One of the most neglected and probably unnoticed but a great show window to your site is the about us page.
Okay before you go off and start editing what you have scribbled down there, let me give you some excellent pointers on how to structure your about us page.
So without further ado, let’s start the ball rolling.
Here it is:
The about us page
State the Facts
To avoid sounding like you actually are bragging, offer a straightforward description of your achievements, skills and probably even endorsements. Don’t forget to add awards and past successes.
What usually happens is that some people tend to overdo or hype up their about us page. This might actually put off readers especially those discerning and tenured ones.
Ease off on the “gas” and just state the facts as they are. Avoid too much sugarcoating or window dressing.
Who is Your Target Audience?
It’s smart to actually visualize who your readers are going to be. Target your prospective customers. Try to construct an about us page that is geared towards this focus market. Give them the “impression” that they “accidentally” found you.
Just as any other form of media is designed with the viewers in mind, your about us page should speak the language of your visitors.
Getting someone to write the about us page for you may not actually work in your favor because it might come off as sounding stiff and insincere.
Why? Because most probably he will be using the second person’s point of view.
Besides, no one knows what you do or your business better than YOU. So, sit down and start constructing what you want your visitors to know.
Use a conversational and friendly tone, this will attract readers better than by using a corporate type tone. Speak with passion about what your mission is. Always be sincere and imagine addressing just a single reader – in short be personal.
Describe your Values
Your values will immediately inform readers if you are worth doing business with – not just your skills and experiences.
Explain your values. Moreover, if you have a charitable fund drive in your business, mentioned it here as well.
Mentioning it here means this is NOT just all about making yourself filthy rich but that you actually have a program for your corporate social responsibility.
An about us page is your readers’ peek into THE REAL you, so make it count. There it is, when constructing your about us page, it pays to consider all these factors.
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