Monthly Archives: January 2015

What About the About Us Page?

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Hi everyone!

One of the most neglected and probably unnoticed but a great show window to your site is the about us page.

about us logoOkay before you go off and start editing what you have scribbled down there, let me give you some excellent pointers on how to structure your about us page.

So without further ado, let’s start the ball rolling.

Here it is:

The about us page

State the Facts

just the facts imageTo avoid sounding like you actually are bragging, offer a straightforward description of your achievements, skills and probably even endorsements. Don’t forget to add awards and past successes.

What usually happens is that some people tend to overdo or hype up their about us page. This might actually put off readers especially those discerning and tenured ones.

Ease off on the “gas” and just state the facts as they are. Avoid too much sugarcoating or window dressing.

Who is Your Target Audience?

target market imageIt’s smart to actually visualize who your readers are going to be. Target your prospective customers. Try to construct an about us page that is geared towards this focus market. Give them the “impression” that they “accidentally” found you.

Just as any other form of media is designed with the viewers in mind, your about us page should speak the language of your visitors.

Get Personal

personal imageGetting someone to write the about us page for you may not actually work in your favor because it might come off as sounding stiff and insincere.

Why? Because most probably he will be using the second person’s point of view.

Besides, no one knows what you do or your business better than YOU. So, sit down and start constructing what you want your visitors to know.

Use a conversational and friendly tone, this will attract readers better than by using a corporate type tone. Speak with passion about what your mission is. Always be sincere and imagine addressing just a single reader – in short be personal.

Describe your Values

values imageYour values will immediately inform readers if you are worth doing business with – not just your skills and experiences.

Explain your values. Moreover, if you have a charitable fund drive in your business, mentioned it here as well.

Mentioning it here means this is NOT just all about making yourself filthy rich but that you actually have a program for your corporate social responsibility.

An about us page is your readers’ peek into THE REAL you,  so make it count. There it is, when constructing your about us page, it pays to consider all these factors.

If you find this article helpful, you can click the like icon, reblog, share or better still, leave a comment below. Thanks!

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7 Social Media Marketing Mistakes

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Hi everyone!

In the early stages of my social media marketing campaign I often struggle to find the most applicable and most effective strategy or strategies that I can use.

marketing planThis would always result to falling into a pitfall and you know what’s even worse? I’d fall over and over into the same ditch time and again.

It’s definitely easy to mess up and get lost into messing up again and again.

Thankfully I was able to rectify my mistakes and was able launched a more streamlined and effective social media marketing campaign.

Now I’ll be sharing the mistakes I did before in the hope that you’ll steer clear of them.

Here it goes.

Social Media Marketing Mistakes

Focusing on Number of Followers

followersTry to target connections that will be beneficial to your business. It’s them you want to focus on anyway.

Don’t just click and connect.

Be forward-looking. Connect with those that you can do business with in the future.

Irregular Posting of Unrelated Content

More than 170million people buy product online every year. Posting unrelated content without irregularity will only leave you in the dust and in the dark. Moreover you can actually even lose your followers this way.

Forgetting to Convert Followers into Paying Customers

conversionDid you know that roughly around 12 percent of total social media viewers that encounter your ads are likely to buy?

A highly shared post means nothing if it’s not asking viewers to make the sale.

 No Strategy

Operating an online business without any social media strategy is like fighting a battle with one hand tied behind your back. I can’t overemphasize the importance of having an active social media marketing campaign.

Spamming

Self-explanatory I suppose? Spamming is really not a strategy anyway. It’s more akin to being a nuisance.

Announcing the Same Message on Multiple Channels

multiple channelsMuch like having your own branding concepts, different platforms have their own distinct way of getting the message across their respective community.

If you want to be effective on this, then learn how each platform execute theirs.

You might piss off your most loyal followers having multiple channels if they see the same exact message promoted across multiple channels don’t you think?

Brand Has no Personality 

brand personalityWhether you have a smiling clown, or an old man with a mustache that defines your brand, still your brand has to have its personality.

This will separate you from the “faceless, lifeless and bland crowd”. A logo or a symbol will instantly inform your viewers who you are and what your business is all about.

There you go folks!

Have fun with your social media campaign!

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Press Release 101

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Hi there!

prLet’s say you have a brand that has started to advertise on amazon and you want to get the word out as fast as you can to as many individuals as possible, what do you do?

Issue an online press release of course.

Top Reasons to Issue a Press Release

  • Press release works because it helps you garner that much needed publicity that goes with the launching of a new or not so new product to a targeted niche or focused audience.
  • amazonA press release also offers fast publication, usually a day after the initial issuance. A press release also holds a high ranking in Google News, Yahoo News, MSN News, and other major search engine for targeted related search items.
  • The coverage is also far and wide with hundreds of relevant sites with distribution through Rich Site Summary (RSS) services.
  • High visibility when published on your site.
  • Wide distribution to dedicated people like journalists, researches and most importantly, consumers.
  • Your brand increases its awareness to both existing and new clients.
  • Online Press release tools also offer tracking capabilities.

msnA keyword rich and SEO approved press release effectively launches your brand online through various channels.

You can also track the result quite quickly and see how many individuals or organizations were able to receive your press release.

A press release also contains link/s and images of your product, so contrary to what you may have in mind, it’s not all text that’s in there.

There are a lot of press release tools online that can cater to your specific needs. These press release tools also have their own listings and dedicated channels where to launch your press release.

So if you’re still a bit unsure on what marketing strategy to use while you have a listing in Amazon, issue a press release now. It works!

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How to Get the Most out of LinkedIn

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Hi everyone!

Okay, I know right away that not ALL of you have their LinkedIn account – BUT if you want to truly maximize your online presence –then STOP, create one first.

Granting you have one right now, did you know that LinkedIn is a great platform to build connections and promote your brand?

Bet you didn’t know that!

But if you do and still want to get the most out of it, here is a rundown of how to go about it.

Watch this short video to learn more

LinkedIn Cheat Sheet

Set up a Professional Looking Picture

Adding a face to the profile is a 99% guarantee that you are most likely a real person and that your account is legit and not bogus.

Create an Awesome Summary

summaryThis section should be about YOU, not about your brand.

This should highlight everything about you that would make people want to connect with you.

Create an Accurate Advert via Your Headline

You can take advantage of this heading by letting your connection know what you can offer and what you can do.  Keep it simple and brief but loaded with a lot of punch.

Be Single-mindedly clear

Unlike other social media networking site, LinkedIn is all about building your PROFESSIONAL connection. So it’s really important that you make this clear right away with what you load into your profile.

Skill Set

skillIt is also imperative that you list your skill. A LinkedIn profile without a skill set is like a car without fuel.

It wouldn’t go anywhere.

Besides, I’ll ask you this simple question, will you connect with someone that you don’t have a clue about what they actually do?

Post Statuses

You need to be visible to be relevant. Posting statuses on a regular basis keeps your connection well aware of your online presence. This is of paramount importance. YOU need to be relevant. Don’t forget to hashtag part of the update in to your Twitter account for that extra wallop and sauce.

Get Endorsed

endorseGet people in your network to endorse your skills. This way, viewers will see what you are really about.

Although not 100% fool proof, still, I’d get an endorsement anytime. It beats self-promotion by a mile.

Add Media

You can make your profile more interesting by adding different types of media. Include videos, photos and links every now and then to make it more visible as well.

There you have it, give it a try then tell leave a comment.

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7 Common SEO Mistakes Every Web Marketer Should Never Do

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Hi everyone!

Let’s face it, Search Engine Optimization (SEO) technique is not EASY for everyone. While some guys may be good at it, most of us newbie marketers are left groping in the dark and biting our nails.

Still in keeping with my ongoing objective of helping you out, I’ve recently updated my list of the MOST common SEO mistakes that newbie marketers often do and how to avoid them.

7 Common SEO Mistakes

Keyword Stuffing

keywordThis refers to unnaturally padding your blogpost with keywords that may or may not be relevant to the subject at hand.

This is unethical and can often lead to your site’s being flagged down and worse –penalized by major search engines!

Being Spammy

spammyAgain, loading your blogpost with keywords but with little content to back it up is like shooting an arrow to the moon.

It’s unrealistic and will get you nowhere.You need to be smart with the use of keywords even if they’re on-topic.

There should be enough word count to make it really count. One word of advice though, be sure that it reads smart and loaded with real info. Word count alone will not cut it as well.

Focusing on Keyword Density

densityIf you’ll notice, there’s already a recurring theme here – the use of keywords. While keywords are really essential it’s not smart to overuse them.

Keyword density refers to the number of times a specific keyword is repeated or appears in a blog post. Don’t aim for a certain number density anymore like what was acceptable a couple of years back.

The search engines are evolving in an effort to weed out the phonies. It is outdated and doesn’t work anymore.

Spamdexing

dexingSpamdexing involves repeating an unrelated phrase or phrases in an effort to trick the search engines.

Well guess what, search engines nowadays have a better way of detecting whether or not the content of a blogpost is relevant to the search term or not.

Beware, the moderators will be inclined to remove you from the search engines when they discover that you are actually spamdexing.

Link-bait-and-switching

linkLink-bait-and-switching is a technique whereby a link is added to a word and that link leads your reader to something totally unrelated. This is also unethical and will cause your readers to mistrust you.

Not being Patient

“Patience is a virtue” so goes the saying. It’s true. Even with this technological advancement, patience still has its rewards. Proper SEO can’t be established overnight. You need to give time to those web CRAWLERS to find your content and establish your online reputation.

Shallow Content

Always write content with value. Search engines have a way of telling whether what you are actually putting out is all fluff and no real value. Your content must have value to back up the keywords you use.

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3 Unbeatable Online Marketing Trends for 2015

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Hi there!

It’s barely a week after the New Year and with it comes a lot of speculations and predictions regarding what marketing trend will make it big and what will fall flat.

online marketingThere can be a lot of marketing trends that can and will definitely make it big this year, I will try to focus on the ones that we can use being novice or newbie marketers.

In keeping with my ongoing objective of giving you valuable online marketing tips and strategies, here’s my 3 big marketing picks that will surely make waves (and continue to make waves) this year.

Read on!

Unbeatable Online Marketing Trends for 2015

Mobile Friendly Marketing Apps

mobileIn case you haven’t noticed, more and more people are using their mobile devices to connect to the internet.

Even WordPress has tweaked its platform to be mobile friendly. Gearing your marketing strategy to accommodate mobile devices is a move in the right direction.

While this could mean an abrupt adjustment on your part, nevertheless, I believe the benefits will surely outweigh any hiccups along the way.

Video Marketing

video marketingThis is in conjunction with the aforementioned one as more and more people are tuned into the internet via their mobile devices.

Video marketing will hit it big because it is much easier to watch a promotional material that read it with an android, tablet or iPhone device.

Let’s face it, people will always want to be entertained, and there’s no better entertainment out there than watching infomercials.

This marketing trend will continue to rise this year as we begin to see the continued rise and usage of handy mobile devices as well.

Social Media Marketing

social media marketing image 1With the advent of various social media networking sites like Facebook, Twitter, LinkedIn, Instagram and a slew of many others, it pays to have your brand present within these social media sites.

I can’t stress enough the value of having a visible online social media presence for your marketing strategy.

And as long as people want to stay connected and relevant via online, social media marketing will continue to play an integral part in the overall online marketing process and universe.

There you have it, my top 3 online marketing choices this year. Try to come up with a marketing plan where you can integrate one if not all of these trends. You’d be surprised at the outcome!

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