Monthly Archives: September 2015

How to Launch an Easy SMS Marketing Campaign

Hey everyone!

Utilising the power of short messaging service (SMS) for your marketing campaign is a fast, cost-effective and highly converting way to generate leads and reach out to repeat customers.

text message

If you haven’t leverage this system, it’s never too late to start using it now, especially since there’s a fairly large demographics of individuals who own at least one mobile device which they carry with them all the time.

Here’s a quick a run-down on how to launch a successful SMS or text messaging marketing campaign.

Start an SMS Campaign Now

CTA ( Call to Action)

Hurry!

Make sure that you state this right away in your SMS campaign.

One effective way is to always tell your text message recipients what they would gain if they would subscribe to your solution or brand.

Have the end in mind even at the start of your text message to avoid long boring text message. The time window you have for this is less than 5 seconds tops!

Keep it short

Essentially, you only have 160 characters to get your most important point across. So choose your words very carefully. Use the direct approach method. Don’t dilly dally. Your brand’s advantage should be immediately clear to your recipient.

Right Time

is it the right time?

Always consider the time when you want to send your text message out.

If you hope to gain an action or response, it is important that you give your recipients ample time to think about your offer during the course of their day.

One way to achieve this is by preparing a scheduler that you can view and track what is the best time to send your text marketing and to which group of people you want to send it out.

Avoid repetition

Avoid sending text after text to the same group of people continually within a single day! This is considered spamming and many will definitely frown upon you which would result in lost of possible conversion for you.

Learn to manage your database properly to avoid texting the same marketing campaign to the same group of people. Also, try to keep your text message engaging and most importantly, fresh!

Be clear about the opt-in rule

Opt in?

Always remember to use an SMS keyword for this type of action. (e.g. Text JOIN to 10110 to receive the latest offers and updates.)

Have this printed everywhere. Text messaging is an invasive strategy and thus it may violate some regional laws.

Be sure to read what your local Privacy and Electronic Communications policy has to say about this.

Protect your brand’s reputation by making sure that all of your recipients have actually opted in.

Simple to opt-out

easy opt out

In my many years of being an on-line marketer, I found it really exasperating when you’re opting out of a solution but you are constantly STILL being bombarded with countless proposal.

Some text messaging campaigns I’ve encountered are like that, for me, it’s a sign of unprofessional ism and is blatantly unethical. AVOID THIS PRACTICE at all cost.

Make sure your opt-out option is simple in your texts. Make it a point to let go of your clients when they have decided to opt-out of whatever current solution you are promoting.

Who knows in the near future they will even subscribe to another solution that you are promoting just because of the excellent experience they had with you in the past.

There you go, I hope this article have you itching to start your very own text messaging campaign now.

5 Cool Reasons why use Animations

5 Reasons why use Animations

They are Timeless

Mickey Mouse – timeless animated character

Animated characters never grow old thus they make the ideal brand mascot.

When used over and over again, they create the perfect “face” or ambassador of your brand.

Audience become familiar with them over the years as well.

It’s a well-worth investment of your time and resources.

Animations also don’t run the risk of being passée or obsolete because it’s a “made-up world” where time doesn’t have any bearing.

Your Best Brand Representative

McDonald’s brand ambassadors

Sometimes it can be so tiring trying to come up with a “face” to go along with your brand, animations, especially if it’s an original character that you came up, has the ability to be “imprinted” among the viewers.

Animations or animated characters also don’t change their reputations from good to bad, unlike actors that are hired to be brand ambassadors. Essentially, you can expect your animated character to stay “true” to it’s reputation until you decide to “pull the plug” on it.

Many Choices

Many choices!

With the growth and advancement of computer generated animations and effects, the sky’s the limit as to what you can do and can come up with.

Animated videos and animations in general can show scenes that a normal video camera cannot.

You can even use the most exciting visual effects to get your brand across. You can go anywhere your imagination takes you.

Low cost

Cost-efficient

Did you know that animated videos cost cheaper than let’s say a full-on radio or even a TV ad?

It’s definitely cost-efficient to create an animated character than hire a celebrity endorser and create a video with him in it.

Not to mention the amount that you will probably spend on renting a studio or filming the ad on a location.

Animations can rid all of those unwanted overhead cost without sacrificing any of the storyline/storyboard of your intended ad.

Uniqueness

Build a unique character

Creating your own animated character means it’s going to be both original and unique.

It will stay with your brand as long as your business is in existence.

It will not promote any other brand thus ensuring brand loyalty.

Your animated character’s originality will go a long way in promoting your brand.

If you haven’t considered the awesomeness of using animations to drive your marketing campaign, it’s never too late to go and produce one.

You don’t need to be a rocket scientist to figure out how, there exists a plethora of free on-line software that’ll get you up and running. We’ll take a look at some examples next time!

If you think this article is helpful – hit the like icon!

You can generate money with affiliate marketing or earn money with blogging!

3 Reasons Why Quizzes are Good Marketing Strategy

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Hey everyone!

Take the quiz!

One effective way to take advantage of people’s interest and their penchant for defining themselves is by using quizzes.

This is the reason why you see a lot of quizzes posted on your social media networks.

The result may not be 100% scientific, but they offer a lot of entertainment value for the taker plus more importantly, you’d get an insight into his personality.

This undeniable popularity of quizzes should be taken into serious consideration when formulating your marketing strategy.

Let’s face it, people love taking and sharing these entertaining quizzes with their friends, so the wise marketer can also use them as lead generation tool.

Quizzes are Good Marketing Strategy

They are irresistible

According to Buzzsumo, “the top shared quiz over the last 12 months was ‘What colour is your aura’, with nearly 4 million shares.

” “The top 5 quizzes in the last 12 months all had well above 1.5 million shares.”

By employing quizzes, you are in fact giving your audience a chance to learn something interesting about themselves.

This can in turn generate sharing by having them grab that opportunity to start a conversation with their friends. This quality is unique to quizzes.

They are Shareable

hit like and share!

One good way to start a conversation with your friends is by sharing quizzes results to them.

Christine Whelan, a sociologist at the University of Wisconsin, echoed this sentiment to NBC News.

“These personality quizzes, at their best, are conversation starters, and give you a shared language to discuss things that are meaningful for you,” Whelan said.

Results get shared because people are eager to let their friends take the same quiz and they could in turn compare notes.

They are always going viral

viral!

One particular quiz that comes to mind regarding this ability of quizzes to go viral is the “what colour is this dress” that became insanely popular some months back.

It was shared so many times it even got extra mileage on the evening news!

Watch this short video

“A quiz is a really quick way to newsjack a topic, such as a breaking meme or a show that’s returning, or a celebrity having a moment.” – Buzzsumo

So there you go, another strategy that you can definitely use in promoting your brand!

Let’s make money easily! Make money via blogging!

3 Reasons to Include Numbers in your Article

Always Include Numbers

Provides concrete and solid figures to back up your claim

concrete data

77% of market survey conducted reports that readers are more likely to agree and believe in a “general fact” if it is supported by numerical figures.

Let’s face it, numbers have the power to add that necessary “fact” to back up the words you use.

Numbers are magical. Sure you can argue with the stated numbers but only in relation to the “quantity” not the actual established data.

Shows clear data

Provides valuable insights

Data reporting is always a crucial piece of information that every bloggers should incorporate into their blogs to give weight and credence.

55% of bloggers believe that including figures and numbers in their blogs increases their chance of being viewed and bookmarked.

This fact is according to a recent Hub spot article published in 2009.

Words alone can be subjected to a lot of scrutiny and debates, but when you add numbers to those words they become powerful.

Take this statement for example : There are a lot of coffee drinkers in the USA.

The statement can be truth but it lacks that added punch to make it a powerful statement. But when you add numbers, it instantly takes a life of its own. Just like with this –

54% of American over the age of 18 drinks coffee everyday.

The second statement is better crafted and has more weight in its information because of the numbers.

Numerical data instantly eradicates uncertainty

removes uncertainty

Another clear advantage to having numerical data in your article is that it instantly removes any shadow of doubt in a piece of informative article.

An article loaded with statistics will always appear “substantial.”

The correlation between numbers and facts is a strong indication of a reliable and information-rich write up.

Numbers means statistics, parameters, charts, graphs and all that mathematics related data gathering system.

This data is always an invitation to those smart readers who are looking for figures to back their info gathering as well or even better – market research.

So the next time you want to craft your write up, do your homework and then support all your findings with the the necessary numerical data!

Join me and let’s generate easy money now! You can make money via blogging!

Don’t forget to press the like icon and comment as well!

3 Reasons Why Use the Hello Bar

The Hello Bar

Build Your Subscribers Faster

For websites that sell their wares on line, getting visitors to subscribe to listings like email or even newsletter is where the real cash is.

By getting more members to your emailing list or newsletter, you are able to advertise special offers, activities, and new services to them.

This is where the Hello bar comes very handy, with it, you can remind your readers the benefits of being on your list almost anywhere within your article without the hassle associated with those pop-ups.

You can focus attention on your best articles

Adding the Hello Bar (which is not a widget by the way) in any part of your article will immediately inform your readers on which are your best articles without them having to navigate your site or use the search box.

“With the Hello Bar’s ability to adjust the colour, you can make it a near permanent portion of your website with matching colours or you could use a contrasting colour to really call attention to the content.” – Inbound Authority blog site

You can even make use of this nifty little gadget to drive your internal advertising campaign! This way, you are effectively driving more traffic to the interior portions of your site, especially those parts where there’s a bad site structure where the content isn’t linked to from your homepage or even other pages for that matter.

Promote Your Branding & Social Media Accounts

Most if not all websites place their social media accounts links at the bottom of the page.
“Scroll data suggests that 22% of visitors to a website actually make it all the way to the bottom.” – clic<tale blog site.

Well you can say goodbye to this format, with the Hello Bar, you can customise your social media icons to be located on top of your home page every time.

This will drastically improve your social media accounts’ click through and follow rate!

There is still a lot of great reasons on why you should start using the hello bar, but I’ll leave the rest of the research back to you.

Let’s make money now! Use the internet to generate easy money!

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Steve Mack – The Sensible Online Marketer

Your Digital Marketing Guide