How can you come up with fresh ideas to spice up your online marketing approach? If you’re on the lookout, here are three guidelines that can help you come up with unique ways to come up with idas that can help you achieve your business goals:
Online Marketing Approach
Set parameters to focus your ideas
Don’t fall into the trap of staring off really broad, trim down your ideas into the most essential and work from there.
What you can do is when you brainstorm, ask particular concerns to help you focus. For example, if you’re looking for new social media marketing techniques, list ten things you could do on Facebook or mySpace or five ideas that include crowdsourcing.
Look for unique motivation
To do that, look for inspiration that seems entirely irrelevant to the problem.
Nine times out of 10, the ideas individuals are thrilled about are produced by the outrageous random prompt.
To find these one offs, look at well-known images on Pinterest and/or trending terms on Tweeter, or just click ‘Lucky’ in Google search box.
Aim for quantity, not quality
Try to exhaust your good ideas and begin tossing out recommendations that seem outrageous or incorrect.
Keep in mind, you can always create a bad idea better after the fact.
Speed and friendly competition help individuals produce ideas without prejudice. I once read an account about how a research and development team head decided to place crisp $100s in the middle of a desk and informed his group they could take one every time they throw in an idea. “In 15 minutes, we came up with 100 ideas,” he said. “50 of them were really exciting.”
Thinking outside the normal “box” will definitely yield results that may very well surprise you, but the good thing is, these ideas are going to be unique and can produce the desired result!