Tag Archives: content marketing

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Hashtags – Are you using them to drive your content marketing?

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Outstanding content mirrors a progressing cycle of Research, Amplification and Monitoring. Hashtags have a part to play at every phase of the content advertising process.

Here are top points and bits of knowledge into how hashtags can drive your content marketing reach.

4 Reasons to Use HashTags

Use Hashtags to increase your content’s presence

At their most essential level, hashtags are content speakers. Individuals use them to hunt down data on social channels. Consequently, tagging your content fittingly makes it easier for a group of people to discover you.

This amplification factor matters incredibly in light of the sheer amount of online material. The time and vitality that a group of people has for devouring online substance is not developing as fast as the volume of data available to them.

The subsequent “Content Shock” implies that any individual who needs to pick up or grow an online gathering of people should combine stellar content with fiery intensification.

It’s an aggressive world, and making your content emerge requires a multi-faceted enhancement methodology. Hashtags ought to be a part of that.

Relevancy rules

“A hashtag is a guarantee, much the same as a title for a bit of substance,” Dan Mazzini of hashtagify.me says.

On the off chance that you utilize a hashtag with your content, you are setting your reader’s expectation of what they will discover in that article or post.

Inability to convey on the guarantee or desire you’ve set with the hashtag can hurt your article marketing technique over the long haul, bringing about your group of onlookers to think about your content as spammy.

Utilizing an instrument like Hashtagify.me’s free Hashtag Encyclopedia can help you to rapidly find hashtags that are identified with your substance.

When you have distinguished a few pertinent alternatives, you can pick the hashtags that have enough prevalence to be helpful in enhancing your substance.

It’s vital to remember that the most famous hashtags likewise have the most data viewing for group of onlookers consideration. Choosing a fairly less well known hashtag can make somewhat more space for your article to get noticed.

Use existing hashtags to piggyback on a trend

Use existing hashtags to piggyback on a trend. At the point when starting a hashtag methodology, it’s great to distinguish existing hashtags that cover with your substance. You can utilize these hashtags to join progressing discussions and attract regard for your substance.

In considering which hashtag to utilize, Dan suggests searching for hashtags that are on the trend, or gaining momentum, regardless of the fact that they aren’t as well known now as other related hashtags.

For instance, #TwitterMarketing is prominent, however it’s not slanting up; #InstagramMarketing is less well known now, but rather it’s additionally picking up ubiquity. Exploring different avenues regarding the trending #InstagramMarketing may make extra open doors for your new article to be seen and shared.

Create hashtags very carefully

Making new hashtags is best for use with occasions, or for brands that have adequate assets to support the new hashtag.

Google can deliver 632,000 results for the inquiry “Hashtag fails” in under .5 seconds. These comes up short range from hilarious to hostile to vile. Suffice it to say that it’s best to give any new hashtags you make a second look.

Check the spelling, check slang word references, check how the tag is now being utilized on Twitter, beware of how the label looks with changed upper casings. At that point, check once more. Ideally, that sort of control will keep you from making unrecommended hashtags like #BSwebinars.

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4 Easy Tips on How to Drive Traffic to Your Website

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Hi everyone!

traffic image 1One of the most important agenda on every online marketer’s list is how to drive traffic to his site.

The internet is loaded with a lot of fun and creative tips and ideas on how to effectively drive traffic to your site.

But one factor that remains constant is to always provide good and fresh content.

This will gradually but surely increase the amount of traffic to your site.

Aside from this, I’ve come up with a simple list that will help you increase web traffic to your site. Read on!

4 Tips for Driving Traffic to Your site

Write content rich articles

internet trafficTo rank better in every major search engines, it’s very important that you write articles that are rich in content.

When your articles rank high, it will certainly get noticed by searchers.

Of course offering contents that your readers are looking for will always drive traffic to your site.

Address a Problem

Searchers are always looking for solutions to their problem. Take advantage of this. When you offer a solution to a popular problem, chances are, these searchers will definitely go to your site, thereby increasing traffic in the process.

Make your Contents Shareable

traffic sharingSharing content is an action that always gets the thumbs up in the world of social media.

Always create content that can be easily shared.

When your contents get shared a lot, you gain recognition. This action always lead to increase website traffic.

Link to Old post in your Site

linkLinking your new article to a related old post in your website is a technique that will keep your audience, both old and new glued to your site longer by discovering your back catalog.

Although this may not seem like it has no direct bearing in driving traffic to your site, the more time people spend in your site, the higher your page ranking is.

The higher your ranking is, the more visible you become online.  Ultimately, increased traffic.

Driving traffic to your site is an organic activity that is bound to happen over a course of time if you will apply these 4 easy tips.

Try it now and tell me how it went!

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3 Geo-Targeting Tips for the newbie

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Hi everyone!

One effective tool that you can employ to maximize your conversion rate is by using geo-targeting. Now for the uninformed, geo-targeting is defined as a marketing strategy wherein geo-targetingcontents are delivered to specific group of website visitors by using their locations such as country, state, region, zip code, IP address, organization or even other categories.

It can be considered as a more refined and defined marketing approach because you already know who your focus target is.

This is much better because you can then decide what content to share and how you can reach out to them to get the best results.

So how do you go about using geo-targeting?

Here’s a timely tip:

Geo-marketing Tips just for you

Research

considerBefore embarking on your geo-targeting campaign, it is prudent to do a quick mind check.

Ask yourself this question – where did most of your sales orders came from?

This will allow you to pinpoint which location is going to be viable and ideal for the marketing campaign that you want to launch via geo-targeting.

Be Location Relevant

geo-relevantTuning into the native vernacular of a certain location will make your ads and landing pages hit the bull’s eye every time.

Get in tuned with the “street lingo”. Like for example, they don’t call “hero” sandwiches in Philadelphia but rather “grinders.”

Furthermore, if you want your ads to really stand out, use a word that would really mark it as a geo-targeted ad. For example  “Swiss Cheese in Switzerland” would do better than just “Swiss cheese for sale”.

Start small then expand

residual income 2It’s wise to smart a small campaign with geo-targeting. What would generally be acceptable is to do a 5 to 10 run.

You can then reiterate, refine, and once effective repeat the campaign. In this way you can avoid being overwhelmed and spreading your efforts too thin.

Again, let me reiterate, with any marketing campaign, start small, test the waters then once you get a favorable result, that’s the only time you go all out.

Geo-targeting offers a lot of advantages. It is also an effective campaign that is being used by a lot of internet marketers.  You can start integrating this to your strategy as well. Don’t be afraid to experiment and mix things around.

Remember those who never failed have never tried. See you next time!

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7 Social Media Marketing Mistakes

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Hi everyone!

In the early stages of my social media marketing campaign I often struggle to find the most applicable and most effective strategy or strategies that I can use.

marketing planThis would always result to falling into a pitfall and you know what’s even worse? I’d fall over and over into the same ditch time and again.

It’s definitely easy to mess up and get lost into messing up again and again.

Thankfully I was able to rectify my mistakes and was able launched a more streamlined and effective social media marketing campaign.

Now I’ll be sharing the mistakes I did before in the hope that you’ll steer clear of them.

Here it goes.

Social Media Marketing Mistakes

Focusing on Number of Followers

followersTry to target connections that will be beneficial to your business. It’s them you want to focus on anyway.

Don’t just click and connect.

Be forward-looking. Connect with those that you can do business with in the future.

Irregular Posting of Unrelated Content

More than 170million people buy product online every year. Posting unrelated content without irregularity will only leave you in the dust and in the dark. Moreover you can actually even lose your followers this way.

Forgetting to Convert Followers into Paying Customers

conversionDid you know that roughly around 12 percent of total social media viewers that encounter your ads are likely to buy?

A highly shared post means nothing if it’s not asking viewers to make the sale.

 No Strategy

Operating an online business without any social media strategy is like fighting a battle with one hand tied behind your back. I can’t overemphasize the importance of having an active social media marketing campaign.

Spamming

Self-explanatory I suppose? Spamming is really not a strategy anyway. It’s more akin to being a nuisance.

Announcing the Same Message on Multiple Channels

multiple channelsMuch like having your own branding concepts, different platforms have their own distinct way of getting the message across their respective community.

If you want to be effective on this, then learn how each platform execute theirs.

You might piss off your most loyal followers having multiple channels if they see the same exact message promoted across multiple channels don’t you think?

Brand Has no Personality 

brand personalityWhether you have a smiling clown, or an old man with a mustache that defines your brand, still your brand has to have its personality.

This will separate you from the “faceless, lifeless and bland crowd”. A logo or a symbol will instantly inform your viewers who you are and what your business is all about.

There you go folks!

Have fun with your social media campaign!

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How to Get the Most out of LinkedIn

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Hi everyone!

Okay, I know right away that not ALL of you have their LinkedIn account – BUT if you want to truly maximize your online presence –then STOP, create one first.

Granting you have one right now, did you know that LinkedIn is a great platform to build connections and promote your brand?

Bet you didn’t know that!

But if you do and still want to get the most out of it, here is a rundown of how to go about it.

Watch this short video to learn more

LinkedIn Cheat Sheet

Set up a Professional Looking Picture

Adding a face to the profile is a 99% guarantee that you are most likely a real person and that your account is legit and not bogus.

Create an Awesome Summary

summaryThis section should be about YOU, not about your brand.

This should highlight everything about you that would make people want to connect with you.

Create an Accurate Advert via Your Headline

You can take advantage of this heading by letting your connection know what you can offer and what you can do.  Keep it simple and brief but loaded with a lot of punch.

Be Single-mindedly clear

Unlike other social media networking site, LinkedIn is all about building your PROFESSIONAL connection. So it’s really important that you make this clear right away with what you load into your profile.

Skill Set

skillIt is also imperative that you list your skill. A LinkedIn profile without a skill set is like a car without fuel.

It wouldn’t go anywhere.

Besides, I’ll ask you this simple question, will you connect with someone that you don’t have a clue about what they actually do?

Post Statuses

You need to be visible to be relevant. Posting statuses on a regular basis keeps your connection well aware of your online presence. This is of paramount importance. YOU need to be relevant. Don’t forget to hashtag part of the update in to your Twitter account for that extra wallop and sauce.

Get Endorsed

endorseGet people in your network to endorse your skills. This way, viewers will see what you are really about.

Although not 100% fool proof, still, I’d get an endorsement anytime. It beats self-promotion by a mile.

Add Media

You can make your profile more interesting by adding different types of media. Include videos, photos and links every now and then to make it more visible as well.

There you have it, give it a try then tell leave a comment.

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3 Unbeatable Online Marketing Trends for 2015

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Hi there!

It’s barely a week after the New Year and with it comes a lot of speculations and predictions regarding what marketing trend will make it big and what will fall flat.

online marketingThere can be a lot of marketing trends that can and will definitely make it big this year, I will try to focus on the ones that we can use being novice or newbie marketers.

In keeping with my ongoing objective of giving you valuable online marketing tips and strategies, here’s my 3 big marketing picks that will surely make waves (and continue to make waves) this year.

Read on!

Unbeatable Online Marketing Trends for 2015

Mobile Friendly Marketing Apps

mobileIn case you haven’t noticed, more and more people are using their mobile devices to connect to the internet.

Even WordPress has tweaked its platform to be mobile friendly. Gearing your marketing strategy to accommodate mobile devices is a move in the right direction.

While this could mean an abrupt adjustment on your part, nevertheless, I believe the benefits will surely outweigh any hiccups along the way.

Video Marketing

video marketingThis is in conjunction with the aforementioned one as more and more people are tuned into the internet via their mobile devices.

Video marketing will hit it big because it is much easier to watch a promotional material that read it with an android, tablet or iPhone device.

Let’s face it, people will always want to be entertained, and there’s no better entertainment out there than watching infomercials.

This marketing trend will continue to rise this year as we begin to see the continued rise and usage of handy mobile devices as well.

Social Media Marketing

social media marketing image 1With the advent of various social media networking sites like Facebook, Twitter, LinkedIn, Instagram and a slew of many others, it pays to have your brand present within these social media sites.

I can’t stress enough the value of having a visible online social media presence for your marketing strategy.

And as long as people want to stay connected and relevant via online, social media marketing will continue to play an integral part in the overall online marketing process and universe.

There you have it, my top 3 online marketing choices this year. Try to come up with a marketing plan where you can integrate one if not all of these trends. You’d be surprised at the outcome!

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5 Tips on How to Write a Killer Headline

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Headline titles are more important than most writers would care to assume. In fact, the viability of having your article read lies on how catchy your headline reads. The catchier the better.

So how do you do it?

skyOne important factor to remember is to always ask yourself “why would I want to read this article?”

If you can answer that convincingly with your headline, go on. If not, write another one and another until you have in your hands the best possible version.

I’ve compiled 5 do-able and practical tips to help you write a catchy and killer marketing headline. This is in accordance with my ongoing effort to help you become a better online marketer.

5 Headline Tips and Tricks

Use Numbers

eThe mind can easily “see and recognize” figures. This spatial recognition is so effective that wherever you go, numbers will almost always jump out instantly. Look around you and you will notice that numbers are everywhere.

For best practice, use somewhere between 1 to 5 to enumerate your headline with tips or what-have-yous, it works.

Use Picturesque or Interesting Adjectives

adA headline without any adjective is doom to fail. Use adjectives that are easy to understand and must be catchy. Some of these are the following:

  • Essential
  • Incredible
  • Free
  • Easy
  • Important
  • Fun

Use Rationale

This is effective if you are going to do a list post. You can use the following words.

  • Facts
  • Ideas
  • Lessons
  • Principles
  • Reasons
  • Secrets
  • Tricks
  • Ways

One cautious word of advice – please don’t ever use the word things. I know you can do a lot better than that.

Use Trigger Words

What, why, who, when, and how are considered as trigger words. They define your headline and immediately “cast the net” on the target audience. Trigger words are effective when you are trying to persuade or you want to enable your readers.

Make a bold Promise

promAlways remember your initial and most important goal – have readers read your article. Readers will always ask “what’s in it for me?” If you can successfully address that query, you have reached your goal.

Making a promise is a sure way to catch their attention. Make it bold or audacious but not to the point that you are fooling them. That’s a major no-no.

Likewise you can promise your readers about something valuable. It can be learning a new skill, trying out a new brand of soap or asking him to do something for the first time and what they will get out from it.

They key point to remember is that you are asking your readers to read your article.

Finally

Now, let’s put our headline writing formula to the test, try this:

50 Ways to Leave your Lover – yeah it’s a song I know, but it’ll real catchy.  How about “How to lose 2 kilos in 2 weeks”.

All in all, you can’t force your readers to read something that is really boring. They want to be informed and entertained. Make it worth their time. Start with the headline.

Are you hitting your Marketing Objectives?

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marketing tipsIn order for your business to reach its goals, marketing objectives should be implemented.

Many people use objectives and goals interchangeably; a good way to separate them is to plot out an advertising and marketing plan, stick to the course until its completion.

Here are three easy and achievable marketing plan guides that will help you achieve your marketing objectives.

Easy Tips for Hitting your Marketing Objectives

Hit the Target on the Wall

web marketingThink of your marketing objectives as targets that need to be aimed at. Starting a marketing campaign through emails can be a perfect example of this.

The results you get can give you an accurate data on how far or near you are from your goal. You can even set clear cut values like 50 prospects through emails campaign.

Keep it Simple

sales pitchSet for yourself one or two objectives and keep working at them until they are accomplished.

The reason for this is simple, the more objectives you set, the more time and money you need to achieve them, and it’s not practical.

Let’s use an example:

  • Gain 5 new customers by December 15
  • Maintain the purchase frequency of current customers at 7 times a year for the financial year 2014

As you can see, it is a lot easier if you will use this method to track your marketing objectives. The goals are clear cut, which makes fine-tuning your marketing strategies really easy.

Link to Sales

pitchingUltimately, the prime directive of every marketing objectives is to get your solution or product out in the market; translate it to sale and establish good customer relationship. (Repeat customers)This being the case, it is smart to link all your marketing objectives to sales.

You can do this by setting up definitive and specific areas of concern, like for example:

  • Inbound marketing
  • Press releases
  • Social media campaigns

By targeting these areas of concern, you will have a clear cut course of action and can accurately pinpoint what you need to accomplish.

In closing, it is really important that analytics be set up early on, this tool is essential if you want to see the actual statistics of your marketing objectives, whether they are hitting the target or missing them altogether.

More next time!

Effective Blogging Secrets Revealed!

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Hi everyone!

“Blogging is a conversation, not a code.” – Mike Butcher.

I believe this is true. There should be a connection. Sadly, a lot of bloggers ignore this crucial key point! All they want is to let out their opinion and blabber without really connecting with their readers.

bloggingAn effective communication contains two key components – speaker and the listener. The same holds true in the “blogsphere.” Unless the speaker (blogger) can effectively convey his idea, then there’s what we call a failure of communication.

Imagine this, you are the blogger, how will you cook up a blog that will perk the interest of your readers? Give that thought some precious seconds to sink in. If still unsure, let me offer these tips:

Blogging Tips

Compose Head Turning Headlinesheadlines

Your headline is your readers first contact point with you. How well you craft this will determine
if you’ll turn a prospect into a follower. Always right a compelling one. Usually readers only want to know what they can get from you. Address that properly and you’ll get their attention. Make sense? Read on.

Start with a Strong First Statement

strongA strong opening statement will definitely add to the effectiveness of your blog, no doubt about it, so it’s pertinent that you take some considerable amount of time thinking of a killer statement. Take this approach along with your compelling headline as a one-two punch combination.

Readers can’t resist this approach. It’s the lure and the bait.

Learn how you can draw up a compelling headline and then boost it up further by giving it a killer opening statement. This can take a while, but with constant practice, you’ll get it eventually.

Use Powerful Words

According to the modern English language, words are not created equal. Some are more powerful than the others. Use these words to your advantage. Sprinkle your article with these powerful words. Some example are – you, free, new, because and instantly. Have you used these words lately in your posts?

Nothing beats a killer sentence!one day

“Sentences are the engines of creativity. “– Demian Farnworth. Nothing is truer than that fact. Take this sentence for example “The quick brown fox jumps over the lazy dog.” See how instantly it painted a scene in your head? Killer sentence evokes emotion. It also creates an image in your mind. Lastly, always address the 5W’s, who, what, where, when and why. In short, be factual too!

Be Authentic

originalYou are a unique creature. You have your way of structuring sentences that instantly inform readers that it’s you that they’re reading. Use this uniqueness to your advantage.

You see, the problem with today’s budding bloggers is that they want to be the next big Matt Marshall or any of those big name bloggers.

While it can help to have someone to look up to and imitate, in the long run you need to discover who you are.

There you have it folks, start incorporating these fine tips now and tell me how it turns out. You can leave a comment below!

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Timely Blogging Tips

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Hi there!

Blogging can sometimes be cumbersome, especially at some point when you run out of steam, which eventually you will. Trust me, it will happen, even to the best of them. So what will you blog about when this occurs?

Do you have any contingency plan?

sweatingIt always pays to have a backup plan ready for any eventualities, and running out of ideas is something that you really need to watch out for.

Here are some fresh ideas you can pick upon and incorporate in your blogging approach.

Blogging Tips

Blog about News Eventsnews events

Being a business owner entails that you be abreast with the latest news and trends about the industry. You can put this advantage to good use by blogging about what is upcoming and new.

This gives you the opportunity to be a resource person and you can even give your insight about the news event to your readers.

Keep a Keen Sight on Google Trends and Twitter

google trendsObserve what leaders in the industry are referring to or that have a huge number of interest and write about that (knowing that if it’s an appropriate subject like the World Cup, your material won’t possibly rank or likely ever be seen before the attention drops).

Volume wise, you’ll be blogging to entice guests and in case of authorities chatting, you’ll likely be blogging mainly for links so it will have to be more reliable.

Write about changes in the industry, product and services launches, etc.

For example, while an upgrade to Google Chrome may not straightly affect our approach to SEO, it’s relevant by its effect on our website visitors, so it is definitely a topic worth blogging about.product launch

While this might sound a bit cloudy and uncertain, every upgrade that chrome does will definitely have an effect on our approach to online marketing or even to SEO at times. (Algorithms anyone?)

Product and services launches are great topics to blog about, even if these are from your competitors, why? It will absolutely give you the advantage of knowing where your position is as with regards to your competitors.

Blogging about this topic will give your readers insight about (clears throat) how well you can address the competition without sounding all sour and insecure about the whole thing, which if done properly, I believe will result in better audience confidence in you!

There you go, I hope you can incorporate this tip in your blogging approach.

Tell me what you think? You can leave a comment below.

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