Let’s face it, Search Engine Optimization (SEO) technique is not EASY for everyone. While some guys may be good at it, most of us newbie marketers are left groping in the dark and biting our nails.
Still in keeping with my ongoing objective of helping you out, I’ve recently updated my list of the MOST common SEO mistakes that newbie marketers often do and how to avoid them.
7 Common SEO Mistakes
This refers to unnaturally padding your blogpost with keywords that may or may not be relevant to the subject at hand.
This is unethical and can often lead to your site’s being flagged down and worse –penalized by major search engines!
Again, loading your blogpost with keywords but with little content to back it up is like shooting an arrow to the moon.
It’s unrealistic and will get you nowhere.You need to be smart with the use of keywords even if they’re on-topic.
There should be enough word count to make it really count. One word of advice though, be sure that it reads smart and loaded with real info. Word count alone will not cut it as well.
Focusing on Keyword Density
If you’ll notice, there’s already a recurring theme here – the use of keywords. While keywords are really essential it’s not smart to overuse them.
Keyword density refers to the number of times a specific keyword is repeated or appears in a blog post. Don’t aim for a certain number density anymore like what was acceptable a couple of years back.
The search engines are evolving in an effort to weed out the phonies. It is outdated and doesn’t work anymore.
Spamdexing involves repeating an unrelated phrase or phrases in an effort to trick the search engines.
Well guess what, search engines nowadays have a better way of detecting whether or not the content of a blogpost is relevant to the search term or not.
Beware, the moderators will be inclined to remove you from the search engines when they discover that you are actually spamdexing.
Link-bait-and-switching is a technique whereby a link is added to a word and that link leads your reader to something totally unrelated. This is also unethical and will cause your readers to mistrust you.
Not being Patient
“Patience is a virtue” so goes the saying. It’s true. Even with this technological advancement, patience still has its rewards. Proper SEO can’t be established overnight. You need to give time to those web CRAWLERS to find your content and establish your online reputation.
Always write content with value. Search engines have a way of telling whether what you are actually putting out is all fluff and no real value. Your content must have value to back up the keywords you use.
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