Tag Archives: Lead generation

Landing Page 101

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Hi everyone!

A landing page forms an integral part of your online marketing site as it is “lands” your visitor
example of landing pagesto where you want them to go next.

Usually this happens when a reader clicks to your online marketing’s call-to-action. The landing page is a standalone page with a single focused objective.

There are two classifications of landing page – the Lead generation and the Click through.

Watch this short video to learn more
https://www.youtube.com/watch?v=OeuS3PnjTH8

Classifications of a Landing Page

Lead Generation Landing Page

The lead generation landing page is used to capture vital information about your visitor like his lead gen page imagename, contact details and email address.

This piece of information is needed to further continue the communication through emails.

Oftentimes, once the permission (via filling out the lead generation form) is given to proceed, the “lead” or prospect is convinced to convert into a customer by offering him “x-deals” and freebies. These are addition hooks that the online marketer can employ to seal the deal.

Some of these freebies include:

  • Webinar registration
  • Discount coupon/voucher
  • Free trial
  • A physical gift (via direct mail)
  • Notification of a future product launch
  • Consultation for professional services
  • Contest entry

The Click Through

click through image The conduit between your marketing ad and it’s final destination.

The click through landing page’s main objective is to successfully convince potential customers to click through another page, which usually is the CTA or call-to-action.

Typically, the click through page should land on the shopping cart or registration page. This is ideal as it forms an essential part of your sales funnel.

Finally

Structuring these two important pages is crucial, the message should be cut out in an obvious fashion. The page should also be laid out in a way that will maximum readability.

There are elements that make up a good landing page, may it be the Lead gen or Click through, but always remember this valuable saying ” NEVER START A  MARKETING CAMPAIGN WITHOUT A DEDICATED LANDING PAGE”. 

If your marketing website does not have a landing page, then you are missing a lot of possible conversion. Create one now.

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