Monthly Archives: January 2016

4 Image Optimization Tips for You

Hey everyone!

You may not be aware yet, but did you know that images can produce a TON of website traffic from image based internet searchers (Google Images for instance).

alt image tag

alt tag

If you need this traffic, you should figure out how to optimize your image to score some of this activity.

Fortunately, it’s no as complicated as you might suspect once you learn what to do.

So, without further ado, here’s my best advice for optimizing your blog images.

Optimize your Images

Use Alt Text

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Google crawler

When you see a photo of a red balloon, you instantly recognized what is happening in the picture.

The issue is, right now instant recognition isn’t feasible for “crawlers”. Rather, you should offer the “crawlers” some assistance with understanding each of your images with alt text.

What is an image alt text?

The short answer is, it is the text that web crawler uses to understand images.

To incorporate it, you just include alt=”this is your alt text” to your image tag. Here’s an illustration:

<img src=”red-balloon.jpg” alt=”Red Balloon”/>

Simple right?

File Size

alt tagYou know that page load times matter for SEO, at this moment, right?

In this way, to guarantee that your images don’t torpedo your fast load times, make the image document size as small as could be expected under the circumstances (without giving up quality).

There are FREE online apps that you can use to do this.

One other thing, try not to let your browser resize a large image to look smaller.

To properly solve this, generally utilize an image editing apps to make your image the ideal size, and transfer that.

File Name

Google images

Google images

Before you transfer your picture, pick a descriptive filename—ideally a document name you need that picture to rank for—in light of the fact that it will help with your web index rankings.

For instance, if you want to test this simply do a sample search and see the pictures that rank. They quite often have the keyword you search for in their filename.

Captions

the alt tag

the alt tag

Right now, there’s no real connection between image captions and search engine rankings, at least that’s what I know of.

Then again, bounce rates are considered.

What do I mean by bounce rate?

In the event that somebody searches for a term, taps on your page, and bounces back to the search page rather quickly, search engines utilize that as a factor for rankings.

You might be asking why they would go back to the search page.

It is simply because they did not find what they were looking for in your website.

This is where images with captions play an important role.

After your headline, image captions are essential since they are a standout amongst the well-read bits of pieces of information on your whole site.

Along these lines, if you neglect to utilize them, you’re missing out on one more opportunity to bring down your bounce rate.

The Bottom Line

In the event that you invest hours creating the ideal post, don’t pass up a great opportunity to optimize your images for optimum search engine advantage.

These strides ought to take you no more than a couple of minutes and the benefit far exceeds the trouble!

join me and let’s make money online! Blogging can earn you instant cash!

5 Tips for Building your Online Reputation

Hey everyone!

Whether you’re attempting to build your own image, business brand or a product brand, the fundamental strides to adding to an effective online reputation are dependably the same. Brands aren’t created overnight. Be prepared to focus on the long haul and don’t give up.

online reputation image 1Building a good online reputation is much the same as building a notoriety in that you have to substantiate yourself over and over with the end goal – individuals should put their trust in you and get to be faithful to you.

This remains consistent for people, little organizations and even the biggest, most trusted brands, for example, Kraft Foods and Disney.

In view of that, look at the 5 tips to building a good online reputation:

Be particular

particularRecognize what you want your brand to stand for, and realize what your brand promises.

Your brand promise ought to be exact and achievable, and you ought to have the capacity to communicate it properly.

For instance, don’t simply say your brand stands for quality.

That is an expansive articulation that any individual or organization can make. How does your brand particularly live and inhale quality? Those specifics are what will make your brand stand out from others claiming the same thing.

Be authoritative

When you recognize what your brand stands for and guarantees, don’t be hesitant to display it. You have to make other people accept you’re the pioneer and authority in your niche and area of specialization. Don’t just sheepishly convey your message. Announce it with powerful words and conviction.

Be predictable

predictableGet your brand message out there and don’t falter.

I’ve perused insights before that state when you’re burnt out on your message, your clients are simply beginning to remember it.

Focus on your brand message. A predictable message and client experience are basic components to building a successful brand.

Be straightforward

In today’s reality, individuals welcome trustworthiness and straightforwardness, and your business will be compensated for it. Try not to offer something you can’t convey. Rather, admit your shortcomings and deliver on your promises. Integrity goes a long, long way.

Be determined

Get your brand message out there. And then get it out over and over and once more. Individuals are immersed with a bunch of messages every day.

It’s not just important that you attempt to stand out from the opposition yet it’s similarly vital that you are not overlooked.

Try not to fail on conveying your brand promise and creating your brand image. Your endeavors will be remunerated in time.

These principles apply to organization, item and individual branding. They are straightforward and very essential factors that are basic to building your online reputation.

Join me and let’s make easy money now! Blogging can earn you money!

If you have any suggestions, comments or questions about today’s post, please don’t hesitate to write it down in the box below!

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3 Coming Attractions in Online Marketing this 2016

Hi everyone!

Happy New Year!

Online marketing this 2016 will surely incorporated new ideas and techniques to bring freshness to its already bloated market.

After much scrutiny and research, here’s very short list of what will hopefully make it big this New Year!

Read on:

Online Marketing in 2016

Bigger role of Smart TV for online search

With the latest technology being incorporated into our smart TVs, the traditional role of the television is quickly evolving by leaps and bounds.

online marketing image 1Gone are the days that the sole purpose of the TV is to bring the daily news and the usual TV programming,

today’s smart TVs are more than that. You can plug a flash drive to play your favorite selection of downloaded music, or watch saved movies with it!

But much more to that is that today’s smart TVs are also capable of being connected online. This enables them to do a myriad of tasks usually reserved to the desktop.

Today’s smart TVs are being used to do searches on Youtube, browse Facebook, Instagram and all your social media networking platforms.

But what I think would hit it big this year is that smart TVs will actually play a bigger role doing online marketing searches.

This is not a novelty thing, but a more convenient, quicker avenue for searchers to accomplish. What also makes the smart TV a better choice is that the screen is quite frankly way bigger than your average “big screen” computer monitor.

Mobile Email

mobileAnother thing that will greatly impact online marketing this year is that more and more people are going to open their emails using their smart mobile devices.

As the handy mobile device is now as indispensable as the can opener a couple of decades back, online marketers will be force to adapt to this growing handy tool.

What this means is that email campaigns will now be tweaked to make them readable and formatted to suit mobile devices better.

Content Marketing

contentContent marketing will still out-stat all other forms of online marketing out there by a big margin.

Searchers will continue to go after information laden content as a means to be informed and entertained.

But aside from using the traditional text laden format, marketers will start to incorporated 3D animations and virtual reality to make content marketing more exciting, more interactive and more informative at the same time!

So there you go, my fearless prediction as to what will definitely make it big this 2016 in online marketing!