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Hashtags – Are you using them to drive your content marketing?

Outstanding content mirrors a progressing cycle of Research, Amplification and Monitoring. Hashtags have a part to play at every phase of the content advertising process.

Here are top points and bits of knowledge into how hashtags can drive your content marketing reach.

4 Reasons to Use HashTags

Use Hashtags to increase your content’s presence

At their most essential level, hashtags are content speakers. Individuals use them to hunt down data on social channels. Consequently, tagging your content fittingly makes it easier for a group of people to discover you.

This amplification factor matters incredibly in light of the sheer amount of online material. The time and vitality that a group of people has for devouring online substance is not developing as fast as the volume of data available to them.

The subsequent “Content Shock” implies that any individual who needs to pick up or grow an online gathering of people should combine stellar content with fiery intensification.

It’s an aggressive world, and making your content emerge requires a multi-faceted enhancement methodology. Hashtags ought to be a part of that.

Relevancy rules

“A hashtag is a guarantee, much the same as a title for a bit of substance,” Dan Mazzini of hashtagify.me says.

On the off chance that you utilize a hashtag with your content, you are setting your reader’s expectation of what they will discover in that article or post.

Inability to convey on the guarantee or desire you’ve set with the hashtag can hurt your article marketing technique over the long haul, bringing about your group of onlookers to think about your content as spammy.

Utilizing an instrument like Hashtagify.me’s free Hashtag Encyclopedia can help you to rapidly find hashtags that are identified with your substance.

When you have distinguished a few pertinent alternatives, you can pick the hashtags that have enough prevalence to be helpful in enhancing your substance.

It’s vital to remember that the most famous hashtags likewise have the most data viewing for group of onlookers consideration. Choosing a fairly less well known hashtag can make somewhat more space for your article to get noticed.

Use existing hashtags to piggyback on a trend

Use existing hashtags to piggyback on a trend. At the point when starting a hashtag methodology, it’s great to distinguish existing hashtags that cover with your substance. You can utilize these hashtags to join progressing discussions and attract regard for your substance.

In considering which hashtag to utilize, Dan suggests searching for hashtags that are on the trend, or gaining momentum, regardless of the fact that they aren’t as well known now as other related hashtags.

For instance, #TwitterMarketing is prominent, however it’s not slanting up; #InstagramMarketing is less well known now, but rather it’s additionally picking up ubiquity. Exploring different avenues regarding the trending #InstagramMarketing may make extra open doors for your new article to be seen and shared.

Create hashtags very carefully

Making new hashtags is best for use with occasions, or for brands that have adequate assets to support the new hashtag.

Google can deliver 632,000 results for the inquiry “Hashtag fails” in under .5 seconds. These comes up short range from hilarious to hostile to vile. Suffice it to say that it’s best to give any new hashtags you make a second look.

Check the spelling, check slang word references, check how the tag is now being utilized on Twitter, beware of how the label looks with changed upper casings. At that point, check once more. Ideally, that sort of control will keep you from making unrecommended hashtags like #BSwebinars.

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Basic Protection against Website Hacking

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As a site owner, is there something more horrible than the thought of seeing all of your web-developed work being altered or deleted by a hacker?

You’ve worked exhausting on your website – thus take the time to safeguard it by implementing basic hacking protections!

In addition to frequently backing up your files (which you must already be doing, for numerous reasons), taking the subsequent 3 straightforward steps that can facilitate to make your website safe:

Website Protection

Keep platforms and scripts up-to-date

One of the simplest stuff you will do to safeguard your website is to update any platforms or scripts you’ve installed.

As a result, several of those are created as ASCII text file open source programs, their code is definitely on the market – each to good-intention developers and malicious hackers.

Hackers will pour over this code, probing for security loopholes that permit them to take control of your website by exploiting any platform or script weaknesses.

As an example, if you’re running a website under WordPress, each your base WordPress installation and any third-party plugins you’ve put in be prone to these varieties of attacks.

Ensuring you mostly have the most recent versions of your platform and scripts installed minimizes the chance that you’ll be hacked using this manner– although this isn’t a “fail safe” way to protect your website.

Install security plugins

To enhance the safety of your website once your platform and scripts up-to-date, chose security plugins that actively act against hacking.

Again using WordPress as an example, you’ll need to look into free plugins choose WP Security and Bulletproof Security (or similar tools on the market). These merchandise address the weaknesses that are inherent in every platform, thwarting extra varieties of hacking attempt that might threaten your web site.

Lock down your directory and file permissions

Now, for this final technique, we’re aiming to get slightly technical – however keep up with ME for a moment…

All websites will be cooked right down to a series of files and folders that are stored in your web hosting account.

Besides containing all of the scripts and knowledge required to create your website work, all of those files and folders is allotted a collection of permissions that controls who will read, write, and execute any given file or folder, relative to the user they’re or the cluster to that they belong.

As an example, take the permission code “644.” during this case, a “6” (or “4+2”) within the initial position provides the file’s owner the power to scan and write the file.

The “4” within the second and third positions implies that each cluster users and web users at giant will scan the file solely – protective the file from sudden manipulations.

So, a file with “777” (or 4+2+1 / 4+2+1 / 4+2+1) permissions would then legible, write-able, and feasible by the user, the cluster and everybody else within the world.

As you may expect, a file that’s allotted a permission code that offers anyone online the power to write down and execute it’s a lot of less secure than one that has been latched down so as to order all rights for the owner alone.

Of course, there are valid reasons to open up access to alternative teams of users (anonymous FTP transfer, united example), however these instances should be fastidiously thought-about so as to avoid making a security risk.

For this reason, an honest rule of thumb is to line your permissions as follows:

Folders and directories = 755

Individual files = 644

To set your file permissions, log in to your cPanel’s File Manager or connect with your server via FTP. Once within, you’ll see a listing of your existing file permissions and make the necessary changes.

In closing, applying these simple website protection steps will result in a better security system for your website!

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Why join Webinars?

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Before I go off listing all the important reasons as to why you should subscribe to webinars, let me define the term webinar first. (Just for those who are new to the platform and the blog section.)

A webinar as defined by WEBOPEDIA.COM “is a presentation, lecture, workshop or seminar that is transmitted over the Web using video conferencing software. A key feature of a Webinar is its interactive elements: the ability to give, receive and discuss information in real-time.”

Now that the term webinar or web-based seminar is out of the way, let me enumerate the factors that makes webinars a necessary tool for you to succeed in this business.

4 Reasons to Join Webinars

Save on Cost

Webinars are cost-saving platform for marketers and content consumers to get a lot of vital insider’s education on specific topics. They cost-less than producing or attending a live seminar and offer a wider reach due to their virtual nature.

Also the recorded content will continue to exist for further viewership after the actual event has ended further increasing its cost-effectiveness.

Convenience

What can be more convenient than participating in a live seminar over the net at the comfort of your home or office?

You don’t need to rush up to a venue and navigate the daily traffic. Webinars offers the best way to view the resource materials and replay it as many times as you want, which is not accorded on any live seminars.

Real-time delivery of content

Related resources like files or even links are easily passed on to participants during webinars or are prepared and delivered in advance.

This gives attendees the added benefit of having the planned content in real time plus if additional contents are furthered offered during the telecast, participants also have the option to get those as well. These resource materials will remain accessible even during the recording, which offers consequent viewers the same contents as is with the live attendees.

Immersion

Did you know that webinars are the most immersive content experience available? In fact, no other marketing medium offers attendees the actual chance to interact with the content so thoroughly for roughly up to an hour.

Aside from the variety of interactivity options, attendees can ask the speaker questions right there and then and to interact with their co-attendees via the web connectivity– even more easily than in an in-person environment. The interactive nature of this content consumption makes it very memorable and impactful.

A webinar is an effective way to get fresh material, acquire new learning that can tremendously impact the way you do your business.

Webinars are packed full of highly beneficial yet easily do able insights that hopefully would sit well with how you plan and execute your day-to-day business strategies and activities.

Isn’t it about time you join one?

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Using Infographics is a Great Marketing Tool!

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Hey everyone!

There is no much better method to explain how infographics are a reliable marketing device than in the form of an easy to follow infographic. We describe exactly what an infographic is and how the visualization of information takes precedent over text heavy stimuli.

The eyes are an extension of the brain and well over half of the population are visual students. With this in mind, publishers and companies can benefit from the modification. There is a need for information that is quickly transferable, meaningful and aesthetically intriguing.

As almost all sensory details will be filtered out the brain, it is essential to produce a long lasting visual impression and often through sourcing uncommon details.

Take this infographics for example:

Hope this helps a lot especially in formulating your marketing campaign in the coming days or even year!

If you have any questions, comments or suggestions, please feel free to leave one in the box provided for below.

You can also hit the like button and share this article!

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3 Tips for Effective Affiliate Marketing Practice

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Hey everyone!

Affiliate marketing

Did you know that you can make money via online affiliate marketing programs?

YES you can.

These different programs can all be lucrative sources of earnings in one way or another.

But you must first understand that audience engagement is the key that jump-start the offers.

With affiliate marketing you get paid depending on the program that you wish to join. Usually what happens is that your readers click an affiliate link in your blog or website and if they buy an item or solution, you get paid! It’s that simple!

The action can range anywhere from simply buying an item or signing in for a newsletter, but regardless, you are not paid until you’ve convinced your readers to act, click the link or join the offer.

With that being said, here are some important affiliate marketing tips to consider.

Affiliate Marketing Tips

Be Relevant

Are you relevant?

Be relevant by knowing the latest offerings, services and solutions that is available from your affiliate program.

New ads and online solutions are usually being added for usability and visual appeal.

Changes, no matter how small, encourages action by your audience.

You don’t want to be left in the dark regarding the new affiliate offings right?

You need to always keep your eyes out for new fads and new possibilities within your program and your organization.

Content is ALWAYS number one

Content is TOP priority!

Your website’s content is still your greatest priority. Content is everything, it forms the very core of your online marketing existence.

Make no mistake about it, without useful, timely and relevant content, you will have no audience and you will cease to “exist”.

You need to put your efforts into providing superb content if you want to attract site traffic.

Never ever try to write affiliate marketing content solefy for the purpose of promoting your affiliate programs. This will alienate some of your core fanbase and you will lose some precious traffic this way.

The best way to use any affiliate marketing program blog-wise is to always anticipate what you’re readers are thinking and looking for.

Think of it this way, what makes visitors come to your site in the first place? Is it because of your contents? Or the affiliate marketing links? What are you giving out that they find attractive?

Be sure that the affiliate products you are promoting is the stuff that they are looking for. If your affiliate programs are relevant and helpful then you have just bridge the gap between visitors to clients.

Be Extra Helpful

Offer help!

Some additional sources of valuable information are thru affiliate ads that help harmonize your content.

Give that extra weight to your post by making it useful, relevant, and helpful as much as you can.

It is prudent to talk about a specific product, and use affiliate advertisements to direct them in the right direction if they choose to act upon the information that you have provided. That’s what affiliate marketing advertisements are for.

I hope you can use these simple tips in your quest to make money via affiliate marketing programs.

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A Funny Story

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Hi everyone!

Allow me to change the usual approach with this post if you will. I do believe we all have our little amusing story about a funny episode that happened to us one time or another.

It’s a laughing matter!

What is so cool about it especially if it involves some type of “guffaw” on our part is that we could look back with delight and consider it with genuine amusement.

Did you know a funny story can be a source of laughter or joy for those that are listening without embarrassing those that are involved with the episode?

Here’s a Short YouTube video about real life funny clips

Here’s the real question: Can a Funny Story Bring you Money?

It could be true that a great deal of comedians and funny writers base their jokes on actual hilarious anecdotes that personally took place in their lives.

So can a funny story bring in the money? Yes it can! There exist a lot of online sites where you can send your funny stories and make instantaneous cash if any of your stories is used.

You could additionally utilize your funny story as some type of ice breaker when you’re working in your company as this would certainly be a good sign for both your office mates and clients and will most definitely lighten up the entire workplace.

One warning though: Jokes should be used like salt in a dish, just a little, never serve it as the main course unless it’s a comedy club.

However, if making money is always one of your reasons, then why not try this affiliate marketing network that’ll give you the opportunity to earn up to $15,000 a month or more!

For a meager $25 registration fee, you have the power to earn $15, 000 a month plus 100% commission. This is no scam, it’s the Empower Network business opportunity for you!

Learn more when you click this link: easy blogging platform

How to Launch an Easy SMS Marketing Campaign

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Hey everyone!

Utilising the power of short messaging service (SMS) for your marketing campaign is a fast, cost-effective and highly converting way to generate leads and reach out to repeat customers.

text message

If you haven’t leverage this system, it’s never too late to start using it now, especially since there’s a fairly large demographics of individuals who own at least one mobile device which they carry with them all the time.

Here’s a quick a run-down on how to launch a successful SMS or text messaging marketing campaign.

Start an SMS Campaign Now

CTA ( Call to Action)

Hurry!

Make sure that you state this right away in your SMS campaign.

One effective way is to always tell your text message recipients what they would gain if they would subscribe to your solution or brand.

Have the end in mind even at the start of your text message to avoid long boring text message. The time window you have for this is less than 5 seconds tops!

Keep it short

Essentially, you only have 160 characters to get your most important point across. So choose your words very carefully. Use the direct approach method. Don’t dilly dally. Your brand’s advantage should be immediately clear to your recipient.

Right Time

is it the right time?

Always consider the time when you want to send your text message out.

If you hope to gain an action or response, it is important that you give your recipients ample time to think about your offer during the course of their day.

One way to achieve this is by preparing a scheduler that you can view and track what is the best time to send your text marketing and to which group of people you want to send it out.

Avoid repetition

Avoid sending text after text to the same group of people continually within a single day! This is considered spamming and many will definitely frown upon you which would result in lost of possible conversion for you.

Learn to manage your database properly to avoid texting the same marketing campaign to the same group of people. Also, try to keep your text message engaging and most importantly, fresh!

Be clear about the opt-in rule

Opt in?

Always remember to use an SMS keyword for this type of action. (e.g. Text JOIN to 10110 to receive the latest offers and updates.)

Have this printed everywhere. Text messaging is an invasive strategy and thus it may violate some regional laws.

Be sure to read what your local Privacy and Electronic Communications policy has to say about this.

Protect your brand’s reputation by making sure that all of your recipients have actually opted in.

Simple to opt-out

easy opt out

In my many years of being an on-line marketer, I found it really exasperating when you’re opting out of a solution but you are constantly STILL being bombarded with countless proposal.

Some text messaging campaigns I’ve encountered are like that, for me, it’s a sign of unprofessional ism and is blatantly unethical. AVOID THIS PRACTICE at all cost.

Make sure your opt-out option is simple in your texts. Make it a point to let go of your clients when they have decided to opt-out of whatever current solution you are promoting.

Who knows in the near future they will even subscribe to another solution that you are promoting just because of the excellent experience they had with you in the past.

There you go, I hope this article have you itching to start your very own text messaging campaign now.

3 Reasons Why Use the Hello Bar

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Hey everyone!

As promised in my last write up, I present you – the hello bar! So the basic question to ask is what is the Hello bar anyway?

According to their official site, the hello bar is an unobstructed little banner advertising on your website on just about whatever you want.

Its easy to insert, definitely not annoying and best of all, it’s not a POP UP.

So how do you squeeze this little snippet of codes into your write ups without pissing off your readers in the process?

Here are the 3 main reasons:

The Hello Bar

Build Your Subscribers Faster

For websites that sell their wares on line, getting visitors to subscribe to listings like email or even newsletter is where the real cash is.

By getting more members to your emailing list or newsletter, you are able to advertise special offers, activities, and new services to them.

This is where the Hello bar comes very handy, with it, you can remind your readers the benefits of being on your list almost anywhere within your article without the hassle associated with those pop-ups.

You can focus attention on your best articles

Adding the Hello Bar (which is not a widget by the way) in any part of your article will immediately inform your readers on which are your best articles without them having to navigate your site or use the search box.

“With the Hello Bar’s ability to adjust the colour, you can make it a near permanent portion of your website with matching colours or you could use a contrasting colour to really call attention to the content.” – Inbound Authority blog site

You can even make use of this nifty little gadget to drive your internal advertising campaign! This way, you are effectively driving more traffic to the interior portions of your site, especially those parts where there’s a bad site structure where the content isn’t linked to from your homepage or even other pages for that matter.

Promote Your Branding & Social Media Accounts

Most if not all websites place their social media accounts links at the bottom of the page.
“Scroll data suggests that 22% of visitors to a website actually make it all the way to the bottom.” – clic<tale blog site.

Well you can say goodbye to this format, with the Hello Bar, you can customise your social media icons to be located on top of your home page every time.

This will drastically improve your social media accounts’ click through and follow rate!

There is still a lot of great reasons on why you should start using the hello bar, but I’ll leave the rest of the research back to you.

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5 Tips on How to Stay Ahead of the Pack

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Hi everyone!

How can you defend your position in the market whenever consumer spending slows down? How will you be able to stay competitive during those trying times?

Being able to effectively address these important questions will determine how you will survive a down trend or even an economic recession.

In a bid to answer this, I’ve compiled this killer list just for you.

Read on!

Stay Ahead of the Competition with this 5 Tips

Recognize the Competition

Being able to know your competitors’ unique selling point (USP) will give you insights on what you need to improve and/or how you can leverage your product as against theirs.

Do a market research or survey to achieve this or if you can just simply compare what you offer as against them, this will give you a first hand information on what you should consider.

Know your Customers

Economic conditions such as recession or inflation can drastically affect customers’ market behaviour.

It’s important that you are able to recognize these determinants.

Are your customers after cheaper products? latest products? Flexible service? Extra service?

This entails a bit of market research to be able to come up with an effective solution.

Once you have an idea what these factors are, you can then adjust or revise your marketing strategy to address these.

Leverage your Uniqueness

Give your customers good reasons on why they should come to you and not your rivals.

Make sure that your USP is evident and obvious so that they can tell right away what makes you stand out.

Do you offer extra service like free delivery? Does your product comes with something extra? Customers are always after on where they can get the most out of their hard earned cash.

Double your Efforts

Spruce up your marketing campaign so that you can reach more people to tell who you are, what you sell and why they should come to you.

This campaign need not be expensive. You just have to reach more people.

You can distribute flyers and leaflets to execute this. You can also use your local community billboard to post your marketing ad.

Tidy up your Image

You can also try to move things around if you have a physical store.

You know move a shelf here, there. The rationale behind this is that customers associate “new look” with freshness, invigorating their desire to patronize you all over again.

If you have a website, you can also experiment with different themes and colours.

If you’re handling out business card, take a second look to see what you can improve on. Even a simple colour change can drastically alter customers market behaviour.

There you go, if you have something to add, please free to leave your comment below.

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3 Killer Blogging Tips

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Hi everyone!

I think it’s plain to see that blogging has been around the longest time, so one might wonder is there anything else that is new to it?

To answer this, I keyed in a query into Google hoping to find an unturned stone or an unread piece of parchment that will give me an amazing insight into blogging’s unexplored territory.

Too bad the result came back Nada – zero. So instead of looking for virgin terra firma, I came up with these cool blogging tips that you can use every so often to make your articles read better, look better and definitely rank better!

3 Killer Blogging Tips

Searcher Friendly Site

Okay you might say “hey this isn’t about writing an actual article?!” Yes, you are correct. But remember the age old adage that “first impression lasts” ?

Having a searcher friendly site will promote a lasting good experience for first-time visitors. Have you considered how your site’s navigation is?

Is your site’s colour scheme renders smoothly to the eyes? Or are you using flashing and totally obnoxious colour scheme?

Write new materials regularly

Your readers will always be looking for fresh content to satisfy their knowledge quest.

Fill their voracious appetite by writing new content regularly.

Posting new content once a week is okay for as long as it is relevant and full of information.

Fresh content plays an integral part in improving your search engine results ranking – this according to recent developments in Google+ local places

Site content hierarchy

Although some blogging platforms offer static first page option, still, I would recommend structuring your site’s content like this – the freshest content should always be on the first page.

And since we are on the topic of blog structure, it does not hurt to use suitable and uniform font type when writing your articles.

Also try to write your blogs using not fewer than 300 but not more than 600 words always. You don’t want to bore your readers to death by writing a novel but you don’t want to write too short and skip out a large amount of details in the process.

Blogging is a great way to express yourself. It is also be a proven way to make money. Whatever the reason you have for blogging , it is here to stay.

So if you want to take full advantage of the medium or if you are already on your way to establishing a name and a brand, it always pays to be abreast with the latest in the blogosphere! See you next article!

Stop banging your head, make money easily, here’s how!

Making money on-line is easier than you think!

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