Blogging can sometimes be cumbersome, especially at some point when you run out of steam, which eventually you will. Trust me, it will happen, even to the best of them. So what will you blog about when this occurs?
Do you have any contingency plan?
It always pays to have a backup plan ready for any eventualities, and running out of ideas is something that you really need to watch out for.
Here are some fresh ideas you can pick upon and incorporate in your blogging approach.
Blog about News Events
Being a business owner entails that you be abreast with the latest news and trends about the industry. You can put this advantage to good use by blogging about what is upcoming and new.
This gives you the opportunity to be a resource person and you can even give your insight about the news event to your readers.
Keep a Keen Sight on Google Trends and Twitter
Observe what leaders in the industry are referring to or that have a huge number of interest and write about that (knowing that if it’s an appropriate subject like the World Cup, your material won’t possibly rank or likely ever be seen before the attention drops).
Volume wise, you’ll be blogging to entice guests and in case of authorities chatting, you’ll likely be blogging mainly for links so it will have to be more reliable.
Write about changes in the industry, product and services launches, etc.
For example, while an upgrade to Google Chrome may not straightly affect our approach to SEO, it’s relevant by its effect on our website visitors, so it is definitely a topic worth blogging about.
While this might sound a bit cloudy and uncertain, every upgrade that chrome does will definitely have an effect on our approach to online marketing or even to SEO at times. (Algorithms anyone?)
Product and services launches are great topics to blog about, even if these are from your competitors, why? It will absolutely give you the advantage of knowing where your position is as with regards to your competitors.
Blogging about this topic will give your readers insight about (clears throat) how well you can address the competition without sounding all sour and insecure about the whole thing, which if done properly, I believe will result in better audience confidence in you!
There you go, I hope you can incorporate this tip in your blogging approach.
Tell me what you think? You can leave a comment below.
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