Category Archives: online marketing tips

facebook advertising

An Easy Guide to Facebook Advertising

Almost 2.3 billion people are using Facebook every month. And 1.6 billion people use Facebook every day. That said, Facebook is one of the most extensive networks and marketing across the social media world and search engines.

There are many opportunities that can be used by marketers to get big sales in Ads Manager. It can also increase organic efforts. And as such, Facebook has a variety of paid ad options available. And the ads have three elements;

CAMPAIGN – Here, are all the projects or more popular in the campaign. In this Tab, you’ll see the air campaign set in your ads.

AD SETS – Here set the separate audience, demographics or different characteristics of an individual you want to target and set in your campaign.

and the final element is

ADS – here are all ad sets you’ll see live. In this element, you can set color, design, and check your live campaign on this area that you want to set on Facebook.

These three are the essential terminology and procedure for creating your ad.

Now, let’s go to ad creation with Ads Manager

Many different paid ads can be used on Facebook. The first thing to do is to log on the page. Logging in the page, when no ads created, the dashboard will be empty. And if there are campaigns, you’ll find the performance dashboard and you’ll see a list of the results of your campaigns, Ad sets, and ads.

Creating a new campaign, ad set, or ad through Facebook Ad Manager is as easy as clicking the “CREATE” button. It is located on the far left below the Campaigns Tab.

Like any other social media or marketing campaign, Ads Manager will set your goal in a campaign. And by doing so, the Ads Manager objective is prompted. You can choose 11 objectives. And this list will cover brand awareness until up to an app installed in your campaign. And this can and possibly also cause huge traffic to your website or social media. And be sure to use Tracking URL parameters to track your ad conversion.

Choosing the objective of your campaign is consistent with what you want to promote. You may use a marketing automation tool in specified URLs.

Then go to select an audience. At this point, your target audience is configured. And may narrow in location, age, gender, and etc, The more efficient and focused of your audience on Ads, the better to likely target your specified audience. You can also select Custom Audience. But this is effective for those with Facebook Pixel. And may even try using a Look-A-Like Audience in a campaign.

No matter what you have selected and created Audience with your ad. Remember, you may use this audience again. Because it’s already saved and to avoid setting up the same audience. Then you may set your budget.

The budget set may vary from Daily budget (a budget with a ceiling in a day) and a Lifetime budget (that is set to the specific amount of bid and time you want to run the ads).

After this is set the parameters of the ads in the schedule. You can also set the bid for objective, clicks, or impressions. But if you do not want to, you can set a bid based on the behavior you have aimed for. And then you can choose between two divisions. The Standard will show ads throughout the day and Accelerated quickly out of your ad time sensitive.

Then move on to Create your Ad. Going back to your campaign objective. Because Ads options have different formats, choose the best format to correspond to your objective. This includes links that you can either display as a single image ad. And the Carousel with a multi-image ad with three to five scrolling images and no additional cost.

After these, you may select the best Ad type. You can choose from the Desktop News Feed option, Mobile News Feed, and to Desktop Right Column.

And at last! You are all set.

Facebook Ads is one of the most extensive social media marketing tools. It has a Reporting tab to see the performance of every campaign you launch in. It is widely available for everyone and it is easy to use especially for those who are beginning to use Ads Manager.

blogging image

3 Good Reasons Why No One Is Reading Your Blog

There are many reasons why the blog is not immediately visible on the world wide web.

Reason #1

One of these reasons is that you just launched the blog. Because not all of your readers can easily see your writings.

Often it is necessary to build a blog audience by creating more blogs with credibility and a reputable source of information to widen the reach and make your readers feel confident in your writing.

Creating a blog is not necessarily easy, but, the beauty of blogging is that you build your credibility as a writer. Being a blogger is not easy nor if you think its a walk in the park. There will be many who will believe in your story, moved by quotes, or even bash it.

Yet whatever the reader you have, you will feel your blog’s reward as it may be sponsorship of whatever products, and this also is an indication that your followers’ network is expanding and you have more readers.

Reason #2

Your blog may also be optimized so it will not immediately appear in the SERP (Search Engine Result Page). Often your writing is for an inbound marketing tool that has a direct tie to search.

So it is better than a blog is tied up in your marketing plan. Because each of what you write is also a page on your website that can be indexed. And because of this, your blog may be easier to search. In fact, your blog may cause 45% or more traffic to your website.

And not just about everything will end. As long as your topic is written to help many readers or searchers, it will continue to drive traffic to your website. Especially if the content creation follows with SEO best practice.

Alright… You can also write but is not building audiences, and perhaps, no one knows that your blog exists?

Reason #3

Blogging is one of the activities of the major skill marketing people have. So if you want to see your blog on search engines, remember to think like marketers; that your blog is one of those who enrich the company and the only unique product you have.

So it is very necessary to be effective and promote blogs through social media sites. And do not forget, to always include a website link or introduce your website to every blog you write. And if you think that other links can help other than your website, please do not hesitate to put these links.

Here you gain something that makes your readers feel good about, which also they often affirm. So do not overlook using social buttons in your blogs. They are really helpful.

There are more reasons to be such as, you are not using an encouraging email subscription to your blogs? There may be RSS subscribers that may be available to your readers from email readers.

You may be only blogging about yourself? This is possible but more effective with influencer people. Avoid boring and no target audience content. All of this is unnecessary in your blog to be avoided and will start writing useful and helpful to your readers.

digital marketing

Changes in Digital Marketing this 2019

Hi there!

Change is the most constant thing the world, and digital marketing won’t and definitely has been changing over the past few years.

This year alone, there has been a great deal of changes in digital marketing, especially in Google. This is because there are countless of websites being made that are focused on the new technological upgrade.

Here are the changes in digital marketing in 2019 you might need to deliberately consider

1. Blogging Won’t Cultivate Optimization Alone

Since Google started they have been nut picking content. Google is pickier on the substance of content on pages on every website. It would be more difficult to extract more content since there are billion of the website indexed on Search Engines. So the key would be, give more time revising old content and be crispier in new content.

2. Algorithm updates are more intricate than ever

The best thing about algorithm intricacy is that Google is more conscious of spammy links. Given that said, Google is too a great extent mindful of user hits, bounce rate, click through rate and appealing content. To top it off, Google algorithm is more about understanding the users’ experience.

3. One Channel is enough

One could be a handful, but these days, one channel can provide a massive way to acquire users or customers. Consequently, due to growth in digital marketing more platforms are inclined to growth hacking.

This means a digital marketing tool that stands as one platform can provide you with more than 3 channels (your email, preferred social media and more), and this can give monumental growth in digital marketing.

4. Focus on original content type and different Search Engine

Ranking in Google may take forever especially if you are conventionally based on technical SEO.

An example of this is your blog pages. And if you focus on blogs to get more traffic, try to convert your text type blog to audio which is a podcast or a less intense search engine. Don’t concentrate all efforts on Google alone. Though it provides more tools to use for your optimization don’t draw a line to a less saturated search engine and make use of them to your advantage in optimization.

Giving a much clearer picture of using a less intense search engine is using new channels potentially get new customers, a new engagement, new hits, new audience and more!

5. Search Engine is diversely changed

Voice Search! Yes. Google is more into voice search. The little microphone on the sidebar is too powerful whereas due to headsets, people are more likely searches through voice search in Google. Not only that, there are more and more users searching through devices like Google Home, Echo from Amazon and smartphones.

Most SEO doesn’t like voice search. One of the reasons is it doesn’t matter to voice search if a page is in number one rank in Google or search engines. Therefore, search appearance doesn’t matter on this part as long as voice search provides and read out loud your content. Thus, it can bring down the conversion rate of a page.

To sum it all up, digital marketing optimization efforts from the previous years may not work this year. Digital Marketing in 2019 is a year to start anticipating a refined technology to engage in a broader channel and fresher content.

private blog network

Are Private Blog Networks (PBNs) Worth It In 2019

Hi there!

Due to extensive change in Search Engine Algorithm updates this 2019, would Private Blog Networks (PNBs) still works as a tactic for digital marketers?

Why PBN?

Private blog networking is a strategy of a digital marketer to develop and acquire links. But don’t get deluded by how many links it acquires, because Private Blog Networking is mostly used by gray hatters in digital marketing.

A bigger characterization of establishing and ensuring a network through PBNs may potentially involve expenses. Roughly it may cost from $50 to $500 altogether with hosting and content.

Meanwhile proceeding to construct PBN could be dilatory. Yes, PBNs faithfully can increase backlinks from websites.

Suppose you’re managing to assemble a network of 10 sites which may take half of the day to discover the ten qualified spaces. Conjunctive to the qualified area must have a Trust Flow of 15 which establishes a Domain Authority of 15. Spontaneously this will correspond to the more sites to assemble the bigger portion of the domain authority disposed of.

Since you’ve verified 10 sites, you presently need to set them up. It will take you 2-4 hours to discover web has and prepare the destinations for advancement. Lower metric space is worthy in the event that it has applicable Topical Trust Flow Topics.

You at that point need to build up the site by making all the important pages, discovering subjects, composing/redistributing content, introducing modules, and making the site’s look ordinary.

In the event that you need to be additionally protected, you may likewise need to make social records for each site. Comparing to assembling 10 sites which may take 36 hours and more, this procedure may only take 3-4 hours in total.

This additionally doesn’t consider any sort of facilitating or hacking issues you may experience. The modest web has frequently left businesses with no notice and have shocking uptime. Managing these issues can be a genuine time executioner.

Subsequently, you may outsource the major proportion of the steps. But then again, it undoubtedly requires expenses and will take time to get an ROI.

And since it involves money, base on the niche of the business, 30% of the click-through rate increases, prospecting lead is equaled to 5% and inbound link to a new customer to 21%. Yet all this would take half a year or more over a year to reach first-page ranking. This type of private blog network could be prudent in time, effort and money.

But don’t be rattled since there is a white hat public blogging networking, rather than investing to PBN which a distinct mode is investing in organic SEO.

A complete and great deal of organic or white hat SEO is a recall to accomplish a great deal with $500, however, this is additionally contributed a ton of perspiration value. There are two different ways to put resources into SEO outside of PBNs:

Genuine Backlinks which absolutely uncommon for an SEO crusade to prevail without backlinks. Yet, since you aren’t utilizing PBNs, you should concentrate on procuring genuine backlinks. “Genuine” backlinks originate from sites that have traffic and that you don’t have publication caution on. There are three different ways to get genuine backlinks:

  • Through advancing your substance by means of effort
  • Through distributing visitor posts
  • Through purchasing situation or Search Engine Marketing (SEM)

Content-driven SEO techniques will stand the test of time. In addition to the fact that content are driven systems the most secure, yet they are really the most adaptable connection obtaining model.

On the off chance that you had $28k to spend, you ought to put 80% of it into making join commendable content resources. To put it plainly, that implies making significant SEO content that is superior to industry guidelines.

If you liked this article be sure to push that like icon and share it as well.

blogging

5 Killer Reasons Why You Still Need to Blog

Hi there!

As time extends innovatively through infomatics and sociology, people tend to lean towards socialization.

That being said, people are more inclined to social activities, and one of the foremost platform to impart this is through blogging. Subsequently, there’s a lot a reason why you need to blog.

Here are some points why.

1. Blogs form Part for Measuring Acquisition

Utilizing a blog is a key fundamental of content for advertising to engage well. Particularly for brands who impart free products and vouchers, which are more acknowledged of returning customers or audience.

In light of the fact, that there’s a reputable network occurring among you and the customer. Individuals interchange their time, and perhaps their sharing ability, efficiency, insight, and engaging substance.

2. You can Rehash Original Posts on Your Blog

Blogs are an important tool to share clients’ accounts. Social proofs to your accounts and product pages can build the conversion rates by 20-30 %. You can utilize social platforms to pull out more content to your blog that has been made by your supporters via web-based networking or social media platforms.

Attributes and testimonials could go far toward individuals to partake and comprehend your brand to part take to their lives. Or then again you can compose contextual investigations, and or individual research, that recount to your brand or persona’s story through the eyes of your customer and help them.

3. Your Competitors are Doing it, so you should too

Brands with zero visibility on social platforms make no revenue. If you’re not an advocate of writing, well, look closer to your competing brand. If they are blogging, you ought to be as well.

At some point, a healthy rival won’t hurt. What’s more, always post content that is significant to your clients. Regardless of whether just a piece of your blog is ever perused, if what you distribute is great, it will improve peoples inclination towards what you established.

4. Be Wherever your Audience or Followers are

Businesses want to be able to convey and reach audiences on whichever channel they choose at any time.

As digital marketing expands, so does the consumer’s journey to businesses they engage with. Social platforms may be the most popular way consumers interact with, yet the blog is still the place they’ll go to if they want to do some deep dive information about products and services.

Blogs are the best place to facilitate useful and informative content, to maintain long-term costumers and services.

The more blogs the more chances to provide informative, useful content. The more you this, the more visible you are too. If you are able to partner with influencers, this will add authenticity and credibility and saves time in content creation.

5. Blogs Give Commendation and Compliment the social channels

Blog content can disseminate into segments to socialize on different channels. You can give a portion of content from your blog on social media which presents as a teaser or introduction of products.

This way, blogs will allow your business to exist on search engine and social channels. Hot topics being discussed on social media can be expanded on articles on the blog. Social channels are notoriously hungry for content, disseminating articles, infographics, and interviews from the blogs which subsequently make for great fillers in media and digital world.

If you have any questions, suggestions or reactions on this topic, please leave a comment below.

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online marketing

Online Marketing Update for 2019

Hi there!

A lot has happened since I last updated this blog site. It took me a long time to add helpful content for one reason or another and that’s my bad.

Moving forward I will (hopefully) aim to provide new topics relevant to online or digital marketing every week.

Here’s one.

Keep reading!

It’s 2019 so what’s the latest update as far as online marketing is concerned?

ONLINE MARKETING UPDATE

But before that, let’s do a refresher on the subject “online marketing”

“Online marketing is a set of tools and methodologies used for promoting products and services through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet.” – techopedia.com https://www.techopedia.com/definition/26363/online-marketing

Let’s Refresh our Strategy

BUILT TRUST

It’s still important as always to build trust. This is where all successful online transactions are made from. Building trust is not an easy feat. It takes a considerable amount of time to achieve. Growing your brand goes hand in hand with building your trust.

So how do you build trust? It’s always one to one. One transaction at a time. A single communication can either build you up or destroy you. Here’s my takeaway on this.

  • Provide Valuable Content
  • Share Trustworthy Links
  • Be Consistent

OFFER VALUE

If you want to stay on top and ahead of the pack, then don’t forget to ALWAYS offer value.

Offering value in marketing means “going the extra mile” .

“The good news is that you can provide this value with something as simple as an insightful, informative blog post or podcast that helps them solve a problem. You offer this value for free and with no strings attached to begin a healthy and mutually beneficial relationship.” – dummies.com

ENGAGE

It pays a lot to know what stage or journey your customer is on. Effective engagement will result in guiding him further into the funnel.

Your engagement is vital every step of the way, whether answering his queries, offering insights or even as simple interaction will ultimately build a lasting bond.

Now as far as updates is concerned, the most obvious is with how quickly technology has improved to make it easier for any online marketer to avail of this for his advantage.

Mobile vs Desktop

Just this year, mobile has overtaken the more traditional desktop in terms of usage and connectivity.

Screen grab from stonetemple.com

mobile vs desktop

This clearly shows that technology is within everyone’s reach and can be accessed practically for online marketing purposes.

My takeaways this article?

  • Go the extra mile for your leads
  • Be truthful
  • Leverage the use of your mobile devices.

 

See you next blog!

If you have any questions, comments or suggestions, please don’t hesitate to fill out the box provided for below!

Cheers!

fresh content

3 Tips on How to Come Up with Fresh Content Always

Sometimes it can be a bit frustrating thinking of ways on how to generate new ideas especially this early in the year.

The challenge is compounded if you are into content marketing as it requires a boatload of content. Thankfully there’s a lot of strategies to implore to be able to achieve this goal – fresh content.

Here’s 3 of the most common ways.

Write Better by using Popular Tools to Find Posts

This is my go-to system for discovering which contents are driving activity on famous sites. Since I mainly write about online marketing strategies, and SEO techniques, I might take a peek at SEOMOZ and BUZZSUMO as they normally cover these points.

When you invest enough energy by using this approach, you begin to discover which content get a larger number of views than others.

Since I know this subject merits focusing (regarding potential activity), I can make sense of how to cover this theme in an alternate and better way. For example I can take their posts and improve them. Transform great substance into astounding substance.

Rewrite Titles to Fit Your Subject or Niche

This technique functions admirably both as an independent system and in conjunction with #1. It can help you with conceptualizing ideas without any preparation, or thinking of a stronger headline for an existing content idea.

Visit well known posts on popular sites and see which ones catches your fancy. Remember the points of these posts don’t have on be remotely like yours – in light of the fact that you will transform them to influence it to fit your subject at any rate.

Caution: Do not utilize the titles word-for-word. This isn’t alright. The thought isn’t to duplicate that title, yet rather to utilize it as motivation for your own feature.

Test Two Potential Titles

This idea is best when joined with #1 or #2 above.

I find that when I’ve been taking a shot at a subject for some time, I have a tendency to get a bit of a tunnel vision. In the wake of thinking of many potential subjects and features, it can be hard to pinpoint which ones are really the most convincing!

This is the place here it helps to have an outsider. Once you’ve ordered a rundown of titles, concoct a substitute title for each post.

I’ll ask a colleague or a partner and pitch them the two choices. I request that they run with their gut, and pick the one that instantly catches their attention – not the title that is the smoothest or that they figure they should like best.

One last note: I’m not proposing – in any capacity, shape or frame – that you find mainstream posts and plagiarize them. Your objective isn’t to simply go over or disgorge content that is now out there.

What you are doing is getting a glimpse of which subjects and feature approaches are proven effective. In case you’re pitching an outstanding site for a visitor post, you’ll need to realize what kinds of points and features they normally utilize.

In case you’re composing a post for your own site, you’ll need to perceive what sorts of points and features normally get the most footing in your niche.

As it were, you need to discover what’s as of now working, and utilize that as your motivation.