Tag Archives: marketing strategies

7 Social Media Marketing Mistakes

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Hi everyone!

In the early stages of my social media marketing campaign I often struggle to find the most applicable and most effective strategy or strategies that I can use.

marketing planThis would always result to falling into a pitfall and you know what’s even worse? I’d fall over and over into the same ditch time and again.

It’s definitely easy to mess up and get lost into messing up again and again.

Thankfully I was able to rectify my mistakes and was able launched a more streamlined and effective social media marketing campaign.

Now I’ll be sharing the mistakes I did before in the hope that you’ll steer clear of them.

Here it goes.

Social Media Marketing Mistakes

Focusing on Number of Followers

followersTry to target connections that will be beneficial to your business. It’s them you want to focus on anyway.

Don’t just click and connect.

Be forward-looking. Connect with those that you can do business with in the future.

Irregular Posting of Unrelated Content

More than 170million people buy product online every year. Posting unrelated content without irregularity will only leave you in the dust and in the dark. Moreover you can actually even lose your followers this way.

Forgetting to Convert Followers into Paying Customers

conversionDid you know that roughly around 12 percent of total social media viewers that encounter your ads are likely to buy?

A highly shared post means nothing if it’s not asking viewers to make the sale.

 No Strategy

Operating an online business without any social media strategy is like fighting a battle with one hand tied behind your back. I can’t overemphasize the importance of having an active social media marketing campaign.

Spamming

Self-explanatory I suppose? Spamming is really not a strategy anyway. It’s more akin to being a nuisance.

Announcing the Same Message on Multiple Channels

multiple channelsMuch like having your own branding concepts, different platforms have their own distinct way of getting the message across their respective community.

If you want to be effective on this, then learn how each platform execute theirs.

You might piss off your most loyal followers having multiple channels if they see the same exact message promoted across multiple channels don’t you think?

Brand Has no Personality 

brand personalityWhether you have a smiling clown, or an old man with a mustache that defines your brand, still your brand has to have its personality.

This will separate you from the “faceless, lifeless and bland crowd”. A logo or a symbol will instantly inform your viewers who you are and what your business is all about.

There you go folks!

Have fun with your social media campaign!

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Taking Advantage of Web Analytics

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Hey everyone!

When it comes to sites, many business owners take the perspective that ‘if you build it, they will come’. But to figure out results, you must discover a way to evaluate response.

Using web analytics is exactly that. It tells who, how many and how your visitors use your site (visitor behavior). This information is vital for your marketing campaign or even ecommerce.

optimiseThe data offered by web statistics is not just limited to the quality of guests but also it informs specific search phrases through which guests arrived to your website.

A clear interpretation of this information allows online marketers to make your web pages more useful, eventually helping customers to achieve their objectives more quickly.

The study help companies as well in enhancing marketing techniques by knowing things like;

  • Forecasting the mind-set of the guest by examining the keyword and key phrase that introduced traffic to your website.stats
  • The paths followed by the visitors
  • Knowing the preferences of the guests by monitoring their page views
  • The way marketers can adjust to change and hence improve their marketing techniques to reach the customer more successfully.

Being acquainted with these valuable info aids you in implementing effective marketing programs. Marketing via e-mail is one of the promotion resources used to capture customers’ interest (survey).

This analytics also informs you that guests at times are assured more by sensible justifications and sometimes representational or even psychological stimuli.

This means that there are many routes and possible techniques that you can use to interact with your visitor and most especially to know them better.

web analyticsThis eliminate guess works and you will be able to come up with a more advised choice about what marketing strategies to apply.

 So do you want to get started and begin to recognize the aggressive benefits of web analytic? You can use any available and free online analytics. Some platform even come with their own analytics for you to use.

All in all, if you have not paid any attention to using analytics in the past, take notice, use it and improve your marketing technique!

The Importance of Using Analytics

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Hey everyone!

One vital tool to keep track of how your marketing campaign is doing is by using analytics. Analytics provides a concrete and clear cut data on a lot of points. You can use these data to pinpoint which area of your marketing strategy needs to be adjusted, refined or even scrapped.

analyticsThe web offers a lot of free analytics software to use with each having its area of own specific area to highlight. Everyone has observed of these, and many – such as Google Analytics, YouTube Analytics and Facebook or mySpace – are some of these free tools.

However, not all businesses will know of just how useful they can be. Think of them as your very own “crystal ball”; a way of getting expert information about your viewers and your brand’s marketing strategies.

Information arriving from analytics is a genuine way of veering into the minds of your customers, and is therefore something no organization can manage to neglect. Many say that verifying their statistics throughout the day could be the most essential 15 minutes they invest.

For this segment, we will be focusing on marketing analytics and its usefulness.

Marketing Analytics

Using Analytics

market analyticsMarketing analytics are the source for gauging and optimization of your marketing activities. Understanding this allows your business to be more effective and organized as well as it lessens marketing cost due to losses.

Analytics allow you to search strong into how your marketing actions are performing.

You can find out the ROI of every particular marketing route you use, evaluate how many likes, shares and opinions your Facebook material are getting by article type, evaluate how many signups and alterations an e-mail gets and much more.

Analyzing Output

marketing analyticsMarketing analytics allow you to find out how your viewers decided to actually visit your website.

Analytics go beyond on-site data and lean on other resources, off-site analytics, and even off-line initiatives.

They take a “whole-picture” strategy to the statistic of your marketing, even enabling you to use the information obtained from them to generate more website visitors and increase income.

Using marketing analytics is an indispensable tool that every marketer should have and know how to use.

If you haven’t had the chance to use one, it’s never too late to start now.

More next time!