Tag Archives: content marketing

Are you hitting your Marketing Objectives?

marketing tipsIn order for your business to reach its goals, marketing objectives should be implemented.

Many people use objectives and goals interchangeably; a good way to separate them is to plot out an advertising and marketing plan, stick to the course until its completion.

Here are three easy and achievable marketing plan guides that will help you achieve your marketing objectives.

Easy Tips for Hitting your Marketing Objectives

Hit the Target on the Wall

web marketingThink of your marketing objectives as targets that need to be aimed at. Starting a marketing campaign through emails can be a perfect example of this.

The results you get can give you an accurate data on how far or near you are from your goal. You can even set clear cut values like 50 prospects through emails campaign.

Keep it Simple

sales pitchSet for yourself one or two objectives and keep working at them until they are accomplished.

The reason for this is simple, the more objectives you set, the more time and money you need to achieve them, and it’s not practical.

Let’s use an example:

  • Gain 5 new customers by December 15
  • Maintain the purchase frequency of current customers at 7 times a year for the financial year 2014

As you can see, it is a lot easier if you will use this method to track your marketing objectives. The goals are clear cut, which makes fine-tuning your marketing strategies really easy.

Link to Sales

pitchingUltimately, the prime directive of every marketing objectives is to get your solution or product out in the market; translate it to sale and establish good customer relationship. (Repeat customers)This being the case, it is smart to link all your marketing objectives to sales.

You can do this by setting up definitive and specific areas of concern, like for example:

  • Inbound marketing
  • Press releases
  • Social media campaigns

By targeting these areas of concern, you will have a clear cut course of action and can accurately pinpoint what you need to accomplish.

In closing, it is really important that analytics be set up early on, this tool is essential if you want to see the actual statistics of your marketing objectives, whether they are hitting the target or missing them altogether.

More next time!

Effective Blogging Secrets Revealed!

Hi everyone!

“Blogging is a conversation, not a code.” – Mike Butcher.

I believe this is true. There should be a connection. Sadly, a lot of bloggers ignore this crucial key point! All they want is to let out their opinion and blabber without really connecting with their readers.

bloggingAn effective communication contains two key components – speaker and the listener. The same holds true in the “blogsphere.” Unless the speaker (blogger) can effectively convey his idea, then there’s what we call a failure of communication.

Imagine this, you are the blogger, how will you cook up a blog that will perk the interest of your readers? Give that thought some precious seconds to sink in. If still unsure, let me offer these tips:

Blogging Tips

Compose Head Turning Headlinesheadlines

Your headline is your readers first contact point with you. How well you craft this will determine
if you’ll turn a prospect into a follower. Always right a compelling one. Usually readers only want to know what they can get from you. Address that properly and you’ll get their attention. Make sense? Read on.

Start with a Strong First Statement

strongA strong opening statement will definitely add to the effectiveness of your blog, no doubt about it, so it’s pertinent that you take some considerable amount of time thinking of a killer statement. Take this approach along with your compelling headline as a one-two punch combination.

Readers can’t resist this approach. It’s the lure and the bait.

Learn how you can draw up a compelling headline and then boost it up further by giving it a killer opening statement. This can take a while, but with constant practice, you’ll get it eventually.

Use Powerful Words

According to the modern English language, words are not created equal. Some are more powerful than the others. Use these words to your advantage. Sprinkle your article with these powerful words. Some example are – you, free, new, because and instantly. Have you used these words lately in your posts?

Nothing beats a killer sentence!one day

“Sentences are the engines of creativity. “– Demian Farnworth. Nothing is truer than that fact. Take this sentence for example “The quick brown fox jumps over the lazy dog.” See how instantly it painted a scene in your head? Killer sentence evokes emotion. It also creates an image in your mind. Lastly, always address the 5W’s, who, what, where, when and why. In short, be factual too!

Be Authentic

originalYou are a unique creature. You have your way of structuring sentences that instantly inform readers that it’s you that they’re reading. Use this uniqueness to your advantage.

You see, the problem with today’s budding bloggers is that they want to be the next big Matt Marshall or any of those big name bloggers.

While it can help to have someone to look up to and imitate, in the long run you need to discover who you are.

There you have it folks, start incorporating these fine tips now and tell me how it turns out. You can leave a comment below!

Join me and let’s make money now!

Timely Blogging Tips

Hi there!

Blogging can sometimes be cumbersome, especially at some point when you run out of steam, which eventually you will. Trust me, it will happen, even to the best of them. So what will you blog about when this occurs?

Do you have any contingency plan?

sweatingIt always pays to have a backup plan ready for any eventualities, and running out of ideas is something that you really need to watch out for.

Here are some fresh ideas you can pick upon and incorporate in your blogging approach.

Blogging Tips

Blog about News Eventsnews events

Being a business owner entails that you be abreast with the latest news and trends about the industry. You can put this advantage to good use by blogging about what is upcoming and new.

This gives you the opportunity to be a resource person and you can even give your insight about the news event to your readers.

Keep a Keen Sight on Google Trends and Twitter

google trendsObserve what leaders in the industry are referring to or that have a huge number of interest and write about that (knowing that if it’s an appropriate subject like the World Cup, your material won’t possibly rank or likely ever be seen before the attention drops).

Volume wise, you’ll be blogging to entice guests and in case of authorities chatting, you’ll likely be blogging mainly for links so it will have to be more reliable.

Write about changes in the industry, product and services launches, etc.

For example, while an upgrade to Google Chrome may not straightly affect our approach to SEO, it’s relevant by its effect on our website visitors, so it is definitely a topic worth blogging about.product launch

While this might sound a bit cloudy and uncertain, every upgrade that chrome does will definitely have an effect on our approach to online marketing or even to SEO at times. (Algorithms anyone?)

Product and services launches are great topics to blog about, even if these are from your competitors, why? It will absolutely give you the advantage of knowing where your position is as with regards to your competitors.

Blogging about this topic will give your readers insight about (clears throat) how well you can address the competition without sounding all sour and insecure about the whole thing, which if done properly, I believe will result in better audience confidence in you!

There you go, I hope you can incorporate this tip in your blogging approach.

Tell me what you think? You can leave a comment below.

If you want to learn more, ask me now.

Unbeatable Online Marketing Strategies

Hi there!

If you’re like most internet marketers, you want to be always in the loop regarding the newest and trendiest online marketing strategies.marketing tips

It’s easy to understand why, the online community, most especially those who do their shopping online have become more finicky over the years, thus affecting the way online marketers do their marketing strategies.

 In my ongoing effort help provide what I do believe (based on extensive personal experiences) as the best and most effective marketing strategies, I’ve compiled a list just for you.

 Supreme Marketing Strategies

 Get into Social Media Marketing

social media marketing image 1Who doesn’t own a Facebook account these days? Or a Twitter? Or a Pinterest perhaps? Let’s face it, the influence of social media on our society and life in general has become undeniable.

We look to Facebook for the newest trends or happenings. The same holds true for the rest of these social media networking sites.

 So if you want to be on the forefront of things and have your site up there, visible and attracting traffic, better make use of these platforms now and spread the word out about your item or product.

 Don’t Neglect Content Marketing

content writerCompanies nowadays establish authority and gain the trust of a lot of consumers by continuing to develop and strengthen the value of their content through a variety of programs.

This generally includes appropriate information about the market that provides understanding or enjoyment to any viewers. Doing so allows a company to continuously build relationship with its market and create a faithful following.

 Watch out for Image-Centric Content

If you are a keen observer, you might just have noticed the trend on posting more images (photos) on blog posts and social media sites. In fact, there’s a site that’s solely dedicated to just posting images on the web (Instagram anyone?)article marketing content

On blog posts? The average images should be around 3-4 for articles with 400-500 words in it.  The reason? Easy, it’s a little bit boring just reading plain text in an article. The images serves as breakers and breathers and spice up the overall look of the content.

If you can keep these marketing strategies in every posts and articles you put out, I bet you’ll have a definite success!

Tell me what you think? You can leave a comment below.

For more information, just contact me.

Most Common Online Marketing Errors

Hey everyone!

Do you get zero internet traffic?

Or maybe you have different promotion challenges: Perhaps you have visitors but are not transforming those leads into spending clients.

marketing tips

And when it comes to social media networking, it’s not working either.

You’re not alone.

Here are three typical errors online marketers make–and how to fix them.

Online Marketing Errors

Anticipating a blog to easily produce traffic and attention

blogIt’s true, blogs can and should do this (as well as help with search rankings). But it doesn’t happen magically; it takes more than a design and some written text.

For an appropriate, maintainable blog, your content should deal with who you are and who your viewers is, and they should successfully link these factors in.

Instead of talking about special offers you might instead discuss what your product is all about. You could also discuss concepts on the benefits of that particular product or service. Any of these ideas would tell a story that clients can find valuable.

Thinking social networking is a black hole

social mediaTwitter, Facebook or mySpace, Instagram, Pinterest and LinkedIn can pull up lots of your energy and effort for little cost.

The initiatives of many companies fall short, lost and unmeasurable.

Your public networking initiatives should be brilliant and ideal, not irrelevant.

First: Recognize particular objectives. Do you want to develop product awareness? Direct guests your web page and produce sales? Improve your e-mail list?

Next: Recognize which programs will create the best use of your energy and effort depending on where your clients are, as well as your own inclinations. (How do you know where your clients are? Ask them!)

Focus on linking with certain categories of individuals depending on their mentioned passions and public action. Recognize influencers within your market and link with them.

Social networking sites are great places to source for information about what individuals care about and what truly gets them thrilled and talking.

You’ve got a lot of guests, but no clients

guestsYour focus market knows and likes you. Everyone is linking with your concept. So why aren’t they buying?

 The key is to create a direction to transformation for individuals who are already on your website (landing page, registration forms).

Ensure that each web page is enhanced for getting guests more greatly engaged with your material or your business by embedding appropriate (and focused!) phone calls to action. Don’t keep guests hanging, after posting an article or page–make it obvious what you want them to do next.

If you really want to build a data source of clients, each web page of blog or website should include a proactive approach, such as a publication sign-up or a landing page.

Try to incorporate hyperlinks in three unique locations: instantly under the headlines, after a title and on the sidebar. And each should link to a particular web page that makes it clear what the value is for the client.

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There you go, stay clear from these 3 most common online marketing error if you want your website to flourish.

Exposed: Attraction Marketing Tips

Hi there!

Whether you run a local Brick and Mortar business, an Online marketer or even a network marketing, having an effective attraction marketing technique will be of large advantage to you.magnetic marketing

Attraction marketing tips

Act as a solution provider

attaction marketingHave you observed how a “consultant” is recognized far well than a “Sales Rep”? Do you know why this is?

It’s because a consultant is a solutions provider whereas a sales Rep is basically trying to “seal”.

If you can be recognized as a “Solutions Provider” from the very beginning, individuals will react far in a different way to you.

They will see you as a “Trusted Advisor” and you will be recognized as an expert within your market.

This is something to take note of: Don’t think of yourself as “selling”. Think of yourself as “providing solutions” to the many issues that individuals have in your market.

Always Educate

educateWhen you write a short article, include video clips or offer a web seminar, bear in mind that you are “teaching” and even say often “I am going to demonstrate you how to….”.

You want to say that you are there to demonstrate (for Free) and you want to “give away a lot”.

Of course, individuals can pay you particularly for your top quality product or training you offer but try not to make it a “bait and catch”.

Give plenty away for Free, and individuals will want your compensated material. We all have a gentle need to reciprocate and this is known as the “Rule of Reciprocity”.

Understand about “Direct Response” Promotion

direct responseThis works very well into attraction marketing.

Most businesses don’t know anything about immediate reactionary marketing and that is why they can’t get any good transaction.

Use the web

webOk, it may seem a bit apparent but exercising attraction marketing on the web is extremely effective.

With a blog, you can regularly generate useful material that will rank on the search engine through sound SEO practices.

The more material you create, the more visitors and brings you will generate.

Or, you could use YouTube to generate academic video clips that you can use to generate leads. Video Promotion performs very well.

Hold online seminars

This is another realistic tip but I had to toss it in for you as this is one of the best techniques to display your skills.

Online seminars have become very extremely effective nowadays. Think about them as the day seminar for businesses.

If you can keep training webinars that rise with value, your power will go tremendous and individuals will see you as the next big thing.internet make money

So there you go, really easy and effective tips to add to your existing online attracting marketing strategies.

Have fun!

What’s missing in your Web Marketing?

Hi there!

So you have a website, fresh contents, links and you’ve done everything by the book – so what’s missing?question

You may want to consider the following information and integrate it into your approach.

Web Marketing

Track and evaluate your guests

web marketingMost web servers offer visitors analysis information to their customers, and it is probably the most essential tool at your disposal in measuring the potency of your online marketing and overall web page performance.

By making the effort to understand this information, you can begin to understand what your audience wants from you.

Are many of them lingering on one particular page?

Perhaps you should create some changes to keep their interest.

Are most of them looking at one particular part of your site?

Perhaps you should make it the central focus of your site. Since this information up-dates regularly, you are also able to evaluate the potency of any changes that you make.

These are the most basic examples, as there are many more useful bits of information available- what keywords your guests are using to discover you, what contents are bringing you the most visitors, how long your guests are staying, etc.

Maintaining a successful web page is an ongoing process, and visitor information is crucial to getting optimum results.

Request links from non-competing, top quality companies related to your industry

link bait image 1This is a simple but effective piece of online marketing guidance.

Links allow you to get top quality visitors while increasing the reputation of your business.

Visitors that enter your web page from a link that they discover on another web page are susceptible to believe that they will discover something of value there (if not, why would the web page take the risk to link to it?).

The additional benefit to link-building online marketing is that they can give a tremendous increase to your link-building, which is a significant component in determining how your web page gets rated in Google.

Write informative content about your services or products and have them available to online journals and website owners

web marketing contentThere are numerous websites that will allow you to offer original informative content for others to post.

First, all of these websites need anyone who is reprinting your content to offer a backlink to your web page, which can offer highly targeted guests (visitors that most likely already have a good impression of you from your article).

This is also another way to increase your link-building, which is essential to your internet search engine results position.

Moreover, if you offer a service, a reputation is your most valuable asset. Distributed content can help to establish you as an expert in your field and help you to gain reliability with your future customers.join me

Although online advertising models such as these may need a financial commitment, the benefit can be well worthwhile.

Well there you go, hope this add to your online marketing techniques!