Tag Archives: successful branding

What About the About Us Page?

Hi everyone!

One of the most neglected and probably unnoticed but a great show window to your site is the about us page.

Okay before you go off and start editing what you have scribbled down there, let me give you some excellent pointers on how to structure your about us page.

So without further ado, let’s start the ball rolling.

Here it is:

The about us page

State the Facts

To avoid sounding like you actually are bragging, offer a straightforward description of your achievements, skills and probably even endorsements. Don’t forget to add awards and past successes.

What usually happens is that some people tend to overdo or hype up their about us page. This might actually put off readers especially those discerning and tenured ones.

Ease off on the “gas” and just state the facts as they are. Avoid too much sugarcoating or window dressing.

Who is Your Target Audience?

It’s smart to actually visualize who your readers are going to be. Target your prospective customers. Try to construct an about us page that is geared towards this focus market. Give them the “impression” that they “accidentally” found you.

Just as any other form of media is designed with the viewers in mind, your about us page should speak the language of your visitors.

Get Personal

Getting someone to write the about us page for you may not actually work in your favor because it might come off as sounding stiff and insincere.

Why? Because most probably he will be using the second person’s point of view.

Besides, no one knows what you do or your business better than YOU. So, sit down and start constructing what you want your visitors to know.

Use a conversational and friendly tone, this will attract readers better than by using a corporate type tone. Speak with passion about what your mission is. Always be sincere and imagine addressing just a single reader – in short be personal.

Describe your Values

Your values will immediately inform readers if you are worth doing business with – not just your skills and experiences.

Explain your values. Moreover, if you have a charitable fund drive in your business, mentioned it here as well.

Mentioning it here means this is NOT just all about making yourself filthy rich but that you actually have a program for your corporate social responsibility.

An about us page is your readers’ peek into THE REAL you, so make it count. There it is, when constructing your about us page, it pays to consider all these factors.

If you find this article helpful, you can click the like icon, reblog, share or better still, leave a comment below. Thanks!

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7 Common SEO Mistakes Every Web Marketer Should Never Do

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Hi everyone!

Let’s face it, Search Engine Optimization (SEO) technique is not EASY for everyone. While some guys may be good at it, most of us newbie marketers are left groping in the dark and biting our nails.

Still in keeping with my ongoing objective of helping you out, I’ve recently updated my list of the MOST common SEO mistakes that newbie marketers often do and how to avoid them.

7 Common SEO Mistakes

Keyword Stuffing

This refers to unnaturally padding your blogpost with keywords that may or may not be relevant to the subject at hand.

This is unethical and can often lead to your site’s being flagged down and worse –penalized by major search engines!

Being Spammy

Again, loading your blogpost with keywords but with little content to back it up is like shooting an arrow to the moon.

It’s unrealistic and will get you nowhere.You need to be smart with the use of keywords even if they’re on-topic.

There should be enough word count to make it really count. One word of advice though, be sure that it reads smart and loaded with real info. Word count alone will not cut it as well.

Focusing on Keyword Density

If you’ll notice, there’s already a recurring theme here – the use of keywords. While keywords are really essential it’s not smart to overuse them.

Keyword density refers to the number of times a specific keyword is repeated or appears in a blog post. Don’t aim for a certain number density anymore like what was acceptable a couple of years back.

The search engines are evolving in an effort to weed out the phonies. It is outdated and doesn’t work anymore.

Spamdexing

Spamdexing involves repeating an unrelated phrase or phrases in an effort to trick the search engines.

Well guess what, search engines nowadays have a better way of detecting whether or not the content of a blogpost is relevant to the search term or not.

Beware, the moderators will be inclined to remove you from the search engines when they discover that you are actually spamdexing.

Link-bait-and-switching

Link-bait-and-switching is a technique whereby a link is added to a word and that link leads your reader to something totally unrelated. This is also unethical and will cause your readers to mistrust you.

Not being Patient

“Patience is a virtue” so goes the saying. It’s true. Even with this technological advancement, patience still has its rewards. Proper SEO can’t be established overnight. You need to give time to those web CRAWLERS to find your content and establish your online reputation.

Shallow Content

Always write content with value. Search engines have a way of telling whether what you are actually putting out is all fluff and no real value. Your content must have value to back up the keywords you use.

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Timely Blogging Tips

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Hi there!

Blogging can sometimes be cumbersome, especially at some point when you run out of steam, which eventually you will. Trust me, it will happen, even to the best of them. So what will you blog about when this occurs?

Do you have any contingency plan?

It always pays to have a backup plan ready for any eventualities, and running out of ideas is something that you really need to watch out for.

Here are some fresh ideas you can pick upon and incorporate in your blogging approach.

Blogging Tips

Blog about News Events

Being a business owner entails that you be abreast with the latest news and trends about the industry. You can put this advantage to good use by blogging about what is upcoming and new.

This gives you the opportunity to be a resource person and you can even give your insight about the news event to your readers.

Keep a Keen Sight on Google Trends and Twitter

Observe what leaders in the industry are referring to or that have a huge number of interest and write about that (knowing that if it’s an appropriate subject like the World Cup, your material won’t possibly rank or likely ever be seen before the attention drops).

Volume wise, you’ll be blogging to entice guests and in case of authorities chatting, you’ll likely be blogging mainly for links so it will have to be more reliable.

Write about changes in the industry, product and services launches, etc.

For example, while an upgrade to Google Chrome may not straightly affect our approach to SEO, it’s relevant by its effect on our website visitors, so it is definitely a topic worth blogging about.

While this might sound a bit cloudy and uncertain, every upgrade that chrome does will definitely have an effect on our approach to online marketing or even to SEO at times. (Algorithms anyone?)

Product and services launches are great topics to blog about, even if these are from your competitors, why? It will absolutely give you the advantage of knowing where your position is as with regards to your competitors.

Blogging about this topic will give your readers insight about (clears throat) how well you can address the competition without sounding all sour and insecure about the whole thing, which if done properly, I believe will result in better audience confidence in you!

There you go, I hope you can incorporate this tip in your blogging approach.

Tell me what you think? You can leave a comment below.

If you want to learn more, ask me now.

Unbeatable Online Marketing Strategies

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Hi there!

If you’re like most internet marketers, you want to be always in the loop regarding the newest and trendiest online marketing strategies.

It’s easy to understand why, the online community, most especially those who do their shopping online have become more finicky over the years, thus affecting the way online marketers do their marketing strategies.

In my ongoing effort help provide what I do believe (based on extensive personal experiences) as the best and most effective marketing strategies, I’ve compiled a list just for you.

Supreme Marketing Strategies

Get into Social Media Marketing

Who doesn’t own a Facebook account these days? Or a Twitter? Or a Pinterest perhaps? Let’s face it, the influence of social media on our society and life in general has become undeniable.

We look to Facebook for the newest trends or happenings. The same holds true for the rest of these social media networking sites.

So if you want to be on the forefront of things and have your site up there, visible and attracting traffic, better make use of these platforms now and spread the word out about your item or product.

Don’t Neglect Content Marketing

Companies nowadays establish authority and gain the trust of a lot of consumers by continuing to develop and strengthen the value of their content through a variety of programs.

This generally includes appropriate information about the market that provides understanding or enjoyment to any viewers. Doing so allows a company to continuously build relationship with its market and create a faithful following.

Watch out for Image-Centric Content

If you are a keen observer, you might just have noticed the trend on posting more images (photos) on blog posts and social media sites. In fact, there’s a site that’s solely dedicated to just posting images on the web (Instagram anyone?)

On blog posts? The average images should be around 3-4 for articles with 400-500 words in it. The reason? Easy, it’s a little bit boring just reading plain text in an article. The images serves as breakers and breathers and spice up the overall look of the content.

If you can keep these marketing strategies in every posts and articles you put out, I bet you’ll have a definite success!

Tell me what you think? You can leave a comment below.

For more information, just contact me.

Easy Residual Income Ideas for You

1 Reply

Hi there!

If you’re wondering how to build residual income with zero startup capital, this is for you. There are sources of residual income that don’t require any startup capital at all, all you need is time and a lot of creativity.

Here are some ideas for you.

Residual Income Ideas

Sending Tweets

You might be wondering how tweeting can produce residual income. Well, you can generate some re-occurring earnings from your Twitter posts. For this to work well you’ll need a Twitter account with a lot of involved followers.

There are organizations out there that will pay you to sponsor a twit update to all of your followers. There are even services that will publish the tweets if given the power to do so.

Writing Content

Can you put together a write-up that provides a concept that’s useful to your readers? Consider writing for other websites.

There are some websites that will pay you an advance fee as well as give you the chance of some residual income from the continuous page views that your article produces.

Content is often one of the first re-occurring earnings concepts tried by those just getting their feet wet in making additional money using your laptop or computer.

Blogging

Looking for something a little more versatile, why not try composing your own blog content. This is probably one of the most convenient residual income ideas to begin with.

You can get started for 100 % free on websites like Blogger and Word Press.

Some of them like Blogger even have marketing possibilities designed right into the system. It’s simple, as simple as clicking a few buttons. Keep in mind though, that developing an audience base or following is what will help you earn and sometimes this needs time.

Taking photos

Nowadays having a camera is very common, even if it’s the one on their cellphone. Did you know you can take images and publish them on websites on the market? Some will let you just publish the image and pay you for web page comments when individuals come to see your work.

Online Marketing

There are thousands of different methods to do this. I’ve seen marketing websites that are designed toward a particular item classification with affiliated links to the provider.

One of the most well-known methods individuals started as an online marketer is to be a part of Amazon’s affiliate system.

You can choose the items right off of Amazon’s site and they make a link and some system code for you to duplicate in your web page.

Starting is simple, but like writing a blog, making a system of individuals that want to come to see what you have to provide is where the work is. Once you get there you can generate some of that residual income.

Do you want to start building residual income now?

Join us!

Finding your Marketing Niche

You have the ability to maximize your promotion budget by targeting your preferred prospects. You’ll know exactly where to advertise. You’ll know where to look to discover blogs and related sites that are catering to your industry. This gives you a place to start.
Your web page can then be optimized for Google so that your specialized industry or marketing niche can locate you.
You are able to fine tune your web page to your specialized marketing niche. You can create your site to guide your viewers and help them discover solutions or items that you provide that are particular to the problems that your specialized industry activities.
A defined marketing niche makes it much easier to create ideas for new items or services that inherently appeal to your particular industry.
You have an upper-hand in establishing yourself as a leader in your industry.

Knowing your marketing niche is very important, it will brand you as a very efficient and a very knowledgeable online marketer.

Try to write down and make a list of your most preferred marketing niche now and start formulating your marketing strategy based on the result, you might be surprise at how the good result is going to be.

For more information, please contact us now.

Sales Pitching Tips

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Hey everyone!

If you were able to catch the sales pitch write up awhile back, let me reinforce that with this article. You might be wondering why the follow up? Sale pitching is crucial as it determines whether you will sell or not.

It’s that simple.

Even if you have a not-so-great product but if you know how to sell it, that makes a world of difference.

So to continue with our sale pitching series, here’s a list of things you will definitely need to consider:

Sale Pitching Tips for the Newbie

Be truthful

In an effort to cinch a sale quickly, we sometimes misconstrue (although not necessarily on purpose) some facts about our products. We will make bold claims and try to move heaven and earth about how wonderful our product is. This not a good and will never be a good sales pitching technique.

It pays to be truthful, remember, we’re aiming for repeat customers too, not just a onetime deal, so be truthful.

Be Informative

If you want your sales pitching technique to be effective, you should inform. Inform about the product, its benefits, advantages, why they should patronize it, and anything that will be useful in shedding light about the product.

Interact with the clients

One pitfall to a successful sales pitching is the lack of eye contact or even poor eye contact. Connecting with your clients through eye contact is crucial. They get to see if you’re sincere or not. You make the connection when you look them in the eye.

Also, it’s a prudent advice to ask any question once a fact or information has been shared with the clients. This immediately erases any doubt that might creep in their minds.

Respectfully address any objections

Fact: There will be objections, no doubt about that; there will always be something to differ and to criticize about your product. Knowing how to successfully address an objection respectfully is a sign of a good sales pitching technique.

Be objective when addressing any objections, remember, it’s not personal.

Good sales pitching technique can be practiced and learned until perfected, but always remember one tiny detail, don’t make it sound like one!

For more information, you can contact us.

Financial Freedom through Home Business

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Hello everyone!

Starting a home business is a fast growing pattern online as well as all over the world. House centered business are often more than part-time interests and are frequently serious enterprises, providing individuals with excellent earnings.

Increasingly a lot more individuals, especially middle-agers and parents with children, are choosing home business both offline and online because they are looking for more flexibility and time independence.

Company layoffs, downsizing, increasing economic doubt and shipping jobs international, further contribute to this pattern.

Every year, thousands of men and women leave established, lucrative professions to pursue new possibilities in the booming home business niche – a market that is now gaining professionals, former doctors, CEOs, and others seeking independence and dollars.

Starting a home business is an option for many and it has a huge advantage over a conventional type enterprise as it gives you that time freedom that is so precious nowadays.

Why start a Home Business?

Individual Independence

No need to journey to work. So you have those additional time to restore management of your own lifestyle.

Plus, there is no manager, no outfit rule, no set time-table, and no jousting for position in the office for promotion.

All you need is your personal drive, self-discipline, and time-management abilities.

You get to keep the cash you make as well

It’s a simple principle: the smarter you work, the more cash you can make.

Your earning potential is directly proportional to how you perform.

Soon enough, with a lot of perseverance and effort, a home business can give you true financial independence.

Chance to do what you like

With so many corporations and sectors in a slump, starting your own home business means having the possibility of formulating your very own income generating possibilities.

Less risk

Operating a home business requires lesser capital outlay than a traditional business, or even a franchise does because you get to fine tune the type of business you want to establish with the cash that you have.

More time for loved ones

This is especially important and very true for doting parents who can’t afford to hire a nanny to look after their kids as theirs have a special need.

Less stress

It’s a lot less traumatic to handle the requirements of work and your family when you know you can work to care for a sick child and generally set your own routine.

Opportunities for growth

Being your own manager gives you the chance to wear a lot of hats: sales home executive, marketing expert, strategist, and more.

Improved efficiency

Now that you no longer have to budget efforts and power for travelling or for a series of ineffective conferences, you should have a lot more time to make your business a success.

A creative store

Starting your home business can be an opportunity for you to give birth to your interests and interests and create a money-generating store for your unique and creative talent.

Starting a home business is not an easy proposition, but with enough research and by knowing what you can do best, you can start a venture that will eventually turn into that cash generating machine that you have always dreamed of!

Tips for Effective Branding

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Hello everyone!

Marketing your brand is just as important for small businesses as it is for corporations as well. Indeed, many big businesses try to look more like their small counterparts in order to entice customers that prefer to support small to medium enterprises.

Many business owners already know that branding is essential to their business, but an amazingly large number of them don’t really know why.

They acknowledge the link between effective business and strong branding and desire to develop an item that looks like similar success for themselves.

And they know that branding is not just a company logo or how their company is recognized on the outside.

But too few recognize that effective businesses have this branding at the heart of the company. So much so that in many ways you could almost alternative the word product for business.

Branding is a way of interpreting your company to yourself, your team and your exterior viewers.

It could be called the business’ “identity”, but only on understanding that it represents the primary of what the company is and its principles, not just what it looks and appears to be like.

Here are the tips on how to efficiently apply branding for your company.

Smart and Effective Branding

Define your product

Review the products or services your company offers, determine the space in the marketplace it consumes and research the emotional and logical needs and concerns of your clients.

Your item character should enhance your company, link with your client base and distinguish you in the marketplace.

When developing your product, think of it as a person

Every one of us is an individual whose character is made up of values, principles and reasons that determine who we are and who we connect with.

Our character decides how we act in different situations, how we dress and what we say. Of course for individuals it’s user-friendly and it’s unusual that you even consider what your own character is, but when you’re developing a product it’s vital to have that knowing.

Consider what is driving your business

What does it believe in and what’s its purpose. These things can help set up your emotional item placement and notify the identification and character for emails.

Aim to develop long-term connections with your clients

Don’t sugarcoat what your selling and raise objectives that result in unmet promises, instead create trust with sincere branding — be clear about your business and be true to the product that you carry.

Speak to your clients with a regular tone of voice

It will help strengthen the business’s character and explain what it offers so individuals are exactly aware of what to expect from the products or services.

Branding is as important as your business, in fact, we can even go to the extent to say that your business is dependent on how good and effective your branding campaign is.

Give this tip a try and see where it leads you!

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Steve Mack – The Sensible Online Marketer

Your Digital Marketing Guide

Tag Archives: successful branding

7 Common SEO Mistakes Every Web Marketer Should Never Do

7 Common SEO Mistakes

Keyword Stuffing

Being Spammy

Focusing on Keyword Density

Spamdexing

Link-bait-and-switching

Not being Patient

Shallow Content

Timely Blogging Tips

Blogging Tips

Blog about News Events

Keep a Keen Sight on Google Trends and Twitter

Write about changes in the industry, product and services launches, etc.

Easy Residual Income Ideas for You

Residual Income Ideas

Sending Tweets

Writing Content

Blogging

Taking photos

Online Marketing