Pop ups can be loosely defined as the boxes that appear after you have spent a few minutes reading a write up on a website.
Call them Opt-in popups or even modals, pop ups are not by themselves a clever marketing strategy, but more like marketing tricks!
They may work for sometime but over the course of time, they are really bad for your brand, your name and even your product.
Here’s the main reasons as to why you don’t need pop ups on your website.
3 Reasons not to use Pop ups
They are Annoying
Let’s face it, you’re reading an informative post trying to get all the juicy stuff in when a pop up appears in front of you..BAM!
When this happens, instead of rewarding that site with my email address (as prompted by the pop-up), what I do is that I quickly close the tab and go somewhere else on the net.
Granting it’s a marketing trick still it’s a bad one. The Nielsen Group recently posted a write up about a survey they conducted on which is the most hated form of on line marketing technique, the verdict? Pop up tops the list.
They are not mobile-friendly
As smartphones become our daily companion, we get dissatisfied and frustrated with pop-ups. Since the screen of these handheld devices are smaller, the pop-ups are more intrusive and harder to get rid of.
Here’s a pop up on a mobile phone’s screen.
The advertisement occupies the whole screen, effectively blocking the info that I’m after.
And if I can’t get the info that I’m after, then I have to look elsewhere.
A pop-up act as a barrier making the loading of certain mobile website longer.
Pop up implies you are untrustworthy and Cheap
“Using pop-ups makes businesses seem untrustworthy because they’re relying on a cheap trick to gain subscribers.” – Emma Siemasko
It’s better if you can put must-read insights that will convince your readers to sign up for more. If what you give has great value, then people will find a way to stay connected.
You must be asking since pop ups are bad, what can we use instead?
There is a lot of options out there and hopefully will get those out in the open as we roll along, but one alternative that stands out, at least for me right now is the HELLO BAR.
Will discuss that on the next article!
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