This marketing technique uses social marketing sites such as Facebook or Twitter and many others as an avenue for its marketing campaign.
The goal of SMM is to produce content that users will share with their online community to help an organization increase brand visibility and extend client reach.
Social Media Marketing Elements
One of the key elements of SMM is Social Media Optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for illustrating new and unique visitors to a website.
SMO can be done two ways: including social media links to written content, such as RSS feeds and sharing buttons — or advertising activity through social media by upgrading statuses or tweets posts, or blog posts.
SMM helps a business get direct reviews from clients (and potential customers) while making the company seem more friendly.
Customer Relationship Management (CRM)
The entertaining parts of social media give clients the opportunity to ask questions or talk problems and feel they are being heard. This aspect of SMM is called social customer relationship management. (Social CRM).
SMM became more common with the increased popularity of social networking sites such as Twitter, Facebook or mySpace, LinkedIn, and YouTube.
In relation to this, the Federal Trade Percentage (FTC) has modified its guidelines to include SMM.
If an organization or its marketing agency provides a blog writer or other internet commenter with free products or other rewards to generate positive hype for a product, the internet feedback will be handled lawfully as recommendations.
Both the blogger and the organization will be attributed for guaranteeing that the rewards are clearly and plainly revealed, and that the blogger’s material contain no deceiving or unverified claims and otherwise is in accordance with the FTC’s guidelines concerning unjust or deceptive marketing.
If you haven’t used social media marketing as another possible effective approach to get the word out on your business, then why not give it a spin and see where it leads you.