Let’s face it, with the emergence and increased popularity of social networking sites, people have more options and available channels to choose how to better reach their connections.
Let’s take the case with Twitter. You send tweets, yeah, sounds a bit funny but what can we do, we have to go with the flow.
Indulge me in this but can you use Twitter in your online marketing campaign?
Can you use Twitter to build your brand?
Can you build Twitter to increase your conversion rate?
The answer is an obvious yes!
Twitter is geared towards the “in the now” happenings. So it’s definitely an effective medium to help you leverage your online marketing campaign.
Watch the short illustrate history of Twitter here:
For those uninitiated, let me offer up these 5 best Twitter practices.
5 Best Twitter Practices
Update your Status at least once a day
Unlike other social media, Twitter is a lot quicker in terms of the turnover or window time of opportunity for your tweets to be noticed.
Use this fast turnover to your advantage, post more than one tweet, or better yet retweet as well. This is a generally accepted practice as Twitter can be location based as well.
Did I lost you there?
Location based meaning for countries having multiple time zone (much like the USA or Australia), it’s best to retweet your status with the intent of reaching a certain time zone or area.
Keep your Tweets longer than one word
For the obvious reason that your followers can understand you better. It’s understandable that you want your tweets to be short and simple, but for Pete’ sake, please no one word tweets from now on.
Listen to what your Twitter network is saying
With social media, the focus is not just only you – interaction is a key point.
So interact. It’s all about building your network and connection anyway. If you can contribute something to the topic that is trending, then contribute.
A hashtag (#) is a way of tracking topics in some social networking sites such as Facebook, Pinterest or Twitter. It is a way of helping people who are interested in your subject matter find your Tweets.
There is a right way and a wrong way of using social media. It pays to be polite. Remember you are representing your brand.
Twitter is an effective platform to launch your online marketing campaign. Use it to the max by employing the simple tips mentioned above.
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