Category Archives: online marketing tips

private blog network

Are Private Blog Networks (PBNs) Worth It In 2019

Hi there!

Due to extensive change in Search Engine Algorithm updates this 2019, would Private Blog Networks (PNBs) still works as a tactic for digital marketers?

Why PBN?

Private blog networking is a strategy of a digital marketer to develop and acquire links. But don’t get deluded by how many links it acquires, because Private Blog Networking is mostly used by gray hatters in digital marketing.

A bigger characterization of establishing and ensuring a network through PBNs may potentially involve expenses. Roughly it may cost from $50 to $500 altogether with hosting and content.

Meanwhile proceeding to construct PBN could be dilatory. Yes, PBNs faithfully can increase backlinks from websites.

Suppose you’re managing to assemble a network of 10 sites which may take half of the day to discover the ten qualified spaces. Conjunctive to the qualified area must have a Trust Flow of 15 which establishes a Domain Authority of 15. Spontaneously this will correspond to the more sites to assemble the bigger portion of the domain authority disposed of.

Since you’ve verified 10 sites, you presently need to set them up. It will take you 2-4 hours to discover web has and prepare the destinations for advancement. Lower metric space is worthy in the event that it has applicable Topical Trust Flow Topics.

You at that point need to build up the site by making all the important pages, discovering subjects, composing/redistributing content, introducing modules, and making the site’s look ordinary.

In the event that you need to be additionally protected, you may likewise need to make social records for each site. Comparing to assembling 10 sites which may take 36 hours and more, this procedure may only take 3-4 hours in total.

This additionally doesn’t consider any sort of facilitating or hacking issues you may experience. The modest web has frequently left businesses with no notice and have shocking uptime. Managing these issues can be a genuine time executioner.

Subsequently, you may outsource the major proportion of the steps. But then again, it undoubtedly requires expenses and will take time to get an ROI.

And since it involves money, base on the niche of the business, 30% of the click-through rate increases, prospecting lead is equaled to 5% and inbound link to a new customer to 21%. Yet all this would take half a year or more over a year to reach first-page ranking. This type of private blog network could be prudent in time, effort and money.

But don’t be rattled since there is a white hat public blogging networking, rather than investing to PBN which a distinct mode is investing in organic SEO.

A complete and great deal of organic or white hat SEO is a recall to accomplish a great deal with $500, however, this is additionally contributed a ton of perspiration value. There are two different ways to put resources into SEO outside of PBNs:

Genuine Backlinks which absolutely uncommon for an SEO crusade to prevail without backlinks. Yet, since you aren’t utilizing PBNs, you should concentrate on procuring genuine backlinks. “Genuine” backlinks originate from sites that have traffic and that you don’t have publication caution on. There are three different ways to get genuine backlinks:

  • Through advancing your substance by means of effort
  • Through distributing visitor posts
  • Through purchasing situation or Search Engine Marketing (SEM)

Content-driven SEO techniques will stand the test of time. In addition to the fact that content are driven systems the most secure, yet they are really the most adaptable connection obtaining model.

On the off chance that you had $28k to spend, you ought to put 80% of it into making join commendable content resources. To put it plainly, that implies making significant SEO content that is superior to industry guidelines.

If you liked this article be sure to push that like icon and share it as well.

blogging

5 Killer Reasons Why You Still Need to Blog

Hi there!

As time extends innovatively through infomatics and sociology, people tend to lean towards socialization.

That being said, people are more inclined to social activities, and one of the foremost platform to impart this is through blogging. Subsequently, there’s a lot a reason why you need to blog.

Here are some points why.

1. Blogs form Part for Measuring Acquisition

Utilizing a blog is a key fundamental of content for advertising to engage well. Particularly for brands who impart free products and vouchers, which are more acknowledged of returning customers or audience.

In light of the fact, that there’s a reputable network occurring among you and the customer. Individuals interchange their time, and perhaps their sharing ability, efficiency, insight, and engaging substance.

2. You can Rehash Original Posts on Your Blog

Blogs are an important tool to share clients’ accounts. Social proofs to your accounts and product pages can build the conversion rates by 20-30 %. You can utilize social platforms to pull out more content to your blog that has been made by your supporters via web-based networking or social media platforms.

Attributes and testimonials could go far toward individuals to partake and comprehend your brand to part take to their lives. Or then again you can compose contextual investigations, and or individual research, that recount to your brand or persona’s story through the eyes of your customer and help them.

3. Your Competitors are Doing it, so you should too

Brands with zero visibility on social platforms make no revenue. If you’re not an advocate of writing, well, look closer to your competing brand. If they are blogging, you ought to be as well.

At some point, a healthy rival won’t hurt. What’s more, always post content that is significant to your clients. Regardless of whether just a piece of your blog is ever perused, if what you distribute is great, it will improve peoples inclination towards what you established.

4. Be Wherever your Audience or Followers are

Businesses want to be able to convey and reach audiences on whichever channel they choose at any time.

As digital marketing expands, so does the consumer’s journey to businesses they engage with. Social platforms may be the most popular way consumers interact with, yet the blog is still the place they’ll go to if they want to do some deep dive information about products and services.

Blogs are the best place to facilitate useful and informative content, to maintain long-term costumers and services.

The more blogs the more chances to provide informative, useful content. The more you this, the more visible you are too. If you are able to partner with influencers, this will add authenticity and credibility and saves time in content creation.

5. Blogs Give Commendation and Compliment the social channels

Blog content can disseminate into segments to socialize on different channels. You can give a portion of content from your blog on social media which presents as a teaser or introduction of products.

This way, blogs will allow your business to exist on search engine and social channels. Hot topics being discussed on social media can be expanded on articles on the blog. Social channels are notoriously hungry for content, disseminating articles, infographics, and interviews from the blogs which subsequently make for great fillers in media and digital world.

If you have any questions, suggestions or reactions on this topic, please leave a comment below.

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online marketing

Online Marketing Update for 2019

Hi there!

A lot has happened since I last updated this blog site. It took me a long time to add helpful content for one reason or another and that’s my bad.

Moving forward I will (hopefully) aim to provide new topics relevant to online or digital marketing every week.

Here’s one.

Keep reading!

It’s 2019 so what’s the latest update as far as online marketing is concerned?

ONLINE MARKETING UPDATE

But before that, let’s do a refresher on the subject “online marketing”

“Online marketing is a set of tools and methodologies used for promoting products and services through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet.” – techopedia.com https://www.techopedia.com/definition/26363/online-marketing

Let’s Refresh our Strategy

BUILT TRUST

It’s still important as always to build trust. This is where all successful online transactions are made from. Building trust is not an easy feat. It takes a considerable amount of time to achieve. Growing your brand goes hand in hand with building your trust.

So how do you build trust? It’s always one to one. One transaction at a time. A single communication can either build you up or destroy you. Here’s my takeaway on this.

  • Provide Valuable Content
  • Share Trustworthy Links
  • Be Consistent

OFFER VALUE

If you want to stay on top and ahead of the pack, then don’t forget to ALWAYS offer value.

Offering value in marketing means “going the extra mile” .

“The good news is that you can provide this value with something as simple as an insightful, informative blog post or podcast that helps them solve a problem. You offer this value for free and with no strings attached to begin a healthy and mutually beneficial relationship.” – dummies.com

ENGAGE

It pays a lot to know what stage or journey your customer is on. Effective engagement will result in guiding him further into the funnel.

Your engagement is vital every step of the way, whether answering his queries, offering insights or even as simple interaction will ultimately build a lasting bond.

Now as far as updates is concerned, the most obvious is with how quickly technology has improved to make it easier for any online marketer to avail of this for his advantage.

Mobile vs Desktop

Just this year, mobile has overtaken the more traditional desktop in terms of usage and connectivity.

Screen grab from stonetemple.com

mobile vs desktop

This clearly shows that technology is within everyone’s reach and can be accessed practically for online marketing purposes.

My takeaways this article?

  • Go the extra mile for your leads
  • Be truthful
  • Leverage the use of your mobile devices.

 

See you next blog!

If you have any questions, comments or suggestions, please don’t hesitate to fill out the box provided for below!

Cheers!

fresh content

3 Tips on How to Come Up with Fresh Content Always

Sometimes it can be a bit frustrating thinking of ways on how to generate new ideas especially this early in the year.

The challenge is compounded if you are into content marketing as it requires a boatload of content. Thankfully there’s a lot of strategies to implore to be able to achieve this goal – fresh content.

Here’s 3 of the most common ways.

Write Better by using Popular Tools to Find Posts

This is my go-to system for discovering which contents are driving activity on famous sites. Since I mainly write about online marketing strategies, and SEO techniques, I might take a peek at SEOMOZ and BUZZSUMO as they normally cover these points.

When you invest enough energy by using this approach, you begin to discover which content get a larger number of views than others.

Since I know this subject merits focusing (regarding potential activity), I can make sense of how to cover this theme in an alternate and better way. For example I can take their posts and improve them. Transform great substance into astounding substance.

Rewrite Titles to Fit Your Subject or Niche

This technique functions admirably both as an independent system and in conjunction with #1. It can help you with conceptualizing ideas without any preparation, or thinking of a stronger headline for an existing content idea.

Visit well known posts on popular sites and see which ones catches your fancy. Remember the points of these posts don’t have on be remotely like yours – in light of the fact that you will transform them to influence it to fit your subject at any rate.

Caution: Do not utilize the titles word-for-word. This isn’t alright. The thought isn’t to duplicate that title, yet rather to utilize it as motivation for your own feature.

Test Two Potential Titles

This idea is best when joined with #1 or #2 above.

I find that when I’ve been taking a shot at a subject for some time, I have a tendency to get a bit of a tunnel vision. In the wake of thinking of many potential subjects and features, it can be hard to pinpoint which ones are really the most convincing!

This is the place here it helps to have an outsider. Once you’ve ordered a rundown of titles, concoct a substitute title for each post.

I’ll ask a colleague or a partner and pitch them the two choices. I request that they run with their gut, and pick the one that instantly catches their attention – not the title that is the smoothest or that they figure they should like best.

One last note: I’m not proposing – in any capacity, shape or frame – that you find mainstream posts and plagiarize them. Your objective isn’t to simply go over or disgorge content that is now out there.

What you are doing is getting a glimpse of which subjects and feature approaches are proven effective. In case you’re pitching an outstanding site for a visitor post, you’ll need to realize what kinds of points and features they normally utilize.

In case you’re composing a post for your own site, you’ll need to perceive what sorts of points and features normally get the most footing in your niche.

As it were, you need to discover what’s as of now working, and utilize that as your motivation.

reputation

6 Killer Tips on Building the Right Business Reputation

A positive business reputation begins when you let your customers know you have their best interest in mind.
You can achieve that by keeping it uncomplicated and advantageous for people to become acquainted with you and your business.

So how do you build a positive business reputation?

Here’s 6 Tips:

Result Oriented

You are not pitching to everybody, so tweak your business program by focusing on the particular results you help other people achieve.

Regardless of whether you are the most dependable counselor or an upcoming food blogger, always ascertain that you are delivering on more than what is expected from you. Always remember that satisfied customers give you unwavering loyalty.

Since people will have an immediate understanding of the service you provide, they will be all the more ready to patronize what you offer.

Show Them That It Works

A positive testimonial or review will always result in a favourable reputation that speaks volume of how you conduct your affairs.

By featuring these positive feedback, this reduces buyer uncertainty and stress over choosing you. Utilize these encounters in your advertisements and forums to underscore your idea.

Set up a fast relationship by utilizing suggestions from people with the same niche as your customers’.

Use Words that Describe Who you are

At whatever point you make reference to or outline a particular strength, it progresses toward becoming clearer in your customer’s mind.

For example, basically conveying consistent messages informing your customers on the latest trend inside your industry affirms you as a specialist and enhances their trust in you.

This sort of routine contact keeps your business crisp in your customer’ minds and inspires them to impart their experience to other planned customers.

Tell People You Love What You Do

People usually talk from their heads as opposed to from their heads, however talking with extreme interest immediately personalizes your business.

It’s propelling to hear somebody converse with enthusiasm about their objectives and wants. When you are enthusiastic about what you do, people will be secured knowing you can be depended on to deliver.

Build Connection

Working up your business associations bolsters your reputation in your circle and enhances the quantity of recommendations you get.

Increase your connection by interfacing with different groups and organizations that serve your customers.

A simple recommendation from another business owner or from a member of an association your client admire makes your business to stand out among your many competition.

Depending on how much energy and effort you exert, volunteer at events in your locality, join the local business organization or donate to local charitable institutions.

Reward, reward, reward

A positive endorsement from a customer is sure fire way to get results that deliver. Routinely thank your customers so they know they are very much appreciated.

A manually written note to say thanks, little blessing or rebate voucher is dependably a source of great excitement and increases your business character.

Building a positive business reputation will pay dividends and will help promote your business. Be sure to observe the tips and I guarantee you – it will attract the right connections!

mobile friendly site

Get your Site Mobile-friendly with These 3 Essential Things

If your business is small or big, mobile is an opportunity to consider

When smartphone users start researching a brand new product, 90% aren’t sure which brand they will choose. This presents a window of opportunity for businesses – small to medium ones, to capture business from the get-go. Mobile represents a major part of that

opportunity, as really where thousands of searches now happen every year. In 2015, UK internet surfers were spending practically several hours per day accessing the internet on their mobile phone, twice as long as the time invested in their laptops and desktop computers.

So how can small enterprises like your own get in on the mobile action?

Here is a rundown of helpful tools that can help you build your mobile website, optimise it, and promote it.

Site building Tools

Research shows that 91% of smart phone users seek inspiration from mobile when they’re in the middle of a task, so it is important your website is useful on a tiny screen as it is on a large one. The inspiration that brings a user to your site can certainly be lost if they need to deal with fiddly links and difficult zoom functions.

Building a responsive website that effectively fits to a customer’s display is much easier than it used to be. Today, there are lots of tools to help you build beautiful mobile-friendly sites without specialized technical knowledge.

One choice for quickly preparing a site is WordPress. The popular platform allows you to get the right look for your website by selecting for from a range of free or paid themes- just be sure to choose one which is mobile optimised.

Mobile Optimization Tools

Screens and windows may differ widely from device to device, so if your site displays correctly using one phone, which does not necessarily mean I think as great on all the other portable devices. So after your website is built, you need to test it to be sure really fully optimised for mobile.

Begin by exploring Google’s ideas to help you get your mobile site search-ready. The recently launched Test My Site tool has tips how to improve mobile performance by doing the technical review of your website.

Following sifting through the code on your website, the tool gives you an analysis of your website and returns a directory of ways to boost your mobile responsiveness.

Portable Marketing tools

Now that your website is ready to go, it’s time to be sure customers can find you when they search. A company listing on Yahoo My Business integrates your website with Google’s range of services and can improve your visibility on applications such as Google-maps and Google Search.

In the event that you’re using an online ad service like Google adwords, Adwords’ location extension offers the ability to aim for advertising to people close by (and probably on their mobile) who are searching for your products or services.

For example, if you run a 24-hour restaurant in Stansted, you can reach someone searching for “late evening dining” in your neighborhood at just the right moment with research online ad.

Another location to market your business on mobile is on review-based sites or apps. Listing your business on Yelp, for example, can increase your visibility to those who regularly use the Yelp mobile software to help inform their consumer choices when out.

Presented that UK users now spend more time surfing the web through their smartphones than via their personal computers, a mobile-friendly website is an essential business tool.

Whether you aren’t looking to grow online, enter the digital space for the first time or the game on the web, remember to always think mobile first.

ppc marketing

3 PPC Marketing Tips for the Newbie

One of many quickest and most useful ways to drive relevant traffic to your website is PPC marketing.

Simply by using targeted online advertising you can very quickly reach a huge number of potential customers interested exactly in those services you are offering.

In this article we will make clear how to effectively promote your services and expand your customer base with PAY PER CLICK (PPC), no matter how big or small your business is.

Increase your online presence with these simple PPC ideas.

Let presume that you have a WordPress based business. Your website is well laid away, plainly conveying to your customers what services you are offering and the worthiness to your customers.

In the event you haven’t already read the any articles about packages and tiering your offer, I suggest to consider a quick look as it may provide you with functional insight into offering your potential clients varied deals thus leaving you the room to ‘push’ your clients higher to the tiers once they are satisfied with your services.

You also have a few regular clients but wish to further expand the amount and reach a larger audience thus increasing your customer base and increasing your business.

Here is where the PPC Advertising, as a quick and a fairly easy way of getting new customers, comes into play.

3 PPC Marketing Tips

Pay-Per-Click Simple

Pay-Per-Click (PPC) stands as a model of internet marketing in which you pay a cost every time one of your adverts is clicked.

Essentially, it’s a way of purchasing visits to your website, rather than attempting to “earn” those visits organically through content and SEO efforts.

For what reason is PPC so useful?

PPC can generate a lot of traffic very quickly. If you spend enough money & get top placements, your prospective customers will see your business first.

PPC Advertising is Fast

With a few online PPC systems, such as Google Ppc, you can create advertising and generate traffic within a few minutes after opening an account.

PAY-PER-CLICK Advertising is also Versatile

Where other varieties of advertising can lag weeks or months behind changing audience behavior, you can modify most pay-per-click campaigns in a matter of minutes. Providing you with unmatched ability to adapt to ever changing market conditions and customer interests.

PPC is Inexpensive

PPC cost usually vary between few cents and few us dollars with regards to the competition for the particular words and placements.

Through into account that you pay a couple of dollars for subscribers that may wrap up leaving you with hundred of us dollars – you can see what a bargain these advertising are.

You pay only when someone clicks on your ad: unlike other strategies of traditional marketing, one of the key features of PAY PER CLICK marketing is that you only spend money on customers that show interest in your products or services.

Are you looking for passive income? 

Did you know that blogging  can generate income?