Tag Archives: article marketing tips

5 Ways to Acquire Quality Backlinks

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Hey everyone!

backlinks image 1

links are important

Links form the backbone of any website and is an important factor that directly influences the ranking.

With the coming of Google, SEO started to acquire footing and backlinks turned into a noteworthy component of SEO success.

Since building backlinks is exceptionally basic to the effectiveness and success of any website, this post will be discussing 5 approaches to get quality backlinks for your site.

Get Quality Backlinks Easily

Article Marketing

ArticleFor quite a while now article marketing has been one of the best approaches to get quality backlinks to your site.

But despite the fact that this strategy actually works, there are a few things you ought to consider when attempting to get backlinks through article marketing.

This is not the same as guest blogging and one thing you should keep in mind is that you should only do article marketing on relevant and relative sites.

For instance, if you are a SEO organization, you ought to post contents on an article directory which is just focusing on your niche – SEO.

It is vital to make the most out of your anchor text when attempting to advance your site through article marketing because your link will be wasted in the event that you are not optimizing properly your anchor text.

Another critical thing is that you should only submit your articles to proven and quality article registries that are already established and have gained authority in search engines.

It is additionally imperative to make successful utilization of the dofollow article registries since numerous web crawlers discount links from nofollow sites.

Maximize your Social Networking Site Profile

sales leads mediaThis is often one overlooked and under-used strategy that you can use to get quality backlinks to your site.

These social networking sites have high page rank and this will flow to your account, despite the fact that some of them are nofollow although some are dofollow.

These social networking sites permit you to add links back to your site as well as other sites in your bio, it is important that you know how to effectively leverage this feature.

Press Release

press release back linkAnother effective way to get quality backlinks to your site is by making successful utilization of press release submission sites.

If you can pull this off properly, you can get a ton of valuable backlinks from these sites since they are supplying these releases to a considerable number of smaller sites and they can be picked up by news sites which implies more exposure and quality backlinks for you.

To get the maximum effectiveness from your press release, you ought to ensure you have a newsworthy and alluring title to attract more individuals.

You ought to likewise ensure you have a link to your site in the body of your press release since a few individuals may copy your content without needing to give credit to you yet this will help you against that.

Link Exchange

As out-dated as this might be still has its effectiveness. When attempting to get quality backlinks through link exchanges it is important to have a different site where you will be putting other individuals’ link since this will make you more secure, keeping you from being penalized by search engines.

Document Sharing

documentAnother valid approach to get quality backlinks to your webpage is by presenting your articles and e-books to document sharing sites.

You can do this by converting your blog entries as pdf records and transferring it to document sharing sites subsequently leaving a backlink to your site.

Many fear utilizing this strategy however it gives you some great backlinks on the account that a significant number of these sites are trusted by Google and some other web crawlers and links from most document sharing sites are additionally do-follow.

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3 Reasons to Include Numbers in your Article

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“There are lies, damned lies, and statistics.”—Mark Twain

Hey everyone!

article marketing image 1

numbers are powerful

Numbers are powerful. When talk is cheap, numbers provide the value.

Numbers will close any arguments faster than the wittiest mind out there.

So when crafting any write up, it is of great importance to back your claims with figures and numbers.

I’ve come up with 3 great reasons why to include numbers or numerical data or statistics in your articles.

Read on:

Always Include Numbers

Provides concrete and solid figures to back up your claim

article marketing image 2

concrete data

77% of market survey conducted reports that readers are more likely to agree and believe in a “general fact” if it is supported by numerical figures.

Let’s face it, numbers have the power to add that necessary “fact” to back up the words you use.

Numbers are magical. Sure you can argue with the stated numbers but only in relation to the “quantity” not the actual established data.

Shows clear data

article marketing image 3

Provides valuable insights

Data reporting is always a crucial piece of information that every bloggers should incorporate into their blogs to give weight and credence.

55% of bloggers believe that including figures and numbers in their blogs increases their chance of being viewed and bookmarked.

This fact is according to a recent Hub spot article published in 2009.

Words alone can be subjected to a lot of scrutiny and debates, but when you add numbers to those words they become powerful.

Take this statement for example : There are a lot of coffee drinkers in the USA.

The statement can be truth but it lacks that added punch to make it a powerful statement. But when you add numbers, it instantly takes a life of its own. Just like with this –

54% of American over the age of 18 drinks coffee everyday.

The second statement is better crafted and has more weight in its information because of the numbers.

Numerical data instantly eradicates uncertainty

article marketing image 4

removes uncertainty

Another clear advantage to having numerical data in your article is that it instantly removes any shadow of doubt in a piece of informative article.

An article loaded with statistics will always appear “substantial.”

The correlation between numbers and facts is a strong indication of a reliable and information-rich write up.

Numbers means statistics, parameters, charts, graphs and all that mathematics related data gathering system.

This data is always an invitation to those smart readers who are looking for figures to back their info gathering as well or even better – market research.

So the next time you want to craft your write up, do your homework and then support all your findings with the the necessary numerical data!

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4 Effectively Tips on How to Engage your Readers

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Hi everyone!

Effective reader engagement is an art form that few marketers exploit. Knowing how to address one successfully will mean the difference between gaining a lead and losing one.

reader engagement imageGoing the extra mile is always a proven practice for keeping the existing ones and gaining new connections.

While this may sound easy enough in theory, in actual market practice you might find yourself grasping for breath every time.

So how do a newbie online marketer accomplish this?

4 Effective Tips for reader engagement

Always Respond

engaging your reader imageIt’s one thing to have your article read, it’s another to have your readers comment on it. Those two are in itself a cosmic journey.

But granting they do read your post and find it worth commenting on, the next crucial step is YOU responding to those comments.

Responding to each and every comment is an effective way of engaging your readers. It’s also your way of saying that what they say matters – that you are valuing their insights.

Follow up

Whether you are well aware or not, most online traffic is being defined by social media and an engaged reader is your best online promoter for your next post or even solution. You can do this if you have their email address among other things, if not, you can always follow up using the comment section.

Examine your Stats

statisticsHidden in you stats column are valuable information about your readers’ browsing pattern when in your site.

Mine this. Use this to determine which part of your site your readers’ keep coming back to.

It’s not enough to just leave things as they are, most especially your ABOUT US section.

It pays to update it every so often when needed. Don’t forget your homepage too, this is where the first contact with your readers usually happens, make it eye catching and easy to read as well.

Admit your Mistakes

Let’s face it, we all make mistakes, the only difference is others usually don’t admit theirs. But admitting you made a guffaw in one of your previous post by writing about it subsequently usually elicits multiple comments from your readers.

This signals that you are not a robot that churns out post upon post – more than anything else. Admitting your mistakes also equates to being honest and that you have integrity.  This is important for building your brand.make money online

A successful reader engagement is a product of many factors. Knowing these factors will hasten your effectiveness as an online marketer.

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3 Geo-Targeting Tips for the newbie

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Hi everyone!

One effective tool that you can employ to maximize your conversion rate is by using geo-targeting. Now for the uninformed, geo-targeting is defined as a marketing strategy wherein geo-targetingcontents are delivered to specific group of website visitors by using their locations such as country, state, region, zip code, IP address, organization or even other categories.

It can be considered as a more refined and defined marketing approach because you already know who your focus target is.

This is much better because you can then decide what content to share and how you can reach out to them to get the best results.

So how do you go about using geo-targeting?

Here’s a timely tip:

Geo-marketing Tips just for you

Research

considerBefore embarking on your geo-targeting campaign, it is prudent to do a quick mind check.

Ask yourself this question – where did most of your sales orders came from?

This will allow you to pinpoint which location is going to be viable and ideal for the marketing campaign that you want to launch via geo-targeting.

Be Location Relevant

geo-relevantTuning into the native vernacular of a certain location will make your ads and landing pages hit the bull’s eye every time.

Get in tuned with the “street lingo”. Like for example, they don’t call “hero” sandwiches in Philadelphia but rather “grinders.”

Furthermore, if you want your ads to really stand out, use a word that would really mark it as a geo-targeted ad. For example  “Swiss Cheese in Switzerland” would do better than just “Swiss cheese for sale”.

Start small then expand

residual income 2It’s wise to smart a small campaign with geo-targeting. What would generally be acceptable is to do a 5 to 10 run.

You can then reiterate, refine, and once effective repeat the campaign. In this way you can avoid being overwhelmed and spreading your efforts too thin.

Again, let me reiterate, with any marketing campaign, start small, test the waters then once you get a favorable result, that’s the only time you go all out.

Geo-targeting offers a lot of advantages. It is also an effective campaign that is being used by a lot of internet marketers.  You can start integrating this to your strategy as well. Don’t be afraid to experiment and mix things around.

Remember those who never failed have never tried. See you next time!

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What About the About Us Page?

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Hi everyone!

One of the most neglected and probably unnoticed but a great show window to your site is the about us page.

about us logoOkay before you go off and start editing what you have scribbled down there, let me give you some excellent pointers on how to structure your about us page.

So without further ado, let’s start the ball rolling.

Here it is:

The about us page

State the Facts

just the facts imageTo avoid sounding like you actually are bragging, offer a straightforward description of your achievements, skills and probably even endorsements. Don’t forget to add awards and past successes.

What usually happens is that some people tend to overdo or hype up their about us page. This might actually put off readers especially those discerning and tenured ones.

Ease off on the “gas” and just state the facts as they are. Avoid too much sugarcoating or window dressing.

Who is Your Target Audience?

target market imageIt’s smart to actually visualize who your readers are going to be. Target your prospective customers. Try to construct an about us page that is geared towards this focus market. Give them the “impression” that they “accidentally” found you.

Just as any other form of media is designed with the viewers in mind, your about us page should speak the language of your visitors.

Get Personal

personal imageGetting someone to write the about us page for you may not actually work in your favor because it might come off as sounding stiff and insincere.

Why? Because most probably he will be using the second person’s point of view.

Besides, no one knows what you do or your business better than YOU. So, sit down and start constructing what you want your visitors to know.

Use a conversational and friendly tone, this will attract readers better than by using a corporate type tone. Speak with passion about what your mission is. Always be sincere and imagine addressing just a single reader – in short be personal.

Describe your Values

values imageYour values will immediately inform readers if you are worth doing business with – not just your skills and experiences.

Explain your values. Moreover, if you have a charitable fund drive in your business, mentioned it here as well.

Mentioning it here means this is NOT just all about making yourself filthy rich but that you actually have a program for your corporate social responsibility.

An about us page is your readers’ peek into THE REAL you,  so make it count. There it is, when constructing your about us page, it pays to consider all these factors.

If you find this article helpful, you can click the like icon, reblog, share or better still, leave a comment below. Thanks!

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7 Social Media Marketing Mistakes

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Hi everyone!

In the early stages of my social media marketing campaign I often struggle to find the most applicable and most effective strategy or strategies that I can use.

marketing planThis would always result to falling into a pitfall and you know what’s even worse? I’d fall over and over into the same ditch time and again.

It’s definitely easy to mess up and get lost into messing up again and again.

Thankfully I was able to rectify my mistakes and was able launched a more streamlined and effective social media marketing campaign.

Now I’ll be sharing the mistakes I did before in the hope that you’ll steer clear of them.

Here it goes.

Social Media Marketing Mistakes

Focusing on Number of Followers

followersTry to target connections that will be beneficial to your business. It’s them you want to focus on anyway.

Don’t just click and connect.

Be forward-looking. Connect with those that you can do business with in the future.

Irregular Posting of Unrelated Content

More than 170million people buy product online every year. Posting unrelated content without irregularity will only leave you in the dust and in the dark. Moreover you can actually even lose your followers this way.

Forgetting to Convert Followers into Paying Customers

conversionDid you know that roughly around 12 percent of total social media viewers that encounter your ads are likely to buy?

A highly shared post means nothing if it’s not asking viewers to make the sale.

 No Strategy

Operating an online business without any social media strategy is like fighting a battle with one hand tied behind your back. I can’t overemphasize the importance of having an active social media marketing campaign.

Spamming

Self-explanatory I suppose? Spamming is really not a strategy anyway. It’s more akin to being a nuisance.

Announcing the Same Message on Multiple Channels

multiple channelsMuch like having your own branding concepts, different platforms have their own distinct way of getting the message across their respective community.

If you want to be effective on this, then learn how each platform execute theirs.

You might piss off your most loyal followers having multiple channels if they see the same exact message promoted across multiple channels don’t you think?

Brand Has no Personality 

brand personalityWhether you have a smiling clown, or an old man with a mustache that defines your brand, still your brand has to have its personality.

This will separate you from the “faceless, lifeless and bland crowd”. A logo or a symbol will instantly inform your viewers who you are and what your business is all about.

There you go folks!

Have fun with your social media campaign!

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5 Tips on How to Write a Killer Headline

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Headline titles are more important than most writers would care to assume. In fact, the viability of having your article read lies on how catchy your headline reads. The catchier the better.

So how do you do it?

skyOne important factor to remember is to always ask yourself “why would I want to read this article?”

If you can answer that convincingly with your headline, go on. If not, write another one and another until you have in your hands the best possible version.

I’ve compiled 5 do-able and practical tips to help you write a catchy and killer marketing headline. This is in accordance with my ongoing effort to help you become a better online marketer.

5 Headline Tips and Tricks

Use Numbers

eThe mind can easily “see and recognize” figures. This spatial recognition is so effective that wherever you go, numbers will almost always jump out instantly. Look around you and you will notice that numbers are everywhere.

For best practice, use somewhere between 1 to 5 to enumerate your headline with tips or what-have-yous, it works.

Use Picturesque or Interesting Adjectives

adA headline without any adjective is doom to fail. Use adjectives that are easy to understand and must be catchy. Some of these are the following:

  • Essential
  • Incredible
  • Free
  • Easy
  • Important
  • Fun

Use Rationale

This is effective if you are going to do a list post. You can use the following words.

  • Facts
  • Ideas
  • Lessons
  • Principles
  • Reasons
  • Secrets
  • Tricks
  • Ways

One cautious word of advice – please don’t ever use the word things. I know you can do a lot better than that.

Use Trigger Words

What, why, who, when, and how are considered as trigger words. They define your headline and immediately “cast the net” on the target audience. Trigger words are effective when you are trying to persuade or you want to enable your readers.

Make a bold Promise

promAlways remember your initial and most important goal – have readers read your article. Readers will always ask “what’s in it for me?” If you can successfully address that query, you have reached your goal.

Making a promise is a sure way to catch their attention. Make it bold or audacious but not to the point that you are fooling them. That’s a major no-no.

Likewise you can promise your readers about something valuable. It can be learning a new skill, trying out a new brand of soap or asking him to do something for the first time and what they will get out from it.

They key point to remember is that you are asking your readers to read your article.

Finally

Now, let’s put our headline writing formula to the test, try this:

50 Ways to Leave your Lover – yeah it’s a song I know, but it’ll real catchy.  How about “How to lose 2 kilos in 2 weeks”.

All in all, you can’t force your readers to read something that is really boring. They want to be informed and entertained. Make it worth their time. Start with the headline.

Are you hitting your Marketing Objectives?

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marketing tipsIn order for your business to reach its goals, marketing objectives should be implemented.

Many people use objectives and goals interchangeably; a good way to separate them is to plot out an advertising and marketing plan, stick to the course until its completion.

Here are three easy and achievable marketing plan guides that will help you achieve your marketing objectives.

Easy Tips for Hitting your Marketing Objectives

Hit the Target on the Wall

web marketingThink of your marketing objectives as targets that need to be aimed at. Starting a marketing campaign through emails can be a perfect example of this.

The results you get can give you an accurate data on how far or near you are from your goal. You can even set clear cut values like 50 prospects through emails campaign.

Keep it Simple

sales pitchSet for yourself one or two objectives and keep working at them until they are accomplished.

The reason for this is simple, the more objectives you set, the more time and money you need to achieve them, and it’s not practical.

Let’s use an example:

  • Gain 5 new customers by December 15
  • Maintain the purchase frequency of current customers at 7 times a year for the financial year 2014

As you can see, it is a lot easier if you will use this method to track your marketing objectives. The goals are clear cut, which makes fine-tuning your marketing strategies really easy.

Link to Sales

pitchingUltimately, the prime directive of every marketing objectives is to get your solution or product out in the market; translate it to sale and establish good customer relationship. (Repeat customers)This being the case, it is smart to link all your marketing objectives to sales.

You can do this by setting up definitive and specific areas of concern, like for example:

  • Inbound marketing
  • Press releases
  • Social media campaigns

By targeting these areas of concern, you will have a clear cut course of action and can accurately pinpoint what you need to accomplish.

In closing, it is really important that analytics be set up early on, this tool is essential if you want to see the actual statistics of your marketing objectives, whether they are hitting the target or missing them altogether.

More next time!

Timely Blogging Tips

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Hi there!

Blogging can sometimes be cumbersome, especially at some point when you run out of steam, which eventually you will. Trust me, it will happen, even to the best of them. So what will you blog about when this occurs?

Do you have any contingency plan?

sweatingIt always pays to have a backup plan ready for any eventualities, and running out of ideas is something that you really need to watch out for.

Here are some fresh ideas you can pick upon and incorporate in your blogging approach.

Blogging Tips

Blog about News Eventsnews events

Being a business owner entails that you be abreast with the latest news and trends about the industry. You can put this advantage to good use by blogging about what is upcoming and new.

This gives you the opportunity to be a resource person and you can even give your insight about the news event to your readers.

Keep a Keen Sight on Google Trends and Twitter

google trendsObserve what leaders in the industry are referring to or that have a huge number of interest and write about that (knowing that if it’s an appropriate subject like the World Cup, your material won’t possibly rank or likely ever be seen before the attention drops).

Volume wise, you’ll be blogging to entice guests and in case of authorities chatting, you’ll likely be blogging mainly for links so it will have to be more reliable.

Write about changes in the industry, product and services launches, etc.

For example, while an upgrade to Google Chrome may not straightly affect our approach to SEO, it’s relevant by its effect on our website visitors, so it is definitely a topic worth blogging about.product launch

While this might sound a bit cloudy and uncertain, every upgrade that chrome does will definitely have an effect on our approach to online marketing or even to SEO at times. (Algorithms anyone?)

Product and services launches are great topics to blog about, even if these are from your competitors, why? It will absolutely give you the advantage of knowing where your position is as with regards to your competitors.

Blogging about this topic will give your readers insight about (clears throat) how well you can address the competition without sounding all sour and insecure about the whole thing, which if done properly, I believe will result in better audience confidence in you!

There you go, I hope you can incorporate this tip in your blogging approach.

Tell me what you think? You can leave a comment below.

If you want to learn more, ask me now.

Unbeatable Online Marketing Strategies

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Hi there!

If you’re like most internet marketers, you want to be always in the loop regarding the newest and trendiest online marketing strategies.marketing tips

It’s easy to understand why, the online community, most especially those who do their shopping online have become more finicky over the years, thus affecting the way online marketers do their marketing strategies.

 In my ongoing effort help provide what I do believe (based on extensive personal experiences) as the best and most effective marketing strategies, I’ve compiled a list just for you.

 Supreme Marketing Strategies

 Get into Social Media Marketing

social media marketing image 1Who doesn’t own a Facebook account these days? Or a Twitter? Or a Pinterest perhaps? Let’s face it, the influence of social media on our society and life in general has become undeniable.

We look to Facebook for the newest trends or happenings. The same holds true for the rest of these social media networking sites.

 So if you want to be on the forefront of things and have your site up there, visible and attracting traffic, better make use of these platforms now and spread the word out about your item or product.

 Don’t Neglect Content Marketing

content writerCompanies nowadays establish authority and gain the trust of a lot of consumers by continuing to develop and strengthen the value of their content through a variety of programs.

This generally includes appropriate information about the market that provides understanding or enjoyment to any viewers. Doing so allows a company to continuously build relationship with its market and create a faithful following.

 Watch out for Image-Centric Content

If you are a keen observer, you might just have noticed the trend on posting more images (photos) on blog posts and social media sites. In fact, there’s a site that’s solely dedicated to just posting images on the web (Instagram anyone?)article marketing content

On blog posts? The average images should be around 3-4 for articles with 400-500 words in it.  The reason? Easy, it’s a little bit boring just reading plain text in an article. The images serves as breakers and breathers and spice up the overall look of the content.

If you can keep these marketing strategies in every posts and articles you put out, I bet you’ll have a definite success!

Tell me what you think? You can leave a comment below.

For more information, just contact me.