Tag Archives: Social media marketing

Where’s the Video Blog?

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Hi everyone!

video blog imageA video blog creates a lot of advantages for the user and his blog site.

The entertainment factor is highly rated plus there are a lot of creative ways that you can use to get your message across.

Now for those who haven’t used one, you are missing a great deal on your marketing campaign.

If you need further proof and convincing, let me offer these awesome benefits of a video blog.

Benefits of Using Video Blog

Provides Concise and Quick Information

video blog image 2A 2-minute video blog does a lot of wonder for the blogger’s marketing campaign.

This is because people are more likely to watch a video blog as opposed to reading a written one. The reason?

Watching is definitely easier to comprehend than reading.

Being able to keep it under 2 minutes is best because you will not lose the attention of the audience also.

Video blogs generate more shares

video blog sharingAt the moment, the trend for the most shared and most liked content on social networking sites like Facebook is topped by a video followed by an image then content.

Needless to say, a video blog is likely to get shared most of the time compared to an article of the same topic. Just take it from Facebook. A video blog goes viral faster too!

Excellent for Tutorials

video blog teachingMany individuals are visual – meaning they learn faster when they can see what is happening.

This being the case, videos are always a great device to use when teaching or doing a how-to. Moreover,

the viewer has the ability to rewind or pause the video when needed.

You can Generate Income

video blog cashYou can monetize your videos when you post them in YouTube. This happens when ads are placed in the video.

Of course, your video should generate a specified number of views first.

You can make from as little as $0.01 to $2.00 per 1000 hits or views!

If you haven’t utilized the power of a video blog, I urge you to make one now and experience the big difference!

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You can hit the like button and share this article if you find it useful. You can also leave your comments below. See you next time!

5 Best Twitter Practices

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Hi everyone!

Let’s face it, with the emergence and increased popularity of social networking sites, people have more options and available channels to choose how to better reach their connections.

TwitterLet’s take the case with Twitter. You send tweets, yeah, sounds a bit funny but what can we do, we have to go with the flow.

Indulge me in this but can you use Twitter in your online marketing campaign?

Can you use Twitter to build your brand?

Can you build Twitter to increase your conversion rate?

The answer is an obvious yes!

Twitter is geared towards the “in the now” happenings. So it’s definitely an effective medium to help you leverage your online marketing campaign.

Watch the short illustrate history of Twitter here:

For those uninitiated, let me offer up these 5 best Twitter practices.

Read on:

5 Best Twitter Practices

Update your Status at least once a day

twitter statusUnlike other social media, Twitter is a lot quicker in terms of the turnover or window time of opportunity for your tweets to be noticed.

Use this fast turnover to your advantage, post more than one tweet, or better yet retweet as well. This is a generally accepted practice as Twitter can be location based as well.

Did I lost you there?

Location based meaning for countries having multiple time zone (much like the USA or Australia), it’s best to retweet your status with the intent of reaching a certain time zone or area.

Keep your Tweets longer than one word

For the obvious reason that your followers can understand you better. It’s understandable that you want your tweets to be short and simple, but for Pete’ sake, please no one word tweets from now on.

Listen to what your Twitter network is saying

social mediaWith social media, the focus is not just only you – interaction is a key point.

So interact. It’s all about building your network and connection anyway. If you can contribute something to the topic that is trending, then contribute.

Use Hashtag

A hashtag (#) is a way of tracking topics in some social networking sites such as Facebook, Pinterest or Twitter. It is a way of helping people who are interested in your subject matter find your Tweets.

Be polite

There is a right way and a wrong way of using social media. It pays to be polite. Remember you are representing your brand.

Twitter is an effective platform to launch your online marketing campaign. Use it to the max by employing the simple tips mentioned above.

If you think this post is helpful, click the like icon. You can also add a comment if you have anthing to add. See you!

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What About the About Us Page?

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Hi everyone!

One of the most neglected and probably unnoticed but a great show window to your site is the about us page.

about us logoOkay before you go off and start editing what you have scribbled down there, let me give you some excellent pointers on how to structure your about us page.

So without further ado, let’s start the ball rolling.

Here it is:

The about us page

State the Facts

just the facts imageTo avoid sounding like you actually are bragging, offer a straightforward description of your achievements, skills and probably even endorsements. Don’t forget to add awards and past successes.

What usually happens is that some people tend to overdo or hype up their about us page. This might actually put off readers especially those discerning and tenured ones.

Ease off on the “gas” and just state the facts as they are. Avoid too much sugarcoating or window dressing.

Who is Your Target Audience?

target market imageIt’s smart to actually visualize who your readers are going to be. Target your prospective customers. Try to construct an about us page that is geared towards this focus market. Give them the “impression” that they “accidentally” found you.

Just as any other form of media is designed with the viewers in mind, your about us page should speak the language of your visitors.

Get Personal

personal imageGetting someone to write the about us page for you may not actually work in your favor because it might come off as sounding stiff and insincere.

Why? Because most probably he will be using the second person’s point of view.

Besides, no one knows what you do or your business better than YOU. So, sit down and start constructing what you want your visitors to know.

Use a conversational and friendly tone, this will attract readers better than by using a corporate type tone. Speak with passion about what your mission is. Always be sincere and imagine addressing just a single reader – in short be personal.

Describe your Values

values imageYour values will immediately inform readers if you are worth doing business with – not just your skills and experiences.

Explain your values. Moreover, if you have a charitable fund drive in your business, mentioned it here as well.

Mentioning it here means this is NOT just all about making yourself filthy rich but that you actually have a program for your corporate social responsibility.

An about us page is your readers’ peek into THE REAL you,  so make it count. There it is, when constructing your about us page, it pays to consider all these factors.

If you find this article helpful, you can click the like icon, reblog, share or better still, leave a comment below. Thanks!

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7 Social Media Marketing Mistakes

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Hi everyone!

In the early stages of my social media marketing campaign I often struggle to find the most applicable and most effective strategy or strategies that I can use.

marketing planThis would always result to falling into a pitfall and you know what’s even worse? I’d fall over and over into the same ditch time and again.

It’s definitely easy to mess up and get lost into messing up again and again.

Thankfully I was able to rectify my mistakes and was able launched a more streamlined and effective social media marketing campaign.

Now I’ll be sharing the mistakes I did before in the hope that you’ll steer clear of them.

Here it goes.

Social Media Marketing Mistakes

Focusing on Number of Followers

followersTry to target connections that will be beneficial to your business. It’s them you want to focus on anyway.

Don’t just click and connect.

Be forward-looking. Connect with those that you can do business with in the future.

Irregular Posting of Unrelated Content

More than 170million people buy product online every year. Posting unrelated content without irregularity will only leave you in the dust and in the dark. Moreover you can actually even lose your followers this way.

Forgetting to Convert Followers into Paying Customers

conversionDid you know that roughly around 12 percent of total social media viewers that encounter your ads are likely to buy?

A highly shared post means nothing if it’s not asking viewers to make the sale.

 No Strategy

Operating an online business without any social media strategy is like fighting a battle with one hand tied behind your back. I can’t overemphasize the importance of having an active social media marketing campaign.

Spamming

Self-explanatory I suppose? Spamming is really not a strategy anyway. It’s more akin to being a nuisance.

Announcing the Same Message on Multiple Channels

multiple channelsMuch like having your own branding concepts, different platforms have their own distinct way of getting the message across their respective community.

If you want to be effective on this, then learn how each platform execute theirs.

You might piss off your most loyal followers having multiple channels if they see the same exact message promoted across multiple channels don’t you think?

Brand Has no Personality 

brand personalityWhether you have a smiling clown, or an old man with a mustache that defines your brand, still your brand has to have its personality.

This will separate you from the “faceless, lifeless and bland crowd”. A logo or a symbol will instantly inform your viewers who you are and what your business is all about.

There you go folks!

Have fun with your social media campaign!

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Social Media Marketing anyone?

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Hi there!

There’s currently a new trend that is the toast of the town lately and it being utilized to the fullest by online marketers, it’s called Social media marketing or (SMM).

This marketing technique uses social marketing sites such as Facebook or Twitter and many others as an avenue for its marketing campaign.

social media marketing image 1

The goal of SMM is to produce content that users will share with their online community to help an organization increase brand visibility and extend client reach.

Social Media Marketing Elements

SMO

One of the key elements of SMM is Social Media Optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for illustrating new and unique visitors to a website.

SMO can be done two ways: including social media links to written content, such as RSS feeds and sharing buttons — or advertising activity through social media by upgrading statuses or tweets posts, or blog posts.

media marketing

SMM helps a business get direct reviews from clients (and potential customers) while making the company seem more friendly.

Customer Relationship Management (CRM)

The entertaining parts of social media give clients the opportunity to ask questions or talk problems and feel they are being heard. This aspect of SMM is called social customer relationship management.  (Social CRM).

SMM became more common with the increased popularity of social networking sites such as Twitter, Facebook or mySpace, LinkedIn, and YouTube.

social media marketing two

In relation to this, the Federal Trade Percentage (FTC) has modified its guidelines to include SMM.

If an organization or its marketing agency provides a blog writer or other internet commenter with free products or other rewards to generate positive hype for a product, the internet feedback will be handled lawfully as recommendations.

Both the blogger and the organization will be attributed for guaranteeing that the rewards are clearly and plainly revealed, and that the blogger’s material contain no deceiving or unverified claims and otherwise is in accordance with the FTC’s guidelines concerning unjust or deceptive marketing.

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If you haven’t used social media marketing as another possible effective approach to get the word out on your business, then why not give it a spin and see where it leads you.

Effective Marketing Using Social Media

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Hi there!

Social media marketing is another avenue you can explore that will yield favorable results to your marketing.

First off, let’s discuss what social media is.

Social media symbolizes low-cost resource that is used to merge technological innovation and public connections with the use of words.social media

These resources are generally internet or mobile device centered.

A few that you have probably aware of are Tweeter, Facebook or MySpace and YouTube.

Why use Social Media?

Build Connections

connectionsSocial media gives marketers a way to connect with colleagues, clients and prospective clients.

It personalizes the “brand” and allows you to distribute your concept in a comfortable and conversational way.

It’s a must that social media be a part of your everyday life to be able to keep the strength and interest you need for it to be effective.

What part should it do in your marketing?

As most of you know my perspective of promotion is it’s a device we use to notify clients about our items, who we are and what we offer.

Social media does that. Here is how:

  • We can use social media to offer an identification to who we are and the items or solutions that we offer.
  • We can make connections using social media with individuals who might not otherwise know about our items or support or what our organizations signify.handshake
  • Social media makes us “real” to clients. If you want individuals to adhere to you don’t just discuss the newest item information, but discuss your character with them.
  • We can use social media to affiliate ourselves with our colleagues that may be providing the same focus on audience.
  • We can use social media to connect and offer the connections that clients look for.

As you can see social media provides with it a lot of value, but how do you do it right?

You can’t just rely on social media; you must incorporate it with other platform of your marketing.

While social media will make interest, I’m not assured that in the initial offing it will sell a million dollar worth of product.

That’s not to say that one day once you’ve set up your social media “stardom” that it won’t, but it probably won’t occur the next day.

  • Be yourself, reflect character. There are no published “right” or “wrong” guidelines when it comes to social networking, only you can determine what will work for you.be yourself
  • Be reliable, if you don’t plan on being reliable don’t do it at all – it’s a waste of everyone’s time.

Testimonials are numerous when it comes using social networking from headhunters that discover job candidates to new organizations that want to present a new item as well as already recognized Fortune 500 organizations that want to enhance their product.

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The part of social networking in your promotion is to use it as an interaction device that makes you available to those enthusiastic about your item and makes you noticeable to those that don’t know your item.