Category Archives: Uncategorized

What is Referral Marketing?

Referral marketing, or word of mouth, is useful for lead generation in another way – that is, it puts your brand in front of more people, which in turn increases your chances of generating more leads. You want to drive users to your landing page. As long as you’ve created a landing page that converts, the rest is done by itself.

Why not buy leads?

Marketers and sellers want to fill their sales funnel, and quickly. Between: The temptation to buy leads. Buying leads rather than organically generating them is much easier and takes a lot less time and effort, although it is more expensive. But even so, you might be paying for advertising … so why not buy leads?

First off, the potential customers who bought you don’t really know about you. Usually, when they sign up for something, they have “signed up” for another website and they haven’t really chosen to get anything from your company.

Hence, the messages you send to them are spam, and sending spam is intrusive. (Remember the disturbing phone call I got trying to eat my spaghetti? This is how people feel when they receive emails and other messages from people they didn’t ask if they were about Want to hear about your products or services, so interrupt them … plain and simple.

If they’ve never chosen to receive messages specifically from you, then there is a high chance they’ll mark your messages as spam, which is for you This training is not only about filtering your email, but it also tells your email provider which email to filter.

Once enough people mark your messages as spam, you will be directed to those “Blacklisted” which is tough.

It’s always, always, always better to generate leads organically rather than buy them then shared with other email providers. Once blacklisted, it’s very, very difficult to get out.

It’s always, always, always better to generate leads organically rather than buy them.

That’s it for now. If you find this content useful, pls don’t forget to leave a comment below.

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Gated Content 5 Best Practices

It’s quite important for any aspiring digital specialist to know how to leverage this type of online marketing strategy. So, what are the best practices for a gated content?

Here’s my take on the matter:

Create content for each stage in the buyer’s journey

When a prospect goes through the buyer’s journey, they’ll go through three stages: awareness, consideration, and decision.

During each stage, it is important that your audience has content that will help them along the way. For example, visitors in the awareness phase are likely to be interested in reading an e-book.

On the other hand, in the decision-making phase, a visitor might prefer a product demo or webinar. Because of this, it’s important that your content offerings are tailored to each stage of the buyer’s journey.

If your gated content is tailored to your journey, your audience will be more likely to convert.

Conduct a competitive analysis

After you’ve come up with a few content ideas for each stage of the buyer journey, it’s time for a competitive analysis. In a competitive analysis, you examine what your competitors are doing. This means that you look at what kind of content offerings they are creating. what content is closed or not closed.

This will give you a good idea of ​​what content you should be restricting.

Give an incentive

As an inbound seller, you know that creating value is paramount. Your content offerings shouldn’t be just one long blog post. Your private content should offer valuable and actionable content.

Also, your private content needs to be relevant to your audience. If your content offers real value, incentivize your audience to fill out this form and provide you with their contact information.

Build a Strong Landing page

When a user clicks on a CTA for a content offering, they are usually directed to a landing page. That means one of the best practices for private content is to create a strong landing page.

That means you want to create a strong title, write attractive text, and generate a form. Ultimately, a landing page will remove distractions and grab your visitor’s full attention.

Segment your audience

Once your audience has downloaded your private content and you. When you get your email address, it’s time to segment your email lists. This will help you develop targeted and effective email marketing campaigns.

Additionally, segmenting your target audience means you can send enriching emails to direct those leads to prospects.

Measure the Metrics

You have chosen to monitor a certain piece of content, which means you can track conversions and measure your analytics. As with any marketing strategy, measuring your success is extremely important. This data will help you better understand your audience and improve your content strategy.

Now that you understand some of the best practices for creating gated content, let’s look at the types of content and examples of what it will look like in action.

That’s it for now. If you find this content useful, pls don’t forget to leave a comment below.

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Great Examples of Gated Content

Gated concern is a proven marketing tool to help generated that much wanted lead. So, what are the different types of gated content?

Read the list below and check for yourself which is applicable to the type of digital marketing that you do.


A great example of gated content is a white paper. A white paper is an authoritative, in-depth report on a specific topic. This is usually long content that is interesting and valuable to your audience.

Content based on the value it offers. Also, it helps your brand to become an industry expert on a topic. When you are a trustworthy expert, people want to know what you have to say. This means you will get more people to download your listing.


An e-book is another popular type of gated content. Unlike a white paper, an e-book is usually a shorter guide to a specific topic. E-books can also strengthen your brand and build trust with your audience. E-books are typically used in the awareness and reflection phase of the buyer journey.


One of my favorite forms of gated content is the template. Providing a template is tactical and actionable content. The perceived value of a template is much higher than that of an e-book and white paper, which means your audience is more likely to type in your contact information to get it.

Templates are a great private content offering for people in the deliberation and decision-making stages of the buyer journey.


With a webinar, you train your audience to learn more about a topic. They build trust, build relationships, and hopefully inspire. For prospects at the decision-making stage of the buyer journey, webinars are a great gated offering.

Again, webinars have high perceived value which increases the likelihood that your audience will fill out this form. With private content, it’s important to consider what type of content you are offering and make sure it will suit your audience.

Ultimately, gated content should be targeted and help you generate leads.

That’s it for now. If you find this content useful, pls don’t forget to leave a comment below.

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Gated or Ungated Content?

As William Shakespeare once wrote: “To be or not to be, that is the question.

Marketers have a similar classic debate, and its closed content vs. non-closed content.

While 80% of content marketing assets are closed and generating leads is one of the primary goals for marketers, it’s not an open and closed case.

That’s why we’ve put together everything you need to know about private content in this post. Below we look at what private content is and how it compares to uncontrolled content. We’ll dive into gated content best practices and look at a few examples.

Gated content is any type of content that viewers can only access after sharing their information. In essence, the content is hidden behind a form. Businesses use private content to generate leads and ultimately into sales.

Typically, users visit your website and see a CTA or popup offering them access to content in exchange for their information.

Your CTA or pop-up window could lead to a landing page where the visitor can learn more about the content on offer. It is important to note that gated content for inbound marketing is free and not hidden behind a paywall.

Users only need to submit contact information to access content. Now you might be asking, “Why should I hide my content from my audience? The goal of gated content is lead generation.

Marketers create content that is targeted towards their audience and use it to attract customers. Gated content becomes not used for “brand awareness or visibility campaigns, as hidden content by its nature does not allow high traffic. Next, let’s discuss the pros and cons of closed and unopened content.

As you can probably see, closed and unopened content serve different purposes, but you might be wondering what the pros and cons are.

Let’s dive in now.

Benefits of Gated Content

  • Increase Lead Generation
  • Generate More Sales
  • Offer Analysis and Insight to Your Customers
  • Allows for segmentation of email lists


  • Lack of pageviews and traffic
  • No SEO benefit or boost form prevents people from downloading content
  • No brand visibility

Ultimately, gated content is supposed to generate leads that you can nurture through your marketing efforts, while content ungated is meant to drive traffic and build trust with your audience. They are valuable and should be included in your content marketing strategy.

After reading this list, you may be wondering, “How do I know if I should be monitoring my content? Well, it all depends on your brand visibility / SEO or lead generation goals.

Also take into account the type of content. Longer content, like an e-book, is tailored for private content, while shorter content like blog posts is better suited as unrestricted content.

If you’ve decided to create private content, you are probably curious about how it’s about start sharing your data.

In essence, the content is hidden behind a form. Businesses use gated content to generate leads and ultimately sales.

That’s it for now. If you find this content useful, pls don’t forget to leave a comment below.

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2 Top Digital Marketing Trends

Digital marketing cycles through trends like anything else, but while some of these trends come and go without most people noticing, many of them become part and parcel of the repertoire.

Reactions to new technologies or new consumer behavior, which means that they satisfy a need that has already arisen.

For example, the rise in mobile marketing was a direct response to the dramatic increase in smartphone use in recent years, particularly among consumers. who use their devices to buy or to research products?

Although mobile marketing used to be considered fashionable, today it is only a common, albeit necessary, tool in digital marketing. It is therefore important to be aware of the trends in the industry. In this article, we examine 5 popular digital marketing trends emerging in the small business world.

Social Media Marketing

Social media is an extremely important marketing tool for digital marketers, and that’s because prospects, customers, and audiences spend a lot of their time on these networks. Social media, and the amount of time it takes is growing every year. In addition, people no longer use social media just to connect with friends and family, but also to research products and services, connect with the brands they support, and make purchasing decisions.

In other words, if you don’t connect with your audience and prospects on social media, your competitors are going to grab the opportunity. Many small businesses are jumping on the social media marketing train. Over 70% plan to win new customers with this tool in 2018, 75% of them specifically for Facebook.

Voice Strategy

Speech communication is one of the simplest and most common forms of human interaction. So, it’s not surprising that people want to use their voice as well when interacting with technology and their favorite devices.

In fact, half of consumers use voice assistants. 81% of these people share them with their smartphones, and organizations that want to stay relevant will have to adapt to this new version of traditional internet search, so developing a voice search strategy for the little ones is a priority.

A critical element of any comprehensive language strategy is optimizing your content for the types of keywords that are commonly used in voice searches, including long-tail keywords that are relevant to you, words like best and price, keywords in command and question formats, and keywords that are the answer to the kind of questions your customers ask.

Remember, most voice searches are questions, or the content should be geared towards giving concise answers. Another great voice strategy you can use is to create an Alexa Skill or Google Action that you can use to reach customers with Alexa or Google Home voice assistants.

That’s it for now. If you find this content useful, pls don’t forget to leave a comment below.

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How to Qualify a Lead

As described in the previous article this month, a prospect is someone who has shown interest in your company’s product or service. Now let’s talk about how someone can really show that interest. In essence, a sales lead is generated by gathering information.

This collection of information can be the result of an applicant showing interest in a job by completing an application, a buyer sharing their contact details in exchange for a coupon, or a person filling out an educational content download form.

A Lead’s Interest

Here are some of the many ways you can qualify someone as a lead. Each of these examples show that the amount of information collected that is used to qualify a prospect, as well as their interest, can vary. Let’s evaluate each scenario:


A person filling out an application form is willing to divulge a lot of personal information because they want to be considered for a position. Run the company’s recruiting team, not the sales or marketing team.


Unlike applying, you probably know very little about someone who came across one of your coupons online. to do so, please provide your name and email address. While it isn’t a lot of information, it is enough for a business to know that someone is interested in their business


While downloading a coupon shows that a person has a direct interest in your product or service, the content will (e.g. as a book educational email or webinar) No. Therefore, to truly understand the nature of the person’s interest in your company, you probably need to do more and gather information to determine if the person is interested in your product or service is interested and whether it suits you well.

These three general examples illustrate how lead generation differs from company to company and from person to person. Information to assess whether someone has a real and legitimate interest in your product or service; How much information is sufficient depends on your company.

Here’s a great example for what to ask for in a lead gen form:

Full Name: The most basic information needed to personalize your communications with each prospect.

Email: This serves as a unique identifier and is the way in which you communicate with your prospect.

Company: This gives you a chance to research your prospect’s industry and company and how the prospect can benefit from your product or service (mainly for B2B)

Role: Understanding a person’s role will help you understand how you communicate the brand to have a different vision and perspective on your offering (mainly for B2B).

Country :Location information can help you segment your contact by region and time zone, and rate the lead based on your service.

Status : The more detailed information you get without sacrificing conversions, the better. It can help you know the status of your leads.

That’s it for now. If you find this content useful, pls don’t forget to leave a comment below.

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What is Lead Generation?

Lead generation is the process of attracting potential customers to your business and increasing their interest through nurturing them, all with the ultimate goal of converting them into customers.

Some ways to generate leads are job applications, blog posts, coupons, live and online events. These lead generators are just a few examples of lead generation strategies that you can use to attract leads and lead them to your offers. (We’ll talk about more strategies later. )

If anyone outside of the marketing world asks me what I’m doing, I can just say, “I’m creating content for lead generation.” I would totally lose myself and get pretty confused looks instead I say, “I’m working on finding unique ways to attract people.

I want to offer them enough things to naturally interest them in my business, so that eventually they get close enough to the brand they want to hear from.” us Help potential customers approach your business and guide them to buy Why do you need opportunity generation?

When a stranger forms a relationship with you by showing an organic interest in your business, the transition from a stranger to a customer is much more natural. Lead generation falls into the second stage of the inbound marketing methodology.

It happens after you’ve attracted an audience. and they’re ready to convert those visitors into leads for your sales team (i.e. qualified leads in sales). As you can see in the diagram below, lead generation is a critical point on a person’s path to becoming a satisfied customer.

Now that we understand how lead generation fits into inbound marketing methodology, let’s look at the steps involved in the lead generation process.

  1. First, a visitor discovers your company through one of your marketing channels, such as B. Your website, blog, or social media page.
  2. Then that visitor clicks your call-to-action (CTA), image, button, or message that encourages website visitors to take action.
  3. This CTA takes your visitor to a landing page, a website that is used to collect lead information in exchange for an offer. Note: An offer is a piece of content or something valuable that is “offered” on the landing page, such as: B. an e-book, a course, or a template.
  4. The offer must be of sufficient value for a visitor to provide their personal information in exchange for access. On the landing page, your visitor fills out a form in exchange for the offer. (Forms are generally hosted on landing pages, although technically they can be embedded from anywhere here on your website.) Voila! You have a new potential customer.

That is, as long as you follow the lead capture form best practices. Do you see how it all fits together?

Bottom line: The visitor clicks on a CTA that takes them to a landing page, where they fill out a form to receive an offer signaling that they will become a potential customer.

BTW, you should check out our free lead generation tool. It helps you create lead capture forms right on your website. It’s also very easy to configure.
That’s it for now. If you find this content useful, pls don’t forget to leave a comment below.

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4 types of Marketing Lead You Should Know

A LEAD is anyone who expresses an interest in a company’s product or service in any way, shape, or form. Prospects usually hear from a company or organization after they open the communication (by submitting personal information for a quote, trial, or subscription) … rather than receiving a random cold call from someone who bought their contact information.

For example, let’s say you take an online survey to learn more about caring for your car. A day later, you will receive an email from the car company that made the survey to help you take care of your car. This process would be a lot less intrusive than if you were called out of the blue without even knowing if you even take care of the car maintenance, right?

And from a business perspective, the information the auto company gathers about you from your survey responses will help personalize that opening communication to address your existing issues – and avoid wasting time calling you uninterested advertisements.

Leads are part of the broader lifecycle that consumers follow on their way from visitor to customer. Not all leads are created (or rated equally) the same. There are different types of leads depending on how qualified they are and what stage of life cycle they are in.

Marketing Qualified Lead (MQL)

Sales qualified leads are contacts who have taken moves that expressly imply their interest in turning into a paying client. An instance of an SQL is a lead who fills out a form to make a query about your product or service.

Product Qualified Lead (PQL)

Product qualified leads are contacts who have used your product and expressed interest that imply a motive in turning into a paying customer. PQLs usually exist for organizations who provide a product trial or an unfastened or restricted model in their product (like HubSpot!) with alternatives to improve, that is in which your income group comes in. An instance of a PQL is a client who makes use of your unfastened model however engages or asks approximately functions which might be simplest to be viewed upon payment.

Service Qualified Lead

Service qualified leads are contacts or clients who have indicated on your provider group that they may be interested by turning into a paying customer. An instance of a service qualified lead is a client who tells their customer support agent that they wanted to improve their product subscription; at this time, the customer support agent might up level this patron to the appropriate sales group or consultant


Knowing which stage your target audience in the marketing funnel will ensure that you are providing them with contents that they really need and not just shooting from the hip.

This will eliminate any guess work and frustration from your lead that might result unfavorably to you.

That’s it for now. If you find this content useful, pls don’t forget to leave a comment below.

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Should Large Consumer Brands Need to Invest in Content Marketing?

Consumer products referred to as final goods are products that are bought by individuals or households for personal use. In other words, consumer products are goods that are bought for consumption by the average consumer.

As a large consumer brand, you may be unsure if content creation should be included in your marketing strategy. However, many of the most successful brands in the nation continue to utilize content marketing strategy. 

Difference between content marketing and placing ads online or commonly referred to as blog posts, social media posts, or articles that are distributed online as a part of your brand marketing strategy.

Content marketing can and should include relevant videos, image, graphs, charts, and graphic design. It differs from online ads in that they are designed to engage your target audience instead of just advertising your brand or product.

Why is content marketing important for businesses though content marketing used to just be a way to set yourself apart from your competitors, it has now become a necessity for any modern brand.

Content marketing is at the guts of most successful digital marketing campaigns. to assist better understand the importance of content marketing; we’ve put together an inventory of the highest advantages that it can provide your small business.

Improving brand reputation by building trust through content marketing one of the greatest benefits that really shows the importance of content marketing is the reputation- building qualities of great content, great content helps influence conversations.

If you’re really wondering why is content marketing important, then look on further than the conversion statistics. Content marketing helps to enhance conversions because it allows you to attach with and educate your leads and customers. Optimize content helps improve your SEO efforts. The importance of content marketing becomes more clear once we check out how its helps your business build and improve program optimization SEO.

Successful content marketing must be designed in a manner aimed to connect and engage with your target audience. Articles should be written to create trust, offer valuable insight, and educate the buyer on relevant information. In other words successful articles are not written only with the latest search engine algorithms in mind but with your target audience in mind

The great thing about content content marketing is that it’ll not only generate returns for your company, but it’ll also push your other marketing strategies to perform better. so as to be effective, you want to establish a mindset that considers content marketing because the core of all of your strategies. Perhaps the simplest benefits with a superb content marketing strategy are for social media campaigns.

We can talk for days discussing all the advantages you’ll reap for your business through content marketing. However, among all the explanations we’ve discussed thus far , there’s no that stands because the ultimate truth content marketing is today’s best way of getting things done.

Digital Marketing Future amidst Covid-19

Article Summary:

Top 5 digital marketing trends to look out for:

  1. Interactive content
  2. AR and VR
  3. New-Breed SEO
  4. Social commerce
  5. Smart Bidding in Google Ads

Major negative economic impacts around the world were experienced due to the Covid 19 pandemic,luckily for us, having modern technology enabled us to continue our businesses transactions online and digitally, negating the total collapse or worse closure of SME enterprises.

So how does the future of the digital marketing landscape look like? We based this on research of various marketing trends that made waves last year and continue to rise.

Here’s our 5 picks.

Interactive Content Interactive content is content that requires active engagement from its consumers. More than just a passive viewer, the individual becomes an integral part of a dynamic, two-way experience. – Ceros

Where is the interaction? When a user is able to interact with a piece of content, like being able to vary or manipulate the angle of let say a shoe product, that is – interactive. Although not entirely a new concept, interactive content has slowly become a staple of the digital marketing world ever since it started – more than 10 years ago.

There is nothing better than being able to give your users the opportunity to connect with your brand via 360 degrees videos, AR/VR, shareable posts, quizzes and polls.

AR and VR Augmented reality (AR) and Virtual Reality (VR) bridge the digital and physical worlds. They allow you to take in information and content visually, in the same way you take in the world. AR dramatically expands the ways our devices can help with everyday activities like searching for information, shopping, and expressing yourself. VR lets you experience what it’s like to go anywhere — from the front row of a concert to distant planets in outer space. – Google

Augmented Reality or AR – Augmented reality overlays digital content and information onto the physical world — as if they’re actually there with you, in your own space. AR opens up new ways for your devices to be helpful throughout your day by letting you experience digital content in the same way you experience the world. It lets you search things visually, simply by pointing your camera at them. It can put answers right where your questions are by overlaying visual, immersive content on top of your real world. – Google arvr.
Virtual Reality or VR – This technology enables the user to be anywhere, helping him learn more about that specific location or event without actually being physically there.

Brands are using these technologies to actually increase sales and enhance their customer experience (CX).

New-Breed SEOA general reliance on an old and outdated SEO process may be causing hotel brands to overlook several crucial strategies which are fundamental not just to the success of any SEO campaign, but to the whole marketing mix. While travel brands continue to favour standard SEO techniques such as link building and keyword insertion over market research and genuine customer engagement, they could be falling behind.

A new multi-layered approach to SEO is emerging that is less about search ranking, and more about creating digital content that truly resonates with your customers. Increasingly, “it’s not about the keywords it’s about the people searching for them.eTourism

New breed SEO is a flexible approach to deliver content where it matters – right before your target audience. This means content that is tailor fitted and relevant.

Social Commerceis the ability to make a product purchase from a third-party company within the native social media experience. For example, you can browse and compare products on Facebook and then make the purchase on Facebook itself instead of going to the company’s site to make the purchase.CXL

Savvy online marketers have managed to fuse to famous avenues – eCommerce and social media to make social commerce the norm. This means directly selling your product using social media instead of going through the beaten path.

Smart bidding in Google Ads – also known as auction-time bidding, this refers to the use of machine learning by Google Ads to optimise bids for conversion. This means PPC account managers can now choose conversion ctions at campaign level and according to specific time periods.

If you have any questions on today’s article , pls don’t hesitate to write it down using the message box below.