Monthly Archives: June 2019

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3 Important SEO Tips You Need to Know

This 2019, there has been a lot of new Search Engine Optimization updates. The ongoing release of Google Algorithm updates is evident. This time, you can not focus on keywords alone to increase your ranking. Nonetheless, keywords are still essential in optimization. And with so much of SEO techniques today, there is just so much to consider.

If you’d like to drive more organic traffic to your website and improve and search ranking without fear of any Google penalties, here are some things to do.

Tip #1

First, remove anything that slows down your website. Page speed is one of the Google Algos that has been causing divert conversion to your website. You need to be aware that page speed is fine to 3 seconds of website loads. The slow-to-use website indicates a user-friendly experience that can provide frustration and discouraging ways for customers to buy or use your product on your website.

Tip #2

Secondly, link to other websites with relevant content. According to Rand Fishkin, link building is one of the fundamental parts of smart search engine optimization. Link building is provided by trackable traffic with value and resource on your website.

Spammy linking is one of what Google monitors, so make sure that your linking site or your website is only relevant to avoid spam linking. It is also important that their content is of value to your service and products.

Keep in mind that a few authoritative links can help you build trust. Than having many poor quality links. Which may be the result of your website authority.

Tip #3

Next note is, write for humans first, search engines second. Not because you are a Search Engine Specialist, you will only write words that will cover your optimization.

Back then SEO technicians only focus on the singular keyword and website ranking. Let’s change that. Please note that the website traffic factor is the engagement to a particular brand, service or product and return of investment.

Focused on content and intent to generate the trust of customers that leads to more quality traffic. Remember that SEO priority is increasing your customer through your skills, and one of them is optimization in writing. Yes, Content is King.

And when it comes to generated trust and credibility with your customers, you can use a strategy to encourage other trustworthy sites to link to you. Here they are determining your content marketing, and you may find it happening to personal branding.

Moving forward after establishing trust and branding. Do not forget to properly set up a proper Google Analytics to check or lever your standing on content on your landing page. Write unique and relevant meta descriptions to every page.

And usage of readable and meaningful URLs is necessary to customer acquisition. A readable URL is easy to remember URL. This is so, it’s easy to remember the page of your customers that are shopping on your website.

Also use keywords in every image placed in the backend because as soon as a product page is up, there is a Google Images that you can also rank. Images are also optimized and are also in the Search Engine. By this, do not forget about social media sites. Here you will Build momentum with social signals.

There can be more factors of creating & publishing unique content will consistently improve your rankings and provide more organic traffic to your website.

remarketing flowchart

Is Your Remarketing Campaign not Working?

If you feel that your digital marketing strategy is getting stagnant then don’t forget that we can always do re-marketing. Remember that re-marketing is one of the most effective ways to bring back your site visitors.

Re-marketing provides an opportunity to reclaim the conversions that have been closed. Also, it can retrieve the website visitors that sometimes had indicated interest in your service or product.

As a marketer, you may also put your shoes on your customers’ shoes. Keep in mind that you are a customer too. What do you want on a website and why do you return?

And as a marketer, it is possible that the expected conversion rate is a bit higher. And keep in mind that, what is more important, is to improve the conversion rate and what the critical errors of re-marketing are that it reduces the number of results to your campaign.

Get the Re-marketing Process Right

It’s a dilemma that many marketers do not know how to do the re-marketing process properly. Especially many of the great conversions have come from this campaign. But do not worry because there is a lot of effective process to re-marketing.

Typically, the re-marketing campaign is a playbook that will target targeted visitors to go to the root domain (www.rootdomain.com) within 30 days. And instead of refining the audience for a larger CTR (click through rate) and conversion rate, Many marketers take the A / B test without doing the process right.

And this does not help because before solving the problem to re-marketing. Marketers end up to a result of thinking “maybe because I did not have A / B testing, that’s why the result is low” or maybe you think there’s not enough banners in different sizes. But these are not the real reasons why your website is not converting.

Conversion Rate

It is possible that the conversion rate does not increase because, one, your readers don’t know you or your brand. And two, its because re-marketing can’t be unspecific especially in URL. And you can not just focus on a root domain.

Targeting a specific URL is a big mistake. It is not just the setting up of Facebook Pixel and the checking of blogs within the websites.

But it’s more helpful to know where and what web pages the visitors have the most visited product or service on your website. This can be done with the right trackers such as Pixel and GA Scripts.

In this process, Use your trackers to find the visitors of your website that almost avail of your product or service. Then narrow down an audience that you can target to move through re-marketing leads. After going through the list, you may supply A / B testing.

Existing Customers

You may also be re-targeting your existing customers and re-use your services or products again. At this point, we target by visit frequency. They can offer you what’s new to your website, or discount your product or service patronage. Remember to avoid Factor up fatigue and your patrons.

This can be done using various tools like AdEspresso. With this tool, you can set how frequent a specific customer can see an ad that is set to. Always remember to always meet the required details when setting up a re-marketing campaign and have precise targets.

This way you make your re-marketing campaign can be more conversant.