Monthly Archives: May 2021

Should Large Consumer Brands Need to Invest in Content Marketing?

Consumer products referred to as final goods are products that are bought by individuals or households for personal use. In other words, consumer products are goods that are bought for consumption by the average consumer.

As a large consumer brand, you may be unsure if content creation should be included in your marketing strategy. However, many of the most successful brands in the nation continue to utilize content marketing strategy. 

Difference between content marketing and placing ads online or commonly referred to as blog posts, social media posts, or articles that are distributed online as a part of your brand marketing strategy.

Content marketing can and should include relevant videos, image, graphs, charts, and graphic design. It differs from online ads in that they are designed to engage your target audience instead of just advertising your brand or product.

Why is content marketing important for businesses though content marketing used to just be a way to set yourself apart from your competitors, it has now become a necessity for any modern brand.

Content marketing is at the guts of most successful digital marketing campaigns. to assist better understand the importance of content marketing; we’ve put together an inventory of the highest advantages that it can provide your small business.

Improving brand reputation by building trust through content marketing one of the greatest benefits that really shows the importance of content marketing is the reputation- building qualities of great content, great content helps influence conversations.

If you’re really wondering why is content marketing important, then look on further than the conversion statistics. Content marketing helps to enhance conversions because it allows you to attach with and educate your leads and customers. Optimize content helps improve your SEO efforts. The importance of content marketing becomes more clear once we check out how its helps your business build and improve program optimization SEO.

Successful content marketing must be designed in a manner aimed to connect and engage with your target audience. Articles should be written to create trust, offer valuable insight, and educate the buyer on relevant information. In other words successful articles are not written only with the latest search engine algorithms in mind but with your target audience in mind

The great thing about content content marketing is that it’ll not only generate returns for your company, but it’ll also push your other marketing strategies to perform better. so as to be effective, you want to establish a mindset that considers content marketing because the core of all of your strategies. Perhaps the simplest benefits with a superb content marketing strategy are for social media campaigns.

We can talk for days discussing all the advantages you’ll reap for your business through content marketing. However, among all the explanations we’ve discussed thus far , there’s no that stands because the ultimate truth content marketing is today’s best way of getting things done.

Why is Local Marketing Good for Your Small Business

Article Summary

Why is local marketing important?

  1. Local online marketing can provide a huge advantage for small businesses optimizing for local online search.
  2. Local internet marketing is an excellent  way of building a brand’s reputation
  3. Improve lead generation
  4. Helps acquire new customers

Local online marketing can provide a huge advantage for small businesses optimizing for local online search. It is a fantastic way to reach new potential customers and drive quality traffic to your site.

Helps build your brand

Local internet marketing is an excellent way of building a brand’s reputation, forming a relationship with a large customer base, improving lead generation, and acquiring new customers. 

Online local rankings and mobile accessibility, along with reliable local search engine marketing can make or break your business growth. Your future customers are searching the web and using mobile devices to find products and services in their community.  

Improves Lead Generation

Local marketing has quickly become popular, especially with bricks and mortar stores needing to move online due to the pandemic. 

But even before COVID-19 struck, almost half of Google searches showed local internet marketing  with a third of consumers checking local business online every day. 

Local marketing is vital for small businesses that rely on people who actually visit their stores to purchase goods or access a service, including shops, dentists, physiotherapists, bars, restaurants, and car dealerships.

There’s a danger lurking with local marketing though, and it has to do with setting your budget too big and waste money on the wrong location and audience. 

Helps get new customers

A lot of businesses base their marketing efforts on local referrals to bridge the gap and target a wider audience, let’s say regional or statewide.

A business or company that is local to a specific area is not able to compete directly with a larger competitor in another geographic location. A local company needs a targeted marketing strategy to attract the newest number of customers who may not realize that there is a local specialty business in the area. 

Local marketing is a technique that is done both in person and online. You can determine the local marketing strategies that will be the most beneficial for your business. 

In ending, its essential to focus your local marketing strategies on your target audiences as this will ensure a successful campaign.

If you like this article, pls do leave a comment below. Questions are also welcome.

How to monetize your YouTube Channel

You tube’s popularity keeps growing and as of this writing, there’s approximately 2 billion monthly active users30 million daily active users. (That includes me). 40 minutes average viewing session.
With this statistics, isn’t about time you monetize your YouTube channel as well?

Article Summary

4 steps to monetizing your YouTube Account

  • You need to have 1,000 subscribers on your YouTube channel
  • Your videos have generated 4,000 Watch Time hours over the last 12 months
  • You comply with all YouTube’s policies and guidelines
  • You have an AdSense account set up
  • As mentioned above, there are four critical steps to making money using your YT account.

Let’s go through them one by one and as quickly as possible.


Get 1,000 people to subscribe

Let’s start with the 1,000 subscribers. This one is pretty straightforward, it doesn’t matter how long it takes you to get to 1,000 subscribers, once you hit that milestone, you’ve reached that requirement.
You can ask anyone to sign up, but I guest the best way to achieve this is by posting you YT on Facebook and encouraging your connections – Family, friends, friends of friends, acquaintances and just above anyone else who can see your Facebook post to subscribe to your YouTube channel.


4,000 hours watch time in a year

This refers to how much time your video content has been seen or watched over and over. It’s not about having 4,000 active videos but rather having accumulated 4,000 total watched time in a span of 12 months. So it’s a bit tricky. One proven methodology is to upload content that is generally likeable to all ages so that your channel also adheres to YT community policy.

Adherence to YT Community Policies and Guidelines

This is the rule book. If you want to make money off your YouTube channel, strict compliance should be observed.
If you’re a bit unsure as to what these are, you can check them out by visiting You tube’s guidelines.
YT will regularly check your channel to see if you are meeting their standards, policies and guidelines. The list is comprehensive and might take you some time to read but it’s safe to say that once you have exhausted the list, you’re off to a good start.

Set up your AdSense Account

If you want to earn money off your YT channel, then having an AdSense account is vital. Now, if you don’t know how to set it up, you might want to browse this Google FYI – creating an AdSense Account

Personalize your content

Content is king so does the famous marketing quote states. This is still very true. Always ascertain that you’re churning out unique and engaging content for your viewers. As to the topic? that’s totally up to you. It pays to know that whatever strikes you as entertaining, informative, relevant or just plain hilarious can be viewed as your choice.
So what are you waiting for? Start now.