Tag Archives: Facebook

facebook ads

3 Facebook Advertising Hacks

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If you are a small business owner or entrepreneur, seeing how to use Facebook Ads in your marketing campaign is important.

With the slogan ‘More than 1 billion people. We’ll help you reach the right ones,‘ Facebook Ads can possibly change your business’ social reach without harming your financial plan.

On the off chance that you require a refresher on the ABCs of Facebook Ads, we have you secured—also, we’ll share three best practices for how to promote on Facebook, and jump into the bare essential of Facebook advertisements.

Facebook Advertising

Using Facebook ads permits organizations to place custom advertisements or items focusing on a particular group of audience, with costs differing in light of the span and engagement the advertisement gets.

Facebook advertisements can show up in your target group’s News Feed or the right segment of Facebook on desktop, and additionally News Feed on mobile.

When you promote on Facebook, you’re given the chance to focus on your audience, which allows you to pick up understanding about your present and potential clients.

The information you gather through Facebook advertisements then permits you to enhance your campaign focusing for a more proficient and successful advertising experience.

3 Facebook Advertising best practices

Before you start, know these 3 Facebook advertising best practices:

1. Always decide who your targets are before you begin

It’s critical to know the reason for your Facebook ads before you choose a budget for the ad. Comprehend whether the point is to increment for brand mindfulness, transformations, video sees, and so on.

Each action taken by your Facebook audience on your advertisement costs cash, so ensure you set your targets before making those ventures.

2. Be particular on your target audience

Facebook houses millions, or more of data points. Set aside the opportunity to get particular in your target audience to guarantee your promotion will show up where the general population you need to see it will be.

3. Rotate your advertisements frequently

To stay away from ad fatigue, shuffle your Facebook advertisements routinely. This implies when individuals begin to see your advertisement too often, they get tired of it and quit clicking.

Shockingly, when your click through rate begins to drop, you get penalized, driving up your cost per click (CPC)— which makes preferences, remarks, and clickthroughs more costly.

This influences both acquisition and engagement campaigns. To stay away from this, rotate your advertisements each 3 to 5 days.

In closing

Knowing these three easy tips will give your Facebook campaign an added boost in the right direction. Consequently, if you are just planning to start on your Facebook ads campaign, then these tips are just what the doctor recommends.

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Digital Marketing 101

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Hi everyone!

As the world market gradually becomes smaller everyday – thanks to the internet and the growing globalization, one can’t help but notice the technological breakthroughs that take place on a regular basis.

digital marketing imageTake the case with online marketing. Now there’s even a new form – digital marketing. Digital marketing involves the use of non-traditional form of marketing to get the message out.

Digital marketing involves tapping the internet as the main platform for bringing the marketing message to consumers in a faster format complete with metrics that will enable you to vary your approach in real time.

What does this means?

Simply put, digital marketing is the promotion of your brand or product using one or more forms of e-media.

Now with the definition out of the way, we can focus on how to effectively use digital marketing in your brand campaign.

Watch this short video to learn more

4 Digital Marketing Tips

Always Target the Right Audience

digital marketing image 2Knowing how to answer the “who” and “where” questions are important for a successful digital marketing campaign.

This entails knowing where your audience usually spend their time when they are online. If it’s Twitter or Facebook, then you can work on building your online presence within those social media platform.

Be Always Accessible

digital marketing image 2With more and more people going online via their mobile device, going mobile-friendly is not an option anymore – it’s a MUST.

Don’t let the competition beat you to the punch, be easily shareable and accessible by being mobile-friendly.

Build your Connection then Collaborate

digital marketing image3What you can accomplish, even to the maximum of your ability is limited.

You need to maximize output even with a limited input by asking your connections to do the work for you.

Like the case with Instagram where users are encourage to post their pictures, you can adapt this technique any which way you want to drive home your brand. You can always start somewhere but with the end result in mind.

Watch those Numbers

digital marketing image4Sure we tend to take pride in having a lot of likes or following or even connection on our social networking accounts, but if those numbers are not being converted into sales, then take heed.

You must pay attention on how many conversions you are actually making on, let’s say a daily basis.

You can then use the metrics to plot out what your next move should be. What is more important are the numbers that generate the sale. Keep that in mind.

Digital marketing, if done properly, is an effective medium to add to your online marketing strategy. We’ll focus more on this next time!

If you feel this topic has helped you in any way, please don’t forget to hit the like button.

If you have any questions, suggestions or comments, you can write them below.

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7 Social Media Marketing Mistakes

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Hi everyone!

In the early stages of my social media marketing campaign I often struggle to find the most applicable and most effective strategy or strategies that I can use.

marketing planThis would always result to falling into a pitfall and you know what’s even worse? I’d fall over and over into the same ditch time and again.

It’s definitely easy to mess up and get lost into messing up again and again.

Thankfully I was able to rectify my mistakes and was able launched a more streamlined and effective social media marketing campaign.

Now I’ll be sharing the mistakes I did before in the hope that you’ll steer clear of them.

Here it goes.

Social Media Marketing Mistakes

Focusing on Number of Followers

followersTry to target connections that will be beneficial to your business. It’s them you want to focus on anyway.

Don’t just click and connect.

Be forward-looking. Connect with those that you can do business with in the future.

Irregular Posting of Unrelated Content

More than 170million people buy product online every year. Posting unrelated content without irregularity will only leave you in the dust and in the dark. Moreover you can actually even lose your followers this way.

Forgetting to Convert Followers into Paying Customers

conversionDid you know that roughly around 12 percent of total social media viewers that encounter your ads are likely to buy?

A highly shared post means nothing if it’s not asking viewers to make the sale.

 No Strategy

Operating an online business without any social media strategy is like fighting a battle with one hand tied behind your back. I can’t overemphasize the importance of having an active social media marketing campaign.

Spamming

Self-explanatory I suppose? Spamming is really not a strategy anyway. It’s more akin to being a nuisance.

Announcing the Same Message on Multiple Channels

multiple channelsMuch like having your own branding concepts, different platforms have their own distinct way of getting the message across their respective community.

If you want to be effective on this, then learn how each platform execute theirs.

You might piss off your most loyal followers having multiple channels if they see the same exact message promoted across multiple channels don’t you think?

Brand Has no Personality 

brand personalityWhether you have a smiling clown, or an old man with a mustache that defines your brand, still your brand has to have its personality.

This will separate you from the “faceless, lifeless and bland crowd”. A logo or a symbol will instantly inform your viewers who you are and what your business is all about.

There you go folks!

Have fun with your social media campaign!

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