Monthly Archives: June 2019

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3 Good Reasons Why No One Is Reading Your Blog

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There are many reasons why the blog is not immediately visible on the world wide web.

Reason #1

One of these reasons is that you just launched the blog. Because not all of your readers can easily see your writings.

Often it is necessary to build a blog audience by creating more blogs with credibility and a reputable source of information to widen the reach and make your readers feel confident in your writing.

Creating a blog is not necessarily easy, but, the beauty of blogging is that you build your credibility as a writer. Being a blogger is not easy nor if you think its a walk in the park. There will be many who will believe in your story, moved by quotes, or even bash it.

Yet whatever the reader you have, you will feel your blog’s reward as it may be sponsorship of whatever products, and this also is an indication that your followers’ network is expanding and you have more readers.

Reason #2

Your blog may also be optimized so it will not immediately appear in the SERP (Search Engine Result Page). Often your writing is for an inbound marketing tool that has a direct tie to search.

So it is better than a blog is tied up in your marketing plan. Because each of what you write is also a page on your website that can be indexed. And because of this, your blog may be easier to search. In fact, your blog may cause 45% or more traffic to your website.

And not just about everything will end. As long as your topic is written to help many readers or searchers, it will continue to drive traffic to your website. Especially if the content creation follows with SEO best practice.

Alright… You can also write but is not building audiences, and perhaps, no one knows that your blog exists?

Reason #3

Blogging is one of the activities of the major skill marketing people have. So if you want to see your blog on search engines, remember to think like marketers; that your blog is one of those who enrich the company and the only unique product you have.

So it is very necessary to be effective and promote blogs through social media sites. And do not forget, to always include a website link or introduce your website to every blog you write. And if you think that other links can help other than your website, please do not hesitate to put these links.

Here you gain something that makes your readers feel good about, which also they often affirm. So do not overlook using social buttons in your blogs. They are really helpful.

There are more reasons to be such as, you are not using an encouraging email subscription to your blogs? There may be RSS subscribers that may be available to your readers from email readers.

You may be only blogging about yourself? This is possible but more effective with influencer people. Avoid boring and no target audience content. All of this is unnecessary in your blog to be avoided and will start writing useful and helpful to your readers.

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3 Important SEO Tips You Need to Know

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This 2019, there has been a lot of new Search Engine Optimization updates. The ongoing release of Google Algorithm updates is evident. This time, you can not focus on keywords alone to increase your ranking. Nonetheless, keywords are still essential in optimization. And with so much of SEO techniques today, there is just so much to consider.

If you’d like to drive more organic traffic to your website and improve and search ranking without fear of any Google penalties, here are some things to do.

Tip #1

First, remove anything that slows down your website. Page speed is one of the Google Algos that has been causing divert conversion to your website. You need to be aware that page speed is fine to 3 seconds of website loads. The slow-to-use website indicates a user-friendly experience that can provide frustration and discouraging ways for customers to buy or use your product on your website.

Tip #2

Secondly, link to other websites with relevant content. According to Rand Fishkin, link building is one of the fundamental parts of smart search engine optimization. Link building is provided by trackable traffic with value and resource on your website.

Spammy linking is one of what Google monitors, so make sure that your linking site or your website is only relevant to avoid spam linking. It is also important that their content is of value to your service and products.

Keep in mind that a few authoritative links can help you build trust. Than having many poor quality links. Which may be the result of your website authority.

Tip #3

Next note is, write for humans first, search engines second. Not because you are a Search Engine Specialist, you will only write words that will cover your optimization.

Back then SEO technicians only focus on the singular keyword and website ranking. Let’s change that. Please note that the website traffic factor is the engagement to a particular brand, service or product and return of investment.

Focused on content and intent to generate the trust of customers that leads to more quality traffic. Remember that SEO priority is increasing your customer through your skills, and one of them is optimization in writing. Yes, Content is King.

And when it comes to generated trust and credibility with your customers, you can use a strategy to encourage other trustworthy sites to link to you. Here they are determining your content marketing, and you may find it happening to personal branding.

Moving forward after establishing trust and branding. Do not forget to properly set up a proper Google Analytics to check or lever your standing on content on your landing page. Write unique and relevant meta descriptions to every page.

And usage of readable and meaningful URLs is necessary to customer acquisition. A readable URL is easy to remember URL. This is so, it’s easy to remember the page of your customers that are shopping on your website.

Also use keywords in every image placed in the backend because as soon as a product page is up, there is a Google Images that you can also rank. Images are also optimized and are also in the Search Engine. By this, do not forget about social media sites. Here you will Build momentum with social signals.

There can be more factors of creating & publishing unique content will consistently improve your rankings and provide more organic traffic to your website.

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Is Your Remarketing Campaign not Working?

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If you feel that your digital marketing strategy is getting stagnant then don’t forget that we can always do re-marketing. Remember that re-marketing is one of the most effective ways to bring back your site visitors.

Re-marketing provides an opportunity to reclaim the conversions that have been closed. Also, it can retrieve the website visitors that sometimes had indicated interest in your service or product.

As a marketer, you may also put your shoes on your customers’ shoes. Keep in mind that you are a customer too. What do you want on a website and why do you return?

And as a marketer, it is possible that the expected conversion rate is a bit higher. And keep in mind that, what is more important, is to improve the conversion rate and what the critical errors of re-marketing are that it reduces the number of results to your campaign.

Get the Re-marketing Process Right

It’s a dilemma that many marketers do not know how to do the re-marketing process properly. Especially many of the great conversions have come from this campaign. But do not worry because there is a lot of effective process to re-marketing.

Typically, the re-marketing campaign is a playbook that will target targeted visitors to go to the root domain (www.rootdomain.com) within 30 days. And instead of refining the audience for a larger CTR (click through rate) and conversion rate, Many marketers take the A / B test without doing the process right.

And this does not help because before solving the problem to re-marketing. Marketers end up to a result of thinking “maybe because I did not have A / B testing, that’s why the result is low” or maybe you think there’s not enough banners in different sizes. But these are not the real reasons why your website is not converting.

Conversion Rate

It is possible that the conversion rate does not increase because, one, your readers don’t know you or your brand. And two, its because re-marketing can’t be unspecific especially in URL. And you can not just focus on a root domain.

Targeting a specific URL is a big mistake. It is not just the setting up of Facebook Pixel and the checking of blogs within the websites.

But it’s more helpful to know where and what web pages the visitors have the most visited product or service on your website. This can be done with the right trackers such as Pixel and GA Scripts.

In this process, Use your trackers to find the visitors of your website that almost avail of your product or service. Then narrow down an audience that you can target to move through re-marketing leads. After going through the list, you may supply A / B testing.

Existing Customers

You may also be re-targeting your existing customers and re-use your services or products again. At this point, we target by visit frequency. They can offer you what’s new to your website, or discount your product or service patronage. Remember to avoid Factor up fatigue and your patrons.

This can be done using various tools like AdEspresso. With this tool, you can set how frequent a specific customer can see an ad that is set to. Always remember to always meet the required details when setting up a re-marketing campaign and have precise targets.

This way you make your re-marketing campaign can be more conversant.