Truthfully speaking, you need to really sit down and plan how you are going to go about the whole marketing plan from top to bottom.
You need, early in the process, to identify your target market or focus group, your brand image, and you need to come up with best strategy to connect with these clients as well.
Nowadays with the advent of the internet, being “connected” might actually spell the BIG difference between succeeding or failing in this business.
Social media marketing is about engaging your readers to respond. You do this by creating interesting content that your readers or focus market will find helpful, intriguing (at times), controversial or simply informative.
In my ongoing effort to help you set up your own social media marketing plan, I’ve listed an easy and executable course of action that you can do.
Social Media Marketing Plan
Set up Your Business Website and Blog
It’s of extreme importance that you set up your business website and start filling it with awesome content. This is essentially setting up your brand and image online.
Pay attention to the overall aesthetic or appearance of your site as well as this is a major indicator of “who you are” online. This is a key step in developing a social media marketing plan online.
Create both a Personal and Professional Social Media Pages
Having both a personal as well as a professional social media profile will guarantee that you are not simply a spammer but is a legitimate online entity.
Having a personal profile online through Facebook or other social networking site will connect you with people you know, while having a professional profile will connect you with your target market.
It’s a win-win approach as you can refer people to your professional page and eventually build a long lasting connection that is way beyond just mere business.
Link Your Blogs to Your Social Media Pages
Linking articles or contents of value to your social media pages is actually setting up your social media marketing plan already. But don’t just use links, engage your readers by asking pertinent questions or even by doing an introductory sentence to arouse their interest.
BUT as a word of precaution, don’t turn people off by just posting links that are ALWAYS business related, you should vary the approach by posting interesting or informative links as well that will benefit your readers.
Know your Tribe and Audience
Notice the terms “audience” instead of “customer.” Your audience might simply enjoy your way of writing, and the subjects you choose to talk about.
A tribe – one of the more recent public networking hype terms – is a group of people who discuss identical passions and interests.
Neither your tribe nor your audience might not start out as prospective customers, but they might have buddies who require your solutions.
If, later on, they do need your product or solutions, they will be more likely to turn to someone they know.
Stay connected as I continue to provide helpful info next time!