Tag Archives: website

What About the About Us Page?

Hi everyone!

One of the most neglected and probably unnoticed but a great show window to your site is the about us page.

about us logoOkay before you go off and start editing what you have scribbled down there, let me give you some excellent pointers on how to structure your about us page.

So without further ado, let’s start the ball rolling.

Here it is:

The about us page

State the Facts

just the facts imageTo avoid sounding like you actually are bragging, offer a straightforward description of your achievements, skills and probably even endorsements. Don’t forget to add awards and past successes.

What usually happens is that some people tend to overdo or hype up their about us page. This might actually put off readers especially those discerning and tenured ones.

Ease off on the “gas” and just state the facts as they are. Avoid too much sugarcoating or window dressing.

Who is Your Target Audience?

target market imageIt’s smart to actually visualize who your readers are going to be. Target your prospective customers. Try to construct an about us page that is geared towards this focus market. Give them the “impression” that they “accidentally” found you.

Just as any other form of media is designed with the viewers in mind, your about us page should speak the language of your visitors.

Get Personal

personal imageGetting someone to write the about us page for you may not actually work in your favor because it might come off as sounding stiff and insincere.

Why? Because most probably he will be using the second person’s point of view.

Besides, no one knows what you do or your business better than YOU. So, sit down and start constructing what you want your visitors to know.

Use a conversational and friendly tone, this will attract readers better than by using a corporate type tone. Speak with passion about what your mission is. Always be sincere and imagine addressing just a single reader – in short be personal.

Describe your Values

values imageYour values will immediately inform readers if you are worth doing business with – not just your skills and experiences.

Explain your values. Moreover, if you have a charitable fund drive in your business, mentioned it here as well.

Mentioning it here means this is NOT just all about making yourself filthy rich but that you actually have a program for your corporate social responsibility.

An about us page is your readers’ peek into THE REAL you,  so make it count. There it is, when constructing your about us page, it pays to consider all these factors.

If you find this article helpful, you can click the like icon, reblog, share or better still, leave a comment below. Thanks!

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7 Social Media Marketing Mistakes

Hi everyone!

In the early stages of my social media marketing campaign I often struggle to find the most applicable and most effective strategy or strategies that I can use.

marketing planThis would always result to falling into a pitfall and you know what’s even worse? I’d fall over and over into the same ditch time and again.

It’s definitely easy to mess up and get lost into messing up again and again.

Thankfully I was able to rectify my mistakes and was able launched a more streamlined and effective social media marketing campaign.

Now I’ll be sharing the mistakes I did before in the hope that you’ll steer clear of them.

Here it goes.

Social Media Marketing Mistakes

Focusing on Number of Followers

followersTry to target connections that will be beneficial to your business. It’s them you want to focus on anyway.

Don’t just click and connect.

Be forward-looking. Connect with those that you can do business with in the future.

Irregular Posting of Unrelated Content

More than 170million people buy product online every year. Posting unrelated content without irregularity will only leave you in the dust and in the dark. Moreover you can actually even lose your followers this way.

Forgetting to Convert Followers into Paying Customers

conversionDid you know that roughly around 12 percent of total social media viewers that encounter your ads are likely to buy?

A highly shared post means nothing if it’s not asking viewers to make the sale.

 No Strategy

Operating an online business without any social media strategy is like fighting a battle with one hand tied behind your back. I can’t overemphasize the importance of having an active social media marketing campaign.

Spamming

Self-explanatory I suppose? Spamming is really not a strategy anyway. It’s more akin to being a nuisance.

Announcing the Same Message on Multiple Channels

multiple channelsMuch like having your own branding concepts, different platforms have their own distinct way of getting the message across their respective community.

If you want to be effective on this, then learn how each platform execute theirs.

You might piss off your most loyal followers having multiple channels if they see the same exact message promoted across multiple channels don’t you think?

Brand Has no Personality 

brand personalityWhether you have a smiling clown, or an old man with a mustache that defines your brand, still your brand has to have its personality.

This will separate you from the “faceless, lifeless and bland crowd”. A logo or a symbol will instantly inform your viewers who you are and what your business is all about.

There you go folks!

Have fun with your social media campaign!

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Let’s make money online====>action111.com

Press Release 101

Hi there!

prLet’s say you have a brand that has started to advertise on amazon and you want to get the word out as fast as you can to as many individuals as possible, what do you do?

Issue an online press release of course.

Top Reasons to Issue a Press Release

  • Press release works because it helps you garner that much needed publicity that goes with the launching of a new or not so new product to a targeted niche or focused audience.
  • amazonA press release also offers fast publication, usually a day after the initial issuance. A press release also holds a high ranking in Google News, Yahoo News, MSN News, and other major search engine for targeted related search items.
  • The coverage is also far and wide with hundreds of relevant sites with distribution through Rich Site Summary (RSS) services.
  • High visibility when published on your site.
  • Wide distribution to dedicated people like journalists, researches and most importantly, consumers.
  • Your brand increases its awareness to both existing and new clients.
  • Online Press release tools also offer tracking capabilities.

msnA keyword rich and SEO approved press release effectively launches your brand online through various channels.

You can also track the result quite quickly and see how many individuals or organizations were able to receive your press release.

A press release also contains link/s and images of your product, so contrary to what you may have in mind, it’s not all text that’s in there.

There are a lot of press release tools online that can cater to your specific needs. These press release tools also have their own listings and dedicated channels where to launch your press release.

So if you’re still a bit unsure on what marketing strategy to use while you have a listing in Amazon, issue a press release now. It works!

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Taking Advantage of Web Analytics

Hey everyone!

When it comes to sites, many business owners take the perspective that ‘if you build it, they will come’. But to figure out results, you must discover a way to evaluate response.

Using web analytics is exactly that. It tells who, how many and how your visitors use your site (visitor behavior). This information is vital for your marketing campaign or even ecommerce.

optimiseThe data offered by web statistics is not just limited to the quality of guests but also it informs specific search phrases through which guests arrived to your website.

A clear interpretation of this information allows online marketers to make your web pages more useful, eventually helping customers to achieve their objectives more quickly.

The study help companies as well in enhancing marketing techniques by knowing things like;

  • Forecasting the mind-set of the guest by examining the keyword and key phrase that introduced traffic to your website.stats
  • The paths followed by the visitors
  • Knowing the preferences of the guests by monitoring their page views
  • The way marketers can adjust to change and hence improve their marketing techniques to reach the customer more successfully.

Being acquainted with these valuable info aids you in implementing effective marketing programs. Marketing via e-mail is one of the promotion resources used to capture customers’ interest (survey).

This analytics also informs you that guests at times are assured more by sensible justifications and sometimes representational or even psychological stimuli.

This means that there are many routes and possible techniques that you can use to interact with your visitor and most especially to know them better.

web analyticsThis eliminate guess works and you will be able to come up with a more advised choice about what marketing strategies to apply.

 So do you want to get started and begin to recognize the aggressive benefits of web analytic? You can use any available and free online analytics. Some platform even come with their own analytics for you to use.

All in all, if you have not paid any attention to using analytics in the past, take notice, use it and improve your marketing technique!

The Importance of Using Analytics

Hey everyone!

One vital tool to keep track of how your marketing campaign is doing is by using analytics. Analytics provides a concrete and clear cut data on a lot of points. You can use these data to pinpoint which area of your marketing strategy needs to be adjusted, refined or even scrapped.

analyticsThe web offers a lot of free analytics software to use with each having its area of own specific area to highlight. Everyone has observed of these, and many – such as Google Analytics, YouTube Analytics and Facebook or mySpace – are some of these free tools.

However, not all businesses will know of just how useful they can be. Think of them as your very own “crystal ball”; a way of getting expert information about your viewers and your brand’s marketing strategies.

Information arriving from analytics is a genuine way of veering into the minds of your customers, and is therefore something no organization can manage to neglect. Many say that verifying their statistics throughout the day could be the most essential 15 minutes they invest.

For this segment, we will be focusing on marketing analytics and its usefulness.

Marketing Analytics

Using Analytics

market analyticsMarketing analytics are the source for gauging and optimization of your marketing activities. Understanding this allows your business to be more effective and organized as well as it lessens marketing cost due to losses.

Analytics allow you to search strong into how your marketing actions are performing.

You can find out the ROI of every particular marketing route you use, evaluate how many likes, shares and opinions your Facebook material are getting by article type, evaluate how many signups and alterations an e-mail gets and much more.

Analyzing Output

marketing analyticsMarketing analytics allow you to find out how your viewers decided to actually visit your website.

Analytics go beyond on-site data and lean on other resources, off-site analytics, and even off-line initiatives.

They take a “whole-picture” strategy to the statistic of your marketing, even enabling you to use the information obtained from them to generate more website visitors and increase income.

Using marketing analytics is an indispensable tool that every marketer should have and know how to use.

If you haven’t had the chance to use one, it’s never too late to start now.

More next time!

Empower Network can Turn your $25 into $15 Thousand!

Hey everyone!

How do you turn your $25 into a whopping $15,000?

If you have read the previous post about the Empower Network business opportunity, here’s more on the matter.

But first…

Let’s all face it, just like the rest, you want to make money online right?

en3With a lot of online business opportunities to choose from, it’s not easy to sign up, let alone find one, that can guarantee to produce a considerable amount of income- out from an initial investment of $25. That’s right, just $25.

Right now, at the top of my head, I can’t even name one online business company that has an initial $25 capital outlay, not even one, except for Empower Network, can you?

Empower Network Business Opportunity

Empower Network is making the complicated world of blogging uncomplicated for all of those who want to share their thoughts online. This is actually the main thrust behind Empower Network.

Viral Blogging Platform

en4With just $25, you get to avail of its viral blogging platform that is really a great boost if want your site to be seen online at a much faster rate than the usual route.

This is a great advantage if you have a solution, service or product that you want to blog about and have it viewed by a lot of people online.

Well, blogging is just one way to earn money online, but since you have your sights set on the big one – $15,000, here’s how you can take advantage of the offer.

Network Marketing

empower networkEmpower Network also employs this proven marketing strategy to get the word out on its solution without juicing up too much cash in terms of advertisement and promotion.

Signing to EN’s solution opens up a world of possibility for you to generate money online through blogging – first, then through affiliate marketing.

To spare you a lot of words, the bottom line of this system is that the more people you can get to sign up to EN’s viral blogging platform, the more earnings you will have. (Refer to the video link)

Recurring Income

en2Another cool thing about signing up with EN is the recurring income that comes with its effective system.

Recurring income simply means you are earning a certain amount of money or more without having to work for it over and over again.

How cool is that?

 The Offer

Imagine yourself taking that much long overdue vacation getaway with your loved ones in one of your most desired dream destination.

Florida? Mexico? Europe?

Now with Empower Network that is within your fingertips!

So what are you waiting for?

Sign up at action111.com and level up your lifestyle!

Inbound Marketing is in!

Hey everyone!

If you’re wondering what’s the in thing with regards to internet marketing, well, this is it – Inbound Marketing!

inbound marketingInbound marketing is the process of earning a person’s interest as opposed to buying it.

This involves writing relevant contents,using effective social media campaigns, webinars/podcasts, SEO approaches and white papers which saves you a lot of cash in the process as compared to outbound marketing.

Inbound marketing seeks to inform, educated and sometimes even entertain. Its actually a noninvasive approach wherein people are actually drawn to your brand and converts them into lasting customers –  sort of like what attraction marketing is, but waaayyy better as other platforms and applications are integrated in the process.

How many times have you left unopened emails? Or perhaps included your telephone numberinbound in the DO NOT CALL LIST? or perhaps even unsubscribe from an email? I bet you even skipped A LOT of TV and Youtube ads?

Outbound marketing is quickly losing its charm! People are getting sick and tired being bombarded left and right with irrelevant products and services.

Inbound Marketing

One key point to always remember is that you have to develop a positive connection with the consumer. This will likely make him engage and may even buy from you.

inbound marketing image 2With outbound marketing, what happens is that the consumer feels intruded every time you market your brand. This is really prevalent on Youtube. (There’s that 5 second countdown on the bottom right hand side of the screen.)

This simply doesn’t help. NOT A BIT. I bet you click that ad off after the 5 seconds countdown is over right? See what I mean.

Inbound marketing entices your consumer to come looking for you. You don’t seek them out. They come to you. This happens with continuous production of great and relevant contents that provide much needed value.inbound marketing 3

Inbound marketing is a multi channel approach because it gets to where the people are and the channel where they want to interact with you. These channels can be through keyword search, blogs, social media and others.

If you are tired of putting out cash on your cold calling technique or even promo ads, why not try using the Inbound Marketing approach?

More on this next time, stay tuned!

Effective Blogging Secrets Revealed!

Hi everyone!

“Blogging is a conversation, not a code.” – Mike Butcher.

I believe this is true. There should be a connection. Sadly, a lot of bloggers ignore this crucial key point! All they want is to let out their opinion and blabber without really connecting with their readers.

bloggingAn effective communication contains two key components – speaker and the listener. The same holds true in the “blogsphere.” Unless the speaker (blogger) can effectively convey his idea, then there’s what we call a failure of communication.

Imagine this, you are the blogger, how will you cook up a blog that will perk the interest of your readers? Give that thought some precious seconds to sink in. If still unsure, let me offer these tips:

Blogging Tips

Compose Head Turning Headlinesheadlines

Your headline is your readers first contact point with you. How well you craft this will determine
if you’ll turn a prospect into a follower. Always right a compelling one. Usually readers only want to know what they can get from you. Address that properly and you’ll get their attention. Make sense? Read on.

Start with a Strong First Statement

strongA strong opening statement will definitely add to the effectiveness of your blog, no doubt about it, so it’s pertinent that you take some considerable amount of time thinking of a killer statement. Take this approach along with your compelling headline as a one-two punch combination.

Readers can’t resist this approach. It’s the lure and the bait.

Learn how you can draw up a compelling headline and then boost it up further by giving it a killer opening statement. This can take a while, but with constant practice, you’ll get it eventually.

Use Powerful Words

According to the modern English language, words are not created equal. Some are more powerful than the others. Use these words to your advantage. Sprinkle your article with these powerful words. Some example are – you, free, new, because and instantly. Have you used these words lately in your posts?

Nothing beats a killer sentence!one day

“Sentences are the engines of creativity. “– Demian Farnworth. Nothing is truer than that fact. Take this sentence for example “The quick brown fox jumps over the lazy dog.” See how instantly it painted a scene in your head? Killer sentence evokes emotion. It also creates an image in your mind. Lastly, always address the 5W’s, who, what, where, when and why. In short, be factual too!

Be Authentic

originalYou are a unique creature. You have your way of structuring sentences that instantly inform readers that it’s you that they’re reading. Use this uniqueness to your advantage.

You see, the problem with today’s budding bloggers is that they want to be the next big Matt Marshall or any of those big name bloggers.

While it can help to have someone to look up to and imitate, in the long run you need to discover who you are.

There you have it folks, start incorporating these fine tips now and tell me how it turns out. You can leave a comment below!

Join me and let’s make money now!

Timely Blogging Tips

Hi there!

Blogging can sometimes be cumbersome, especially at some point when you run out of steam, which eventually you will. Trust me, it will happen, even to the best of them. So what will you blog about when this occurs?

Do you have any contingency plan?

sweatingIt always pays to have a backup plan ready for any eventualities, and running out of ideas is something that you really need to watch out for.

Here are some fresh ideas you can pick upon and incorporate in your blogging approach.

Blogging Tips

Blog about News Eventsnews events

Being a business owner entails that you be abreast with the latest news and trends about the industry. You can put this advantage to good use by blogging about what is upcoming and new.

This gives you the opportunity to be a resource person and you can even give your insight about the news event to your readers.

Keep a Keen Sight on Google Trends and Twitter

google trendsObserve what leaders in the industry are referring to or that have a huge number of interest and write about that (knowing that if it’s an appropriate subject like the World Cup, your material won’t possibly rank or likely ever be seen before the attention drops).

Volume wise, you’ll be blogging to entice guests and in case of authorities chatting, you’ll likely be blogging mainly for links so it will have to be more reliable.

Write about changes in the industry, product and services launches, etc.

For example, while an upgrade to Google Chrome may not straightly affect our approach to SEO, it’s relevant by its effect on our website visitors, so it is definitely a topic worth blogging about.product launch

While this might sound a bit cloudy and uncertain, every upgrade that chrome does will definitely have an effect on our approach to online marketing or even to SEO at times. (Algorithms anyone?)

Product and services launches are great topics to blog about, even if these are from your competitors, why? It will absolutely give you the advantage of knowing where your position is as with regards to your competitors.

Blogging about this topic will give your readers insight about (clears throat) how well you can address the competition without sounding all sour and insecure about the whole thing, which if done properly, I believe will result in better audience confidence in you!

There you go, I hope you can incorporate this tip in your blogging approach.

Tell me what you think? You can leave a comment below.

If you want to learn more, ask me now.

Unbeatable Online Marketing Strategies

Hi there!

If you’re like most internet marketers, you want to be always in the loop regarding the newest and trendiest online marketing strategies.marketing tips

It’s easy to understand why, the online community, most especially those who do their shopping online have become more finicky over the years, thus affecting the way online marketers do their marketing strategies.

 In my ongoing effort help provide what I do believe (based on extensive personal experiences) as the best and most effective marketing strategies, I’ve compiled a list just for you.

 Supreme Marketing Strategies

 Get into Social Media Marketing

social media marketing image 1Who doesn’t own a Facebook account these days? Or a Twitter? Or a Pinterest perhaps? Let’s face it, the influence of social media on our society and life in general has become undeniable.

We look to Facebook for the newest trends or happenings. The same holds true for the rest of these social media networking sites.

 So if you want to be on the forefront of things and have your site up there, visible and attracting traffic, better make use of these platforms now and spread the word out about your item or product.

 Don’t Neglect Content Marketing

content writerCompanies nowadays establish authority and gain the trust of a lot of consumers by continuing to develop and strengthen the value of their content through a variety of programs.

This generally includes appropriate information about the market that provides understanding or enjoyment to any viewers. Doing so allows a company to continuously build relationship with its market and create a faithful following.

 Watch out for Image-Centric Content

If you are a keen observer, you might just have noticed the trend on posting more images (photos) on blog posts and social media sites. In fact, there’s a site that’s solely dedicated to just posting images on the web (Instagram anyone?)article marketing content

On blog posts? The average images should be around 3-4 for articles with 400-500 words in it.  The reason? Easy, it’s a little bit boring just reading plain text in an article. The images serves as breakers and breathers and spice up the overall look of the content.

If you can keep these marketing strategies in every posts and articles you put out, I bet you’ll have a definite success!

Tell me what you think? You can leave a comment below.

For more information, just contact me.