Tag Archives: web marketing

Website Hacking Info 101

If you are a website owner then you know that nothing is more horrifying than seeing a message saying that your website have been hacked.

There is a lot of possibilities as to why this happens.

Today we will look at the possible underlying circumstances as to why your website is hacked or is susceptible to website attacks and hacking.

Three things come to mind on why websites are usually hacked:

  1. To send out spam email\
  2. To gain access to your personal data, mailing list, credit card info, and others.
  3. Gain access to your site so that they can install malicious software that they can use your site.

The benefits of hacking for the hacker boils down to mass exposure, reduced overhead, tools, increased rate of success.

Why Hackers Hack?

Economic Gains

Obviously the first reason as to why a website gets hacked is purely economic. Hackers do this to make money from your audience.

One way they do is by the means of a Drive-by-download. This is the act of injecting your site with a malware hoping to infect your website visitors.

It works like this, whenever your readers visit your site, chances are they will be downloading a fake software that you recommended and that software is has only one command, to extract vital credit card info. The effects are rather devastating to say the least.

System Resources

Another reason why a hacker will hack your website is farming your system resources. This comes in the form of increased bandwidth and physical server use.

This is big business as a successful hack not only mean that the hacker has now increased bandwidth, but moreover, he can build a leasing environment off yours.

Hactivism

This is a bit tacky to quantify but nonetheless too real not to consider. If nothing else, some hackers derive maximum pleasure and satisfaction from being able to take control over a site, in this case, a government site to protest or show their agenda.

They then show this to their peers and use as bragging rights. One famous example is a group of hackers who call themselves “anonymous”

Boredom

Yes, some hackers, out of sheer boredom (for having too much time on their hands) with nothing better to do will actually find hacking a site the actual cure for their boredom.

In closing

Being hacked is not a pleasant experience. It will demand your full attention if you want to restore your site and remove the malware installed.

In our next installment I’ll present some anti-hacking and security guides that you can use to avoid being hacked again or hacked in the first place.

Join me and let’s make money!

Blog your way to success!

Finding your Marketing Niche

Hi there!

Knowing who comprises your marketing niche will make for a very efficient and laser-type target marketing plan.

This will result in a more fulfilling online marketing strategy that will remove the unnecessary overhead expense of trying a shotgun approach in locating your target market.

It will also save you the frustration of wasting your precious and valuable time, especially if you are setting up a time table for your marketing approach.

niche find

The most common misconception about on the online marketing is that if you build it they will come or that having a web based business will make you wealthy.

The reality is that you have to discover your specialized industry or marketing niche, provide products or services that they’re looking for and get them to come to you, in order reach a level of financial success online.

Defining your specialized industry or marketing niche before you embark on your web marketing strategy is important for the following reasons.

Finding your Marketing Niche

  • You have the ability to maximize your promotion budget by targeting your preferred prospects. You’ll know exactly where to advertise. You’ll know where to look to discover blogs and related sites that are catering to your industry. This gives you a place to start.niche
  • Your web page can then be optimized for Google so that your specialized industry or marketing niche can locate you.
  • You are able to fine tune your web page to your specialized marketing niche. You can create your site to guide your viewers and help them discover solutions or items that you provide that are particular to the problems that your specialized industry activities.marketing niche
  • A defined marketing niche makes it much easier to create ideas for new items or services that inherently appeal to your particular industry.
  • You have an upper-hand in establishing yourself as a leader in your industry.

Knowing your marketing niche is very important, it will brand you as a very efficient and a very knowledgeable online marketer.

Try to write down and make a list of your most preferred marketing niche now and start formulating your marketing strategy based on the result, you might be surprise at how the good result is going to be.

For more information, please contact us now.

Sales Pitching Tips

Hey everyone!

If you were able to catch the sales pitch write up awhile back, let me reinforce that with this article. You might be wondering why the follow up? Sale pitching is crucial as it determines whether you will sell or not.

It’s that simple.

pitching

Even if you have a not-so-great product but if you know how to sell it, that makes a world of difference.

So to continue with our sale pitching series, here’s a list of things you will definitely need to consider:

Sale Pitching Tips for the Newbie

Be truthful

In an effort to cinch a sale quickly, we sometimes misconstrue (although not necessarily on purpose) some facts about our products. We will make bold claims and try to move heaven and earth about how wonderful our product is. This not a good and will never be a good sales pitching technique.sales

It pays to be truthful, remember, we’re aiming for repeat customers too, not just a onetime deal, so be truthful.

Be Informative

If you want your sales pitching technique to be effective, you should inform. Inform about the product, its benefits, advantages, why they should patronize it, and anything that will be useful in shedding light about the product.

Interact with the clients

One pitfall to a successful sales pitching is the lack of eye contact or even poor eye contact. Connecting with your clients through eye contact is crucial. They get to see if you’re sincere or not. You make the connection when you look them in the eye.tips

Also, it’s a prudent advice to ask any question once a fact or information has been shared with the clients. This immediately erases any doubt that might creep in their minds.

Respectfully address any objections

Fact: There will be objections, no doubt about that; there will always be something to differ and to criticize about your product. Knowing how to successfully address an objection respectfully is a sign of a good sales pitching technique.sold

Be objective when addressing any objections, remember, it’s not personal.

Good sales pitching technique can be practiced and learned until perfected, but always remember one tiny detail, don’t make it sound like one!

 For more information, you can contact us.

What’s missing in your Web Marketing?

Hi there!

So you have a website, fresh contents, links and you’ve done everything by the book – so what’s missing?question

You may want to consider the following information and integrate it into your approach.

Web Marketing

Track and evaluate your guests

web marketingMost web servers offer visitors analysis information to their customers, and it is probably the most essential tool at your disposal in measuring the potency of your online marketing and overall web page performance.

By making the effort to understand this information, you can begin to understand what your audience wants from you.

Are many of them lingering on one particular page?

Perhaps you should create some changes to keep their interest.

Are most of them looking at one particular part of your site?

Perhaps you should make it the central focus of your site. Since this information up-dates regularly, you are also able to evaluate the potency of any changes that you make.

These are the most basic examples, as there are many more useful bits of information available- what keywords your guests are using to discover you, what contents are bringing you the most visitors, how long your guests are staying, etc.

Maintaining a successful web page is an ongoing process, and visitor information is crucial to getting optimum results.

Request links from non-competing, top quality companies related to your industry

link bait image 1This is a simple but effective piece of online marketing guidance.

Links allow you to get top quality visitors while increasing the reputation of your business.

Visitors that enter your web page from a link that they discover on another web page are susceptible to believe that they will discover something of value there (if not, why would the web page take the risk to link to it?).

The additional benefit to link-building online marketing is that they can give a tremendous increase to your link-building, which is a significant component in determining how your web page gets rated in Google.

Write informative content about your services or products and have them available to online journals and website owners

web marketing contentThere are numerous websites that will allow you to offer original informative content for others to post.

First, all of these websites need anyone who is reprinting your content to offer a backlink to your web page, which can offer highly targeted guests (visitors that most likely already have a good impression of you from your article).

This is also another way to increase your link-building, which is essential to your internet search engine results position.

Moreover, if you offer a service, a reputation is your most valuable asset. Distributed content can help to establish you as an expert in your field and help you to gain reliability with your future customers.join me

Although online advertising models such as these may need a financial commitment, the benefit can be well worthwhile.

Well there you go, hope this add to your online marketing techniques!