“There are lies, damned lies, and statistics.”—Mark Twain
Numbers are powerful. When talk is cheap, numbers provide the value.
Numbers will close any arguments faster than the wittiest mind out there.
So when crafting any write up, it is of great importance to back your claims with figures and numbers.
I’ve come up with 3 great reasons why to include numbers or numerical data or statistics in your articles.
Always Include Numbers
Provides concrete and solid figures to back up your claim
77% of market survey conducted reports that readers are more likely to agree and believe in a “general fact” if it is supported by numerical figures.
Let’s face it, numbers have the power to add that necessary “fact” to back up the words you use.
Numbers are magical. Sure you can argue with the stated numbers but only in relation to the “quantity” not the actual established data.
Shows clear data
Data reporting is always a crucial piece of information that every bloggers should incorporate into their blogs to give weight and credence.
55% of bloggers believe that including figures and numbers in their blogs increases their chance of being viewed and bookmarked.
This fact is according to a recent Hub spot article published in 2009.
Words alone can be subjected to a lot of scrutiny and debates, but when you add numbers to those words they become powerful.
Take this statement for example : There are a lot of coffee drinkers in the USA.
The statement can be truth but it lacks that added punch to make it a powerful statement. But when you add numbers, it instantly takes a life of its own. Just like with this –
54% of American over the age of 18 drinks coffee everyday.
The second statement is better crafted and has more weight in its information because of the numbers.
Numerical data instantly eradicates uncertainty
Another clear advantage to having numerical data in your article is that it instantly removes any shadow of doubt in a piece of informative article.
An article loaded with statistics will always appear “substantial.”
The correlation between numbers and facts is a strong indication of a reliable and information-rich write up.
Numbers means statistics, parameters, charts, graphs and all that mathematics related data gathering system.
This data is always an invitation to those smart readers who are looking for figures to back their info gathering as well or even better – market research.
So the next time you want to craft your write up, do your homework and then support all your findings with the the necessary numerical data!
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