimuli.

This means that there are many routes and possible techniques that you can use to interact with your visitor and most especially to know them better.

This eliminate guess works and you will be able to come up with a more advised choice about what marketing strategies to apply.

So do you want to get started and begin to recognize the aggressive benefits of web analytic? You can use any available and free online analytics. Some platform even come with their own analytics for you to use.

All in all, if you have not paid any attention to using analytics in the past, take notice, use it and improve your marketing technique!

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