Tag Archives: landing page

5 Elements of a Winning Landing Page

Leave a reply

Hi everyone!

landing page imageContinuing on where we left off last time, I jotted down some important features of a landing page to help you create one that is cool and a sure winner – that is if you still haven’t designed
one.

As usual, this is still in my ongoing desire to help you become a better online marketer.

Here it goes:

5 Elements of a Landing Page

USP (Unique Selling Point)

landing page image 2This segment of your landing page contains your main headline, supporting headline, the reinforcement statement and the closing statement.

The Hero Shot

This is the visual representation of your solution. It may come in the form of an image or photo, or much better yet, if you can prepare a short video clip, the better. This is where the synopsis or the gist of your solution is stated in an entertaining fashion.

The Benefits of your Solution

landing pageEnumerating the benefits of your solution is always vital in the creation of your landing page. Of course you want to seal the deal and have your prospects opt in or buy from you.

Presenting them in a bullet form is always a good practice. It’s also an accepted practice to include the details of your solution as well.

Social Proof

If there’s a powerful persuasive concept in your landing page, then it’s this one. Adding testimonials or social proof is another key element that adds a powerful hook to your claim. Adding at least 5 short testimonies from satisfied customers will further add weight on your landing page. It’s also cool if customer’s photos are included in their testimonies.

Call-to-Action (CTA)

 call to action imageAlways aim for a single conversion goal. Focus all your efforts in creating a winning CTA form.

This is where the rubber meets the road.  How you position, design and what it says all plays an important part.

It’s important to articulate what your prospects will be getting once the click. Try to refrain from using “CLICK HERE or SUBMIT.”

Be more specific, try something like “Get your 7-days free trial”.

Creating or designing your landing page is an art in itself, be creative but most importantly, be informative. Don’t forget to lay it out in an easy-to-read manner. It might just be the seal dealer you are hoping for.

Join me and let’s make money via blogging! =====>joinstevemack.com

You can make money very easily =====>action111.com

If you find this topic interesting or informative, please don’t forget to click the like button. You can also leave your comment below.

Landing Page 101

1 Reply

Hi everyone!

A landing page forms an integral part of your online marketing site as it is “lands” your visitor
example of landing pagesto where you want them to go next.

Usually this happens when a reader clicks to your online marketing’s call-to-action. The landing page is a standalone page with a single focused objective.

There are two classifications of landing page – the Lead generation and the Click through.

Watch this short video to learn more
https://www.youtube.com/watch?v=OeuS3PnjTH8

Classifications of a Landing Page

Lead Generation Landing Page

The lead generation landing page is used to capture vital information about your visitor like his lead gen page imagename, contact details and email address.

This piece of information is needed to further continue the communication through emails.

Oftentimes, once the permission (via filling out the lead generation form) is given to proceed, the “lead” or prospect is convinced to convert into a customer by offering him “x-deals” and freebies. These are addition hooks that the online marketer can employ to seal the deal.

Some of these freebies include:

  • Webinar registration
  • Discount coupon/voucher
  • Free trial
  • A physical gift (via direct mail)
  • Notification of a future product launch
  • Consultation for professional services
  • Contest entry

The Click Through

click through image The conduit between your marketing ad and it’s final destination.

The click through landing page’s main objective is to successfully convince potential customers to click through another page, which usually is the CTA or call-to-action.

Typically, the click through page should land on the shopping cart or registration page. This is ideal as it forms an essential part of your sales funnel.

Finally

Structuring these two important pages is crucial, the message should be cut out in an obvious fashion. The page should also be laid out in a way that will maximum readability.

There are elements that make up a good landing page, may it be the Lead gen or Click through, but always remember this valuable saying ” NEVER START A  MARKETING CAMPAIGN WITHOUT A DEDICATED LANDING PAGE”. 

If your marketing website does not have a landing page, then you are missing a lot of possible conversion. Create one now.

If you find this post helpful, please don’t forget to click the like button. You can also share this. If you have any question, suggestion or comment, you can write them down in the comment box provided in this post.

Join me and let’s make money via blogging today! =====>joinstevemack.com

You can make money now! =====>action111.com