Tag Archives: blogging

Unbeatable Online Marketing Strategies

Hi there!

If you’re like most internet marketers, you want to be always in the loop regarding the newest and trendiest online marketing strategies.

It’s easy to understand why, the online community, most especially those who do their shopping online have become more finicky over the years, thus affecting the way online marketers do their marketing strategies.

In my ongoing effort help provide what I do believe (based on extensive personal experiences) as the best and most effective marketing strategies, I’ve compiled a list just for you.

Supreme Marketing Strategies

Get into Social Media Marketing

Who doesn’t own a Facebook account these days? Or a Twitter? Or a Pinterest perhaps? Let’s face it, the influence of social media on our society and life in general has become undeniable.

We look to Facebook for the newest trends or happenings. The same holds true for the rest of these social media networking sites.

So if you want to be on the forefront of things and have your site up there, visible and attracting traffic, better make use of these platforms now and spread the word out about your item or product.

Don’t Neglect Content Marketing

Companies nowadays establish authority and gain the trust of a lot of consumers by continuing to develop and strengthen the value of their content through a variety of programs.

This generally includes appropriate information about the market that provides understanding or enjoyment to any viewers. Doing so allows a company to continuously build relationship with its market and create a faithful following.

Watch out for Image-Centric Content

If you are a keen observer, you might just have noticed the trend on posting more images (photos) on blog posts and social media sites. In fact, there’s a site that’s solely dedicated to just posting images on the web (Instagram anyone?)

On blog posts? The average images should be around 3-4 for articles with 400-500 words in it. The reason? Easy, it’s a little bit boring just reading plain text in an article. The images serves as breakers and breathers and spice up the overall look of the content.

If you can keep these marketing strategies in every posts and articles you put out, I bet you’ll have a definite success!

Tell me what you think? You can leave a comment below.

For more information, just contact me.

Do you have Recurring Income?

1 Reply

Hi there!

Let me get this question out right away “do you have recurring income?” if the answer is “yes”, good for you, definitely you are experiencing the benefits and advantages of having one.

However if “no” is the answer, well now is the time to start one. Recurring income is defined as an earning that keeps coming at a regular interval even after the work has been long gone. It also does not need your immediate participation.

Some types of recurring income you may be acquainted with consist of having property, royalties on a creative or innovative work, and multilevel marketing.

If you want to earn more, work less, and have a reasonable pension, you’re going to have to begin developing earnings sources that do not need your immediate participation.

Whether you’re just setting up your business, or you’ve been working at it for a while, the earlier you begin considering how you are going to move your company structure to make more recurring income, the earlier you can accomplish personal and financial independence.

Let’s look at two primary types of recurring income, and a third type of earnings that, while officially not recurring, is a key way of making more and working less.

Types of Recurring Income

Residual Income

Residual earnings is income that happens eventually from work done once. Some illustrations include:

An insurance broker who gets percentage every year when a client renews his policy.
A network marketer or multilevel marketing rep’s earnings from her immediate customers when they reorder product every month.
An aerobic exercise trainer who produces an exercise video and offers it at the fitness center where she teaches.

Leverage Income

Leverage earnings controls the work of other individuals to make earnings for you. Some illustrations of leveraged earnings include:

An e-book writer promoting her e-book through associates who enhance the product
A system professional who develops a system and gets income on the product sales made by individuals in his down line.
A contractor who makes a benefit edge on the work done by sub-contractors
Franchising your business to other business owners (the best leverage income)

Active Leverage Income

This is a phrase I use to explain earnings that needs your immediate contribution, but that you can earn more cash by having more individuals engaged. This usually includes a one-time occasion, such as:

A seminar or class
A convention or conference
Concerts and dancing recitals
Raves and other parties

Now is the time to think about how to implement this in your business. Can you create an item that individuals will buy over and over again? Can you interact with others to offer your product? How could you generate income off the work of others?

The earlier you answer these concerns, the earlier you’ll have economic and individual independence.

If you want to build residual income, join us now!

Finding your Marketing Niche

You have the ability to maximize your promotion budget by targeting your preferred prospects. You’ll know exactly where to advertise. You’ll know where to look to discover blogs and related sites that are catering to your industry. This gives you a place to start.
Your web page can then be optimized for Google so that your specialized industry or marketing niche can locate you.
You are able to fine tune your web page to your specialized marketing niche. You can create your site to guide your viewers and help them discover solutions or items that you provide that are particular to the problems that your specialized industry activities.
A defined marketing niche makes it much easier to create ideas for new items or services that inherently appeal to your particular industry.
You have an upper-hand in establishing yourself as a leader in your industry.

Knowing your marketing niche is very important, it will brand you as a very efficient and a very knowledgeable online marketer.

Try to write down and make a list of your most preferred marketing niche now and start formulating your marketing strategy based on the result, you might be surprise at how the good result is going to be.

For more information, please contact us now.

Sales Pitching Tips

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Hey everyone!

If you were able to catch the sales pitch write up awhile back, let me reinforce that with this article. You might be wondering why the follow up? Sale pitching is crucial as it determines whether you will sell or not.

It’s that simple.

Even if you have a not-so-great product but if you know how to sell it, that makes a world of difference.

So to continue with our sale pitching series, here’s a list of things you will definitely need to consider:

Sale Pitching Tips for the Newbie

Be truthful

In an effort to cinch a sale quickly, we sometimes misconstrue (although not necessarily on purpose) some facts about our products. We will make bold claims and try to move heaven and earth about how wonderful our product is. This not a good and will never be a good sales pitching technique.

It pays to be truthful, remember, we’re aiming for repeat customers too, not just a onetime deal, so be truthful.

Be Informative

If you want your sales pitching technique to be effective, you should inform. Inform about the product, its benefits, advantages, why they should patronize it, and anything that will be useful in shedding light about the product.

Interact with the clients

One pitfall to a successful sales pitching is the lack of eye contact or even poor eye contact. Connecting with your clients through eye contact is crucial. They get to see if you’re sincere or not. You make the connection when you look them in the eye.

Also, it’s a prudent advice to ask any question once a fact or information has been shared with the clients. This immediately erases any doubt that might creep in their minds.

Respectfully address any objections

Fact: There will be objections, no doubt about that; there will always be something to differ and to criticize about your product. Knowing how to successfully address an objection respectfully is a sign of a good sales pitching technique.

Be objective when addressing any objections, remember, it’s not personal.

Good sales pitching technique can be practiced and learned until perfected, but always remember one tiny detail, don’t make it sound like one!

For more information, you can contact us.

How to Write Your Social Media Marketing Plan

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Hi there!

Making your very own social media marketing plan entails more than just creating your Facebook or any other social networking site page active online.

Truthfully speaking, you need to really sit down and plan how you are going to go about the whole marketing plan from top to bottom.

You need, early in the process, to identify your target market or focus group, your brand image, and you need to come up with best strategy to connect with these clients as well.

Nowadays with the advent of the internet, being “connected” might actually spell the BIG difference between succeeding or failing in this business.

Social media marketing is about engaging your readers to respond. You do this by creating interesting content that your readers or focus market will find helpful, intriguing (at times), controversial or simply informative.

In my ongoing effort to help you set up your own social media marketing plan, I’ve listed an easy and executable course of action that you can do.

Social Media Marketing Plan

Set up Your Business Website and Blog

It’s of extreme importance that you set up your business website and start filling it with awesome content. This is essentially setting up your brand and image online.

Pay attention to the overall aesthetic or appearance of your site as well as this is a major indicator of “who you are” online. This is a key step in developing a social media marketing plan online.

Create both a Personal and Professional Social Media Pages

Having both a personal as well as a professional social media profile will guarantee that you are not simply a spammer but is a legitimate online entity.

Having a personal profile online through Facebook or other social networking site will connect you with people you know, while having a professional profile will connect you with your target market.

It’s a win-win approach as you can refer people to your professional page and eventually build a long lasting connection that is way beyond just mere business.

Link Your Blogs to Your Social Media Pages

Linking articles or contents of value to your social media pages is actually setting up your social media marketing plan already. But don’t just use links, engage your readers by asking pertinent questions or even by doing an introductory sentence to arouse their interest.

BUT as a word of precaution, don’t turn people off by just posting links that are ALWAYS business related, you should vary the approach by posting interesting or informative links as well that will benefit your readers.

Know your Tribe and Audience

Notice the terms “audience” instead of “customer.” Your audience might simply enjoy your way of writing, and the subjects you choose to talk about.

A tribe – one of the more recent public networking hype terms – is a group of people who discuss identical passions and interests.

Neither your tribe nor your audience might not start out as prospective customers, but they might have buddies who require your solutions.

If, later on, they do need your product or solutions, they will be more likely to turn to someone they know.

Stay connected as I continue to provide helpful info next time!

Social Media Marketing anyone?

4 Replies

Hi there!

There’s currently a new trend that is the toast of the town lately and it being utilized to the fullest by online marketers, it’s called Social media marketing or (SMM).

This marketing technique uses social marketing sites such as Facebook or Twitter and many others as an avenue for its marketing campaign.

The goal of SMM is to produce content that users will share with their online community to help an organization increase brand visibility and extend client reach.

Social Media Marketing Elements

SMO

One of the key elements of SMM is Social Media Optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for illustrating new and unique visitors to a website.

SMO can be done two ways: including social media links to written content, such as RSS feeds and sharing buttons — or advertising activity through social media by upgrading statuses or tweets posts, or blog posts.

SMM helps a business get direct reviews from clients (and potential customers) while making the company seem more friendly.

Customer Relationship Management (CRM)

The entertaining parts of social media give clients the opportunity to ask questions or talk problems and feel they are being heard. This aspect of SMM is called social customer relationship management. (Social CRM).

SMM became more common with the increased popularity of social networking sites such as Twitter, Facebook or mySpace, LinkedIn, and YouTube.

In relation to this, the Federal Trade Percentage (FTC) has modified its guidelines to include SMM.

If an organization or its marketing agency provides a blog writer or other internet commenter with free products or other rewards to generate positive hype for a product, the internet feedback will be handled lawfully as recommendations.

Both the blogger and the organization will be attributed for guaranteeing that the rewards are clearly and plainly revealed, and that the blogger’s material contain no deceiving or unverified claims and otherwise is in accordance with the FTC’s guidelines concerning unjust or deceptive marketing.

If you haven’t used social media marketing as another possible effective approach to get the word out on your business, then why not give it a spin and see where it leads you.

Financial Freedom through Home Business

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Hello everyone!

Starting a home business is a fast growing pattern online as well as all over the world. House centered business are often more than part-time interests and are frequently serious enterprises, providing individuals with excellent earnings.

Increasingly a lot more individuals, especially middle-agers and parents with children, are choosing home business both offline and online because they are looking for more flexibility and time independence.

Company layoffs, downsizing, increasing economic doubt and shipping jobs international, further contribute to this pattern.

Every year, thousands of men and women leave established, lucrative professions to pursue new possibilities in the booming home business niche – a market that is now gaining professionals, former doctors, CEOs, and others seeking independence and dollars.

Starting a home business is an option for many and it has a huge advantage over a conventional type enterprise as it gives you that time freedom that is so precious nowadays.

Why start a Home Business?

Individual Independence

No need to journey to work. So you have those additional time to restore management of your own lifestyle.

Plus, there is no manager, no outfit rule, no set time-table, and no jousting for position in the office for promotion.

All you need is your personal drive, self-discipline, and time-management abilities.

You get to keep the cash you make as well

It’s a simple principle: the smarter you work, the more cash you can make.

Your earning potential is directly proportional to how you perform.

Soon enough, with a lot of perseverance and effort, a home business can give you true financial independence.

Chance to do what you like

With so many corporations and sectors in a slump, starting your own home business means having the possibility of formulating your very own income generating possibilities.

Less risk

Operating a home business requires lesser capital outlay than a traditional business, or even a franchise does because you get to fine tune the type of business you want to establish with the cash that you have.

More time for loved ones

This is especially important and very true for doting parents who can’t afford to hire a nanny to look after their kids as theirs have a special need.

Less stress

It’s a lot less traumatic to handle the requirements of work and your family when you know you can work to care for a sick child and generally set your own routine.

Opportunities for growth

Being your own manager gives you the chance to wear a lot of hats: sales home executive, marketing expert, strategist, and more.

Improved efficiency

Now that you no longer have to budget efforts and power for travelling or for a series of ineffective conferences, you should have a lot more time to make your business a success.

A creative store

Starting your home business can be an opportunity for you to give birth to your interests and interests and create a money-generating store for your unique and creative talent.

Starting a home business is not an easy proposition, but with enough research and by knowing what you can do best, you can start a venture that will eventually turn into that cash generating machine that you have always dreamed of!

Thinking Outside the Business Box

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Hey everyone!

How can you come up with fresh ideas to spice up your online marketing approach? If you’re on the lookout, here are three guidelines that can help you come up with unique ways to come up with idas that can help you achieve your business goals:

Online Marketing Approach

Set parameters to focus your ideas

Surprisingly, too much freedom can restrict your creativeness. Setting parameters help your mind function, giving your ideas more detail and depth.

Don’t fall into the trap of staring off really broad, trim down your ideas into the most essential and work from there.

What you can do is when you brainstorm, ask particular concerns to help you focus. For example, if you’re looking for new social media marketing techniques, list ten things you could do on Facebook or mySpace or five ideas that include crowdsourcing.

Look for unique motivation

To think outside the box, you need to induce the mind to create relationships it normally would not associate with.

To do that, look for inspiration that seems entirely irrelevant to the problem.

Nine times out of 10, the ideas individuals are thrilled about are produced by the outrageous random prompt.

To find these one offs, look at well-known images on Pinterest and/or trending terms on Tweeter, or just click ‘Lucky’ in Google search box.

Aim for quantity, not quality

While you’re generating concepts, turn off your inner editor.

Try to exhaust your good ideas and begin tossing out recommendations that seem outrageous or incorrect.

Keep in mind, you can always create a bad idea better after the fact.

Speed and friendly competition help individuals produce ideas without prejudice. I once read an account about how a research and development team head decided to place crisp $100s in the middle of a desk and informed his group they could take one every time they throw in an idea. “In 15 minutes, we came up with 100 ideas,” he said. “50 of them were really exciting.”

Thinking outside the normal “box” will definitely yield results that may very well surprise you, but the good thing is, these ideas are going to be unique and can produce the desired result!

Most Common Online Marketing Errors

1 Reply

Hey everyone!

Do you get zero internet traffic?

Or maybe you have different promotion challenges: Perhaps you have visitors but are not transforming those leads into spending clients.

And when it comes to social media networking, it’s not working either.

You’re not alone.

Here are three typical errors online marketers make–and how to fix them.

Online Marketing Errors

Anticipating a blog to easily produce traffic and attention

It’s true, blogs can and should do this (as well as help with search rankings). But it doesn’t happen magically; it takes more than a design and some written text.

For an appropriate, maintainable blog, your content should deal with who you are and who your viewers is, and they should successfully link these factors in.

Instead of talking about special offers you might instead discuss what your product is all about. You could also discuss concepts on the benefits of that particular product or service. Any of these ideas would tell a story that clients can find valuable.

Thinking social networking is a black hole

Twitter, Facebook or mySpace, Instagram, Pinterest and LinkedIn can pull up lots of your energy and effort for little cost.

The initiatives of many companies fall short, lost and unmeasurable.

Your public networking initiatives should be brilliant and ideal, not irrelevant.

First: Recognize particular objectives. Do you want to develop product awareness? Direct guests your web page and produce sales? Improve your e-mail list?

Next: Recognize which programs will create the best use of your energy and effort depending on where your clients are, as well as your own inclinations. (How do you know where your clients are? Ask them!)

Focus on linking with certain categories of individuals depending on their mentioned passions and public action. Recognize influencers within your market and link with them.

Social networking sites are great places to source for information about what individuals care about and what truly gets them thrilled and talking.

You’ve got a lot of guests, but no clients

Your focus market knows and likes you. Everyone is linking with your concept. So why aren’t they buying?

The key is to create a direction to transformation for individuals who are already on your website (landing page, registration forms).

Ensure that each web page is enhanced for getting guests more greatly engaged with your material or your business by embedding appropriate (and focused!) phone calls to action. Don’t keep guests hanging, after posting an article or page–make it obvious what you want them to do next.

If you really want to build a data source of clients, each web page of blog or website should include a proactive approach, such as a publication sign-up or a landing page.

Try to incorporate hyperlinks in three unique locations: instantly under the headlines, after a title and on the sidebar. And each should link to a particular web page that makes it clear what the value is for the client.

There you go, stay clear from these 3 most common online marketing error if you want your website to flourish.

Tips for Effective Branding

1 Reply

Hello everyone!

Marketing your brand is just as important for small businesses as it is for corporations as well. Indeed, many big businesses try to look more like their small counterparts in order to entice customers that prefer to support small to medium enterprises.

Many business owners already know that branding is essential to their business, but an amazingly large number of them don’t really know why.

They acknowledge the link between effective business and strong branding and desire to develop an item that looks like similar success for themselves.

And they know that branding is not just a company logo or how their company is recognized on the outside.

But too few recognize that effective businesses have this branding at the heart of the company. So much so that in many ways you could almost alternative the word product for business.

Branding is a way of interpreting your company to yourself, your team and your exterior viewers.

It could be called the business’ “identity”, but only on understanding that it represents the primary of what the company is and its principles, not just what it looks and appears to be like.

Here are the tips on how to efficiently apply branding for your company.

Smart and Effective Branding

Define your product

Review the products or services your company offers, determine the space in the marketplace it consumes and research the emotional and logical needs and concerns of your clients.

Your item character should enhance your company, link with your client base and distinguish you in the marketplace.

When developing your product, think of it as a person

Every one of us is an individual whose character is made up of values, principles and reasons that determine who we are and who we connect with.

Our character decides how we act in different situations, how we dress and what we say. Of course for individuals it’s user-friendly and it’s unusual that you even consider what your own character is, but when you’re developing a product it’s vital to have that knowing.

Consider what is driving your business

What does it believe in and what’s its purpose. These things can help set up your emotional item placement and notify the identification and character for emails.

Aim to develop long-term connections with your clients

Don’t sugarcoat what your selling and raise objectives that result in unmet promises, instead create trust with sincere branding — be clear about your business and be true to the product that you carry.

Speak to your clients with a regular tone of voice

It will help strengthen the business’s character and explain what it offers so individuals are exactly aware of what to expect from the products or services.

Branding is as important as your business, in fact, we can even go to the extent to say that your business is dependent on how good and effective your branding campaign is.

Give this tip a try and see where it leads you!

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Steve Mack – The Sensible Online Marketer

Your Digital Marketing Guide

Tag Archives: blogging

Do you have Recurring Income?

Types of Recurring Income

Residual Income

Leverage Income

Active Leverage Income

Thinking Outside the Business Box

Online Marketing Approach

Set parameters to focus your ideas

Look for unique motivation

Aim for quantity, not quality