Tag Archives: Twitter

5 Cool Business Advantages that Twitter Brings

5 Advantages to use Twitter for your business

Connection

Unless you want your business be top secret, then opening a Twitter account is a good idea for building lots of online connection.

The chances that your customers have a Twitter account is highly probable.

And this is one main reason why you should use Twitter.

The power of this medium is undeniable. According to Google, 500 million tweets are being sent out daily. Imagine that! Everybody is into it.

There would always be tweets about anything and everything under the sun. Unsatisfied customers are venting their qualms on Tweeter – you can take advantage of this!

Business Branding

Twitter offers perfect opportunity to grow your brand.

You don’t need to upload your logo but rather create a personal account that talks about your business.

This is because in Tweeter, people like to connect on a more personal level.

They are not used to talking to a brand, so remember to attach an image. Use this to your business’ advantage!

Marketing

The absolutely fantastic marketing aspect of using Tweeter to promote your brand is another great reason to one an account now.

Aside from the large audience bass of Tweeter, using it to market your solution is absolutely FREE!

You can run your marketing efforts for a year in a row and incur no cost whatsoever. Isn’t that just dandy?

Customer Feedback

Expect to get a lot of feedbacks from your customers once you have opened an account. This is a great way to know what they think about your brand. For sure, there will be feedbacks on how you can improve your brand and your service in almost real time.

Promotion

You can give your business additional boost by tweeting your promotional efforts like giveaways and discount coupons.

You can also tweet about upcoming new deals. Who doesn’t love a good deal? Use Tweeter to get the word out.

There you go, 5 cool reasons on why you should use Tweeter for your business. If you haven’t done this yet, now is the time to open one.

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Digital Marketing 101

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Hi everyone!

As the world market gradually becomes smaller everyday – thanks to the internet and the growing globalization, one can’t help but notice the technological breakthroughs that take place on a regular basis.

Take the case with online marketing. Now there’s even a new form – digital marketing. Digital marketing involves the use of non-traditional form of marketing to get the message out.

Digital marketing involves tapping the internet as the main platform for bringing the marketing message to consumers in a faster format complete with metrics that will enable you to vary your approach in real time.

What does this means?

Simply put, digital marketing is the promotion of your brand or product using one or more forms of e-media.

Now with the definition out of the way, we can focus on how to effectively use digital marketing in your brand campaign.

Watch this short video to learn more

4 Digital Marketing Tips

Always Target the Right Audience

Knowing how to answer the “who” and “where” questions are important for a successful digital marketing campaign.

This entails knowing where your audience usually spend their time when they are online. If it’s Twitter or Facebook, then you can work on building your online presence within those social media platform.

Be Always Accessible

With more and more people going online via their mobile device, going mobile-friendly is not an option anymore – it’s a MUST.

Don’t let the competition beat you to the punch, be easily shareable and accessible by being mobile-friendly.

Build your Connection then Collaborate

What you can accomplish, even to the maximum of your ability is limited.

You need to maximize output even with a limited input by asking your connections to do the work for you.

Like the case with Instagram where users are encourage to post their pictures, you can adapt this technique any which way you want to drive home your brand. You can always start somewhere but with the end result in mind.

Watch those Numbers

Sure we tend to take pride in having a lot of likes or following or even connection on our social networking accounts, but if those numbers are not being converted into sales, then take heed.

You must pay attention on how many conversions you are actually making on, let’s say a daily basis.

You can then use the metrics to plot out what your next move should be. What is more important are the numbers that generate the sale. Keep that in mind.

Digital marketing, if done properly, is an effective medium to add to your online marketing strategy. We’ll focus more on this next time!

If you feel this topic has helped you in any way, please don’t forget to hit the like button.

If you have any questions, suggestions or comments, you can write them below.

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5 Best Twitter Practices

Update your Status at least once a day

Unlike other social media, Twitter is a lot quicker in terms of the turnover or window time of opportunity for your tweets to be noticed.

Use this fast turnover to your advantage, post more than one tweet, or better yet retweet as well. This is a generally accepted practice as Twitter can be location based as well.

Did I lost you there?

Location based meaning for countries having multiple time zone (much like the USA or Australia), it’s best to retweet your status with the intent of reaching a certain time zone or area.

Keep your Tweets longer than one word

For the obvious reason that your followers can understand you better. It’s understandable that you want your tweets to be short and simple, but for Pete’ sake, please no one word tweets from now on.

Listen to what your Twitter network is saying

With social media, the focus is not just only you – interaction is a key point.

So interact. It’s all about building your network and connection anyway. If you can contribute something to the topic that is trending, then contribute.

Use Hashtag

A hashtag (#) is a way of tracking topics in some social networking sites such as Facebook, Pinterest or Twitter. It is a way of helping people who are interested in your subject matter find your Tweets.

Be polite

There is a right way and a wrong way of using social media. It pays to be polite. Remember you are representing your brand.

Twitter is an effective platform to launch your online marketing campaign. Use it to the max by employing the simple tips mentioned above.

If you think this post is helpful, click the like icon. You can also add a comment if you have anthing to add. See you!

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7 Social Media Marketing Mistakes

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Hi everyone!

In the early stages of my social media marketing campaign I often struggle to find the most applicable and most effective strategy or strategies that I can use.

This would always result to falling into a pitfall and you know what’s even worse? I’d fall over and over into the same ditch time and again.

It’s definitely easy to mess up and get lost into messing up again and again.

Thankfully I was able to rectify my mistakes and was able launched a more streamlined and effective social media marketing campaign.

Now I’ll be sharing the mistakes I did before in the hope that you’ll steer clear of them.

Here it goes.

Social Media Marketing Mistakes

Focusing on Number of Followers

Try to target connections that will be beneficial to your business. It’s them you want to focus on anyway.

Don’t just click and connect.

Be forward-looking. Connect with those that you can do business with in the future.

Irregular Posting of Unrelated Content

More than 170million people buy product online every year. Posting unrelated content without irregularity will only leave you in the dust and in the dark. Moreover you can actually even lose your followers this way.

Forgetting to Convert Followers into Paying Customers

Did you know that roughly around 12 percent of total social media viewers that encounter your ads are likely to buy?

A highly shared post means nothing if it’s not asking viewers to make the sale.

No Strategy

Operating an online business without any social media strategy is like fighting a battle with one hand tied behind your back. I can’t overemphasize the importance of having an active social media marketing campaign.

Spamming

Self-explanatory I suppose? Spamming is really not a strategy anyway. It’s more akin to being a nuisance.

Announcing the Same Message on Multiple Channels

Much like having your own branding concepts, different platforms have their own distinct way of getting the message across their respective community.

If you want to be effective on this, then learn how each platform execute theirs.

You might piss off your most loyal followers having multiple channels if they see the same exact message promoted across multiple channels don’t you think?

Brand Has no Personality

Whether you have a smiling clown, or an old man with a mustache that defines your brand, still your brand has to have its personality.

This will separate you from the “faceless, lifeless and bland crowd”. A logo or a symbol will instantly inform your viewers who you are and what your business is all about.

There you go folks!

Have fun with your social media campaign!

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Steve Mack – The Sensible Online Marketer

Your Digital Marketing Guide