Category Archives: online marketing tips

Getting your very own Sales Leads the Easy Way

Hey everyone!

One of the most important area that online marketers are faced to address anytime in their fledgling career is the nagging question of how to get sales leads.

Acquiring sales leads is the process of building a connection with your readers who can be potential customers in the future.

Big businesses have their marketing department to handle this task since they’re responsible for making all the necessary marketing materials and strategies.

But if you’re just me and the rest of those free-spirited online marketers, then the task falls squarely on your shoulders.

Here are some proven techniques for generating sales leads:

Networking
Advertising (TV/print/Web)
Telemarketing
Direct email, fax or e-mail marketing campaigns
Web sites and online search engine optimization
Buying a sales leads list
Paid ads

How to Generate your Sales Leads

Social media

This gesture starts with hooking up with your friends, family, former colleagues and current customers via a phone conversation asking them to pitch for your products or services.

These recommendations are also called sales tips.

Local Fair/Product Exhibits

Exhibitions/fairs are always excellent opportunities for doing business-to-business (B2B) marketing. By setting up a table at a local fair, you can get in touch with various audiences in the hope of building a connection. [Source: startupnation ].

Web Marketing

Web marketing has become a highly effective way to generate sales leas.

According to Nielsen/NetRatings, from Sept 24-30, 2007, Web viewers visited over 53 billion dollars on online ads.

The ads viewed ranged from financial solutions to cars to travel .

These ads often lead to short reviews that contain contact forms that can be utilized in real-time by online marketers.

Buying a Sales lead

The fastest way to set up thousands of prospects is to buy a sales lead’s list.

There is an online directory for businesses supplying thousands of existing leads that a newbie online marketer can get his hands on.

The advantage of this is that you can get access to a large list of names and contact info for a few hundred dollars.

The drawback is that all the names are not qualified leads, meaning they haven’t been scrutinized to see whether or not they’re a legit lead for the marketer’s specific product or services .

There you have it, some of the most effective ways to generate your own sales lead.

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Bit.ly Review

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Hi everyone!

If you’re a regular visitor of the wonderful worldwide web, you’d probably notice something like this –http:/bit.ly/domain name.

Bit.ly has been around as early as 2011 and has proven to be an indispensable tracking tool. Not only that, but it also shortens any URL link into useful “bit size” pieces.

Bit.ly’s increasing capabilities has already made it a household name and a common companion for almost all online marketer and big, big online businesses.

But if have not yet utilize Bit.ly, it’s never too late to add this tool to your arsenal.

Here’s a list of what Bit.ly can do.

List of what Bit.ly can do

It monitors your statistics

The useful tracking capability of Bit.ly has instantly enamored it to its users.

It can monitor the popularity of your links – up to the point where you can view how many shares, clicks and saves were made for that particular link plus a host of other features as well. This is really very cool!

Own it

Bit.ly has just upped the ante by enabling its users to choose from among its roster of available short links apply called “Bit.ly with Feelings” how they actually “feel” about a certain link.

Technically, this is short link generator with added testosterone.

Users have the options to use the extension “luv.it” for links that they are so fond of.

As well as “loath.es” for links you “hate”- plus a lot more of course. Oh I forgot to add the customization aspect – you can generate your own set of alpha-numeric bit-links by simply clicking the pen tool to enter your text.

Group links Together

Bit.ly enables users to group together their bit marks by theme into public or private.

Let’s say you have a couple of bit marks for recipes or DIY, you have the option to either save them I a private setting (for your eyes only) or share them with the outside world (public setting).

It is mobile friendly

Having an application that is mobile friendly is de rigueur nowadays. Bit.ly has an iPhone apps generate short links plus you can even check your stats in real-time. You can even check in to see your groups (bundles) or read articles direct from the apps.

Enables blog linking

Bit.ly has a WordPress plugin that automatically generates a short link for every article that you put out. It even spreads the word faster.

You can also add a sidebar widget to display which are your most popular links or bitmarks.

All in all, I can say that bit.ly is a neat app to integrate into your system. You can check the site yourself @ this link https://bitly.com/.

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4 Easy Tips on How to Drive Traffic to Your Website

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Hi everyone!

One of the most important agenda on every online marketer’s list is how to drive traffic to his site.

The internet is loaded with a lot of fun and creative tips and ideas on how to effectively drive traffic to your site.

But one factor that remains constant is to always provide good and fresh content.

This will gradually but surely increase the amount of traffic to your site.

Aside from this, I’ve come up with a simple list that will help you increase web traffic to your site. Read on!

4 Tips for Driving Traffic to Your site

Write content rich articles

To rank better in every major search engines, it’s very important that you write articles that are rich in content.

When your articles rank high, it will certainly get noticed by searchers.

Of course offering contents that your readers are looking for will always drive traffic to your site.

Address a Problem

Searchers are always looking for solutions to their problem. Take advantage of this. When you offer a solution to a popular problem, chances are, these searchers will definitely go to your site, thereby increasing traffic in the process.

Make your Contents Shareable

Sharing content is an action that always gets the thumbs up in the world of social media.

Always create content that can be easily shared.

When your contents get shared a lot, you gain recognition. This action always lead to increase website traffic.

Link to Old post in your Site

Linking your new article to a related old post in your website is a technique that will keep your audience, both old and new glued to your site longer by discovering your back catalog.

Although this may not seem like it has no direct bearing in driving traffic to your site, the more time people spend in your site, the higher your page ranking is.

The higher your ranking is, the more visible you become online. Ultimately, increased traffic.

Driving traffic to your site is an organic activity that is bound to happen over a course of time if you will apply these 4 easy tips.

Try it now and tell me how it went!

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5 Elements of a High Converting Video Blog

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Hi everyone!

A high converting video blog contains five key elements for its success. Knowing these elements is your key to creating a very potent and effective video blog.

Taking off from our last blog, the video blog (which incidentally garnered a lot of views) I’m following it up with what constitute an effective video blog.

Did you know that are five elements that make-up for a very high converting video blog?

Watch this short video to learn more

5 Elements of a Video Blog

Keep it Simple

One rule of thumb to follow when creating your video blog is to keep it simple. Simple in its presentation.

Although the context maybe complex, keep the presentation very simple. This entails using a “clutter-free” approach. How to achieve this?

Keep the on-screen graphics very minimal, same with pop-ups and to some degree animations.

Also keep it under 5 minutes as the attention-span of most people these days have become relatively shorter.

Use minimal lighting if you’re going to speak in front of the camera. Use a tripod as well to stabilize the camera or any video recording device that you will use.

Keep it Short

Don’t bore your viewers to death please. If you can present your solution or whatever you want to get across between 2 to 5 minutes will be great!

Now if you need more time to present it properly, then make it a series. This way, you can keep the content simple and short.

Be Up to Date

An effective video blog must employ the latest video techniques, ideas, content and technology. Taking advantage of the available material online will ensure an updated approach to creating a video blog. Moreover, employing the latest in videography will always make your video blog look fresh and cutting-edge.

Inform, Educate, Entertain

The three types of video that are popular online are: informative, educational and entertaining video. Any of these types can stand on its own when employed.

Of course, most often than not, people would always lean on watching entertaining type videos. But not to be outdone, providing informative or educational type videos will do the job just the same.

Keep your audience in mind

Make sure that what you are putting out, in terms of video blogs, will always be directed towards your target niche or audience.

Always use terms that are associated with that particular industry or niche.

Like if you are doing a video blog about playing golf, make sure to know what the words ”par, bogey, hole in one, handicap or eagle” means. This will make your video more believable even if you have never played golf in your life before.

Video blog is always a great way to promote your product or service. Being able to effectively tap into this medium entails using these 5 elements.

Try it now!

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Where’s the Video Blog?

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Hi everyone!

A video blog creates a lot of advantages for the user and his blog site.

The entertainment factor is highly rated plus there are a lot of creative ways that you can use to get your message across.

Now for those who haven’t used one, you are missing a great deal on your marketing campaign.

If you need further proof and convincing, let me offer these awesome benefits of a video blog.

Benefits of Using Video Blog

Provides Concise and Quick Information

A 2-minute video blog does a lot of wonder for the blogger’s marketing campaign.

This is because people are more likely to watch a video blog as opposed to reading a written one. The reason?

Watching is definitely easier to comprehend than reading.

Being able to keep it under 2 minutes is best because you will not lose the attention of the audience also.

Video blogs generate more shares

At the moment, the trend for the most shared and most liked content on social networking sites like Facebook is topped by a video followed by an image then content.

Needless to say, a video blog is likely to get shared most of the time compared to an article of the same topic. Just take it from Facebook. A video blog goes viral faster too!

Excellent for Tutorials

Many individuals are visual – meaning they learn faster when they can see what is happening.

This being the case, videos are always a great device to use when teaching or doing a how-to. Moreover,

the viewer has the ability to rewind or pause the video when needed.

You can Generate Income

You can monetize your videos when you post them in YouTube. This happens when ads are placed in the video.

Of course, your video should generate a specified number of views first.

You can make from as little as $0.01 to $2.00 per 1000 hits or views!

If you haven’t utilized the power of a video blog, I urge you to make one now and experience the big difference!

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Digital Marketing 101

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Hi everyone!

As the world market gradually becomes smaller everyday – thanks to the internet and the growing globalization, one can’t help but notice the technological breakthroughs that take place on a regular basis.

Take the case with online marketing. Now there’s even a new form – digital marketing. Digital marketing involves the use of non-traditional form of marketing to get the message out.

Digital marketing involves tapping the internet as the main platform for bringing the marketing message to consumers in a faster format complete with metrics that will enable you to vary your approach in real time.

What does this means?

Simply put, digital marketing is the promotion of your brand or product using one or more forms of e-media.

Now with the definition out of the way, we can focus on how to effectively use digital marketing in your brand campaign.

Watch this short video to learn more

4 Digital Marketing Tips

Always Target the Right Audience

Knowing how to answer the “who” and “where” questions are important for a successful digital marketing campaign.

This entails knowing where your audience usually spend their time when they are online. If it’s Twitter or Facebook, then you can work on building your online presence within those social media platform.

Be Always Accessible

With more and more people going online via their mobile device, going mobile-friendly is not an option anymore – it’s a MUST.

Don’t let the competition beat you to the punch, be easily shareable and accessible by being mobile-friendly.

Build your Connection then Collaborate

What you can accomplish, even to the maximum of your ability is limited.

You need to maximize output even with a limited input by asking your connections to do the work for you.

Like the case with Instagram where users are encourage to post their pictures, you can adapt this technique any which way you want to drive home your brand. You can always start somewhere but with the end result in mind.

Watch those Numbers

Sure we tend to take pride in having a lot of likes or following or even connection on our social networking accounts, but if those numbers are not being converted into sales, then take heed.

You must pay attention on how many conversions you are actually making on, let’s say a daily basis.

You can then use the metrics to plot out what your next move should be. What is more important are the numbers that generate the sale. Keep that in mind.

Digital marketing, if done properly, is an effective medium to add to your online marketing strategy. We’ll focus more on this next time!

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If you have any questions, suggestions or comments, you can write them below.

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5 Elements of a Winning Landing Page

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Hi everyone!

Continuing on where we left off last time, I jotted down some important features of a landing page to help you create one that is cool and a sure winner – that is if you still haven’t designed
one.

As usual, this is still in my ongoing desire to help you become a better online marketer.

Here it goes:

5 Elements of a Landing Page

USP (Unique Selling Point)

This segment of your landing page contains your main headline, supporting headline, the reinforcement statement and the closing statement.

The Hero Shot

This is the visual representation of your solution. It may come in the form of an image or photo, or much better yet, if you can prepare a short video clip, the better. This is where the synopsis or the gist of your solution is stated in an entertaining fashion.

The Benefits of your Solution

Enumerating the benefits of your solution is always vital in the creation of your landing page. Of course you want to seal the deal and have your prospects opt in or buy from you.

Presenting them in a bullet form is always a good practice. It’s also an accepted practice to include the details of your solution as well.

Social Proof

If there’s a powerful persuasive concept in your landing page, then it’s this one. Adding testimonials or social proof is another key element that adds a powerful hook to your claim. Adding at least 5 short testimonies from satisfied customers will further add weight on your landing page. It’s also cool if customer’s photos are included in their testimonies.

Call-to-Action (CTA)

Always aim for a single conversion goal. Focus all your efforts in creating a winning CTA form.

This is where the rubber meets the road. How you position, design and what it says all plays an important part.

It’s important to articulate what your prospects will be getting once the click. Try to refrain from using “CLICK HERE or SUBMIT.”

Be more specific, try something like “Get your 7-days free trial”.

Creating or designing your landing page is an art in itself, be creative but most importantly, be informative. Don’t forget to lay it out in an easy-to-read manner. It might just be the seal dealer you are hoping for.

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5 Best Twitter Practices

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Hi everyone!

Let’s face it, with the emergence and increased popularity of social networking sites, people have more options and available channels to choose how to better reach their connections.

Let’s take the case with Twitter. You send tweets, yeah, sounds a bit funny but what can we do, we have to go with the flow.

Indulge me in this but can you use Twitter in your online marketing campaign?

Can you use Twitter to build your brand?

Can you build Twitter to increase your conversion rate?

The answer is an obvious yes!

Twitter is geared towards the “in the now” happenings. So it’s definitely an effective medium to help you leverage your online marketing campaign.

Watch the short illustrate history of Twitter here:

For those uninitiated, let me offer up these 5 best Twitter practices.

Read on:

5 Best Twitter Practices

Update your Status at least once a day

Unlike other social media, Twitter is a lot quicker in terms of the turnover or window time of opportunity for your tweets to be noticed.

Use this fast turnover to your advantage, post more than one tweet, or better yet retweet as well. This is a generally accepted practice as Twitter can be location based as well.

Did I lost you there?

Location based meaning for countries having multiple time zone (much like the USA or Australia), it’s best to retweet your status with the intent of reaching a certain time zone or area.

Keep your Tweets longer than one word

For the obvious reason that your followers can understand you better. It’s understandable that you want your tweets to be short and simple, but for Pete’ sake, please no one word tweets from now on.

Listen to what your Twitter network is saying

With social media, the focus is not just only you – interaction is a key point.

So interact. It’s all about building your network and connection anyway. If you can contribute something to the topic that is trending, then contribute.

Use Hashtag

A hashtag (#) is a way of tracking topics in some social networking sites such as Facebook, Pinterest or Twitter. It is a way of helping people who are interested in your subject matter find your Tweets.

Be polite

There is a right way and a wrong way of using social media. It pays to be polite. Remember you are representing your brand.

Twitter is an effective platform to launch your online marketing campaign. Use it to the max by employing the simple tips mentioned above.

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3 Geo-Targeting Tips for the newbie

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Hi everyone!

One effective tool that you can employ to maximize your conversion rate is by using geo-targeting. Now for the uninformed, geo-targeting is defined as a marketing strategy wherein contents are delivered to specific group of website visitors by using their locations such as country, state, region, zip code, IP address, organization or even other categories.

It can be considered as a more refined and defined marketing approach because you already know who your focus target is.

This is much better because you can then decide what content to share and how you can reach out to them to get the best results.

So how do you go about using geo-targeting?

Here’s a timely tip:

Geo-marketing Tips just for you

Research

Before embarking on your geo-targeting campaign, it is prudent to do a quick mind check.

Ask yourself this question – where did most of your sales orders came from?

This will allow you to pinpoint which location is going to be viable and ideal for the marketing campaign that you want to launch via geo-targeting.

Be Location Relevant

Tuning into the native vernacular of a certain location will make your ads and landing pages hit the bull’s eye every time.

Get in tuned with the “street lingo”. Like for example, they don’t call “hero” sandwiches in Philadelphia but rather “grinders.”

Furthermore, if you want your ads to really stand out, use a word that would really mark it as a geo-targeted ad. For example “Swiss Cheese in Switzerland” would do better than just “Swiss cheese for sale”.

Start small then expand

It’s wise to smart a small campaign with geo-targeting. What would generally be acceptable is to do a 5 to 10 run.

You can then reiterate, refine, and once effective repeat the campaign. In this way you can avoid being overwhelmed and spreading your efforts too thin.

Again, let me reiterate, with any marketing campaign, start small, test the waters then once you get a favorable result, that’s the only time you go all out.

Geo-targeting offers a lot of advantages. It is also an effective campaign that is being used by a lot of internet marketers. You can start integrating this to your strategy as well. Don’t be afraid to experiment and mix things around.

Remember those who never failed have never tried. See you next time!

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What About the About Us Page?

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Hi everyone!

One of the most neglected and probably unnoticed but a great show window to your site is the about us page.

Okay before you go off and start editing what you have scribbled down there, let me give you some excellent pointers on how to structure your about us page.

So without further ado, let’s start the ball rolling.

Here it is:

The about us page

State the Facts

To avoid sounding like you actually are bragging, offer a straightforward description of your achievements, skills and probably even endorsements. Don’t forget to add awards and past successes.

What usually happens is that some people tend to overdo or hype up their about us page. This might actually put off readers especially those discerning and tenured ones.

Ease off on the “gas” and just state the facts as they are. Avoid too much sugarcoating or window dressing.

Who is Your Target Audience?

It’s smart to actually visualize who your readers are going to be. Target your prospective customers. Try to construct an about us page that is geared towards this focus market. Give them the “impression” that they “accidentally” found you.

Just as any other form of media is designed with the viewers in mind, your about us page should speak the language of your visitors.

Get Personal

Getting someone to write the about us page for you may not actually work in your favor because it might come off as sounding stiff and insincere.

Why? Because most probably he will be using the second person’s point of view.

Besides, no one knows what you do or your business better than YOU. So, sit down and start constructing what you want your visitors to know.

Use a conversational and friendly tone, this will attract readers better than by using a corporate type tone. Speak with passion about what your mission is. Always be sincere and imagine addressing just a single reader – in short be personal.

Describe your Values

Your values will immediately inform readers if you are worth doing business with – not just your skills and experiences.

Explain your values. Moreover, if you have a charitable fund drive in your business, mentioned it here as well.

Mentioning it here means this is NOT just all about making yourself filthy rich but that you actually have a program for your corporate social responsibility.

An about us page is your readers’ peek into THE REAL you, so make it count. There it is, when constructing your about us page, it pays to consider all these factors.

If you find this article helpful, you can click the like icon, reblog, share or better still, leave a comment below. Thanks!

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