A high converting video blog contains five key elements for its success. Knowing these elements is your key to creating a very potent and effective video blog.
Taking off from our last blog, the video blog (which incidentally garnered a lot of views) I’m following it up with what constitute an effective video blog.
Did you know that are five elements that make-up for a very high converting video blog?
Watch this short video to learn more
5 Elements of a Video Blog
Keep it Simple
One rule of thumb to follow when creating your video blog is to keep it simple. Simple in its presentation.
Although the context maybe complex, keep the presentation very simple. This entails using a “clutter-free” approach. How to achieve this?
Keep the on-screen graphics very minimal, same with pop-ups and to some degree animations.
Also keep it under 5 minutes as the attention-span of most people these days have become relatively shorter.
Use minimal lighting if you’re going to speak in front of the camera. Use a tripod as well to stabilize the camera or any video recording device that you will use.
Keep it Short
Don’t bore your viewers to death please. If you can present your solution or whatever you want to get across between 2 to 5 minutes will be great!
Now if you need more time to present it properly, then make it a series. This way, you can keep the content simple and short.
Be Up to Date
An effective video blog must employ the latest video techniques, ideas, content and technology. Taking advantage of the available material online will ensure an updated approach to creating a video blog. Moreover, employing the latest in videography will always make your video blog look fresh and cutting-edge.
Inform, Educate, Entertain
The three types of video that are popular online are: informative, educational and entertaining video. Any of these types can stand on its own when employed.
Of course, most often than not, people would always lean on watching entertaining type videos. But not to be outdone, providing informative or educational type videos will do the job just the same.
Keep your audience in mind
Make sure that what you are putting out, in terms of video blogs, will always be directed towards your target niche or audience.
Always use terms that are associated with that particular industry or niche.
Like if you are doing a video blog about playing golf, make sure to know what the words ”par, bogey, hole in one, handicap or eagle” means. This will make your video more believable even if you have never played golf in your life before.
Video blog is always a great way to promote your product or service. Being able to effectively tap into this medium entails using these 5 elements.
Try it now!
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Do you find these rules to be the same regardless of what your presentation is trying to achieve?
(ie if it’s for lead-gen or sales?)
Hi Dylan! First off thanks for taking the time to read the blog.
These rules can be applied to all types of video presentations, may it be a lead-gen or sales type.
Of course there are other effective elements out there that you can add to this list, by for the most part, this list summarizes all of those things.