Digital marketing cycles through trends like anything else, but while some of these trends come and go without most people noticing, many of them become part and parcel of the repertoire.
Reactions to new technologies or new consumer behavior, which means that they satisfy a need that has already arisen.
For example, the rise in mobile marketing was a direct response to the dramatic increase in smartphone use in recent years, particularly among consumers. who use their devices to buy or to research products?
Although mobile marketing used to be considered fashionable, today it is only a common, albeit necessary, tool in digital marketing. It is therefore important to be aware of the trends in the industry. In this article, we examine 5 popular digital marketing trends emerging in the small business world.
Social Media Marketing
Social media is an extremely important marketing tool for digital marketers, and that’s because prospects, customers, and audiences spend a lot of their time on these networks. Social media, and the amount of time it takes is growing every year. In addition, people no longer use social media just to connect with friends and family, but also to research products and services, connect with the brands they support, and make purchasing decisions.
In other words, if you don’t connect with your audience and prospects on social media, your competitors are going to grab the opportunity. Many small businesses are jumping on the social media marketing train. Over 70% plan to win new customers with this tool in 2018, 75% of them specifically for Facebook.
Speech communication is one of the simplest and most common forms of human interaction. So, it’s not surprising that people want to use their voice as well when interacting with technology and their favorite devices.
In fact, half of consumers use voice assistants. 81% of these people share them with their smartphones, and organizations that want to stay relevant will have to adapt to this new version of traditional internet search, so developing a voice search strategy for the little ones is a priority.
A critical element of any comprehensive language strategy is optimizing your content for the types of keywords that are commonly used in voice searches, including long-tail keywords that are relevant to you, words like best and price, keywords in command and question formats, and keywords that are the answer to the kind of questions your customers ask.
Remember, most voice searches are questions, or the content should be geared towards giving concise answers. Another great voice strategy you can use is to create an Alexa Skill or Google Action that you can use to reach customers with Alexa or Google Home voice assistants.
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