Tag Archives: social media

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Social Media Posting Cheat

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This is the most widely recognized question that organizations have when chipping away at Social Media.

How regularly to post on Instagram and different channels is 100% dictated by your social connection, yet we need to reveal some insight into the best practices to remember.

I’ve assembled a few outlines to clarify and represent recurrence and best times the best times to post. Keep in mind, these are simply broad, best practices!

These principles doesn’t have any significant bearing in the event that you have helpful, fascinating or time-delicate substance for your organization.

Social media hacks to remember!

Instagram

Instagram is taking over the universe of Social Media. With an expanding (and irritating) measure of publicizing and overpowering measure of contact in Facebook, clients are flocking to Instagram hunting down more personal connections with those they know.

Brands have additionally found a more profound association with their clients through Instagram.

There’s next to zero drop-off in engagement for posting more than 1.5 times each day on Instagram (not at all like Facebook, for instance); established brands post 1 to 2 times each day on Instagram, yet many have also found that sharing up to 10 images a day can at present keep up an important mid-post engagement.

At the point when are posts more powerful?

Off work hours

Facebook

2 POSTS PER DAY (MAX)

Your followers are regularly being bombarded with huge amounts of substance from several brands they take after. This is a distinct advantage for each organization that needs to have a presence on the platform. Presently, keeping in mind the end goal to be in control, you have to choose astutely what content performs best and how frequently you ought to advance it.

The sweet spot of posting recurrence on Facebook ranges from 1-2 posts for each day, however it generally depends on your crowd and the organization’s objectives. All things considered, your devotees’ age, propensities, interests… all these have a major impact when choosing what number of posts you ought to share each day.

HERE’S SOME takeaways WHEN POSTING ON FACEBOOK…

Try not to overpower your clients – Be specific on what you post to avoid spamming your customers.

Toning it down would be best – Focus on making preferable Facebook posts rather than making a lot of posts for Facebook.

Focus on a particular group of followers – People are more inclined to like or share posts that suit their interests or needs.

Try different things with various kind of posts – Some clients have a tendency to incline toward videos, while others favor images or content posts; investigation and track engagement from clients with these sort of posts.

When are posts more successful?

1pm to get the most shares

3pm to get the most snaps

9am-7pm

Twitter

3 TIMES PER DAY OR MORE

A few brands have a tendency to overwhelm their followers by posting more than 20 tweets every day, while others simply post a couple tweets now and then.

What you have to discover is a middle ground between these two methodologies. In the event that you tweet a lot there is a higher chance that the engagement with your supporters will diminish, while the same thing happens when you don’t tweet consistently.

When are posts more compelling?

5pm for highest retweets

12pm and 6pm for highest CTR

LinkedIn

ONCE A DAY

This network was particularly intended for the business group. As such, the crowd of LinkedIn is brimming with experts who are utilizing this site to set up business connections.

It is prescribed to post just once per day keeping in mind the end goal to contact a particular group of onlookers without losing their advantage.

As per the LinkedIn Small Business Guide, organizations that post 20 times each month reach no less than 60 percent of audience. Likewise, on weekdays, amid business hours is the best time to post.

At the point when are posts more powerful?

Best time to post are 7am-8am and 5pm-6pm

Monday and Friday are considered worst time

To get the most snaps and shares: Tuesdays, 10 am-11am

Google+

3 TIMES PER DAY

Always posting on this platform can get you a considerable measure of movement. Along these lines, don’t keep down when posting in this community since it has colossal advantages to be always imparting fantastic substance to your audience.

Likewise, attempt to dependably share something since you can encounter drops in activity by up to half when posting not as much as should be expected.

At the point when post are more compelling?

9am – 11am

Summary

Knowing when is the right time and what to post on these various social media platform will enable you to fine tune your approach!

You can vary the approach and don’t be afraid to experiment on what will work best for your organization!

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5 Best Twitter Practices

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Hi everyone!

Let’s face it, with the emergence and increased popularity of social networking sites, people have more options and available channels to choose how to better reach their connections.

TwitterLet’s take the case with Twitter. You send tweets, yeah, sounds a bit funny but what can we do, we have to go with the flow.

Indulge me in this but can you use Twitter in your online marketing campaign?

Can you use Twitter to build your brand?

Can you build Twitter to increase your conversion rate?

The answer is an obvious yes!

Twitter is geared towards the “in the now” happenings. So it’s definitely an effective medium to help you leverage your online marketing campaign.

Watch the short illustrate history of Twitter here:

For those uninitiated, let me offer up these 5 best Twitter practices.

Read on:

5 Best Twitter Practices

Update your Status at least once a day

twitter statusUnlike other social media, Twitter is a lot quicker in terms of the turnover or window time of opportunity for your tweets to be noticed.

Use this fast turnover to your advantage, post more than one tweet, or better yet retweet as well. This is a generally accepted practice as Twitter can be location based as well.

Did I lost you there?

Location based meaning for countries having multiple time zone (much like the USA or Australia), it’s best to retweet your status with the intent of reaching a certain time zone or area.

Keep your Tweets longer than one word

For the obvious reason that your followers can understand you better. It’s understandable that you want your tweets to be short and simple, but for Pete’ sake, please no one word tweets from now on.

Listen to what your Twitter network is saying

social mediaWith social media, the focus is not just only you – interaction is a key point.

So interact. It’s all about building your network and connection anyway. If you can contribute something to the topic that is trending, then contribute.

Use Hashtag

A hashtag (#) is a way of tracking topics in some social networking sites such as Facebook, Pinterest or Twitter. It is a way of helping people who are interested in your subject matter find your Tweets.

Be polite

There is a right way and a wrong way of using social media. It pays to be polite. Remember you are representing your brand.

Twitter is an effective platform to launch your online marketing campaign. Use it to the max by employing the simple tips mentioned above.

If you think this post is helpful, click the like icon. You can also add a comment if you have anthing to add. See you!

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7 Social Media Marketing Mistakes

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Hi everyone!

In the early stages of my social media marketing campaign I often struggle to find the most applicable and most effective strategy or strategies that I can use.

marketing planThis would always result to falling into a pitfall and you know what’s even worse? I’d fall over and over into the same ditch time and again.

It’s definitely easy to mess up and get lost into messing up again and again.

Thankfully I was able to rectify my mistakes and was able launched a more streamlined and effective social media marketing campaign.

Now I’ll be sharing the mistakes I did before in the hope that you’ll steer clear of them.

Here it goes.

Social Media Marketing Mistakes

Focusing on Number of Followers

followersTry to target connections that will be beneficial to your business. It’s them you want to focus on anyway.

Don’t just click and connect.

Be forward-looking. Connect with those that you can do business with in the future.

Irregular Posting of Unrelated Content

More than 170million people buy product online every year. Posting unrelated content without irregularity will only leave you in the dust and in the dark. Moreover you can actually even lose your followers this way.

Forgetting to Convert Followers into Paying Customers

conversionDid you know that roughly around 12 percent of total social media viewers that encounter your ads are likely to buy?

A highly shared post means nothing if it’s not asking viewers to make the sale.

 No Strategy

Operating an online business without any social media strategy is like fighting a battle with one hand tied behind your back. I can’t overemphasize the importance of having an active social media marketing campaign.

Spamming

Self-explanatory I suppose? Spamming is really not a strategy anyway. It’s more akin to being a nuisance.

Announcing the Same Message on Multiple Channels

multiple channelsMuch like having your own branding concepts, different platforms have their own distinct way of getting the message across their respective community.

If you want to be effective on this, then learn how each platform execute theirs.

You might piss off your most loyal followers having multiple channels if they see the same exact message promoted across multiple channels don’t you think?

Brand Has no Personality 

brand personalityWhether you have a smiling clown, or an old man with a mustache that defines your brand, still your brand has to have its personality.

This will separate you from the “faceless, lifeless and bland crowd”. A logo or a symbol will instantly inform your viewers who you are and what your business is all about.

There you go folks!

Have fun with your social media campaign!

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Social Media Marketing anyone?

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Hi there!

There’s currently a new trend that is the toast of the town lately and it being utilized to the fullest by online marketers, it’s called Social media marketing or (SMM).

This marketing technique uses social marketing sites such as Facebook or Twitter and many others as an avenue for its marketing campaign.

social media marketing image 1

The goal of SMM is to produce content that users will share with their online community to help an organization increase brand visibility and extend client reach.

Social Media Marketing Elements

SMO

One of the key elements of SMM is Social Media Optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for illustrating new and unique visitors to a website.

SMO can be done two ways: including social media links to written content, such as RSS feeds and sharing buttons — or advertising activity through social media by upgrading statuses or tweets posts, or blog posts.

media marketing

SMM helps a business get direct reviews from clients (and potential customers) while making the company seem more friendly.

Customer Relationship Management (CRM)

The entertaining parts of social media give clients the opportunity to ask questions or talk problems and feel they are being heard. This aspect of SMM is called social customer relationship management.  (Social CRM).

SMM became more common with the increased popularity of social networking sites such as Twitter, Facebook or mySpace, LinkedIn, and YouTube.

social media marketing two

In relation to this, the Federal Trade Percentage (FTC) has modified its guidelines to include SMM.

If an organization or its marketing agency provides a blog writer or other internet commenter with free products or other rewards to generate positive hype for a product, the internet feedback will be handled lawfully as recommendations.

Both the blogger and the organization will be attributed for guaranteeing that the rewards are clearly and plainly revealed, and that the blogger’s material contain no deceiving or unverified claims and otherwise is in accordance with the FTC’s guidelines concerning unjust or deceptive marketing.

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If you haven’t used social media marketing as another possible effective approach to get the word out on your business, then why not give it a spin and see where it leads you.

Effective Marketing Using Social Media

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Hi there!

Social media marketing is another avenue you can explore that will yield favorable results to your marketing.

First off, let’s discuss what social media is.

Social media symbolizes low-cost resource that is used to merge technological innovation and public connections with the use of words.social media

These resources are generally internet or mobile device centered.

A few that you have probably aware of are Tweeter, Facebook or MySpace and YouTube.

Why use Social Media?

Build Connections

connectionsSocial media gives marketers a way to connect with colleagues, clients and prospective clients.

It personalizes the “brand” and allows you to distribute your concept in a comfortable and conversational way.

It’s a must that social media be a part of your everyday life to be able to keep the strength and interest you need for it to be effective.

What part should it do in your marketing?

As most of you know my perspective of promotion is it’s a device we use to notify clients about our items, who we are and what we offer.

Social media does that. Here is how:

  • We can use social media to offer an identification to who we are and the items or solutions that we offer.
  • We can make connections using social media with individuals who might not otherwise know about our items or support or what our organizations signify.handshake
  • Social media makes us “real” to clients. If you want individuals to adhere to you don’t just discuss the newest item information, but discuss your character with them.
  • We can use social media to affiliate ourselves with our colleagues that may be providing the same focus on audience.
  • We can use social media to connect and offer the connections that clients look for.

As you can see social media provides with it a lot of value, but how do you do it right?

You can’t just rely on social media; you must incorporate it with other platform of your marketing.

While social media will make interest, I’m not assured that in the initial offing it will sell a million dollar worth of product.

That’s not to say that one day once you’ve set up your social media “stardom” that it won’t, but it probably won’t occur the next day.

  • Be yourself, reflect character. There are no published “right” or “wrong” guidelines when it comes to social networking, only you can determine what will work for you.be yourself
  • Be reliable, if you don’t plan on being reliable don’t do it at all – it’s a waste of everyone’s time.

Testimonials are numerous when it comes using social networking from headhunters that discover job candidates to new organizations that want to present a new item as well as already recognized Fortune 500 organizations that want to enhance their product.

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The part of social networking in your promotion is to use it as an interaction device that makes you available to those enthusiastic about your item and makes you noticeable to those that don’t know your item.