Tag Archives: conversation

3 Geo-Targeting Tips for the newbie

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Hi everyone!

One effective tool that you can employ to maximize your conversion rate is by using geo-targeting. Now for the uninformed, geo-targeting is defined as a marketing strategy wherein geo-targetingcontents are delivered to specific group of website visitors by using their locations such as country, state, region, zip code, IP address, organization or even other categories.

It can be considered as a more refined and defined marketing approach because you already know who your focus target is.

This is much better because you can then decide what content to share and how you can reach out to them to get the best results.

So how do you go about using geo-targeting?

Here’s a timely tip:

Geo-marketing Tips just for you

Research

considerBefore embarking on your geo-targeting campaign, it is prudent to do a quick mind check.

Ask yourself this question – where did most of your sales orders came from?

This will allow you to pinpoint which location is going to be viable and ideal for the marketing campaign that you want to launch via geo-targeting.

Be Location Relevant

geo-relevantTuning into the native vernacular of a certain location will make your ads and landing pages hit the bull’s eye every time.

Get in tuned with the “street lingo”. Like for example, they don’t call “hero” sandwiches in Philadelphia but rather “grinders.”

Furthermore, if you want your ads to really stand out, use a word that would really mark it as a geo-targeted ad. For example  “Swiss Cheese in Switzerland” would do better than just “Swiss cheese for sale”.

Start small then expand

residual income 2It’s wise to smart a small campaign with geo-targeting. What would generally be acceptable is to do a 5 to 10 run.

You can then reiterate, refine, and once effective repeat the campaign. In this way you can avoid being overwhelmed and spreading your efforts too thin.

Again, let me reiterate, with any marketing campaign, start small, test the waters then once you get a favorable result, that’s the only time you go all out.

Geo-targeting offers a lot of advantages. It is also an effective campaign that is being used by a lot of internet marketers.  You can start integrating this to your strategy as well. Don’t be afraid to experiment and mix things around.

Remember those who never failed have never tried. See you next time!

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Are you hitting your Marketing Objectives?

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marketing tipsIn order for your business to reach its goals, marketing objectives should be implemented.

Many people use objectives and goals interchangeably; a good way to separate them is to plot out an advertising and marketing plan, stick to the course until its completion.

Here are three easy and achievable marketing plan guides that will help you achieve your marketing objectives.

Easy Tips for Hitting your Marketing Objectives

Hit the Target on the Wall

web marketingThink of your marketing objectives as targets that need to be aimed at. Starting a marketing campaign through emails can be a perfect example of this.

The results you get can give you an accurate data on how far or near you are from your goal. You can even set clear cut values like 50 prospects through emails campaign.

Keep it Simple

sales pitchSet for yourself one or two objectives and keep working at them until they are accomplished.

The reason for this is simple, the more objectives you set, the more time and money you need to achieve them, and it’s not practical.

Let’s use an example:

  • Gain 5 new customers by December 15
  • Maintain the purchase frequency of current customers at 7 times a year for the financial year 2014

As you can see, it is a lot easier if you will use this method to track your marketing objectives. The goals are clear cut, which makes fine-tuning your marketing strategies really easy.

Link to Sales

pitchingUltimately, the prime directive of every marketing objectives is to get your solution or product out in the market; translate it to sale and establish good customer relationship. (Repeat customers)This being the case, it is smart to link all your marketing objectives to sales.

You can do this by setting up definitive and specific areas of concern, like for example:

  • Inbound marketing
  • Press releases
  • Social media campaigns

By targeting these areas of concern, you will have a clear cut course of action and can accurately pinpoint what you need to accomplish.

In closing, it is really important that analytics be set up early on, this tool is essential if you want to see the actual statistics of your marketing objectives, whether they are hitting the target or missing them altogether.

More next time!

Sales Pitching Tips

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Hey everyone!

If you were able to catch the sales pitch write up awhile back, let me reinforce that with this article. You might be wondering why the follow up? Sale pitching is crucial as it determines whether you will sell or not.

It’s that simple.

pitching

Even if you have a not-so-great product but if you know how to sell it, that makes a world of difference.

So to continue with our sale pitching series, here’s a list of things you will definitely need to consider:

Sale Pitching Tips for the Newbie

Be truthful

In an effort to cinch a sale quickly, we sometimes misconstrue (although not necessarily on purpose) some facts about our products. We will make bold claims and try to move heaven and earth about how wonderful our product is. This not a good and will never be a good sales pitching technique.sales

It pays to be truthful, remember, we’re aiming for repeat customers too, not just a onetime deal, so be truthful.

Be Informative

If you want your sales pitching technique to be effective, you should inform. Inform about the product, its benefits, advantages, why they should patronize it, and anything that will be useful in shedding light about the product.

Interact with the clients

One pitfall to a successful sales pitching is the lack of eye contact or even poor eye contact. Connecting with your clients through eye contact is crucial. They get to see if you’re sincere or not. You make the connection when you look them in the eye.tips

Also, it’s a prudent advice to ask any question once a fact or information has been shared with the clients. This immediately erases any doubt that might creep in their minds.

Respectfully address any objections

Fact: There will be objections, no doubt about that; there will always be something to differ and to criticize about your product. Knowing how to successfully address an objection respectfully is a sign of a good sales pitching technique.sold

Be objective when addressing any objections, remember, it’s not personal.

Good sales pitching technique can be practiced and learned until perfected, but always remember one tiny detail, don’t make it sound like one!

 For more information, you can contact us.

Easy Tips for Effective Market Conversion

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Hi there!

How do you translate a possible prospect into a client? How do you clinch the deal?

Today’s topic will address some of the easiest and effective tips for a successful conversion, read on!

conversion

Effective Market Conversion

DON’T

dontMake a pitch under any conditions.

There is no market for a pitch.

They end conversation and accessibility. (Besides, what could you probably say about your solutions that hasn’t already been said by plenty of other business owners?)

DO

Be prepared with information of two or three significant business problems that impact organizations like this one, in this industry.

Ask your prospect how the issue impacts his business’ technique, functions and financial situation, and how it impacts him as a person.

DON’T

Jump at the first prospect to say some way of, “Oh, we can do that; we’re really excellent at that.”

DO

doHelp your prospect think through the task, look at factors in a clean way, identify technicalities or other factors of the issue.

DON’T

Act like you’re in a “one-call-close” business, i.e., “Well, we’re here, we’re really experienced. So, you should seek the solutions from us.”

DO

Make the meeting itself useful.

Knowing how effective you are at what you do is only partially useful. Start a maintainable business conversation that encourages the probability to stay in regular meeting with you.

DON’T

Claim future value, or discuss how useful you’ll be once the prospect becomes a customer and begins writing checks.

DO

Be valuable now.

Illustrate what it will be like to work with you by eliciting information about the client’s problem, the preferred result, and the recognized limitations to getting there.

Then, provide useful guidance (you know, as if he were already paying you).

DON’T

End the meeting without an agreement about what happens next, or expecting that the contact happens amazingly.

DO

Ask, “What do you see as sensible next steps?”

DON’T

End any conference, cellphone contact or other meetings without asking, “When does it appear sensible for us to reconnect?”

DO

Put a tickler in your schedule and create sure to get in touch with them.

DON’T

When you get in touch with an agreed time period, use the terms “follow up,” e.g., “I’m contacting to adhere to up on our discussions of [date].”

DO

When you have agreed with the decided time period, say “When we talked about [issue] on [date] you recommended that we review it today.

Is this still a good time to pick it up again?”

You can’t force someone to pay attention.join me

If they’re not prepared to discuss it, reschedule at some point when they are.

DON’T

Mail business catalogues, exercise explanations or other gratuitous junk after a conference or cellphone conversation.

What is that expected to accomplish?

If you’ve done everything above, you already have a particular subject under conversation, an upcoming plan, and a procedure for a continual meeting.

 DO

Send industry-specific products that reasonably might be useful to the receiver, and that strengthen the place you’re creating as someone who is well informed and interested in this prospect’s success.