Effective reader engagement is an art form that few marketers exploit. Knowing how to address one successfully will mean the difference between gaining a lead and losing one.
Going the extra mile is always a proven practice for keeping the existing ones and gaining new connections.
While this may sound easy enough in theory, in actual market practice you might find yourself grasping for breath every time.
So how do a newbie online marketer accomplish this?
4 Effective Tips for reader engagement
It’s one thing to have your article read, it’s another to have your readers comment on it. Those two are in itself a cosmic journey.
But granting they do read your post and find it worth commenting on, the next crucial step is YOU responding to those comments.
Responding to each and every comment is an effective way of engaging your readers. It’s also your way of saying that what they say matters – that you are valuing their insights.
Whether you are well aware or not, most online traffic is being defined by social media and an engaged reader is your best online promoter for your next post or even solution. You can do this if you have their email address among other things, if not, you can always follow up using the comment section.
Examine your Stats
Hidden in you stats column are valuable information about your readers’ browsing pattern when in your site.
Mine this. Use this to determine which part of your site your readers’ keep coming back to.
It’s not enough to just leave things as they are, most especially your ABOUT US section.
It pays to update it every so often when needed. Don’t forget your homepage too, this is where the first contact with your readers usually happens, make it eye catching and easy to read as well.
Admit your Mistakes
Let’s face it, we all make mistakes, the only difference is others usually don’t admit theirs. But admitting you made a guffaw in one of your previous post by writing about it subsequently usually elicits multiple comments from your readers.
This signals that you are not a robot that churns out post upon post – more than anything else. Admitting your mistakes also equates to being honest and that you have integrity. This is important for building your brand.
A successful reader engagement is a product of many factors. Knowing these factors will hasten your effectiveness as an online marketer.
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