Tag Archives: social networking

What About the About Us Page?

Hi everyone!

One of the most neglected and probably unnoticed but a great show window to your site is the about us page.

Okay before you go off and start editing what you have scribbled down there, let me give you some excellent pointers on how to structure your about us page.

So without further ado, let’s start the ball rolling.

Here it is:

The about us page

State the Facts

To avoid sounding like you actually are bragging, offer a straightforward description of your achievements, skills and probably even endorsements. Don’t forget to add awards and past successes.

What usually happens is that some people tend to overdo or hype up their about us page. This might actually put off readers especially those discerning and tenured ones.

Ease off on the “gas” and just state the facts as they are. Avoid too much sugarcoating or window dressing.

Who is Your Target Audience?

It’s smart to actually visualize who your readers are going to be. Target your prospective customers. Try to construct an about us page that is geared towards this focus market. Give them the “impression” that they “accidentally” found you.

Just as any other form of media is designed with the viewers in mind, your about us page should speak the language of your visitors.

Get Personal

Getting someone to write the about us page for you may not actually work in your favor because it might come off as sounding stiff and insincere.

Why? Because most probably he will be using the second person’s point of view.

Besides, no one knows what you do or your business better than YOU. So, sit down and start constructing what you want your visitors to know.

Use a conversational and friendly tone, this will attract readers better than by using a corporate type tone. Speak with passion about what your mission is. Always be sincere and imagine addressing just a single reader – in short be personal.

Describe your Values

Your values will immediately inform readers if you are worth doing business with – not just your skills and experiences.

Explain your values. Moreover, if you have a charitable fund drive in your business, mentioned it here as well.

Mentioning it here means this is NOT just all about making yourself filthy rich but that you actually have a program for your corporate social responsibility.

An about us page is your readers’ peek into THE REAL you, so make it count. There it is, when constructing your about us page, it pays to consider all these factors.

If you find this article helpful, you can click the like icon, reblog, share or better still, leave a comment below. Thanks!

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Unbeatable Online Marketing Strategies

3 Replies

Hi there!

If you’re like most internet marketers, you want to be always in the loop regarding the newest and trendiest online marketing strategies.

It’s easy to understand why, the online community, most especially those who do their shopping online have become more finicky over the years, thus affecting the way online marketers do their marketing strategies.

In my ongoing effort help provide what I do believe (based on extensive personal experiences) as the best and most effective marketing strategies, I’ve compiled a list just for you.

Supreme Marketing Strategies

Get into Social Media Marketing

Who doesn’t own a Facebook account these days? Or a Twitter? Or a Pinterest perhaps? Let’s face it, the influence of social media on our society and life in general has become undeniable.

We look to Facebook for the newest trends or happenings. The same holds true for the rest of these social media networking sites.

So if you want to be on the forefront of things and have your site up there, visible and attracting traffic, better make use of these platforms now and spread the word out about your item or product.

Don’t Neglect Content Marketing

Companies nowadays establish authority and gain the trust of a lot of consumers by continuing to develop and strengthen the value of their content through a variety of programs.

This generally includes appropriate information about the market that provides understanding or enjoyment to any viewers. Doing so allows a company to continuously build relationship with its market and create a faithful following.

Watch out for Image-Centric Content

If you are a keen observer, you might just have noticed the trend on posting more images (photos) on blog posts and social media sites. In fact, there’s a site that’s solely dedicated to just posting images on the web (Instagram anyone?)

On blog posts? The average images should be around 3-4 for articles with 400-500 words in it. The reason? Easy, it’s a little bit boring just reading plain text in an article. The images serves as breakers and breathers and spice up the overall look of the content.

If you can keep these marketing strategies in every posts and articles you put out, I bet you’ll have a definite success!

Tell me what you think? You can leave a comment below.

For more information, just contact me.

Sales Pitching Tips

1 Reply

Hey everyone!

If you were able to catch the sales pitch write up awhile back, let me reinforce that with this article. You might be wondering why the follow up? Sale pitching is crucial as it determines whether you will sell or not.

It’s that simple.

Even if you have a not-so-great product but if you know how to sell it, that makes a world of difference.

So to continue with our sale pitching series, here’s a list of things you will definitely need to consider:

Sale Pitching Tips for the Newbie

Be truthful

In an effort to cinch a sale quickly, we sometimes misconstrue (although not necessarily on purpose) some facts about our products. We will make bold claims and try to move heaven and earth about how wonderful our product is. This not a good and will never be a good sales pitching technique.

It pays to be truthful, remember, we’re aiming for repeat customers too, not just a onetime deal, so be truthful.

Be Informative

If you want your sales pitching technique to be effective, you should inform. Inform about the product, its benefits, advantages, why they should patronize it, and anything that will be useful in shedding light about the product.

Interact with the clients

One pitfall to a successful sales pitching is the lack of eye contact or even poor eye contact. Connecting with your clients through eye contact is crucial. They get to see if you’re sincere or not. You make the connection when you look them in the eye.

Also, it’s a prudent advice to ask any question once a fact or information has been shared with the clients. This immediately erases any doubt that might creep in their minds.

Respectfully address any objections

Fact: There will be objections, no doubt about that; there will always be something to differ and to criticize about your product. Knowing how to successfully address an objection respectfully is a sign of a good sales pitching technique.

Be objective when addressing any objections, remember, it’s not personal.

Good sales pitching technique can be practiced and learned until perfected, but always remember one tiny detail, don’t make it sound like one!

For more information, you can contact us.

Social Media Marketing anyone?

4 Replies

Hi there!

There’s currently a new trend that is the toast of the town lately and it being utilized to the fullest by online marketers, it’s called Social media marketing or (SMM).

This marketing technique uses social marketing sites such as Facebook or Twitter and many others as an avenue for its marketing campaign.

The goal of SMM is to produce content that users will share with their online community to help an organization increase brand visibility and extend client reach.

Social Media Marketing Elements

SMO

One of the key elements of SMM is Social Media Optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for illustrating new and unique visitors to a website.

SMO can be done two ways: including social media links to written content, such as RSS feeds and sharing buttons — or advertising activity through social media by upgrading statuses or tweets posts, or blog posts.

SMM helps a business get direct reviews from clients (and potential customers) while making the company seem more friendly.

Customer Relationship Management (CRM)

The entertaining parts of social media give clients the opportunity to ask questions or talk problems and feel they are being heard. This aspect of SMM is called social customer relationship management. (Social CRM).

SMM became more common with the increased popularity of social networking sites such as Twitter, Facebook or mySpace, LinkedIn, and YouTube.

In relation to this, the Federal Trade Percentage (FTC) has modified its guidelines to include SMM.

If an organization or its marketing agency provides a blog writer or other internet commenter with free products or other rewards to generate positive hype for a product, the internet feedback will be handled lawfully as recommendations.

Both the blogger and the organization will be attributed for guaranteeing that the rewards are clearly and plainly revealed, and that the blogger’s material contain no deceiving or unverified claims and otherwise is in accordance with the FTC’s guidelines concerning unjust or deceptive marketing.

If you haven’t used social media marketing as another possible effective approach to get the word out on your business, then why not give it a spin and see where it leads you.

Financial Freedom through Home Business

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Hello everyone!

Starting a home business is a fast growing pattern online as well as all over the world. House centered business are often more than part-time interests and are frequently serious enterprises, providing individuals with excellent earnings.

Increasingly a lot more individuals, especially middle-agers and parents with children, are choosing home business both offline and online because they are looking for more flexibility and time independence.

Company layoffs, downsizing, increasing economic doubt and shipping jobs international, further contribute to this pattern.

Every year, thousands of men and women leave established, lucrative professions to pursue new possibilities in the booming home business niche – a market that is now gaining professionals, former doctors, CEOs, and others seeking independence and dollars.

Starting a home business is an option for many and it has a huge advantage over a conventional type enterprise as it gives you that time freedom that is so precious nowadays.

Why start a Home Business?

Individual Independence

No need to journey to work. So you have those additional time to restore management of your own lifestyle.

Plus, there is no manager, no outfit rule, no set time-table, and no jousting for position in the office for promotion.

All you need is your personal drive, self-discipline, and time-management abilities.

You get to keep the cash you make as well

It’s a simple principle: the smarter you work, the more cash you can make.

Your earning potential is directly proportional to how you perform.

Soon enough, with a lot of perseverance and effort, a home business can give you true financial independence.

Chance to do what you like

With so many corporations and sectors in a slump, starting your own home business means having the possibility of formulating your very own income generating possibilities.

Less risk

Operating a home business requires lesser capital outlay than a traditional business, or even a franchise does because you get to fine tune the type of business you want to establish with the cash that you have.

More time for loved ones

This is especially important and very true for doting parents who can’t afford to hire a nanny to look after their kids as theirs have a special need.

Less stress

It’s a lot less traumatic to handle the requirements of work and your family when you know you can work to care for a sick child and generally set your own routine.

Opportunities for growth

Being your own manager gives you the chance to wear a lot of hats: sales home executive, marketing expert, strategist, and more.

Improved efficiency

Now that you no longer have to budget efforts and power for travelling or for a series of ineffective conferences, you should have a lot more time to make your business a success.

A creative store

Starting your home business can be an opportunity for you to give birth to your interests and interests and create a money-generating store for your unique and creative talent.

Starting a home business is not an easy proposition, but with enough research and by knowing what you can do best, you can start a venture that will eventually turn into that cash generating machine that you have always dreamed of!

Easy Tips for Effective Market Conversion

Effective Market Conversion

DON’T

Make a pitch under any conditions.

There is no market for a pitch.

They end conversation and accessibility. (Besides, what could you probably say about your solutions that hasn’t already been said by plenty of other business owners?)

DO

Be prepared with information of two or three significant business problems that impact organizations like this one, in this industry.

Ask your prospect how the issue impacts his business’ technique, functions and financial situation, and how it impacts him as a person.

DON’T

Jump at the first prospect to say some way of, “Oh, we can do that; we’re really excellent at that.”

DO

Help your prospect think through the task, look at factors in a clean way, identify technicalities or other factors of the issue.

DON’T

Act like you’re in a “one-call-close” business, i.e., “Well, we’re here, we’re really experienced. So, you should seek the solutions from us.”

DO

Make the meeting itself useful.

Knowing how effective you are at what you do is only partially useful. Start a maintainable business conversation that encourages the probability to stay in regular meeting with you.

DON’T

Claim future value, or discuss how useful you’ll be once the prospect becomes a customer and begins writing checks.

DO

Be valuable now.

Illustrate what it will be like to work with you by eliciting information about the client’s problem, the preferred result, and the recognized limitations to getting there.

Then, provide useful guidance (you know, as if he were already paying you).

DON’T

End the meeting without an agreement about what happens next, or expecting that the contact happens amazingly.

DO

Ask, “What do you see as sensible next steps?”

DON’T

End any conference, cellphone contact or other meetings without asking, “When does it appear sensible for us to reconnect?”

DO

Put a tickler in your schedule and create sure to get in touch with them.

DON’T

When you get in touch with an agreed time period, use the terms “follow up,” e.g., “I’m contacting to adhere to up on our discussions of [date].”

DO

When you have agreed with the decided time period, say “When we talked about [issue] on [date] you recommended that we review it today.

Is this still a good time to pick it up again?”

You can’t force someone to pay attention.

If they’re not prepared to discuss it, reschedule at some point when they are.

DON’T

Mail business catalogues, exercise explanations or other gratuitous junk after a conference or cellphone conversation.

What is that expected to accomplish?

If you’ve done everything above, you already have a particular subject under conversation, an upcoming plan, and a procedure for a continual meeting.

DO

Send industry-specific products that reasonably might be useful to the receiver, and that strengthen the place you’re creating as someone who is well informed and interested in this prospect’s success.

Effective Marketing Tips

4 Replies

Hi there!

There are a lot of ways, techniques and tips on how to effectively execute your online marketing strategy.

Usually it’s up to your personal capacity and preferences which you’d go for.

Here’s another option for you to go over and consider.

Marketing Tips

Compact Information

Clearly our attention span has shrunk in the recent years and visible material has become the norm. It doesn’t have to be visible information or charts, it just has to be visible.

Anything visible can catch the customer’s interest more than a wall of written text can.

This is one of the most discussed subject in internet marketing– the capability to catch your customer’s interest before he chooses to click away.

You are given a window of opportunity for just 10 seconds to provide people an amazing intro.

But personally, I don’t really adhere to this, I’d rather write a content rich in information, not one that has two amazing intro and then goes flat as you dig deeper.

My contents are going to be perceptive, compact and full of details.

That is to your advantage for sticking around and not evaluating the worth of an article that is far more than just two phrases.

I’m probably more enthusiastic about cooperating and working together with the guy who did choose to read far longer than just two big intros.

Content Marketing Strategies

This is and will be your primary resource of site visitors for many years to come.

It’s not a restricted phrase ‘content marketing’ and so it has every kind of material possible within its perspective.

Your company needs a development plan?

Start with offering free and practical material to your visitors.

I’ve often experienced that individuals ‘avoid sharing’ useful material because they think it can somehow affect the industry, and give access to others with useful training.

Actually, we couldn’t even account for a small percentage of what is being distributed on the web. It’s all already out there, you just have to look in the right places.

Invest in writers and promoters who can further help improve your product exposure through their social networking programs and relationships.

Attractive Brand Image

I think the phrase we’re looking for here is charismatic.

You don’t have to be charismatic from the day you were created to understand how it works.

You should do their best to obtain some charm, it will only help you make a product that individuals like.

Charismatic people presents energy that some promoters can only desire about.

Concentrate on making a powerful and charismatic motivated product. It will gradually become aspect of your business.

Innovative Drive

You have to be motivated by something to be able to move ahead and proceed in developing your business.

What is the one thing that drives your business?

Why do you wake up every day to start a working day again?

Why is that?

How much of your business involves creative and open-minded thinking?

Don’t just answer these concerns, but actually think about them. I will be more than satisfied to listen to your solutions, as these are important concerns to ask yourself.

So there you go, let me know how it worked out for you, leave a comment below.

Effective Marketing Using Social Media

Why use Social Media?

Build Connections

Social media gives marketers a way to connect with colleagues, clients and prospective clients.

It personalizes the “brand” and allows you to distribute your concept in a comfortable and conversational way.

It’s a must that social media be a part of your everyday life to be able to keep the strength and interest you need for it to be effective.

What part should it do in your marketing?

As most of you know my perspective of promotion is it’s a device we use to notify clients about our items, who we are and what we offer.

Social media does that. Here is how:

We can use social media to offer an identification to who we are and the items or solutions that we offer.
We can make connections using social media with individuals who might not otherwise know about our items or support or what our organizations signify.
Social media makes us “real” to clients. If you want individuals to adhere to you don’t just discuss the newest item information, but discuss your character with them.
We can use social media to affiliate ourselves with our colleagues that may be providing the same focus on audience.
We can use social media to connect and offer the connections that clients look for.

As you can see social media provides with it a lot of value, but how do you do it right?

You can’t just rely on social media; you must incorporate it with other platform of your marketing.

While social media will make interest, I’m not assured that in the initial offing it will sell a million dollar worth of product.

That’s not to say that one day once you’ve set up your social media “stardom” that it won’t, but it probably won’t occur the next day.

Be yourself, reflect character. There are no published “right” or “wrong” guidelines when it comes to social networking, only you can determine what will work for you.
Be reliable, if you don’t plan on being reliable don’t do it at all – it’s a waste of everyone’s time.

Testimonials are numerous when it comes using social networking from headhunters that discover job candidates to new organizations that want to present a new item as well as already recognized Fortune 500 organizations that want to enhance their product.

The part of social networking in your promotion is to use it as an interaction device that makes you available to those enthusiastic about your item and makes you noticeable to those that don’t know your item.

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