Tag Archives: article marketing tips

Are you hitting your Marketing Objectives?

marketing tipsIn order for your business to reach its goals, marketing objectives should be implemented.

Many people use objectives and goals interchangeably; a good way to separate them is to plot out an advertising and marketing plan, stick to the course until its completion.

Here are three easy and achievable marketing plan guides that will help you achieve your marketing objectives.

Easy Tips for Hitting your Marketing Objectives

Hit the Target on the Wall

web marketingThink of your marketing objectives as targets that need to be aimed at. Starting a marketing campaign through emails can be a perfect example of this.

The results you get can give you an accurate data on how far or near you are from your goal. You can even set clear cut values like 50 prospects through emails campaign.

Keep it Simple

sales pitchSet for yourself one or two objectives and keep working at them until they are accomplished.

The reason for this is simple, the more objectives you set, the more time and money you need to achieve them, and it’s not practical.

Let’s use an example:

  • Gain 5 new customers by December 15
  • Maintain the purchase frequency of current customers at 7 times a year for the financial year 2014

As you can see, it is a lot easier if you will use this method to track your marketing objectives. The goals are clear cut, which makes fine-tuning your marketing strategies really easy.

Link to Sales

pitchingUltimately, the prime directive of every marketing objectives is to get your solution or product out in the market; translate it to sale and establish good customer relationship. (Repeat customers)This being the case, it is smart to link all your marketing objectives to sales.

You can do this by setting up definitive and specific areas of concern, like for example:

  • Inbound marketing
  • Press releases
  • Social media campaigns

By targeting these areas of concern, you will have a clear cut course of action and can accurately pinpoint what you need to accomplish.

In closing, it is really important that analytics be set up early on, this tool is essential if you want to see the actual statistics of your marketing objectives, whether they are hitting the target or missing them altogether.

More next time!

Timely Blogging Tips

Hi there!

Blogging can sometimes be cumbersome, especially at some point when you run out of steam, which eventually you will. Trust me, it will happen, even to the best of them. So what will you blog about when this occurs?

Do you have any contingency plan?

sweatingIt always pays to have a backup plan ready for any eventualities, and running out of ideas is something that you really need to watch out for.

Here are some fresh ideas you can pick upon and incorporate in your blogging approach.

Blogging Tips

Blog about News Eventsnews events

Being a business owner entails that you be abreast with the latest news and trends about the industry. You can put this advantage to good use by blogging about what is upcoming and new.

This gives you the opportunity to be a resource person and you can even give your insight about the news event to your readers.

Keep a Keen Sight on Google Trends and Twitter

google trendsObserve what leaders in the industry are referring to or that have a huge number of interest and write about that (knowing that if it’s an appropriate subject like the World Cup, your material won’t possibly rank or likely ever be seen before the attention drops).

Volume wise, you’ll be blogging to entice guests and in case of authorities chatting, you’ll likely be blogging mainly for links so it will have to be more reliable.

Write about changes in the industry, product and services launches, etc.

For example, while an upgrade to Google Chrome may not straightly affect our approach to SEO, it’s relevant by its effect on our website visitors, so it is definitely a topic worth blogging about.product launch

While this might sound a bit cloudy and uncertain, every upgrade that chrome does will definitely have an effect on our approach to online marketing or even to SEO at times. (Algorithms anyone?)

Product and services launches are great topics to blog about, even if these are from your competitors, why? It will absolutely give you the advantage of knowing where your position is as with regards to your competitors.

Blogging about this topic will give your readers insight about (clears throat) how well you can address the competition without sounding all sour and insecure about the whole thing, which if done properly, I believe will result in better audience confidence in you!

There you go, I hope you can incorporate this tip in your blogging approach.

Tell me what you think? You can leave a comment below.

If you want to learn more, ask me now.

Unbeatable Online Marketing Strategies

Hi there!

If you’re like most internet marketers, you want to be always in the loop regarding the newest and trendiest online marketing strategies.marketing tips

It’s easy to understand why, the online community, most especially those who do their shopping online have become more finicky over the years, thus affecting the way online marketers do their marketing strategies.

 In my ongoing effort help provide what I do believe (based on extensive personal experiences) as the best and most effective marketing strategies, I’ve compiled a list just for you.

 Supreme Marketing Strategies

 Get into Social Media Marketing

social media marketing image 1Who doesn’t own a Facebook account these days? Or a Twitter? Or a Pinterest perhaps? Let’s face it, the influence of social media on our society and life in general has become undeniable.

We look to Facebook for the newest trends or happenings. The same holds true for the rest of these social media networking sites.

 So if you want to be on the forefront of things and have your site up there, visible and attracting traffic, better make use of these platforms now and spread the word out about your item or product.

 Don’t Neglect Content Marketing

content writerCompanies nowadays establish authority and gain the trust of a lot of consumers by continuing to develop and strengthen the value of their content through a variety of programs.

This generally includes appropriate information about the market that provides understanding or enjoyment to any viewers. Doing so allows a company to continuously build relationship with its market and create a faithful following.

 Watch out for Image-Centric Content

If you are a keen observer, you might just have noticed the trend on posting more images (photos) on blog posts and social media sites. In fact, there’s a site that’s solely dedicated to just posting images on the web (Instagram anyone?)article marketing content

On blog posts? The average images should be around 3-4 for articles with 400-500 words in it.  The reason? Easy, it’s a little bit boring just reading plain text in an article. The images serves as breakers and breathers and spice up the overall look of the content.

If you can keep these marketing strategies in every posts and articles you put out, I bet you’ll have a definite success!

Tell me what you think? You can leave a comment below.

For more information, just contact me.

How good is your Sales Pitch?

Hey everyone!

Let’s face it, you may already have a great business idea, a great product or even a great service, and you want to share to the world, and you’re wondering how you to go about it.

the sales pitch

That’s a legitimate question most of us marketing newbies never thought about, how to do a SALES PITCH that delivers.

Well, fret no more, here’s some timely tips.

Sales Pitching 101

You need to be Prepared

Preparation is a major key in delivering a killer sales pitch. Learn everything about what you have offer to the world. Practice. If you must deliver a speech, compose one. Don’t stammer. Don’t beat around the bush.

If you are composing an article, write a draft and fine tune it until it reads solidly.

Research, research, research

Planning starts from exploring about your prospects, figuring out what they like, the time they are available, the way they like to be contacted and what they don’t like!

sales pitch

Going in thoughtlessly into a product sales contact or approaching a prospect with no idea about who they are is a time-wasting effort which often results in nothing but embarrassment!

Know your Product

Information about your item and the advantages that it gives to the client provides you with complete assurance and display that you really know what you are referring to.

It will help you manage objections successfully and not let the sale just slide away. Ever experienced like you had almost seal the deal and then the client just modified his thoughts at the last moment and the sale was gone?

This can quickly be prevented by managing objections very well and comforting the prospect with strong information but you can’t do this when you are completely confused about your own items or solutions.

Set your goals

Be it talking to or displaying up for a re-arranged conference or go tracking for new customers outside, It is all useless if you have not set your goals for that particular action.

If it is a sales contact, set sufficient time you would like to invest on the contact, who exactly you would like to talk with, why them in particular, what you have to provide and your preferred result.

Your preferred result could be ending the cope over the cellphone, organizing for a conference, getting a current e-mail cope with… whatever it may be, you must write it down and examine whether you obtained your purpose after the contact.

Get to the point

It is excellent to make an informal discussion but overdoing it could hurt the prospect. Saying things like “You look fairly today” or “I like your office” is okay but it does not have to be loaded with anything or done in an obviously unsuitable scenario.

sold

But how do you know whether the prospect will take your informal feedback well or not? – You don’t! The best thing is to be expert and on focus on, don’t beat around the bush.

So there you go, now you have a pattern that you can use in composing your sales pitch.

If you want to know more, contact us now.

How to Write Your Social Media Marketing Plan

Hi there!

Making your very own social media marketing plan entails more than just creating your Facebook or any other social networking site page active online.

Truthfully speaking, you need to really sit down and plan how you are going to go about the whole marketing plan from top to bottom.

You need, early in the process, to identify your target market or focus group, your brand image, and you need to come up with best strategy to connect with these clients as well.

marketing plan

Nowadays with the advent of the internet, being “connected” might actually spell the BIG difference between succeeding or failing in this business.

Social media marketing is about engaging your readers to respond. You do this by creating interesting content that your readers or focus market will find helpful, intriguing (at times), controversial or simply informative.

In my ongoing effort to help you set up your own social media marketing plan, I’ve listed an easy and executable course of action that you can do.

Social Media Marketing Plan

Set up Your Business Website and Blog

It’s of extreme importance that you set up your business website and start filling it with awesome content. This is essentially setting up your brand and image online.

build social media

Pay attention to the overall aesthetic or appearance of your site as well as this is a major indicator of “who you are” online. This is a key step in developing a social media marketing plan online.

Create both a Personal and Professional Social Media Pages

Having both a personal as well as a professional social media profile will guarantee that you are not simply a spammer but is a legitimate online entity.

Having a personal profile online through Facebook or other social networking site will connect you with people you know, while having a professional profile will connect you with your target market.

profile

It’s a win-win approach as you can refer people to your professional page and eventually build a long lasting connection that is way beyond just mere business.

Link Your Blogs to Your Social Media Pages

Linking articles or contents of value to your social media pages is actually setting up your social media marketing plan already. But don’t just use links, engage your readers by asking pertinent questions or even by doing an introductory sentence to arouse their interest.

link

BUT as a word of precaution, don’t turn people off by just posting links that are ALWAYS business related, you should vary the approach by posting interesting or informative links as well that will benefit your readers.

Know your Tribe and Audience

Notice the terms “audience” instead of “customer.” Your audience might simply enjoy your way of writing, and the subjects you choose to talk about.

A tribe – one of the more recent public networking hype terms – is a group of people who discuss identical passions and interests.

social media

Neither your tribe nor your audience might not start out as prospective customers, but they might have buddies who require your solutions.

If, later on, they do need your product or solutions, they will be more likely to turn to someone they know.

Stay connected as I continue to provide helpful info next time!

Financial Freedom through Home Business

Hello everyone!

Starting a home business is a fast growing pattern online as well as all over the world. House centered business are often more than part-time interests and are frequently serious enterprises, providing individuals with excellent earnings.

Increasingly a lot more individuals, especially middle-agers and parents with children, are choosing home business both offline and online because they are looking for more flexibility and time independence.

home biz

Company layoffs, downsizing, increasing economic doubt and shipping jobs international, further contribute to this pattern.

Every year, thousands of men and women leave established, lucrative professions to pursue new possibilities in the booming home business niche – a market that is now gaining professionals, former doctors, CEOs, and others seeking independence and dollars.

Starting a home business is an option for many and it has a huge advantage over a conventional type enterprise as it gives you that time freedom that is so precious nowadays.

Why start a Home Business?

Individual Independence

work from homeNo need to journey to work. So you have those additional time to restore management of your own lifestyle.

Plus, there is no manager, no outfit rule, no set time-table, and no jousting for position in the office for promotion.

All you need is your personal drive, self-discipline, and time-management abilities.

You get to keep the cash you make as well

make moneyIt’s a simple principle: the smarter you work, the more cash you can make.

Your earning potential is directly proportional to how you perform.

Soon enough, with a lot of perseverance and effort, a home business can give you true financial independence.

Chance to do what you like

With so many corporations and sectors in a slump, starting your own home business means having the possibility of formulating your very own income generating possibilities.

Less risk

Operating a home business requires lesser capital outlay than a traditional business, or even a franchise does because you get to fine tune the type of business you want to establish with the cash that you have.

More time for loved ones

timeThis is especially important and very true for doting parents who can’t afford to hire a nanny to look after their kids as theirs have a special need.

Less stress

It’s a lot less traumatic to handle the requirements of work and your family when you know you can work to care for a sick child and generally set your own routine.

Opportunities for growth

Being your own manager gives you the chance to wear a lot of hats: sales home executive, marketing expert, strategist, and more.

Improved efficiency

Now that you no longer have to budget efforts and power for travelling or for a series of ineffective conferences, you should have a lot more time to make your business a success.

A creative store

Starting your home business can be an opportunity for you to give birth to your interests and interests and create a money-generating store for your unique and creative talent.

learn more

Starting a home business is not an easy proposition, but with enough research and by knowing what you can do best, you can start a venture that will eventually turn into that cash generating machine that you have always dreamed of!

Most Common Online Marketing Errors

Hey everyone!

Do you get zero internet traffic?

Or maybe you have different promotion challenges: Perhaps you have visitors but are not transforming those leads into spending clients.

marketing tips

And when it comes to social media networking, it’s not working either.

You’re not alone.

Here are three typical errors online marketers make–and how to fix them.

Online Marketing Errors

Anticipating a blog to easily produce traffic and attention

blogIt’s true, blogs can and should do this (as well as help with search rankings). But it doesn’t happen magically; it takes more than a design and some written text.

For an appropriate, maintainable blog, your content should deal with who you are and who your viewers is, and they should successfully link these factors in.

Instead of talking about special offers you might instead discuss what your product is all about. You could also discuss concepts on the benefits of that particular product or service. Any of these ideas would tell a story that clients can find valuable.

Thinking social networking is a black hole

social mediaTwitter, Facebook or mySpace, Instagram, Pinterest and LinkedIn can pull up lots of your energy and effort for little cost.

The initiatives of many companies fall short, lost and unmeasurable.

Your public networking initiatives should be brilliant and ideal, not irrelevant.

First: Recognize particular objectives. Do you want to develop product awareness? Direct guests your web page and produce sales? Improve your e-mail list?

Next: Recognize which programs will create the best use of your energy and effort depending on where your clients are, as well as your own inclinations. (How do you know where your clients are? Ask them!)

Focus on linking with certain categories of individuals depending on their mentioned passions and public action. Recognize influencers within your market and link with them.

Social networking sites are great places to source for information about what individuals care about and what truly gets them thrilled and talking.

You’ve got a lot of guests, but no clients

guestsYour focus market knows and likes you. Everyone is linking with your concept. So why aren’t they buying?

 The key is to create a direction to transformation for individuals who are already on your website (landing page, registration forms).

Ensure that each web page is enhanced for getting guests more greatly engaged with your material or your business by embedding appropriate (and focused!) phone calls to action. Don’t keep guests hanging, after posting an article or page–make it obvious what you want them to do next.

If you really want to build a data source of clients, each web page of blog or website should include a proactive approach, such as a publication sign-up or a landing page.

Try to incorporate hyperlinks in three unique locations: instantly under the headlines, after a title and on the sidebar. And each should link to a particular web page that makes it clear what the value is for the client.

join me

There you go, stay clear from these 3 most common online marketing error if you want your website to flourish.