Tag Archives: search engines

Should you use Paid Search Marketing?

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Hi everyone!

Nowadays, if you are not promoting your business on-line, chances are, you’ll be left struggling in the dark and very, very far from the competition. The internet has become a go-to place if you want to quickly find answers to almost everything and everything.

paid search marketingConsumers flock on-line looking to find information, solution and ultimately come off buying once satisfied with their query.

So you ask me, what has paid search marketing to do in the equation?

To which I say “everything!”

“Paid Search Marketing (also known as Pay Per Click marketing, PPC marketing, Cost Per Click marketing, or Sponsored Advertising) is one of the best ways to help a business get consistent traffic from relevant search results and other websites”.- Business Marketing Blog

Simply put, you employ paid search marketing strategies to leverage your brand over others in the same niche as you are.

Paid Search Marketing can definitely help you move your products off the inventory list and into the sales report!

I’ve listed 4 top reasons on why you should use paid search marketing to drive your promotional campaign.

Top 4 Reasons to Use Paid Search Marketing

Exposure on the first page of the top 3 search engines

paid search marketing image 2Using pay-per-click marketing (PPC) will result in seeing your brand listed in the top 5 search engine results page of Google, Yahoo and Bing.

How is this possible you might ask?

PPC is the fastest technique to get an ad for your brand to show in the top 5 results on these 3 major search engines because you are paying for it.

Targeted Ads

paid search marketing image 3Unlike natural results which can’t be manipulated any more unless you tinker with the whole webpage and boy that is not an easy and a recommended thing to do.

Paid search on the other hand can enable your ads to be changed, edited, tested, optimized and tracked for maximum effectiveness.

This is an absolute advantage for marketers as it enables them to understand which perfect matching of ad text and key phrases that will work best for that specific campaign!

Immediate Traffic

traffic image 1Setting up a pay-per-click campaign in any of the major search engines usually requires a short amount of time under 30 minutes to be precise – if you know your way around it.

This means marketers can put up their PPC campaign for their products, activate it and expect to find result (first page) in almost under an hour or even less. The cool thing about this is that even a relatively new comer with a new website can expect positive results right away.

Relevance

PPC imageConducting searches usually anchor on finding the nearest and most relevant result for that specific keyword.

Using paid search marketing allows for fine-tuning your efforts to tailor-suit specific result. This creates a positive user experience for the end-user.

Likewise, Google’s changing algorithms result in its ability to determine the most relevant result there is!

This produces a positive outcome for the marketer using PPC to drive his campaign.

If you haven’t started using paid search marketing then you should probably give it a spin. There is a lot of easy YouTube tutorial on how to properly conduct paid search marketing. Here is one:

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7 Common SEO Mistakes Every Web Marketer Should Never Do

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Hi everyone!

Let’s face it, Search Engine Optimization (SEO) technique is not EASY for everyone. While some guys may be good at it, most of us newbie marketers are left groping in the dark and biting our nails.

Still in keeping with my ongoing objective of helping you out, I’ve recently updated my list of the MOST common SEO mistakes that newbie marketers often do and how to avoid them.

7 Common SEO Mistakes

Keyword Stuffing

keywordThis refers to unnaturally padding your blogpost with keywords that may or may not be relevant to the subject at hand.

This is unethical and can often lead to your site’s being flagged down and worse –penalized by major search engines!

Being Spammy

spammyAgain, loading your blogpost with keywords but with little content to back it up is like shooting an arrow to the moon.

It’s unrealistic and will get you nowhere.You need to be smart with the use of keywords even if they’re on-topic.

There should be enough word count to make it really count. One word of advice though, be sure that it reads smart and loaded with real info. Word count alone will not cut it as well.

Focusing on Keyword Density

densityIf you’ll notice, there’s already a recurring theme here – the use of keywords. While keywords are really essential it’s not smart to overuse them.

Keyword density refers to the number of times a specific keyword is repeated or appears in a blog post. Don’t aim for a certain number density anymore like what was acceptable a couple of years back.

The search engines are evolving in an effort to weed out the phonies. It is outdated and doesn’t work anymore.

Spamdexing

dexingSpamdexing involves repeating an unrelated phrase or phrases in an effort to trick the search engines.

Well guess what, search engines nowadays have a better way of detecting whether or not the content of a blogpost is relevant to the search term or not.

Beware, the moderators will be inclined to remove you from the search engines when they discover that you are actually spamdexing.

Link-bait-and-switching

linkLink-bait-and-switching is a technique whereby a link is added to a word and that link leads your reader to something totally unrelated. This is also unethical and will cause your readers to mistrust you.

Not being Patient

“Patience is a virtue” so goes the saying. It’s true. Even with this technological advancement, patience still has its rewards. Proper SEO can’t be established overnight. You need to give time to those web CRAWLERS to find your content and establish your online reputation.

Shallow Content

Always write content with value. Search engines have a way of telling whether what you are actually putting out is all fluff and no real value. Your content must have value to back up the keywords you use.

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