Tag Archives: internet marketing

3 Tips for a SEO Friendly Site

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Hi everyone,

SEO friendly image 1I’ll throw this query to you right away, is your site optimized for SEO? A site that is SEO friendly will offer a lot of cool advantages as compared to that which is not.

For one, your site will rank high in the SERP (search engine results page) this results in higher visibility. 3 Tips for a SEO Friendly Site

Higher visibility will mean more chances of your brand getting discovered and seen. This will further result in increased visitors, increased visitors will mean increased leads and increased leads will mean increased sales!

If it’s not then you need to consider the following tips below:

3 SEO Friendly Site Tips

Loaded with useful information

SEO friendly image 2Always provide high quality content on every page of your website, most especially the home page.

This is of highest priority.

When your pages contain high quality contents, they will attract a lot of readers and even entice web master to link to your site.

(Wow can you imagine that? Mr Google web master himself will reference your site!)

“In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.”– Web master

Build Links

SEO friendly image 3Links are important parameters for measuring your site’s SEO “friendliness”.  They basically helps Google’s crawlers locate your site and actually gives it greater overall visibility in search engine results.

It’s best to grow natural links. This translates to endless hours of work but will prove valuable in the end.

Links work because they give “weight” or importance to your site. This happens  when readers link to your website or the other way around. Both of the “linkee” and “linker” benefits from the linking.

“Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors. Only natural links are useful for the indexing and ranking of your site.” – Google Web master

Easy to access site

SEO friendly image 4Check to see if your site contains logical link structure. There should be link in every page that will enable your searcher to reach the next page.

If this sounds unfamiliar to you then hire someone who can explain this in simple terms.

Having an SEO friendly website will spell the difference between your site being discovered and your site  collecting dust.

If you find this article helpful in any way, hit the like icon. You can also re blog this or share it.

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3 Unbeatable Online Marketing Trends for 2015

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Hi there!

It’s barely a week after the New Year and with it comes a lot of speculations and predictions regarding what marketing trend will make it big and what will fall flat.

online marketingThere can be a lot of marketing trends that can and will definitely make it big this year, I will try to focus on the ones that we can use being novice or newbie marketers.

In keeping with my ongoing objective of giving you valuable online marketing tips and strategies, here’s my 3 big marketing picks that will surely make waves (and continue to make waves) this year.

Read on!

Unbeatable Online Marketing Trends for 2015

Mobile Friendly Marketing Apps

mobileIn case you haven’t noticed, more and more people are using their mobile devices to connect to the internet.

Even WordPress has tweaked its platform to be mobile friendly. Gearing your marketing strategy to accommodate mobile devices is a move in the right direction.

While this could mean an abrupt adjustment on your part, nevertheless, I believe the benefits will surely outweigh any hiccups along the way.

Video Marketing

video marketingThis is in conjunction with the aforementioned one as more and more people are tuned into the internet via their mobile devices.

Video marketing will hit it big because it is much easier to watch a promotional material that read it with an android, tablet or iPhone device.

Let’s face it, people will always want to be entertained, and there’s no better entertainment out there than watching infomercials.

This marketing trend will continue to rise this year as we begin to see the continued rise and usage of handy mobile devices as well.

Social Media Marketing

social media marketing image 1With the advent of various social media networking sites like Facebook, Twitter, LinkedIn, Instagram and a slew of many others, it pays to have your brand present within these social media sites.

I can’t stress enough the value of having a visible online social media presence for your marketing strategy.

And as long as people want to stay connected and relevant via online, social media marketing will continue to play an integral part in the overall online marketing process and universe.

There you have it, my top 3 online marketing choices this year. Try to come up with a marketing plan where you can integrate one if not all of these trends. You’d be surprised at the outcome!

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Inbound Marketing is in!

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Hey everyone!

If you’re wondering what’s the in thing with regards to internet marketing, well, this is it – Inbound Marketing!

inbound marketingInbound marketing is the process of earning a person’s interest as opposed to buying it.

This involves writing relevant contents,using effective social media campaigns, webinars/podcasts, SEO approaches and white papers which saves you a lot of cash in the process as compared to outbound marketing.

Inbound marketing seeks to inform, educated and sometimes even entertain. Its actually a noninvasive approach wherein people are actually drawn to your brand and converts them into lasting customers –  sort of like what attraction marketing is, but waaayyy better as other platforms and applications are integrated in the process.

How many times have you left unopened emails? Or perhaps included your telephone numberinbound in the DO NOT CALL LIST? or perhaps even unsubscribe from an email? I bet you even skipped A LOT of TV and Youtube ads?

Outbound marketing is quickly losing its charm! People are getting sick and tired being bombarded left and right with irrelevant products and services.

Inbound Marketing

One key point to always remember is that you have to develop a positive connection with the consumer. This will likely make him engage and may even buy from you.

inbound marketing image 2With outbound marketing, what happens is that the consumer feels intruded every time you market your brand. This is really prevalent on Youtube. (There’s that 5 second countdown on the bottom right hand side of the screen.)

This simply doesn’t help. NOT A BIT. I bet you click that ad off after the 5 seconds countdown is over right? See what I mean.

Inbound marketing entices your consumer to come looking for you. You don’t seek them out. They come to you. This happens with continuous production of great and relevant contents that provide much needed value.inbound marketing 3

Inbound marketing is a multi channel approach because it gets to where the people are and the channel where they want to interact with you. These channels can be through keyword search, blogs, social media and others.

If you are tired of putting out cash on your cold calling technique or even promo ads, why not try using the Inbound Marketing approach?

More on this next time, stay tuned!

Timely Blogging Tips

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Hi there!

Blogging can sometimes be cumbersome, especially at some point when you run out of steam, which eventually you will. Trust me, it will happen, even to the best of them. So what will you blog about when this occurs?

Do you have any contingency plan?

sweatingIt always pays to have a backup plan ready for any eventualities, and running out of ideas is something that you really need to watch out for.

Here are some fresh ideas you can pick upon and incorporate in your blogging approach.

Blogging Tips

Blog about News Eventsnews events

Being a business owner entails that you be abreast with the latest news and trends about the industry. You can put this advantage to good use by blogging about what is upcoming and new.

This gives you the opportunity to be a resource person and you can even give your insight about the news event to your readers.

Keep a Keen Sight on Google Trends and Twitter

google trendsObserve what leaders in the industry are referring to or that have a huge number of interest and write about that (knowing that if it’s an appropriate subject like the World Cup, your material won’t possibly rank or likely ever be seen before the attention drops).

Volume wise, you’ll be blogging to entice guests and in case of authorities chatting, you’ll likely be blogging mainly for links so it will have to be more reliable.

Write about changes in the industry, product and services launches, etc.

For example, while an upgrade to Google Chrome may not straightly affect our approach to SEO, it’s relevant by its effect on our website visitors, so it is definitely a topic worth blogging about.product launch

While this might sound a bit cloudy and uncertain, every upgrade that chrome does will definitely have an effect on our approach to online marketing or even to SEO at times. (Algorithms anyone?)

Product and services launches are great topics to blog about, even if these are from your competitors, why? It will absolutely give you the advantage of knowing where your position is as with regards to your competitors.

Blogging about this topic will give your readers insight about (clears throat) how well you can address the competition without sounding all sour and insecure about the whole thing, which if done properly, I believe will result in better audience confidence in you!

There you go, I hope you can incorporate this tip in your blogging approach.

Tell me what you think? You can leave a comment below.

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Effective Marketing Tips

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Hi there!

There are a lot of ways, techniques and tips on how to effectively execute your online marketing strategy.

Usually it’s up to your personal capacity and preferences which you’d go for.

marketing tips

Here’s another option for you to go over and consider.

Marketing Tips

Compact Information

infoClearly our attention span has shrunk in the recent years and visible material has become the norm. It doesn’t have to be visible information or charts, it just has to be visible.

Anything visible can catch the customer’s interest more than a wall of written text can.

This is one of the most discussed subject in internet marketing– the capability to catch your customer’s interest before he chooses to click away.

You are given a window of opportunity for just 10 seconds to provide people an amazing intro.

But personally, I don’t really adhere to this, I’d rather write a content rich in information, not one that has two amazing intro and then goes flat as you dig deeper.

My contents are going to be perceptive, compact and full of details.

That is to your advantage for sticking around and not evaluating the worth of an article that is far more than just two phrases.

I’m probably more enthusiastic about cooperating and working together with the guy who did choose to read far longer than just two big intros.

Content Marketing Strategies

conent marketingThis is and will be your primary resource of site visitors for many years to come.

It’s not a restricted phrase ‘content marketing’ and so it has every kind of material possible within its perspective.

Your company needs a development plan?

Start with offering free and practical material to your visitors.

I’ve often experienced that individuals ‘avoid sharing’ useful material because they think it can somehow affect the industry, and give access to others with useful training.

Actually, we couldn’t even account for a small percentage of what is being distributed on the web. It’s all already out there, you just have to look in the right places.

Invest in writers and promoters who can further help improve your product exposure through their social networking programs and relationships.

 Attractive Brand Image

brandI think the phrase we’re looking for here is charismatic.

You don’t have to be charismatic from the day you were created to understand how it works.

You should do their best to obtain some charm, it will only help you make a product that individuals like.

Charismatic people presents energy that some promoters can only desire about.

Concentrate on making a powerful and charismatic motivated product. It will gradually become aspect of your business.

Innovative Drive

You have to be motivated by something to be able to move ahead and proceed in developing your business.

What is the one thing that drives your business?

Why do you wake up every day to start a working day again?

Why is that?

How much of your business involves creative and open-minded thinking?

Don’t just answer these concerns, but actually think about them. I will be more than satisfied to listen to your solutions, as these are important concerns to ask yourself.

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So there you go, let me know how it worked out for you, leave a comment below.