Monthly Archives: February 2015

Digital Marketing 101

Hi everyone!

As the world market gradually becomes smaller everyday – thanks to the internet and the growing globalization, one can’t help but notice the technological breakthroughs that take place on a regular basis.

Take the case with online marketing. Now there’s even a new form – digital marketing. Digital marketing involves the use of non-traditional form of marketing to get the message out.

Digital marketing involves tapping the internet as the main platform for bringing the marketing message to consumers in a faster format complete with metrics that will enable you to vary your approach in real time.

What does this means?

Simply put, digital marketing is the promotion of your brand or product using one or more forms of e-media.

Now with the definition out of the way, we can focus on how to effectively use digital marketing in your brand campaign.

Watch this short video to learn more

4 Digital Marketing Tips

Always Target the Right Audience

Knowing how to answer the “who” and “where” questions are important for a successful digital marketing campaign.

This entails knowing where your audience usually spend their time when they are online. If it’s Twitter or Facebook, then you can work on building your online presence within those social media platform.

Be Always Accessible

With more and more people going online via their mobile device, going mobile-friendly is not an option anymore – it’s a MUST.

Don’t let the competition beat you to the punch, be easily shareable and accessible by being mobile-friendly.

Build your Connection then Collaborate

What you can accomplish, even to the maximum of your ability is limited.

You need to maximize output even with a limited input by asking your connections to do the work for you.

Like the case with Instagram where users are encourage to post their pictures, you can adapt this technique any which way you want to drive home your brand. You can always start somewhere but with the end result in mind.

Watch those Numbers

Sure we tend to take pride in having a lot of likes or following or even connection on our social networking accounts, but if those numbers are not being converted into sales, then take heed.

You must pay attention on how many conversions you are actually making on, let’s say a daily basis.

You can then use the metrics to plot out what your next move should be. What is more important are the numbers that generate the sale. Keep that in mind.

Digital marketing, if done properly, is an effective medium to add to your online marketing strategy. We’ll focus more on this next time!

If you feel this topic has helped you in any way, please don’t forget to hit the like button.

If you have any questions, suggestions or comments, you can write them below.

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5 Elements of a Winning Landing Page

5 Elements of a Landing Page

USP (Unique Selling Point)

This segment of your landing page contains your main headline, supporting headline, the reinforcement statement and the closing statement.

The Hero Shot

This is the visual representation of your solution. It may come in the form of an image or photo, or much better yet, if you can prepare a short video clip, the better. This is where the synopsis or the gist of your solution is stated in an entertaining fashion.

The Benefits of your Solution

Enumerating the benefits of your solution is always vital in the creation of your landing page. Of course you want to seal the deal and have your prospects opt in or buy from you.

Presenting them in a bullet form is always a good practice. It’s also an accepted practice to include the details of your solution as well.

Social Proof

If there’s a powerful persuasive concept in your landing page, then it’s this one. Adding testimonials or social proof is another key element that adds a powerful hook to your claim. Adding at least 5 short testimonies from satisfied customers will further add weight on your landing page. It’s also cool if customer’s photos are included in their testimonies.

Call-to-Action (CTA)

Always aim for a single conversion goal. Focus all your efforts in creating a winning CTA form.

This is where the rubber meets the road. How you position, design and what it says all plays an important part.

It’s important to articulate what your prospects will be getting once the click. Try to refrain from using “CLICK HERE or SUBMIT.”

Be more specific, try something like “Get your 7-days free trial”.

Creating or designing your landing page is an art in itself, be creative but most importantly, be informative. Don’t forget to lay it out in an easy-to-read manner. It might just be the seal dealer you are hoping for.

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If you find this topic interesting or informative, please don’t forget to click the like button. You can also leave your comment below.

Landing Page 101

1 Reply

Hi everyone!

A landing page forms an integral part of your online marketing site as it is “lands” your visitor
to where you want them to go next.

Usually this happens when a reader clicks to your online marketing’s call-to-action. The landing page is a standalone page with a single focused objective.

There are two classifications of landing page – the Lead generation and the Click through.

Watch this short video to learn more
https://www.youtube.com/watch?v=OeuS3PnjTH8

Classifications of a Landing Page

Lead Generation Landing Page

The lead generation landing page is used to capture vital information about your visitor like his name, contact details and email address.

This piece of information is needed to further continue the communication through emails.

Oftentimes, once the permission (via filling out the lead generation form) is given to proceed, the “lead” or prospect is convinced to convert into a customer by offering him “x-deals” and freebies. These are addition hooks that the online marketer can employ to seal the deal.

Some of these freebies include:

Webinar registration
Discount coupon/voucher
Free trial
A physical gift (via direct mail)
Notification of a future product launch
Consultation for professional services
Contest entry

The Click Through

The conduit between your marketing ad and it’s final destination.

The click through landing page’s main objective is to successfully convince potential customers to click through another page, which usually is the CTA or call-to-action.

Typically, the click through page should land on the shopping cart or registration page. This is ideal as it forms an essential part of your sales funnel.

Finally

Structuring these two important pages is crucial, the message should be cut out in an obvious fashion. The page should also be laid out in a way that will maximum readability.

There are elements that make up a good landing page, may it be the Lead gen or Click through, but always remember this valuable saying ” NEVER START A MARKETING CAMPAIGN WITHOUT A DEDICATED LANDING PAGE”.

If your marketing website does not have a landing page, then you are missing a lot of possible conversion. Create one now.

If you find this post helpful, please don’t forget to click the like button. You can also share this. If you have any question, suggestion or comment, you can write them down in the comment box provided in this post.

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5 Best Twitter Practices

Update your Status at least once a day

Unlike other social media, Twitter is a lot quicker in terms of the turnover or window time of opportunity for your tweets to be noticed.

Use this fast turnover to your advantage, post more than one tweet, or better yet retweet as well. This is a generally accepted practice as Twitter can be location based as well.

Did I lost you there?

Location based meaning for countries having multiple time zone (much like the USA or Australia), it’s best to retweet your status with the intent of reaching a certain time zone or area.

Keep your Tweets longer than one word

For the obvious reason that your followers can understand you better. It’s understandable that you want your tweets to be short and simple, but for Pete’ sake, please no one word tweets from now on.

Listen to what your Twitter network is saying

With social media, the focus is not just only you – interaction is a key point.

So interact. It’s all about building your network and connection anyway. If you can contribute something to the topic that is trending, then contribute.

Use Hashtag

A hashtag (#) is a way of tracking topics in some social networking sites such as Facebook, Pinterest or Twitter. It is a way of helping people who are interested in your subject matter find your Tweets.

Be polite

There is a right way and a wrong way of using social media. It pays to be polite. Remember you are representing your brand.

Twitter is an effective platform to launch your online marketing campaign. Use it to the max by employing the simple tips mentioned above.

If you think this post is helpful, click the like icon. You can also add a comment if you have anthing to add. See you!

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3 Geo-Targeting Tips for the newbie

Geo-marketing Tips just for you

Research

Before embarking on your geo-targeting campaign, it is prudent to do a quick mind check.

Ask yourself this question – where did most of your sales orders came from?

This will allow you to pinpoint which location is going to be viable and ideal for the marketing campaign that you want to launch via geo-targeting.

Be Location Relevant

Tuning into the native vernacular of a certain location will make your ads and landing pages hit the bull’s eye every time.

Get in tuned with the “street lingo”. Like for example, they don’t call “hero” sandwiches in Philadelphia but rather “grinders.”

Furthermore, if you want your ads to really stand out, use a word that would really mark it as a geo-targeted ad. For example “Swiss Cheese in Switzerland” would do better than just “Swiss cheese for sale”.

Start small then expand

It’s wise to smart a small campaign with geo-targeting. What would generally be acceptable is to do a 5 to 10 run.

You can then reiterate, refine, and once effective repeat the campaign. In this way you can avoid being overwhelmed and spreading your efforts too thin.

Again, let me reiterate, with any marketing campaign, start small, test the waters then once you get a favorable result, that’s the only time you go all out.

Geo-targeting offers a lot of advantages. It is also an effective campaign that is being used by a lot of internet marketers. You can start integrating this to your strategy as well. Don’t be afraid to experiment and mix things around.

Remember those who never failed have never tried. See you next time!

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Steve Mack – The Sensible Online Marketer

Your Digital Marketing Guide