It’s quite important for any aspiring digital specialist to know how to leverage this type of online marketing strategy. So, what are the best practices for a gated content?
Here’s my take on the matter:
Create content for each stage in the buyer’s journey
When a prospect goes through the buyer’s journey, they’ll go through three stages: awareness, consideration, and decision.
During each stage, it is important that your audience has content that will help them along the way. For example, visitors in the awareness phase are likely to be interested in reading an e-book.
On the other hand, in the decision-making phase, a visitor might prefer a product demo or webinar. Because of this, it’s important that your content offerings are tailored to each stage of the buyer’s journey.
If your gated content is tailored to your journey, your audience will be more likely to convert.
Conduct a competitive analysis
After you’ve come up with a few content ideas for each stage of the buyer journey, it’s time for a competitive analysis. In a competitive analysis, you examine what your competitors are doing. This means that you look at what kind of content offerings they are creating. what content is closed or not closed.
This will give you a good idea of what content you should be restricting.
Give an incentive
As an inbound seller, you know that creating value is paramount. Your content offerings shouldn’t be just one long blog post. Your private content should offer valuable and actionable content.
Also, your private content needs to be relevant to your audience. If your content offers real value, incentivize your audience to fill out this form and provide you with their contact information.
Build a Strong Landing page
When a user clicks on a CTA for a content offering, they are usually directed to a landing page. That means one of the best practices for private content is to create a strong landing page.
That means you want to create a strong title, write attractive text, and generate a form. Ultimately, a landing page will remove distractions and grab your visitor’s full attention.
Segment your audience
Once your audience has downloaded your private content and you. When you get your email address, it’s time to segment your email lists. This will help you develop targeted and effective email marketing campaigns.
Additionally, segmenting your target audience means you can send enriching emails to direct those leads to prospects.
Measure the Metrics
You have chosen to monitor a certain piece of content, which means you can track conversions and measure your analytics. As with any marketing strategy, measuring your success is extremely important. This data will help you better understand your audience and improve your content strategy.
Now that you understand some of the best practices for creating gated content, let’s look at the types of content and examples of what it will look like in action.
That’s it for now. If you find this content useful, pls don’t forget to leave a comment below.
See you next time!